---
title: "Cat litter brands in the United States: Which are searched most?"
description: "Compare the clumping, natural and subscription cat litter brands people in the US buy. Share of Search among PrettyLitter, World's Best Cat Litter, Arm & Hammer, Sustainably Yours, Tidy Cats, Fresh Step, Dr. Elsey's, Okocat, Scoop Away and Boxiecat, the cat litter brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-cat-litter-brands"
publisher: "Brandwave"
---

# Cat litter brands in the United States: Which are searched most?

Compare the clumping, natural and subscription cat litter brands people in the US buy. Share of Search among PrettyLitter, World's Best Cat Litter, Arm & Hammer, Sustainably Yours, Tidy Cats, Fresh Step, Dr. Elsey's, Okocat, Scoop Away and Boxiecat, the cat litter brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cat litter brands
- **Market**: United States
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: PrettyLitter, 44.4%

## Which brand is most popular in search among cat litter brands in the United States?

- In September 2026, PrettyLitter was the most searched among cat litter brands in the United States, with an estimated 60.5K branded searches, 44.4% of all searches for the ten we track.
- World's Best Cat Litter is in 2nd place, 20.1 percentage points behind at 24.3%.
- Across the 12 months ending September 2026, PrettyLitter’s share of searches among cat litter brands in the United States decreased from 46.4% to 44.4%.
- Across the 12 months ending September 2026, World's Best Cat Litter’s share of searches among cat litter brands in the United States decreased from 25.4% to 24.3%.
- Across the 12 months ending September 2026, Arm & Hammer’s share of searches among cat litter brands in the United States increased from 9.3% to 10.9%.
- Across the 12 months ending September 2026, Tidy Cats’ share of searches among cat litter brands in the United States increased from 4.1% to 4.8%.
- Across the 12 months ending September 2026, PrettyLitter’s share of searches among cat litter brands in the United States peaked at 48.6% in November 2025 and was lowest at 42.3% in February 2026.
- Across the 12 months ending September 2026, World's Best Cat Litter’s share of searches among cat litter brands in the United States peaked at 28.6% in July 2026 and was lowest at 21.7% in November 2025.
- Across the 12 months ending September 2026, Arm & Hammer’s share of searches among cat litter brands in the United States peaked at 10.9% in September 2026 and was lowest at 8.5% in February 2026.
- Across the 12 months ending September 2026, Sustainably Yours’ share of searches among cat litter brands in the United States peaked at 8.5% in April 2026 and was lowest at 5.7% in July 2026.
- Across the 12 months ending September 2026, Tidy Cats’ share of searches among cat litter brands in the United States peaked at 5.7% in August 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Fresh Step’s share of searches among cat litter brands in the United States peaked at 3.9% in March 2026 and was lowest at 2.8% in October 2025.
- Across the 12 months ending September 2026, Dr. Elsey's’ share of searches among cat litter brands in the United States peaked at 3.1% in July 2026 and was lowest at 2% in February 2026.
- Across the 12 months ending September 2026, Scoop Away rose from 10th to 9th among cat litter brands in the United States.
- Across the 12 months ending September 2026, Boxiecat fell from 9th to 10th among cat litter brands in the United States.
- Across the 12 months ending September 2026, Sustainably Yours, Fresh Step, Dr. Elsey's and Okocat held steady: their share of searches among cat litter brands in the United States each moved less than 0.5 percentage points.

## Top cat litter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Arm & Hammer was mentioned most often, in three of the five answers. Arm & Hammer was recommended most often, coming first in one out of four answers that gave a list. Dr. Elsey's was second, and Tidy Cats and Boxiecat tied for third. PrettyLitter, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Arm & Hammer | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Dr. Elsey's | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Tidy Cats | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Boxiecat | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| World's Best Cat Litter | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Fresh Step | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Okocat | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| PrettyLitter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sustainably Yours | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Scoop Away | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cat litter brands

