---
title: "Cash advance apps in the United States: Which are most popular?"
description: "Compare the apps Americans use to borrow a small amount before payday. Share of Search among MoneyLion, EarnIn, Brigit, Klover, Dave, FloatMe, Albert, Chime and Cleo, the cash advance apps Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-cash-advance-apps"
publisher: "Brandwave"
---

# Cash advance apps in the United States: Which are most popular?

Compare the apps Americans use to borrow a small amount before payday. Share of Search among MoneyLion, EarnIn, Brigit, Klover, Dave, FloatMe, Albert, Chime and Cleo, the cash advance apps Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cash advance apps
- **Market**: United States
- **Brands compared**: 9
- **Month measured**: Oct 2026
- **Highest Share of Search**: MoneyLion, 27.9%

## Which brand is most popular in search among cash advance apps in the United States?

- In October 2026, MoneyLion was the most searched among cash advance apps in the United States, with an estimated 110K branded searches, 27.9% of all searches for the nine tracked by the Brandwave Brand Demand Index.
- EarnIn is in 2nd place, 4.9 percentage points behind at 23%.
- Across the 12 months ending October 2026, MoneyLion’s share of searches among cash advance apps in the United States increased from 25.9% to 27.9%.
- Across the 12 months ending October 2026, EarnIn’s share of searches among cash advance apps in the United States increased from 21.2% to 23%.
- Across the 12 months ending October 2026, Brigit’s share of searches among cash advance apps in the United States decreased from 17.3% to 15.3%.
- Across the 12 months ending October 2026, Klover’s share of searches among cash advance apps in the United States increased from 11.6% to 12.6%.
- Across the 12 months ending October 2026, Dave’s share of searches among cash advance apps in the United States decreased from 6.4% to 5.6%.
- Across the 12 months ending October 2026, FloatMe’s share of searches among cash advance apps in the United States decreased from 7.8% to 5.6%.
- Across the 12 months ending October 2026, Chime’s share of searches among cash advance apps in the United States increased from 2.2% to 3.2%.
- Across the 12 months ending October 2026, MoneyLion’s share of searches among cash advance apps in the United States peaked at 33.1% in March 2026 and was lowest at 25.3% in August 2026.
- Across the 12 months ending October 2026, EarnIn’s share of searches among cash advance apps in the United States peaked at 25.3% in August 2026 and was lowest at 20.7% in February 2026.
- Across the 12 months ending October 2026, Brigit’s share of searches among cash advance apps in the United States peaked at 17.7% in July 2026 and was lowest at 12.2% in March 2026.
- Across the 12 months ending October 2026, Klover’s share of searches among cash advance apps in the United States peaked at 12.7% in May 2026 and was lowest at 10.6% in June 2026.
- Across the 12 months ending October 2026, Dave’s share of searches among cash advance apps in the United States peaked at 6.8% in April 2026 and was lowest at 5.4% in March 2026.
- Across the 12 months ending October 2026, FloatMe’s share of searches among cash advance apps in the United States peaked at 7.8% in November 2025 and was lowest at 4.6% in May 2026.
- Across the 12 months ending October 2026, Albert’s share of searches among cash advance apps in the United States peaked at 4.2% in November 2025 and was lowest at 2.5% in September 2026.
- Across the 12 months ending October 2026, Chime’s share of searches among cash advance apps in the United States peaked at 3.2% in October 2026 and was lowest at 2% in March 2026.
- Across the 12 months ending October 2026, Cleo’s share of searches among cash advance apps in the United States peaked at 4.7% in June 2026 and was lowest at 3.1% in October 2026.
- Across the 12 months ending October 2026, Dave rose from 6th to 5th among cash advance apps in the United States.
- Across the 12 months ending October 2026, FloatMe fell from 5th to 6th among cash advance apps in the United States.
- Across the 12 months ending October 2026, Chime rose from 9th to 8th among cash advance apps in the United States.
- Across the 12 months ending October 2026, Cleo fell from 8th to 9th among cash advance apps in the United States.
- Across the 12 months ending October 2026, Albert held steady: its share of searches among cash advance apps in the United States moved less than 0.5 percentage points.

