--- title: "Childcare management software in United States: Which are searched most?" description: "Compare the systems early learning centres run on. Share of Search among Lillio, HiMama and Procare, the childcare management software Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-childcare-management-software" publisher: "Brandwave" --- # Childcare management software in United States: Which are searched most? Compare the systems early learning centres run on. Share of Search among Lillio, HiMama and Procare, the childcare management software Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Childcare management software - **Market**: United States - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Lillio, 66% ## Which brand is most popular in search among childcare management software in United States? - In September 2026, Lillio was the most searched among childcare management software in United States, with an estimated 5.4K branded searches and 66% estimated Share of Search within this set. - HiMama is in 2nd place, 42.8 percentage points behind at 23.2% Share of Search. - Across the 12 months ending September 2026, Lillio’s estimated Share of Search among childcare management software in United States increased from 48.9% to 66%. - Across the 12 months ending September 2026, HiMama’s estimated Share of Search among childcare management software in United States decreased from 40% to 23.2%. - Across the 12 months ending September 2026, Procare’s estimated Share of Search among childcare management software in United States peaked at 15.1% in March 2026 and was lowest at 9.6% in April 2026. - Across the 12 months ending September 2026, Procare held steady: its estimated Share of Search among childcare management software in United States moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Lillio vs HiMama: compare search popularity](/demand/us/compare/himama-vs-lillio): 66% against 23.2% Share of Search. - [Lillio vs Procare: compare search popularity](/demand/us/compare/lillio-vs-procare): 66% against 10.8% Share of Search. - [HiMama vs Procare: compare search popularity](/demand/us/compare/himama-vs-procare): 23.2% against 10.8% Share of Search. ## How did search popularity change for United States childcare management software in September 2026? - In September 2026, Lillio gained estimated Share of Search among childcare management software in United States, from 61.4% to 66%. - In September 2026, HiMama lost estimated Share of Search among childcare management software in United States, from 27.3% to 23.2%. - In September 2026, Procare lost estimated Share of Search among childcare management software in United States, from 11.4% to 10.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Lillio | 66% | 5.4K | 0.0% | Lillio | | 2 | HiMama | 23.2% | 1.9K | -20.8% | HiMama | | 3 | Procare | 10.8% | 880 | -12.0% | Procare | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lillio | 4.4K | 48.9% | 1 | | Oct 2025 | HiMama | 3.6K | 40% | 2 | | Oct 2025 | Procare | 1K | 11.1% | 3 | | Nov 2025 | Lillio | 3.6K | 52.3% | 1 | | Nov 2025 | HiMama | 2.4K | 34.9% | 2 | | Nov 2025 | Procare | 880 | 12.8% | 3 | | Dec 2025 | Lillio | 3.6K | 53.6% | 1 | | Dec 2025 | HiMama | 2.4K | 35.7% | 2 | | Dec 2025 | Procare | 720 | 10.7% | 3 | | Jan 2026 | Lillio | 5.4K | 52.4% | 1 | | Jan 2026 | HiMama | 3.6K | 35% | 2 | | Jan 2026 | Procare | 1.3K | 12.6% | 3 | | Feb 2026 | Lillio | 4.4K | 53% | 1 | | Feb 2026 | HiMama | 2.9K | 34.9% | 2 | | Feb 2026 | Procare | 1K | 12% | 3 | | Mar 2026 | Lillio | 4.4K | 51.2% | 1 | | Mar 2026 | HiMama | 2.9K | 33.7% | 2 | | Mar 2026 | Procare | 1.3K | 15.1% | 3 | | Apr 2026 | Lillio | 5.4K | 58.8% | 1 | | Apr 2026 | HiMama | 2.9K | 31.6% | 2 | | Apr 2026 | Procare | 880 | 9.6% | 3 | | May 2026 | Lillio | 5.4K | 62.2% | 1 | | May 2026 | HiMama | 2.4K | 27.6% | 2 | | May 2026 | Procare | 880 | 10.1% | 3 | | Jun 2026 | Lillio | 5.4K | 58.8% | 1 | | Jun 2026 | HiMama | 2.9K | 31.6% | 2 | | Jun 2026 | Procare | 880 | 9.6% | 3 | | Jul 2026 | Lillio | 4.4K | 57.3% | 1 | | Jul 2026 | HiMama | 2.4K | 31.3% | 2 | | Jul 2026 | Procare | 880 | 11.5% | 3 | | Aug 2026 | Lillio | 5.4K | 61.4% | 1 | | Aug 2026 | HiMama | 2.4K | 27.3% | 2 | | Aug 2026 | Procare | 1K | 11.4% | 3 | | Sep 2026 | Lillio | 5.4K | 66% | 1 | | Sep 2026 | HiMama | 1.9K | 23.2% | 2 | | Sep 2026 | Procare | 880 | 10.8% | 3 | ## What is being compared - **HiMama**: Measured on the search term “himama”. - **Lillio**: Measured on the search term “lillio”. - **Procare**: Measured on the search term “procare childcare”. - [HiMama](/demand/us/brands/himama) - [Lillio](/demand/us/brands/lillio) - [Procare](/demand/us/brands/procare) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among childcare management software in United States? In September 2026, Lillio was the most searched among childcare management software in United States, with an estimated 5.4K branded searches and 66% estimated Share of Search within this set. ## Cite this page Brandwave. "Childcare management software in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-childcare-management-software This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-childcare-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.