- Asked ChatGPT "What's the best cat litter?": 1. Dr. Elsey's, 2. Arm & Hammer, 3. Okocat, 4. World's Best Cat Litter
- Asked ChatGPT "Which cat litter controls odor best?": 1. Tidy Cats, 2. Dr. Elsey's
- Asked ChatGPT "What's the best natural cat litter?": 1. Okocat
- Searched Google, AI Overview "cat litter": 1. Arm & Hammer, 2. Fresh Step
- Searched Google, AI Overview "best cat litter": 1. Boxiecat, 2. World's Best Cat Litter, 3. Arm & Hammer

Not named in any answer: PrettyLitter, Sustainably Yours and Scoop Away.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [PrettyLitter vs World's Best Cat Litter: compare search popularity](/demand/us/compare/prettylitter-vs-world-s-best-cat-litter): 44.4% against 24.3% Share of Search.
- [PrettyLitter vs Arm & Hammer: compare search popularity](/demand/us/compare/arm-and-hammer-vs-prettylitter): 44.4% against 10.9% Share of Search.
- [PrettyLitter vs Sustainably Yours: compare search popularity](/demand/us/compare/prettylitter-vs-sustainably-yours): 44.4% against 5.9% Share of Search.
- [PrettyLitter vs Tidy Cats: compare search popularity](/demand/us/compare/prettylitter-vs-tidy-cats): 44.4% against 4.8% Share of Search.
- [World's Best Cat Litter vs Arm & Hammer: compare search popularity](/demand/us/compare/arm-and-hammer-vs-world-s-best-cat-litter): 24.3% against 10.9% Share of Search.
- [World's Best Cat Litter vs Sustainably Yours: compare search popularity](/demand/us/compare/sustainably-yours-vs-world-s-best-cat-litter): 24.3% against 5.9% Share of Search.
- [World's Best Cat Litter vs Tidy Cats: compare search popularity](/demand/us/compare/tidy-cats-vs-world-s-best-cat-litter): 24.3% against 4.8% Share of Search.
- [Arm & Hammer vs Sustainably Yours: compare search popularity](/demand/us/compare/arm-and-hammer-vs-sustainably-yours): 10.9% against 5.9% Share of Search.
- [Arm & Hammer vs Tidy Cats: compare search popularity](/demand/us/compare/arm-and-hammer-vs-tidy-cats): 10.9% against 4.8% Share of Search.
- [Sustainably Yours vs Tidy Cats: compare search popularity](/demand/us/compare/sustainably-yours-vs-tidy-cats): 5.9% against 4.8% Share of Search.