## Top cash advance apps in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, EarnIn and Chime appeared every time. EarnIn was recommended most often, coming first in three out of five answers. Chime was second, and Dave was third. Klover, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| EarnIn | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Chime | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Dave | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| MoneyLion | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Brigit | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Klover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| FloatMe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Albert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cash advance apps

- Asked ChatGPT "What's the best cash advance app?": 1. Chime, 2. EarnIn, 3. Dave, 4. MoneyLion
- Asked ChatGPT "Which apps let you borrow money before payday?": 1. EarnIn, 2. Dave, 3. Brigit, 4. MoneyLion, 5. Chime
- Asked ChatGPT "What's the best app for a small cash advance with no credit check?": 1. EarnIn, 2. Dave, 3. Chime
- Searched Google, AI Overview "cash advance apps": 1. Chime, 2. EarnIn, 3. Dave, 4. Brigit, 5. MoneyLion
- Searched Google, AI Overview "best cash advance apps": 1. EarnIn, 2. MoneyLion, 3. Chime, 4. Brigit

Not named in any answer: Klover, FloatMe, Albert and Cleo.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [MoneyLion vs EarnIn: compare search popularity](/demand/us/compare/earnin-vs-moneylion): 27.9% against 23% Share of Search.
- [MoneyLion vs Brigit: compare search popularity](/demand/us/compare/brigit-vs-moneylion): 27.9% against 15.3% Share of Search.
- [MoneyLion vs Klover: compare search popularity](/demand/us/compare/klover-vs-moneylion): 27.9% against 12.6% Share of Search.
- [MoneyLion vs Dave: compare search popularity](/demand/us/compare/dave-banking-vs-moneylion): 27.9% against 5.6% Share of Search.
- [EarnIn vs Brigit: compare search popularity](/demand/us/compare/brigit-vs-earnin): 23% against 15.3% Share of Search.
- [EarnIn vs Klover: compare search popularity](/demand/us/compare/earnin-vs-klover): 23% against 12.6% Share of Search.
- [EarnIn vs Dave: compare search popularity](/demand/us/compare/dave-banking-vs-earnin): 23% against 5.6% Share of Search.
- [Brigit vs Klover: compare search popularity](/demand/us/compare/brigit-vs-klover): 15.3% against 12.6% Share of Search.
- [Brigit vs Dave: compare search popularity](/demand/us/compare/brigit-vs-dave-banking): 15.3% against 5.6% Share of Search.
- [Klover vs Dave: compare search popularity](/demand/us/compare/dave-banking-vs-klover): 12.6% against 5.6% Share of Search.

## How did search popularity change for United States cash advance apps in October 2026?

- In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches.
- In October 2026, Cleo lost share of searches among cash advance apps in the United States, from 3.8% to 3.1%.
- Brigit’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 17.7% to 15.3% in October 2026.
- Dave’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 6.5% to 5.6% in October 2026.
- Estimated monthly branded searches for Chime in the United States rose 60.3% over 12 measured months, from 7.8K to 12.5K in October 2026.
- Estimated monthly branded searches for EarnIn in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026.
- Estimated monthly branded searches for Klover in the United States rose 22.2% over 12 measured months, from 40.5K to 49.5K in October 2026.
- Estimated monthly branded searches for MoneyLion in the United States rose 21.5% over 12 measured months, from 90.5K to 110K in October 2026.

