---
title: "Car rental companies in the United States: Which are searched most?"
description: "Compare the companies people in the US rent cars from. Share of Search among Budget, Enterprise Rent-A-Car, Hertz, National Car Rental, Turo, Avis, Alamo and Sixt, the car rental companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-car-rental-companies"
publisher: "Brandwave"
---

# Car rental companies in the United States: Which are searched most?

Compare the companies people in the US rent cars from. Share of Search among Budget, Enterprise Rent-A-Car, Hertz, National Car Rental, Turo, Avis, Alamo and Sixt, the car rental companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car rental companies
- **Market**: United States
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Budget, 19.8%

## Which brand is most popular in search among car rental companies in the United States?

- In September 2026, Budget was the most searched among car rental companies in the United States, with an estimated 1.2M branded searches, 19.8% of all searches for the eight we track.
- Enterprise Rent-A-Car is in 2nd place, 3.6 percentage points behind at 16.2%.
- Across the 12 months ending September 2026, Budget’s share of searches among car rental companies in the United States increased from 19.1% to 19.8%.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car rental companies in the United States increased from 15.6% to 16.2%.
- Across the 12 months ending September 2026, Hertz’s share of searches among car rental companies in the United States decreased from 19.1% to 16.2%.
- Across the 12 months ending September 2026, Turo’s share of searches among car rental companies in the United States increased from 10.5% to 13.3%.
- Across the 12 months ending September 2026, Avis’ share of searches among car rental companies in the United States decreased from 12.9% to 10.9%.
- Across the 12 months ending September 2026, Alamo’s share of searches among car rental companies in the United States decreased from 6.8% to 6.2%.
- Across the 12 months ending September 2026, Sixt’s share of searches among car rental companies in the United States increased from 3.1% to 4%.
- Across the 12 months ending September 2026, Budget’s share of searches among car rental companies in the United States peaked at 21.1% in August 2026 and was lowest at 17.9% in April 2026.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car rental companies in the United States peaked at 18.7% in December 2025 and was lowest at 11.3% in February 2026.
- Across the 12 months ending September 2026, Hertz’s share of searches among car rental companies in the United States peaked at 20.5% in February 2026 and was lowest at 16.2% in September 2026.
- Across the 12 months ending September 2026, National Car Rental’s share of searches among car rental companies in the United States peaked at 13.6% in June 2026 and was lowest at 10.3% in December 2025.
- Across the 12 months ending September 2026, Turo’s share of searches among car rental companies in the United States peaked at 14.7% in April 2026 and was lowest at 10.3% in December 2025.
- Across the 12 months ending September 2026, Avis’ share of searches among car rental companies in the United States peaked at 13.9% in February 2026 and was lowest at 10.9% in September 2026.
- Across the 12 months ending September 2026, Alamo’s share of searches among car rental companies in the United States peaked at 7.5% in May 2026 and was lowest at 6.2% in September 2026.
- Across the 12 months ending September 2026, Sixt’s share of searches among car rental companies in the United States peaked at 4.2% in July 2026 and was lowest at 3.1% in October 2025.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car rose from 3rd to 2nd among car rental companies in the United States.
- Across the 12 months ending September 2026, Hertz fell from 2nd to 3rd among car rental companies in the United States.
- Across the 12 months ending September 2026, National Car Rental rose from 5th to 4th among car rental companies in the United States.
- Across the 12 months ending September 2026, Turo rose from 6th to 5th among car rental companies in the United States.
- Across the 12 months ending September 2026, Avis fell from 4th to 6th among car rental companies in the United States.

