---
title: "Cat food brands in the United States: Which are searched most?"
description: "Compare the wet, dry and fresh cat food brands people in the US buy. Share of Search among Smalls, Friskies, Fancy Feast, Iams, Meow Mix, Purina ONE, Royal Canin, Sheba, Blue Buffalo, Purina Pro Plan, Tiki Cat, Hill's, Wellness, Weruva and 9Lives, the cat food brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-cat-food-brands"
publisher: "Brandwave"
---

# Cat food brands in the United States: Which are searched most?

Compare the wet, dry and fresh cat food brands people in the US buy. Share of Search among Smalls, Friskies, Fancy Feast, Iams, Meow Mix, Purina ONE, Royal Canin, Sheba, Blue Buffalo, Purina Pro Plan, Tiki Cat, Hill's, Wellness, Weruva and 9Lives, the cat food brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cat food brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Smalls, 17.3%

## Which brand is most popular in search among cat food brands in the United States?

- In September 2026, Smalls was the most searched among cat food brands in the United States, with an estimated 49.5K branded searches, 17.3% of all searches for the 15 we track.
- Friskies is in 2nd place, 7.8 percentage points behind at 9.5%.
- Across the 12 months ending September 2026, Smalls’ share of searches among cat food brands in the United States decreased from 21.4% to 17.3%.
- Across the 12 months ending September 2026, Friskies’ share of searches among cat food brands in the United States increased from 7.9% to 9.5%.
- Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in the United States increased from 6.4% to 7.8%.
- Across the 12 months ending September 2026, Iams’ share of searches among cat food brands in the United States increased from 6.4% to 7.8%.
- Across the 12 months ending September 2026, Meow Mix’s share of searches among cat food brands in the United States increased from 6.4% to 7.8%.
- Across the 12 months ending September 2026, Purina ONE’s share of searches among cat food brands in the United States increased from 6.4% to 7.8%.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands in the United States decreased from 11.7% to 7.8%.
- Across the 12 months ending September 2026, Sheba’s share of searches among cat food brands in the United States increased from 5.2% to 7.8%.
- Across the 12 months ending September 2026, Purina Pro Plan’s share of searches among cat food brands in the United States decreased from 11.7% to 6.3%.
- Across the 12 months ending September 2026, Tiki Cat’s share of searches among cat food brands in the United States increased from 3.5% to 5.2%.
- Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands in the United States increased from 0.84% to 2.8%.
- Across the 12 months ending September 2026, Smalls’ share of searches among cat food brands in the United States peaked at 23.1% in April 2026 and was lowest at 16.1% in August 2026.
- Across the 12 months ending September 2026, Friskies’ share of searches among cat food brands in the United States peaked at 9.5% in September 2026 and was lowest at 6.7% in November 2025.
- Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in the United States peaked at 7.8% in September 2026 and was lowest at 5.3% in March 2026.
- Across the 12 months ending September 2026, Iams’ share of searches among cat food brands in the United States peaked at 7.8% in September 2026 and was lowest at 5.4% in May 2026.
- Across the 12 months ending September 2026, Meow Mix’s share of searches among cat food brands in the United States peaked at 7.8% in September 2026 and was lowest at 5.3% in March 2026.
- Across the 12 months ending September 2026, Purina ONE’s share of searches among cat food brands in the United States peaked at 9.2% in June 2026 and was lowest at 5.7% in April 2026.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands in the United States peaked at 12.7% in December 2025 and was lowest at 6.9% in April 2026.
- Across the 12 months ending September 2026, Blue Buffalo’s share of searches among cat food brands in the United States peaked at 7.3% in February 2026 and was lowest at 5.4% in May 2026.
- Across the 12 months ending September 2026, Purina Pro Plan’s share of searches among cat food brands in the United States peaked at 16.1% in January 2026 and was lowest at 6.3% in September 2026.
- Across the 12 months ending September 2026, Tiki Cat’s share of searches among cat food brands in the United States peaked at 5.2% in September 2026 and was lowest at 3.3% in February 2026.
- Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands in the United States peaked at 3.3% in July 2026 and was lowest at 0.84% in October 2025.
- Across the 12 months ending September 2026, Wellness’ share of searches among cat food brands in the United States peaked at 3.1% in March 2026 and was lowest at 2% in May 2026.
- Across the 12 months ending September 2026, Friskies rose from 4th to 2nd among cat food brands in the United States.
- Across the 12 months ending September 2026, Fancy Feast rose from 6th to 3rd among cat food brands in the United States.
- Across the 12 months ending September 2026, Iams rose from 7th to 4th among cat food brands in the United States.
- Across the 12 months ending September 2026, Meow Mix rose from 8th to 5th among cat food brands in the United States.
- Across the 12 months ending September 2026, Purina ONE rose from 9th to 6th among cat food brands in the United States.
- Across the 12 months ending September 2026, Royal Canin fell from 3rd to 7th among cat food brands in the United States.
- Across the 12 months ending September 2026, Sheba rose from 10th to 8th among cat food brands in the United States.
- Across the 12 months ending September 2026, Blue Buffalo fell from 5th to 9th among cat food brands in the United States.
- Across the 12 months ending September 2026, Purina Pro Plan fell from 2nd to 10th among cat food brands in the United States.
- Across the 12 months ending September 2026, Hill's rose from 15th to 12th among cat food brands in the United States.
- Across the 12 months ending September 2026, Weruva fell from 12th to 14th among cat food brands in the United States.
- Across the 12 months ending September 2026, 9Lives fell from 14th to 15th among cat food brands in the United States.
- Across the 12 months ending September 2026, Wellness held steady: its share of searches among cat food brands in the United States moved less than 0.5 percentage points.