## Which cash advance apps do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MoneyLion | 27.9% | 110K | 0.0% | MoneyLion |
| 2 | EarnIn | 23% | 90.5K | 0.0% | EarnIn |
| 3 | Brigit | 15.3% | 60.5K | 0.0% | Brigit |
| 4 | Klover | 12.6% | 49.5K | 0.0% | Klover |
| 5 | Dave | 5.6% | 22.2K | 0.0% | Dave |
| 6 | FloatMe | 5.6% | 22.2K | 0.0% | FloatMe |
| 7 | Albert | 3.8% | 14.8K | +49.5% | Albert |
| 8 | Chime | 3.2% | 12.5K | +13.6% | Chime |
| 9 | Cleo | 3.1% | 12.1K | -18.2% | Cleo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | MoneyLion | 90.5K | 25.9% | 1 |
| Nov 2025 | EarnIn | 74K | 21.2% | 2 |
| Nov 2025 | Brigit | 60.5K | 17.3% | 3 |
| Nov 2025 | Klover | 40.5K | 11.6% | 4 |
| Nov 2025 | FloatMe | 27.1K | 7.8% | 5 |
| Nov 2025 | Dave | 22.2K | 6.4% | 6 |
| Nov 2025 | Albert | 14.8K | 4.2% | 7 |
| Nov 2025 | Cleo | 12.1K | 3.5% | 8 |
| Nov 2025 | Chime | 7.8K | 2.2% | 9 |
| Dec 2025 | MoneyLion | 110K | 29.7% | 1 |
| Dec 2025 | EarnIn | 90.5K | 24.5% | 2 |
| Dec 2025 | Brigit | 49.5K | 13.4% | 3 |
| Dec 2025 | Klover | 40.5K | 10.9% | 4 |
| Dec 2025 | Dave | 22.2K | 6% | 5 |
| Dec 2025 | FloatMe | 22.2K | 6% | 6 |
| Dec 2025 | Albert | 14.8K | 4% | 7 |
| Dec 2025 | Cleo | 12.1K | 3.3% | 8 |
| Dec 2025 | Chime | 8.3K | 2.2% | 9 |
| Jan 2026 | MoneyLion | 110K | 29% | 1 |
| Jan 2026 | EarnIn | 90.5K | 23.8% | 2 |
| Jan 2026 | Brigit | 60.5K | 15.9% | 3 |
| Jan 2026 | Klover | 40.5K | 10.7% | 4 |
| Jan 2026 | Dave | 22.2K | 5.8% | 5 |
| Jan 2026 | FloatMe | 18.1K | 4.8% | 6 |
| Jan 2026 | Albert | 14.8K | 3.9% | 7 |
| Jan 2026 | Cleo | 14.8K | 3.9% | 8 |
| Jan 2026 | Chime | 8.3K | 2.2% | 9 |
| Feb 2026 | MoneyLion | 90.5K | 31% | 1 |
| Feb 2026 | EarnIn | 60.5K | 20.7% | 2 |
| Feb 2026 | Brigit | 40.5K | 13.9% | 3 |
| Feb 2026 | Klover | 33.1K | 11.3% | 4 |
| Feb 2026 | Dave | 18.1K | 6.2% | 5 |
| Feb 2026 | FloatMe | 18.1K | 6.2% | 6 |
| Feb 2026 | Albert | 12.1K | 4.1% | 7 |
| Feb 2026 | Cleo | 12.1K | 4.1% | 8 |
| Feb 2026 | Chime | 6.8K | 2.3% | 9 |
| Mar 2026 | MoneyLion | 110K | 33.1% | 1 |
| Mar 2026 | EarnIn | 74K | 22.3% | 2 |
| Mar 2026 | Brigit | 40.5K | 12.2% | 3 |
| Mar 2026 | Klover | 40.5K | 12.2% | 4 |
| Mar 2026 | Dave | 18.1K | 5.4% | 5 |
| Mar 2026 | FloatMe | 18.1K | 5.4% | 6 |
| Mar 2026 | Albert | 12.1K | 3.6% | 7 |
| Mar 2026 | Cleo | 12.1K | 3.6% | 8 |
| Mar 2026 | Chime | 6.8K | 2% | 9 |
| Apr 2026 | MoneyLion | 90.5K | 27.7% | 1 |
| Apr 2026 | EarnIn | 74K | 22.6% | 2 |
| Apr 2026 | Brigit | 49.5K | 15.1% | 3 |
| Apr 2026 | Klover | 40.5K | 12.4% | 4 |
| Apr 2026 | Dave | 22.2K | 6.8% | 5 |
| Apr 2026 | FloatMe | 18.1K | 5.5% | 6 |
| Apr 2026 | Albert | 12.1K | 3.7% | 7 |
| Apr 2026 | Cleo | 12.1K | 3.7% | 8 |
| Apr 2026 | Chime | 8.3K | 2.5% | 9 |
| May 2026 | MoneyLion | 110K | 28.2% | 1 |
| May 2026 | EarnIn | 90.5K | 23.2% | 2 |
| May 2026 | Brigit | 60.5K | 15.5% | 3 |
| May 2026 | Klover | 49.5K | 12.7% | 4 |
| May 2026 | Dave | 22.2K | 5.7% | 5 |
| May 2026 | FloatMe | 18.1K | 4.6% | 6 |
| May 2026 | Albert | 14.8K | 3.8% | 7 |
| May 2026 | Cleo | 14.8K | 3.8% | 8 |
| May 2026 | Chime | 9K | 2.3% | 9 |
| Jun 2026 | MoneyLion | 110K | 28.8% | 1 |
| Jun 2026 | EarnIn | 90.5K | 23.7% | 2 |
| Jun 2026 | Brigit | 60.5K | 15.8% | 3 |
| Jun 2026 | Klover | 40.5K | 10.6% | 4 |
| Jun 2026 | Dave | 22.2K | 5.8% | 5 |
| Jun 2026 | Cleo | 18.1K | 4.7% | 6 |
| Jun 2026 | FloatMe | 18.1K | 4.7% | 7 |
| Jun 2026 | Albert | 12.1K | 3.2% | 8 |
| Jun 2026 | Chime | 10.2K | 2.7% | 9 |
| Jul 2026 | MoneyLion | 110K | 26.3% | 1 |
| Jul 2026 | EarnIn | 90.5K | 21.7% | 2 |
| Jul 2026 | Brigit | 74K | 17.7% | 3 |
| Jul 2026 | Klover | 49.5K | 11.8% | 4 |
| Jul 2026 | Dave | 27.1K | 6.5% | 5 |
| Jul 2026 | FloatMe | 22.2K | 5.3% | 6 |
| Jul 2026 | Cleo | 18.1K | 4.3% | 7 |
| Jul 2026 | Albert | 14.8K | 3.5% | 8 |
| Jul 2026 | Chime | 11.7K | 2.8% | 9 |
| Aug 2026 | EarnIn | 110K | 25.3% | 1 |
| Aug 2026 | MoneyLion | 110K | 25.3% | 2 |
| Aug 2026 | Brigit | 74K | 17% | 3 |
| Aug 2026 | Klover | 49.5K | 11.4% | 4 |
| Aug 2026 | Dave | 27.1K | 6.2% | 5 |
| Aug 2026 | FloatMe | 22.2K | 5.1% | 6 |
| Aug 2026 | Cleo | 18.1K | 4.2% | 7 |
| Aug 2026 | Albert | 12.1K | 2.8% | 8 |
| Aug 2026 | Chime | 11.7K | 2.7% | 9 |
| Sep 2026 | MoneyLion | 110K | 28.2% | 1 |
| Sep 2026 | EarnIn | 90.5K | 23.2% | 2 |
| Sep 2026 | Brigit | 60.5K | 15.5% | 3 |
| Sep 2026 | Klover | 49.5K | 12.7% | 4 |
| Sep 2026 | Dave | 22.2K | 5.7% | 5 |
| Sep 2026 | FloatMe | 22.2K | 5.7% | 6 |
| Sep 2026 | Cleo | 14.8K | 3.8% | 7 |
| Sep 2026 | Chime | 11K | 2.8% | 8 |
| Sep 2026 | Albert | 9.9K | 2.5% | 9 |
| Oct 2026 | MoneyLion | 110K | 27.9% | 1 |
| Oct 2026 | EarnIn | 90.5K | 23% | 2 |
| Oct 2026 | Brigit | 60.5K | 15.3% | 3 |
| Oct 2026 | Klover | 49.5K | 12.6% | 4 |
| Oct 2026 | Dave | 22.2K | 5.6% | 5 |
| Oct 2026 | FloatMe | 22.2K | 5.6% | 6 |
| Oct 2026 | Albert | 14.8K | 3.8% | 7 |
| Oct 2026 | Chime | 12.5K | 3.2% | 8 |
| Oct 2026 | Cleo | 12.1K | 3.1% | 9 |