## Top car rental companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Budget and Alamo appeared every time. Enterprise Rent-A-Car was recommended most often, coming first in three out of four answers. Alamo was second, and Hertz was third. Turo, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Enterprise Rent-A-Car | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Alamo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Hertz | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Budget | 4th | 3 of 3 | 1 of 1 | 4 of 4 |
| National Car Rental | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Avis | 6th | 1 of 3 | 1 of 1 | 2 of 4 |
| Sixt | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Turo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about car rental companies

- Asked ChatGPT "Which car rental company should I use in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Alamo, 4. Hertz, 5. Budget
- Asked ChatGPT "What are the best car rental companies in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Hertz, 4. Avis, 5. Alamo, 6. Budget, 7. Sixt
- Asked ChatGPT "What's the cheapest car rental company at US airports?": 1. Budget, 2. Alamo
- Searched Google, AI Overview "rental cars": 1. Enterprise Rent-A-Car, 2. Hertz, 3. Alamo, 4. Budget, 5. Avis

Not named in any answer: Turo.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [Budget vs Enterprise Rent-A-Car: compare search popularity](/demand/us/compare/budget-vs-enterprise-rent-a-car): 19.8% against 16.2% Share of Search.
- [Budget vs Hertz: compare search popularity](/demand/us/compare/budget-vs-hertz): 19.8% against 16.2% Share of Search.
- [Budget vs National Car Rental: compare search popularity](/demand/us/compare/budget-vs-national-car-rental): 19.8% against 13.3% Share of Search.
- [Budget vs Turo: compare search popularity](/demand/us/compare/budget-vs-turo): 19.8% against 13.3% Share of Search.
- [Enterprise Rent-A-Car vs Hertz: compare search popularity](/demand/us/compare/enterprise-rent-a-car-vs-hertz): 16.2% Share of Search each.
- [Enterprise Rent-A-Car vs National Car Rental: compare search popularity](/demand/us/compare/enterprise-rent-a-car-vs-national-car-rental): 16.2% against 13.3% Share of Search.
- [Enterprise Rent-A-Car vs Turo: compare search popularity](/demand/us/compare/enterprise-rent-a-car-vs-turo): 16.2% against 13.3% Share of Search.
- [Hertz vs National Car Rental: compare search popularity](/demand/us/compare/hertz-vs-national-car-rental): 16.2% against 13.3% Share of Search.
- [Hertz vs Turo: compare search popularity](/demand/us/compare/hertz-vs-turo): 16.2% against 13.3% Share of Search.
- [National Car Rental vs Turo: compare search popularity](/demand/us/compare/national-car-rental-vs-turo): 13.3% Share of Search each.