## Top cat food brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Royal Canin, Purina Pro Plan and Hill's were mentioned most often, in four of the five answers. Hill's was recommended most often, coming first in one out of four answers that gave a list. Purina Pro Plan was second, and Royal Canin was third. Friskies, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hill's | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Purina Pro Plan | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Royal Canin | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Smalls | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fancy Feast | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Purina ONE | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Weruva | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Blue Buffalo | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Iams | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Meow Mix | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Friskies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sheba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tiki Cat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Wellness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| 9Lives | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cat food brands

- Asked ChatGPT "What's the best cat food?": 1. Purina Pro Plan, 2. Hill's, 3. Royal Canin
- Asked ChatGPT "Which cat food do vets recommend?": 1. Hill's, 2. Purina Pro Plan, 3. Royal Canin, 4. Iams
- Asked ChatGPT "Is fresh cat food better than kibble?": named none of the brands we track
- Searched Google, AI Overview "cat food": 1. Fancy Feast, 2. Weruva, 3. Purina ONE, 4. Hill's, 5. Royal Canin, 6. Blue Buffalo, 7. Meow Mix, 8. Purina Pro Plan
- Searched Google, AI Overview "best cat food": 1. Smalls, 2. Royal Canin, 3. Hill's, 4. Purina Pro Plan, 5. Purina ONE

Not named in any answer: Friskies, Sheba, Tiki Cat, Wellness and 9Lives.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [Smalls vs Friskies: compare search popularity](/demand/us/compare/friskies-vs-smalls-cat-food): 17.3% against 9.5% Share of Search.
- [Smalls vs Fancy Feast: compare search popularity](/demand/us/compare/fancy-feast-vs-smalls-cat-food): 17.3% against 7.8% Share of Search.
- [Smalls vs Iams: compare search popularity](/demand/us/compare/iams-vs-smalls-cat-food): 17.3% against 7.8% Share of Search.
- [Smalls vs Meow Mix: compare search popularity](/demand/us/compare/meow-mix-vs-smalls-cat-food): 17.3% against 7.8% Share of Search.
- [Friskies vs Fancy Feast: compare search popularity](/demand/us/compare/fancy-feast-vs-friskies): 9.5% against 7.8% Share of Search.
- [Friskies vs Iams: compare search popularity](/demand/us/compare/friskies-vs-iams): 9.5% against 7.8% Share of Search.
- [Friskies vs Meow Mix: compare search popularity](/demand/us/compare/friskies-vs-meow-mix): 9.5% against 7.8% Share of Search.
- [Fancy Feast vs Iams: compare search popularity](/demand/us/compare/fancy-feast-vs-iams): 7.8% Share of Search each.
- [Fancy Feast vs Meow Mix: compare search popularity](/demand/us/compare/fancy-feast-vs-meow-mix): 7.8% Share of Search each.
- [Iams vs Meow Mix: compare search popularity](/demand/us/compare/iams-vs-meow-mix): 7.8% Share of Search each.