## How are branded searches counted for cash advance apps?

- **Albert**: Measured on the search term “albert app”.
- **Brigit**: Measured on the search term “brigit”.
- **Chime**: Measured on the search terms “chime mypay” and “chime spotme”, summed into one figure.
- **Cleo**: Measured on the search term “cleo app”.
- **Dave**: Measured on the search term “dave app”.
- **EarnIn**: Measured on the search term “earnin”.
- **FloatMe**: Measured on the search term “floatme”.
- **Klover**: Measured on the search term “klover”.
- **MoneyLion**: Measured on the search term “moneylion”.

- [Albert](/demand/us/brands/albert-app)
- [Brigit](/demand/us/brands/brigit)
- [Chime](/demand/us/brands/chime)
- [Cleo](/demand/us/brands/cleo-app)
- [Dave](/demand/us/brands/dave-banking)
- [EarnIn](/demand/us/brands/earnin)
- [FloatMe](/demand/us/brands/floatme)
- [Klover](/demand/us/brands/klover)
- [MoneyLion](/demand/us/brands/moneylion)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cash advance apps in the United States?

In October 2026, MoneyLion was the most searched among cash advance apps in the United States, with an estimated 110K branded searches, 27.9% of all searches for the nine tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Cash advance apps in the United States: Which are most popular?". https://gobrandwave.com/demand/us/categories/us-cash-advance-apps

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-cash-advance-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.