## How did search popularity change for United States car rental companies in September 2026?

- In September 2026, National Car Rental overtook Avis to rank 4th among car rental companies in the United States, with 13.3% of the searches.
- In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches.
- In September 2026, Sixt gained share of searches among car rental companies in the United States, from 3.5% to 4%.
- In September 2026, Budget lost share of searches among car rental companies in the United States, from 21.1% to 19.8%.
- In September 2026, Enterprise Rent-A-Car lost share of searches among car rental companies in the United States, from 17.1% to 16.2%.
- In September 2026, Hertz lost share of searches among car rental companies in the United States, from 17.1% to 16.2%.
- In September 2026, Avis lost share of searches among car rental companies in the United States, from 11.6% to 10.9%.
- Estimated monthly branded searches for Alamo in the United States fell 12.6% over 12 measured months, from 436K to 381K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Budget | 19.8% | 1.2M | -18.7% | Budget |
| 2 | Enterprise Rent-A-Car | 16.2% | 1M | -18.0% | Enterprise Rent-A-Car |
| 3 | Hertz | 16.2% | 1M | -18.0% | Hertz |
| 4 | National Car Rental | 13.3% | 823K | 0.0% | Enterprise Mobility |
| 5 | Turo | 13.3% | 823K | 0.0% | Turo |
| 6 | Avis | 10.9% | 673K | -18.2% | Avis |
| 7 | Alamo | 6.2% | 381K | -18.2% | Enterprise Mobility |
| 8 | Sixt | 4% | 246K | 0.0% | Sixt |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Budget | 1.2M | 19.1% | 1 |
| Oct 2025 | Hertz | 1.2M | 19.1% | 2 |
| Oct 2025 | Enterprise Rent-A-Car | 1M | 15.6% | 3 |
| Oct 2025 | Avis | 823K | 12.9% | 4 |
| Oct 2025 | National Car Rental | 823K | 12.9% | 5 |
| Oct 2025 | Turo | 673K | 10.5% | 6 |
| Oct 2025 | Alamo | 436K | 6.8% | 7 |
| Oct 2025 | Sixt | 201K | 3.1% | 8 |
| Nov 2025 | Budget | 1.2M | 19.6% | 1 |
| Nov 2025 | Hertz | 1.2M | 19.6% | 2 |
| Nov 2025 | Enterprise Rent-A-Car | 1M | 16.1% | 3 |
| Nov 2025 | Avis | 823K | 13.2% | 4 |
| Nov 2025 | National Car Rental | 673K | 10.8% | 5 |
| Nov 2025 | Turo | 673K | 10.8% | 6 |
| Nov 2025 | Alamo | 411K | 6.6% | 7 |
| Nov 2025 | Sixt | 201K | 3.2% | 8 |
| Dec 2025 | Budget | 1.2M | 18.7% | 1 |
| Dec 2025 | Enterprise Rent-A-Car | 1.2M | 18.7% | 2 |
| Dec 2025 | Hertz | 1.2M | 18.7% | 3 |
| Dec 2025 | Avis | 823K | 12.6% | 4 |
| Dec 2025 | National Car Rental | 673K | 10.3% | 5 |
| Dec 2025 | Turo | 673K | 10.3% | 6 |
| Dec 2025 | Alamo | 436K | 6.7% | 7 |
| Dec 2025 | Sixt | 246K | 3.8% | 8 |
| Jan 2026 | Budget | 1.2M | 20% | 1 |
| Jan 2026 | Hertz | 1.2M | 20% | 2 |
| Jan 2026 | Avis | 823K | 13.5% | 3 |
| Jan 2026 | Enterprise Rent-A-Car | 823K | 13.5% | 4 |
| Jan 2026 | National Car Rental | 673K | 11.1% | 5 |
| Jan 2026 | Turo | 673K | 11.1% | 6 |
| Jan 2026 | Alamo | 411K | 6.7% | 7 |
| Jan 2026 | Sixt | 246K | 4% | 8 |
| Feb 2026 | Budget | 1.2M | 20.5% | 1 |
| Feb 2026 | Hertz | 1.2M | 20.5% | 2 |
| Feb 2026 | Avis | 823K | 13.9% | 3 |
| Feb 2026 | Enterprise Rent-A-Car | 673K | 11.3% | 4 |
| Feb 2026 | National Car Rental | 673K | 11.3% | 5 |
| Feb 2026 | Turo | 673K | 11.3% | 6 |
| Feb 2026 | Alamo | 411K | 6.9% | 7 |
| Feb 2026 | Sixt | 246K | 4.1% | 8 |
| Mar 2026 | Budget | 1.5M | 19.8% | 1 |
| Mar 2026 | Hertz | 1.5M | 19.8% | 2 |
| Mar 2026 | Avis | 1M | 13.2% | 3 |
| Mar 2026 | Enterprise Rent-A-Car | 1M | 13.2% | 4 |
| Mar 2026 | Turo | 1M | 13.2% | 5 |
| Mar 2026 | National Car Rental | 823K | 10.9% | 6 |
| Mar 2026 | Alamo | 502K | 6.6% | 7 |
| Mar 2026 | Sixt | 246K | 3.2% | 8 |
| Apr 2026 | Budget | 1.2M | 17.9% | 1 |
| Apr 2026 | Hertz | 1.2M | 17.9% | 2 |
| Apr 2026 | Enterprise Rent-A-Car | 1M | 14.7% | 3 |
| Apr 2026 | Turo | 1M | 14.7% | 4 |
| Apr 2026 | Avis | 823K | 12.1% | 5 |
| Apr 2026 | National Car Rental | 823K | 12.1% | 6 |
| Apr 2026 | Alamo | 466K | 6.9% | 7 |
| Apr 2026 | Sixt | 246K | 3.6% | 8 |
| May 2026 | Budget | 1.5M | 21% | 1 |
| May 2026 | Hertz | 1.2M | 17.1% | 2 |
| May 2026 | Enterprise Rent-A-Car | 1M | 14% | 3 |
| May 2026 | Turo | 1M | 14% | 4 |
| May 2026 | Avis | 823K | 11.5% | 5 |
| May 2026 | National Car Rental | 823K | 11.5% | 6 |
| May 2026 | Alamo | 533K | 7.5% | 7 |
| May 2026 | Sixt | 246K | 3.4% | 8 |
| Jun 2026 | Budget | 1.5M | 20.3% | 1 |
| Jun 2026 | Hertz | 1.2M | 16.5% | 2 |
| Jun 2026 | Enterprise Rent-A-Car | 1M | 13.6% | 3 |
| Jun 2026 | National Car Rental | 1M | 13.6% | 4 |
| Jun 2026 | Turo | 1M | 13.6% | 5 |
| Jun 2026 | Avis | 823K | 11.2% | 6 |
| Jun 2026 | Alamo | 533K | 7.2% | 7 |
| Jun 2026 | Sixt | 301K | 4.1% | 8 |
| Jul 2026 | Budget | 1.5M | 20.9% | 1 |
| Jul 2026 | Enterprise Rent-A-Car | 1.2M | 17% | 2 |
| Jul 2026 | Hertz | 1.2M | 17% | 3 |
| Jul 2026 | Avis | 823K | 11.5% | 4 |
| Jul 2026 | National Car Rental | 823K | 11.5% | 5 |
| Jul 2026 | Turo | 823K | 11.5% | 6 |
| Jul 2026 | Alamo | 466K | 6.5% | 7 |
| Jul 2026 | Sixt | 301K | 4.2% | 8 |
| Aug 2026 | Budget | 1.5M | 21.1% | 1 |
| Aug 2026 | Enterprise Rent-A-Car | 1.2M | 17.1% | 2 |
| Aug 2026 | Hertz | 1.2M | 17.1% | 3 |
| Aug 2026 | Avis | 823K | 11.6% | 4 |
| Aug 2026 | National Car Rental | 823K | 11.6% | 5 |
| Aug 2026 | Turo | 823K | 11.6% | 6 |
| Aug 2026 | Alamo | 466K | 6.5% | 7 |
| Aug 2026 | Sixt | 246K | 3.5% | 8 |
| Sep 2026 | Budget | 1.2M | 19.8% | 1 |
| Sep 2026 | Enterprise Rent-A-Car | 1M | 16.2% | 2 |
| Sep 2026 | Hertz | 1M | 16.2% | 3 |
| Sep 2026 | National Car Rental | 823K | 13.3% | 4 |
| Sep 2026 | Turo | 823K | 13.3% | 5 |
| Sep 2026 | Avis | 673K | 10.9% | 6 |
| Sep 2026 | Alamo | 381K | 6.2% | 7 |
| Sep 2026 | Sixt | 246K | 4% | 8 |