## How did search popularity change for United States cat food brands in September 2026?

- In September 2026, Friskies overtook Purina Pro Plan to rank 2nd among cat food brands in the United States, with 9.5% of the searches.
- In September 2026, Fancy Feast overtook Purina Pro Plan and Purina ONE to rank 3rd among cat food brands in the United States, with 7.8% of the searches.
- In September 2026, Iams overtook Purina Pro Plan and Purina ONE to rank 4th among cat food brands in the United States, with 7.8% of the searches.
- In September 2026, Meow Mix overtook Purina Pro Plan and Purina ONE to rank 5th among cat food brands in the United States, with 7.8% of the searches.
- In September 2026, Royal Canin overtook Purina Pro Plan to rank 7th among cat food brands in the United States, with 7.8% of the searches.
- In September 2026, Sheba overtook Purina Pro Plan to rank 8th among cat food brands in the United States, with 7.8% of the searches.
- In September 2026, Smalls gained share of searches among cat food brands in the United States, from 16.1% to 17.3%.
- In September 2026, Purina Pro Plan lost share of searches among cat food brands in the United States, from 10.7% to 6.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Smalls | 17.3% | 49.5K | 0.0% | Smalls |
| 2 | Friskies | 9.5% | 27.1K | 0.0% | Nestlé |
| 3 | Fancy Feast | 7.8% | 22.2K | 0.0% | Nestlé |
| 4 | Iams | 7.8% | 22.2K | 0.0% | Mars Petcare |
| 5 | Meow Mix | 7.8% | 22.2K | 0.0% | Post Holdings |
| 6 | Purina ONE | 7.8% | 22.2K | -18.1% | Nestlé |
| 7 | Royal Canin | 7.8% | 22.2K | 0.0% | Mars |
| 8 | Sheba | 7.8% | 22.2K | 0.0% | Mars |
| 9 | Blue Buffalo | 6.3% | 18.1K | 0.0% | Blue Buffalo |
| 10 | Purina Pro Plan | 6.3% | 18.1K | -45.3% | Nestlé |
| 11 | Tiki Cat | 5.2% | 14.8K | 0.0% | Whitebridge Pet Brands |
| 12 | Hill's | 2.8% | 8.1K | -18.2% | Hill's |
| 13 | Wellness | 2.6% | 7.3K | 0.0% | Wellness Pet Company |
| 14 | Weruva | 2.3% | 6.6K | -18.5% | Weruva |
| 15 | 9Lives | 1% | 2.9K | +20.8% | Post Holdings |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smalls | 74K | 21.4% | 1 |
| Oct 2025 | Purina Pro Plan | 40.5K | 11.7% | 2 |
| Oct 2025 | Royal Canin | 40.5K | 11.7% | 3 |
| Oct 2025 | Friskies | 27.1K | 7.9% | 4 |
| Oct 2025 | Blue Buffalo | 22.2K | 6.4% | 5 |
| Oct 2025 | Fancy Feast | 22.2K | 6.4% | 6 |
| Oct 2025 | Iams | 22.2K | 6.4% | 7 |
| Oct 2025 | Meow Mix | 22.2K | 6.4% | 8 |
| Oct 2025 | Purina ONE | 22.2K | 6.4% | 9 |
