---
title: "Car insurance brands in the United States: Which are searched most?"
description: "Compare the companies that sell car insurance. Share of Search among GEICO, Progressive, Erie Insurance, Nationwide, Root, USAA, State Farm, Travelers, Allstate, Liberty Mutual and Farmers Insurance, the car insurance brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-car-insurance-brands"
publisher: "Brandwave"
---

# Car insurance brands in the United States: Which are searched most?

Compare the companies that sell car insurance. Share of Search among GEICO, Progressive, Erie Insurance, Nationwide, Root, USAA, State Farm, Travelers, Allstate, Liberty Mutual and Farmers Insurance, the car insurance brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car insurance brands
- **Market**: United States
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: GEICO, 55.1%

## Which brand is most popular in search among car insurance brands in the United States?

- In September 2026, GEICO was the most searched among car insurance brands in the United States, with an estimated 2.4M branded searches, 55.1% of all searches for the 11 we track.
- Progressive is in 2nd place, 30.8 percentage points behind at 24.3%.
- Across the 12 months ending September 2026, GEICO’s share of searches among car insurance brands in the United States increased from 54.3% to 55.1%.
- Across the 12 months ending September 2026, Erie Insurance’s share of searches among car insurance brands in the United States decreased from 6.8% to 5.6%.
- Across the 12 months ending September 2026, Nationwide’s share of searches among car insurance brands in the United States decreased from 4.5% to 3.8%.
- Across the 12 months ending September 2026, Root’s share of searches among car insurance brands in the United States decreased from 4.1% to 3.4%.
- Across the 12 months ending September 2026, Travelers’ share of searches among car insurance brands in the United States increased from 0.61% to 1.4%.
- Across the 12 months ending September 2026, GEICO’s share of searches among car insurance brands in the United States peaked at 59.8% in June 2026 and was lowest at 53.7% in March 2026.
- Across the 12 months ending September 2026, Progressive’s share of searches among car insurance brands in the United States peaked at 24.3% in September 2026 and was lowest at 19.8% in February 2026.
- Across the 12 months ending September 2026, Erie Insurance’s share of searches among car insurance brands in the United States peaked at 7.1% in August 2026 and was lowest at 5.3% in December 2025.
- Across the 12 months ending September 2026, Nationwide’s share of searches among car insurance brands in the United States peaked at 4.5% in October 2025 and was lowest at 3.2% in March 2026.
- Across the 12 months ending September 2026, Root’s share of searches among car insurance brands in the United States peaked at 4.4% in November 2025 and was lowest at 3.1% in April 2026.
- Across the 12 months ending September 2026, USAA’s share of searches among car insurance brands in the United States peaked at 4.9% in February 2026 and was lowest at 1.7% in June 2026.
- Across the 12 months ending September 2026, State Farm’s share of searches among car insurance brands in the United States peaked at 2.6% in March 2026 and was lowest at 1.2% in April 2026.
- Across the 12 months ending September 2026, Travelers’ share of searches among car insurance brands in the United States peaked at 2.7% in February 2026 and was lowest at 0.61% in October 2025.
- Across the 12 months ending September 2026, Allstate’s share of searches among car insurance brands in the United States peaked at 2.1% in March 2026 and was lowest at 0.51% in June 2026.
- Across the 12 months ending September 2026, Farmers Insurance’s share of searches among car insurance brands in the United States peaked at 1.2% in March 2026 and was lowest at 0.14% in April 2026.
- Across the 12 months ending September 2026, Travelers rose from 10th to 8th among car insurance brands in the United States.
- Across the 12 months ending September 2026, Allstate fell from 8th to 9th among car insurance brands in the United States.
- Across the 12 months ending September 2026, Liberty Mutual fell from 9th to 10th among car insurance brands in the United States.
- Across the 12 months ending September 2026, Progressive, USAA, State Farm and Farmers Insurance held steady: their share of searches among car insurance brands in the United States each moved less than 0.5 percentage points.

## Top car insurance brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, GEICO, Progressive and USAA appeared every time. GEICO was recommended most often, coming first in two out of five answers. Travelers was second, and USAA was third. Root, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| GEICO | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Travelers | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| USAA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Progressive | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| State Farm | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Erie Insurance | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Nationwide | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Root | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Allstate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Farmers Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car insurance brands

- Asked ChatGPT "Which car insurance company should I use in the US?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA
- Asked ChatGPT "What are the best car insurance companies in the US?": 1. Travelers, 2. GEICO, 3. Erie Insurance, 4. Progressive, 5. USAA, 6. Nationwide
- Asked ChatGPT "What's the cheapest good car insurance in the US for a new driver?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA
- Searched Google, AI Overview "cheapest car insurance": 1. Travelers, 2. GEICO, 3. USAA, 4. Erie Insurance, 5. Progressive
- Searched Google, AI Overview "best car insurance": 1. Travelers, 2. USAA, 3. GEICO, 4. Progressive, 5. Nationwide, 6. Erie Insurance