## What is being compared

- **Alamo**: Measured on the search terms “alamo” and “alamo car rental”, summed into one figure.
- **Avis**: Measured on the search term “avis”.
- **Budget**: Measured on the search term “budget car rental”.
- **Enterprise Rent-A-Car**: Measured on the search terms “enterprise car rental” and “enterprise rent a car”, summed into one figure.
- **Hertz**: Measured on the search term “hertz”.
- **National Car Rental**: Measured on the search term “national car rental”.
- **Sixt**: Measured on the search term “sixt”.
- **Turo**: Measured on the search term “turo”.

- [Alamo](/demand/us/brands/alamo)
- [Avis](/demand/us/brands/avis)
- [Budget](/demand/us/brands/budget)
- [Enterprise Rent-A-Car](/demand/us/brands/enterprise-rent-a-car)
- [Hertz](/demand/us/brands/hertz)
- [National Car Rental](/demand/us/brands/national-car-rental)
- [Sixt](/demand/us/brands/sixt)
- [Turo](/demand/us/brands/turo)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car rental companies in the United States?

In September 2026, Budget was the most searched among car rental companies in the United States, with an estimated 1.2M branded searches, 19.8% of all searches for the eight we track.

## Cite this page

Brandwave. "Car rental companies in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-car-rental-companies

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-car-rental-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.