## How did search popularity change for United States cat litter brands in September 2026?

- In September 2026, PrettyLitter gained share of searches among cat litter brands in the United States, from 42.5% to 44.4%.
- In September 2026, World's Best Cat Litter gained share of searches among cat litter brands in the United States, from 23.2% to 24.3%.
- In September 2026, Sustainably Yours lost share of searches among cat litter brands in the United States, from 7% to 5.9%.
- In September 2026, Tidy Cats lost share of searches among cat litter brands in the United States, from 5.7% to 4.8%.
- In September 2026, Fresh Step lost share of searches among cat litter brands in the United States, from 3.8% to 3.2%.
- In September 2026, Okocat rose from 10th to 8th among cat litter brands in the United States.
- In September 2026, Boxiecat fell from 9th to 10th among cat litter brands in the United States.
- In September 2026, Scoop Away fell from 8th to 9th among cat litter brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PrettyLitter | 44.4% | 60.5K | 0.0% | PrettyLitter |
| 2 | World's Best Cat Litter | 24.3% | 33.1K | 0.0% | World's Best Cat Litter |
| 3 | Arm & Hammer | 10.9% | 14.8K | 0.0% | Arm & Hammer |
| 4 | Sustainably Yours | 5.9% | 8.1K | -18.2% | Sustainably Yours |
| 5 | Tidy Cats | 4.8% | 6.6K | -18.5% | Tidy Cats |
| 6 | Fresh Step | 3.2% | 4.4K | -18.5% | Clorox |
| 7 | Dr. Elsey's | 2.6% | 3.6K | -18.2% | Dr. Elsey's |
| 8 | Okocat | 1.4% | 1.9K | 0.0% | Healthy Pet |
| 9 | Scoop Away | 1.4% | 1.9K | -20.8% | Clorox |
| 10 | Boxiecat | 0.95% | 1.3K | -31.6% | Boxiecat |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PrettyLitter | 74K | 46.4% | 1 |
| Oct 2025 | World's Best Cat Litter | 40.5K | 25.4% | 2 |
| Oct 2025 | Arm & Hammer | 14.8K | 9.3% | 3 |
| Oct 2025 | Sustainably Yours | 9.9K | 6.2% | 4 |
| Oct 2025 | Tidy Cats | 6.6K | 4.1% | 5 |
| Oct 2025 | Fresh Step | 4.4K | 2.8% | 6 |
| Oct 2025 | Dr. Elsey's | 3.6K | 2.3% | 7 |
| Oct 2025 | Okocat | 2.4K | 1.5% | 8 |
| Oct 2025 | Boxiecat | 1.6K | 1% | 9 |
| Oct 2025 | Scoop Away | 1.6K | 1% | 10 |
| Nov 2025 | PrettyLitter | 74K | 48.6% | 1 |
| Nov 2025 | World's Best Cat Litter | 33.1K | 21.7% | 2 |
| Nov 2025 | Arm & Hammer | 14.8K | 9.7% | 3 |
| Nov 2025 | Sustainably Yours | 9.9K | 6.5% | 4 |
| Nov 2025 | Tidy Cats | 6.6K | 4.3% | 5 |
| Nov 2025 | Fresh Step | 4.4K | 2.9% | 6 |
| Nov 2025 | Dr. Elsey's | 3.6K | 2.4% | 7 |
| Nov 2025 | Okocat | 2.4K | 1.6% | 8 |
| Nov 2025 | Scoop Away | 1.9K | 1.2% | 9 |
| Nov 2025 | Boxiecat | 1.6K | 1.1% | 10 |
| Dec 2025 | PrettyLitter | 74K | 46.8% | 1 |
| Dec 2025 | World's Best Cat Litter | 40.5K | 25.6% | 2 |
| Dec 2025 | Arm & Hammer | 14.8K | 9.4% | 3 |
| Dec 2025 | Sustainably Yours | 9.9K | 6.3% | 4 |
| Dec 2025 | Tidy Cats | 5.4K | 3.4% | 5 |
| Dec 2025 | Fresh Step | 4.4K | 2.8% | 6 |
| Dec 2025 | Dr. Elsey's | 3.6K | 2.3% | 7 |
| Dec 2025 | Boxiecat | 1.9K | 1.2% | 8 |
| Dec 2025 | Okocat | 1.9K | 1.2% | 9 |
| Dec 2025 | Scoop Away | 1.6K | 1% | 10 |
| Jan 2026 | PrettyLitter | 74K | 46.1% | 1 |
| Jan 2026 | World's Best Cat Litter | 40.5K | 25.2% | 2 |
| Jan 2026 | Arm & Hammer | 14.8K | 9.2% | 3 |
| Jan 2026 | Sustainably Yours | 9.9K | 6.2% | 4 |
| Jan 2026 | Tidy Cats | 6.6K | 4.1% | 5 |
| Jan 2026 | Fresh Step | 5.4K | 3.4% | 6 |
| Jan 2026 | Dr. Elsey's | 3.6K | 2.2% | 7 |
| Jan 2026 | Boxiecat | 1.9K | 1.2% | 8 |
| Jan 2026 | Okocat | 1.9K | 1.2% | 9 |
| Jan 2026 | Scoop Away | 1.9K | 1.2% | 10 |
| Feb 2026 | PrettyLitter | 60.5K | 42.3% | 1 |
| Feb 2026 | World's Best Cat Litter | 40.5K | 28.3% | 2 |