| Oct 2025 | Sheba | 18.1K | 5.2% | 10 |
| Oct 2025 | Tiki Cat | 12.1K | 3.5% | 11 |
| Oct 2025 | Weruva | 8.1K | 2.3% | 12 |
| Oct 2025 | Wellness | 7.8K | 2.3% | 13 |
| Oct 2025 | 9Lives | 2.9K | 0.84% | 14 |
| Oct 2025 | Hill's | 2.9K | 0.84% | 15 |
| Nov 2025 | Smalls | 60.5K | 18.3% | 1 |
| Nov 2025 | Purina Pro Plan | 49.5K | 15% | 2 |
| Nov 2025 | Royal Canin | 40.5K | 12.2% | 3 |
| Nov 2025 | Blue Buffalo | 22.2K | 6.7% | 4 |
| Nov 2025 | Friskies | 22.2K | 6.7% | 5 |
| Nov 2025 | Iams | 22.2K | 6.7% | 6 |
| Nov 2025 | Meow Mix | 22.2K | 6.7% | 7 |
| Nov 2025 | Purina ONE | 22.2K | 6.7% | 8 |
| Nov 2025 | Fancy Feast | 18.1K | 5.5% | 9 |
| Nov 2025 | Sheba | 18.1K | 5.5% | 10 |
| Nov 2025 | Tiki Cat | 12.1K | 3.7% | 11 |
| Nov 2025 | Weruva | 8.1K | 2.4% | 12 |
| Nov 2025 | Wellness | 7.8K | 2.4% | 13 |
| Nov 2025 | Hill's | 2.9K | 0.88% | 14 |
| Nov 2025 | 9Lives | 2.4K | 0.73% | 15 |
| Dec 2025 | Smalls | 60.5K | 19% | 1 |
| Dec 2025 | Purina Pro Plan | 40.5K | 12.7% | 2 |
| Dec 2025 | Royal Canin | 40.5K | 12.7% | 3 |
| Dec 2025 | Blue Buffalo | 22.2K | 7% | 4 |
| Dec 2025 | Friskies | 22.2K | 7% | 5 |
| Dec 2025 | Iams | 22.2K | 7% | 6 |
| Dec 2025 | Purina ONE | 22.2K | 7% | 7 |
| Dec 2025 | Fancy Feast | 18.1K | 5.7% | 8 |
| Dec 2025 | Meow Mix | 18.1K | 5.7% | 9 |
| Dec 2025 | Sheba | 18.1K | 5.7% | 10 |
| Dec 2025 | Tiki Cat | 12.1K | 3.8% | 11 |
| Dec 2025 | Wellness | 9K | 2.8% | 12 |
| Dec 2025 | Weruva | 8.1K | 2.5% | 13 |
| Dec 2025 | Hill's | 2.9K | 0.91% | 14 |
| Dec 2025 | 9Lives | 2.4K | 0.75% | 15 |
| Jan 2026 | Smalls | 74K | 19.7% | 1 |
| Jan 2026 | Purina Pro Plan | 60.5K | 16.1% | 2 |
| Jan 2026 | Royal Canin | 40.5K | 10.8% | 3 |
| Jan 2026 | Friskies | 27.1K | 7.2% | 4 |
| Jan 2026 | Blue Buffalo | 22.2K | 5.9% | 5 |
| Jan 2026 | Fancy Feast | 22.2K | 5.9% | 6 |
| Jan 2026 | Iams | 22.2K | 5.9% | 7 |
| Jan 2026 | Meow Mix | 22.2K | 5.9% | 8 |
| Jan 2026 | Purina ONE | 22.2K | 5.9% | 9 |
| Jan 2026 | Sheba | 22.2K | 5.9% | 10 |
| Jan 2026 | Tiki Cat | 14.8K | 3.9% | 11 |
| Jan 2026 | Weruva | 9.9K | 2.6% | 12 |
| Jan 2026 | Wellness | 9.8K | 2.6% | 13 |
| Jan 2026 | Hill's | 3.6K | 0.96% | 14 |
| Jan 2026 | 9Lives | 2.9K | 0.77% | 15 |
| Feb 2026 | Smalls | 60.5K | 19.9% | 1 |
| Feb 2026 | Purina Pro Plan | 40.5K | 13.3% | 2 |
| Feb 2026 | Royal Canin | 33.1K | 10.9% | 3 |
| Feb 2026 | Blue Buffalo | 22.2K | 7.3% | 4 |
| Feb 2026 | Friskies | 22.2K | 7.3% | 5 |
| Feb 2026 | Iams | 22.2K | 7.3% | 6 |