| Feb 2026 | Arm & Hammer | 12.1K | 8.5% | 3 |
| Feb 2026 | Sustainably Yours | 12.1K | 8.5% | 4 |
| Feb 2026 | Tidy Cats | 5.4K | 3.8% | 5 |
| Feb 2026 | Fresh Step | 4.4K | 3.1% | 6 |
| Feb 2026 | Dr. Elsey's | 2.9K | 2% | 7 |
| Feb 2026 | Okocat | 1.9K | 1.3% | 8 |
| Feb 2026 | Boxiecat | 1.6K | 1.1% | 9 |
| Feb 2026 | Scoop Away | 1.6K | 1.1% | 10 |
| Mar 2026 | PrettyLitter | 60.5K | 43.8% | 1 |
| Mar 2026 | World's Best Cat Litter | 33.1K | 24% | 2 |
| Mar 2026 | Arm & Hammer | 14.8K | 10.7% | 3 |
| Mar 2026 | Sustainably Yours | 9.9K | 7.2% | 4 |
| Mar 2026 | Fresh Step | 5.4K | 3.9% | 5 |
| Mar 2026 | Tidy Cats | 5.4K | 3.9% | 6 |
| Mar 2026 | Dr. Elsey's | 3.6K | 2.6% | 7 |
| Mar 2026 | Okocat | 1.9K | 1.4% | 8 |
| Mar 2026 | Scoop Away | 1.9K | 1.4% | 9 |
| Mar 2026 | Boxiecat | 1.6K | 1.2% | 10 |
| Apr 2026 | PrettyLitter | 49.5K | 42.4% | 1 |
| Apr 2026 | World's Best Cat Litter | 27.1K | 23.2% | 2 |
| Apr 2026 | Arm & Hammer | 12.1K | 10.4% | 3 |
| Apr 2026 | Sustainably Yours | 9.9K | 8.5% | 4 |
| Apr 2026 | Tidy Cats | 5.4K | 4.6% | 5 |
| Apr 2026 | Fresh Step | 4.4K | 3.8% | 6 |
| Apr 2026 | Dr. Elsey's | 2.9K | 2.5% | 7 |
| Apr 2026 | Okocat | 1.9K | 1.6% | 8 |
| Apr 2026 | Scoop Away | 1.9K | 1.6% | 9 |
| Apr 2026 | Boxiecat | 1.6K | 1.4% | 10 |
| May 2026 | PrettyLitter | 60.5K | 44.5% | 1 |
| May 2026 | World's Best Cat Litter | 33.1K | 24.4% | 2 |
| May 2026 | Arm & Hammer | 12.1K | 8.9% | 3 |
| May 2026 | Sustainably Yours | 9.9K | 7.3% | 4 |
| May 2026 | Tidy Cats | 6.6K | 4.9% | 5 |
| May 2026 | Fresh Step | 4.4K | 3.2% | 6 |
| May 2026 | Dr. Elsey's | 3.6K | 2.6% | 7 |
| May 2026 | Boxiecat | 1.9K | 1.4% | 8 |
| May 2026 | Okocat | 1.9K | 1.4% | 9 |
| May 2026 | Scoop Away | 1.9K | 1.4% | 10 |
| Jun 2026 | PrettyLitter | 60.5K | 45.7% | 1 |
| Jun 2026 | World's Best Cat Litter | 33.1K | 25% | 2 |
| Jun 2026 | Arm & Hammer | 12.1K | 9.1% | 3 |
| Jun 2026 | Sustainably Yours | 8.1K | 6.1% | 4 |
| Jun 2026 | Tidy Cats | 5.4K | 4.1% | 5 |
| Jun 2026 | Fresh Step | 4.4K | 3.3% | 6 |
| Jun 2026 | Dr. Elsey's | 3.6K | 2.7% | 7 |
| Jun 2026 | Scoop Away | 1.9K | 1.4% | 8 |
| Jun 2026 | Boxiecat | 1.6K | 1.2% | 9 |
| Jun 2026 | Okocat | 1.6K | 1.2% | 10 |
| Jul 2026 | PrettyLitter | 60.5K | 42.7% | 1 |
| Jul 2026 | World's Best Cat Litter | 40.5K | 28.6% | 2 |
| Jul 2026 | Arm & Hammer | 12.1K | 8.5% | 3 |
| Jul 2026 | Sustainably Yours | 8.1K | 5.7% | 4 |
| Jul 2026 | Tidy Cats | 6.6K | 4.7% | 5 |
| Jul 2026 | Dr. Elsey's | 4.4K | 3.1% | 6 |
| Jul 2026 | Fresh Step | 4.4K | 3.1% | 7 |
| Jul 2026 | Scoop Away | 1.9K | 1.3% | 8 |
| Jul 2026 | Boxiecat | 1.6K | 1.1% | 9 |
| Jul 2026 | Okocat | 1.6K | 1.1% | 10 |
| Aug 2026 | PrettyLitter | 60.5K | 42.5% | 1 |
| Aug 2026 | World's Best Cat Litter | 33.1K | 23.2% | 2 |
| Aug 2026 | Arm & Hammer | 14.8K | 10.4% | 3 |
| Aug 2026 | Sustainably Yours | 9.9K | 7% | 4 |
| Aug 2026 | Tidy Cats | 8.1K | 5.7% | 5 |
| Aug 2026 | Fresh Step | 5.4K | 3.8% | 6 |
| Aug 2026 | Dr. Elsey's | 4.4K | 3.1% | 7 |
| Aug 2026 | Scoop Away | 2.4K | 1.7% | 8 |
| Aug 2026 | Boxiecat | 1.9K | 1.3% | 9 |
| Aug 2026 | Okocat | 1.9K | 1.3% | 10 |
| Sep 2026 | PrettyLitter | 60.5K | 44.4% | 1 |
| Sep 2026 | World's Best Cat Litter | 33.1K | 24.3% | 2 |
| Sep 2026 | Arm & Hammer | 14.8K | 10.9% | 3 |
| Sep 2026 | Sustainably Yours | 8.1K | 5.9% | 4 |
| Sep 2026 | Tidy Cats | 6.6K | 4.8% | 5 |
| Sep 2026 | Fresh Step | 4.4K | 3.2% | 6 |
| Sep 2026 | Dr. Elsey's | 3.6K | 2.6% | 7 |
| Sep 2026 | Okocat | 1.9K | 1.4% | 8 |
| Sep 2026 | Scoop Away | 1.9K | 1.4% | 9 |
| Sep 2026 | Boxiecat | 1.3K | 0.95% | 10 |