| Feb 2026 | Fancy Feast | 18.1K | 6% | 7 |
| Feb 2026 | Meow Mix | 18.1K | 6% | 8 |
| Feb 2026 | Purina ONE | 18.1K | 6% | 9 |
| Feb 2026 | Sheba | 18.1K | 6% | 10 |
| Feb 2026 | Tiki Cat | 9.9K | 3.3% | 11 |
| Feb 2026 | Wellness | 7.3K | 2.4% | 12 |
| Feb 2026 | Weruva | 6.6K | 2.2% | 13 |
| Feb 2026 | Hill's | 3.6K | 1.2% | 14 |
| Feb 2026 | 9Lives | 2.9K | 0.96% | 15 |
| Mar 2026 | Smalls | 74K | 21.8% | 1 |
| Mar 2026 | Purina Pro Plan | 49.5K | 14.6% | 2 |
| Mar 2026 | Friskies | 27.1K | 8% | 3 |
| Mar 2026 | Royal Canin | 27.1K | 8% | 4 |
| Mar 2026 | Blue Buffalo | 22.2K | 6.6% | 5 |
| Mar 2026 | Iams | 22.2K | 6.6% | 6 |
| Mar 2026 | Purina ONE | 22.2K | 6.6% | 7 |
| Mar 2026 | Fancy Feast | 18.1K | 5.3% | 8 |
| Mar 2026 | Meow Mix | 18.1K | 5.3% | 9 |
| Mar 2026 | Sheba | 18.1K | 5.3% | 10 |
| Mar 2026 | Tiki Cat | 12.1K | 3.6% | 11 |
| Mar 2026 | Wellness | 10.5K | 3.1% | 12 |
| Mar 2026 | Hill's | 8.1K | 2.4% | 13 |
| Mar 2026 | Weruva | 6.6K | 1.9% | 14 |
| Mar 2026 | 9Lives | 2.9K | 0.86% | 15 |
| Apr 2026 | Smalls | 74K | 23.1% | 1 |
| Apr 2026 | Purina Pro Plan | 49.5K | 15.5% | 2 |
| Apr 2026 | Friskies | 27.1K | 8.5% | 3 |
| Apr 2026 | Royal Canin | 22.2K | 6.9% | 4 |
| Apr 2026 | Blue Buffalo | 18.1K | 5.7% | 5 |
| Apr 2026 | Fancy Feast | 18.1K | 5.7% | 6 |
| Apr 2026 | Iams | 18.1K | 5.7% | 7 |
| Apr 2026 | Meow Mix | 18.1K | 5.7% | 8 |
| Apr 2026 | Purina ONE | 18.1K | 5.7% | 9 |
| Apr 2026 | Sheba | 18.1K | 5.7% | 10 |
| Apr 2026 | Tiki Cat | 12.1K | 3.8% | 11 |
| Apr 2026 | Hill's | 8.1K | 2.5% | 12 |
| Apr 2026 | Weruva | 8.1K | 2.5% | 13 |
| Apr 2026 | Wellness | 6.8K | 2.1% | 14 |
| Apr 2026 | 9Lives | 3.6K | 1.1% | 15 |
| May 2026 | Smalls | 74K | 22.2% | 1 |
| May 2026 | Purina Pro Plan | 49.5K | 14.9% | 2 |
| May 2026 | Friskies | 27.1K | 8.1% | 3 |
| May 2026 | Royal Canin | 27.1K | 8.1% | 4 |
| May 2026 | Purina ONE | 22.2K | 6.7% | 5 |
| May 2026 | Sheba | 22.2K | 6.7% | 6 |
| May 2026 | Blue Buffalo | 18.1K | 5.4% | 7 |
| May 2026 | Fancy Feast | 18.1K | 5.4% | 8 |
| May 2026 | Iams | 18.1K | 5.4% | 9 |
| May 2026 | Meow Mix | 18.1K | 5.4% | 10 |
| May 2026 | Tiki Cat | 12.1K | 3.6% | 11 |
| May 2026 | Hill's | 8.1K | 2.4% | 12 |
| May 2026 | Weruva | 8.1K | 2.4% | 13 |
| May 2026 | Wellness | 6.8K | 2% | 14 |
| May 2026 | 9Lives | 3.6K | 1.1% | 15 |
| Jun 2026 | Smalls | 49.5K | 16.9% | 1 |
| Jun 2026 | Purina Pro Plan | 33.1K | 11.3% | 2 |
| Jun 2026 | Purina ONE | 27.1K | 9.2% | 3 |
| Jun 2026 | Royal Canin | 27.1K | 9.2% | 4 |
| Jun 2026 | Friskies | 22.2K | 7.6% | 5 |
| Jun 2026 | Iams | 22.2K | 7.6% | 6 |
| Jun 2026 | Sheba | 22.2K | 7.6% | 7 |
| Jun 2026 | Blue Buffalo | 18.1K | 6.2% | 8 |
| Jun 2026 | Fancy Feast | 18.1K | 6.2% | 9 |
| Jun 2026 | Meow Mix | 18.1K | 6.2% | 10 |
| Jun 2026 | Tiki Cat | 12.1K | 4.1% | 11 |
| Jun 2026 | Hill's | 8.1K | 2.8% | 12 |
| Jun 2026 | Wellness | 6.8K | 2.3% | 13 |
| Jun 2026 | Weruva | 6.6K | 2.2% | 14 |
| Jun 2026 | 9Lives | 2.4K | 0.82% | 15 |
| Jul 2026 | Smalls | 49.5K | 16.3% | 1 |
| Jul 2026 | Purina Pro Plan | 33.1K | 10.9% | 2 |
| Jul 2026 | Royal Canin | 33.1K | 10.9% | 3 |
| Jul 2026 | Purina ONE | 27.1K | 8.9% | 4 |
| Jul 2026 | Friskies | 22.2K | 7.3% | 5 |
| Jul 2026 | Iams | 22.2K | 7.3% | 6 |
| Jul 2026 | Sheba | 22.2K | 7.3% | 7 |
| Jul 2026 | Blue Buffalo | 18.1K | 6% | 8 |
| Jul 2026 | Fancy Feast | 18.1K | 6% | 9 |
| Jul 2026 | Meow Mix | 18.1K | 6% | 10 |
| Jul 2026 | Tiki Cat | 12.1K | 4% | 11 |
| Jul 2026 | Hill's | 9.9K | 3.3% | 12 |
| Jul 2026 | Weruva | 8.1K | 2.7% | 13 |
| Jul 2026 | Wellness | 7.3K | 2.4% | 14 |
| Jul 2026 | 9Lives | 2.4K | 0.79% | 15 |
| Aug 2026 | Smalls | 49.5K | 16.1% | 1 |
| Aug 2026 | Purina Pro Plan | 33.1K | 10.7% | 2 |
| Aug 2026 | Friskies | 27.1K | 8.8% | 3 |
| Aug 2026 | Purina ONE | 27.1K | 8.8% | 4 |
| Aug 2026 | Fancy Feast | 22.2K | 7.2% | 5 |
| Aug 2026 | Iams | 22.2K | 7.2% | 6 |
| Aug 2026 | Meow Mix | 22.2K | 7.2% | 7 |
| Aug 2026 | Royal Canin | 22.2K | 7.2% | 8 |
| Aug 2026 | Sheba | 22.2K | 7.2% | 9 |
| Aug 2026 | Blue Buffalo | 18.1K | 5.9% | 10 |
| Aug 2026 | Tiki Cat | 14.8K | 4.8% | 11 |
| Aug 2026 | Hill's | 9.9K | 3.2% | 12 |
| Aug 2026 | Weruva | 8.1K | 2.6% | 13 |
| Aug 2026 | Wellness | 7.3K | 2.4% | 14 |
| Aug 2026 | 9Lives | 2.4K | 0.78% | 15 |
| Sep 2026 | Smalls | 49.5K | 17.3% | 1 |
| Sep 2026 | Friskies | 27.1K | 9.5% | 2 |
| Sep 2026 | Fancy Feast | 22.2K | 7.8% | 3 |
| Sep 2026 | Iams | 22.2K | 7.8% | 4 |
| Sep 2026 | Meow Mix | 22.2K | 7.8% | 5 |
| Sep 2026 | Purina ONE | 22.2K | 7.8% | 6 |
| Sep 2026 | Royal Canin | 22.2K | 7.8% | 7 |
| Sep 2026 | Sheba | 22.2K | 7.8% | 8 |
| Sep 2026 | Blue Buffalo | 18.1K | 6.3% | 9 |
| Sep 2026 | Purina Pro Plan | 18.1K | 6.3% | 10 |
| Sep 2026 | Tiki Cat | 14.8K | 5.2% | 11 |
| Sep 2026 | Hill's | 8.1K | 2.8% | 12 |
| Sep 2026 | Wellness | 7.3K | 2.6% | 13 |
| Sep 2026 | Weruva | 6.6K | 2.3% | 14 |
| Sep 2026 | 9Lives | 2.9K | 1% | 15 |