## What is being compared

- **Arm & Hammer**: Measured on the search term “arm and hammer cat litter”.
- **Boxiecat**: Measured on the search term “boxiecat”.
- **Dr. Elsey's**: Measured on the search term “dr elsey's”.
- **Fresh Step**: Measured on the search term “fresh step”.
- **Okocat**: Measured on the search term “okocat”.
- **PrettyLitter**: Measured on the search term “pretty litter”.
- **Scoop Away**: Measured on the search term “scoop away”.
- **Sustainably Yours**: Measured on the search term “sustainably yours cat litter”.
- **Tidy Cats**: Measured on the search term “tidy cats”.
- **World's Best Cat Litter**: Measured on the search term “world's best cat litter”.

- [Arm & Hammer](/demand/us/brands/arm-and-hammer)
- [Boxiecat](/demand/us/brands/boxiecat)
- [Dr. Elsey's](/demand/us/brands/dr-elseys)
- [Fresh Step](/demand/us/brands/fresh-step)
- [Okocat](/demand/us/brands/okocat)
- [PrettyLitter](/demand/us/brands/prettylitter)
- [Scoop Away](/demand/us/brands/scoop-away)
- [Sustainably Yours](/demand/us/brands/sustainably-yours)
- [Tidy Cats](/demand/us/brands/tidy-cats)
- [World's Best Cat Litter](/demand/us/brands/world-s-best-cat-litter)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cat litter brands in the United States?

In September 2026, PrettyLitter was the most searched among cat litter brands in the United States, with an estimated 60.5K branded searches, 44.4% of all searches for the ten we track.

## Cite this page

Brandwave. "Cat litter brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-cat-litter-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-cat-litter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.