## What is being compared

- **9Lives**: Measured on the search term “9lives”.
- **Blue Buffalo**: Measured on the search term “blue buffalo cat food”.
- **Fancy Feast**: Measured on the search term “fancy feast”.
- **Friskies**: Measured on the search term “friskies”.
- **Hill's**: Measured on the search term “hills science diet cat food”.
- **Iams**: Measured on the search term “iams cat food”.
- **Meow Mix**: Measured on the search term “meow mix”.
- **Purina ONE**: Measured on the search term “purina one cat food”.
- **Purina Pro Plan**: Measured on the search term “purina pro plan cat food”.
- **Royal Canin**: Measured on the search term “royal canin cat food”.
- **Sheba**: Measured on the search term “sheba cat food”.
- **Smalls**: Measured on the search term “smalls cat food”.
- **Tiki Cat**: Measured on the search term “tiki cat”.
- **Wellness**: Measured on the search terms “wellness cat food” and “wellness core cat food”, summed into one figure.
- **Weruva**: Measured on the search term “weruva”.

- [9Lives](/demand/us/brands/9lives)
- [Blue Buffalo](/demand/us/brands/blue-buffalo)
- [Fancy Feast](/demand/us/brands/fancy-feast)
- [Friskies](/demand/us/brands/friskies)
- [Hill's](/demand/us/brands/hills)
- [Iams](/demand/us/brands/iams)
- [Meow Mix](/demand/us/brands/meow-mix)
- [Purina ONE](/demand/us/brands/purina-one)
- [Purina Pro Plan](/demand/us/brands/purina-pro-plan)
- [Royal Canin](/demand/us/brands/royal-canin)
- [Sheba](/demand/us/brands/sheba)
- [Smalls](/demand/us/brands/smalls-cat-food)
- [Tiki Cat](/demand/us/brands/tiki-cat)
- [Wellness](/demand/us/brands/wellness-pet)
- [Weruva](/demand/us/brands/weruva)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cat food brands in the United States?

In September 2026, Smalls was the most searched among cat food brands in the United States, with an estimated 49.5K branded searches, 17.3% of all searches for the 15 we track.

## Cite this page

Brandwave. "Cat food brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-cat-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-cat-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.