Not named in any answer: Root, Allstate, Liberty Mutual and Farmers Insurance.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [GEICO vs Progressive: compare search popularity](/demand/us/compare/geico-vs-progressive-insurance): 55.1% against 24.3% Share of Search.
- [GEICO vs Erie Insurance: compare search popularity](/demand/us/compare/erie-insurance-vs-geico): 55.1% against 5.6% Share of Search.
- [GEICO vs Nationwide: compare search popularity](/demand/us/compare/geico-vs-nationwide): 55.1% against 3.8% Share of Search.
- [GEICO vs Root: compare search popularity](/demand/us/compare/geico-vs-root): 55.1% against 3.4% Share of Search.
- [Progressive vs Erie Insurance: compare search popularity](/demand/us/compare/erie-insurance-vs-progressive-insurance): 24.3% against 5.6% Share of Search.
- [Progressive vs Nationwide: compare search popularity](/demand/us/compare/nationwide-vs-progressive-insurance): 24.3% against 3.8% Share of Search.
- [Progressive vs Root: compare search popularity](/demand/us/compare/progressive-insurance-vs-root): 24.3% against 3.4% Share of Search.
- [Erie Insurance vs Nationwide: compare search popularity](/demand/us/compare/erie-insurance-vs-nationwide): 5.6% against 3.8% Share of Search.
- [Erie Insurance vs Root: compare search popularity](/demand/us/compare/erie-insurance-vs-root): 5.6% against 3.4% Share of Search.
- [Nationwide vs Root: compare search popularity](/demand/us/compare/nationwide-vs-root): 3.8% against 3.4% Share of Search.

## How did search popularity change for United States car insurance brands in September 2026?

- In September 2026, Progressive gained share of searches among car insurance brands in the United States, from 21% to 24.3%.
- In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%.
- In September 2026, Erie Insurance lost share of searches among car insurance brands in the United States, from 7.1% to 5.6%.
- In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%.
- USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026.
- Liberty Mutual’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 0.62% to 1.1% in September 2026.
- In September 2026, State Farm rose from 8th to 7th among car insurance brands in the United States.
- Estimated monthly branded searches for Allstate in the United States rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | GEICO | 55.1% | 2.4M | -1.5% | GEICO |
| 2 | Progressive | 24.3% | 1.1M | +18.2% | Progressive |
| 3 | Erie Insurance | 5.6% | 246K | -18.3% | Erie Insurance |
| 4 | Nationwide | 3.8% | 165K | 0.0% | Nationwide |
| 5 | Root | 3.4% | 150K | 0.0% | Root |
| 6 | USAA | 2.5% | 110K | +21.5% | USAA |
| 7 | State Farm | 1.4% | 60.5K | 0.0% | State Farm |
| 8 | Travelers | 1.4% | 60.5K | -33.1% | Travelers |
| 9 | Allstate | 1.1% | 49.5K | +49.5% | Allstate |
| 10 | Liberty Mutual | 1.1% | 49.5K | +82.7% | Liberty Mutual |
| 11 | Farmers Insurance | 0.19% | 8.1K | 0.0% | Farmers Insurance Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | GEICO | 2.4M | 54.3% | 1 |
| Oct 2025 | Progressive | 1.1M | 24.2% | 2 |
| Oct 2025 | Erie Insurance | 301K | 6.8% | 3 |
| Oct 2025 | Nationwide | 201K | 4.5% | 4 |
| Oct 2025 | Root | 183K | 4.1% | 5 |
| Oct 2025 | USAA | 90.5K | 2% | 6 |
| Oct 2025 | State Farm | 74K | 1.7% | 7 |
| Oct 2025 | Allstate | 33.1K | 0.75% | 8 |
| Oct 2025 | Liberty Mutual | 33.1K | 0.75% | 9 |
| Oct 2025 | Travelers | 27.1K | 0.61% | 10 |
| Oct 2025 | Farmers Insurance | 9.9K | 0.22% | 11 |
| Nov 2025 | GEICO | 2.4M | 58.1% | 1 |
| Nov 2025 | Progressive | 914K | 21.7% | 2 |
| Nov 2025 | Erie Insurance | 246K | 5.9% | 3 |
| Nov 2025 | Root | 183K | 4.4% | 4 |
| Nov 2025 | Nationwide | 165K | 3.9% | 5 |
| Nov 2025 | USAA | 90.5K | 2.2% | 6 |
| Nov 2025 | State Farm | 60.5K | 1.4% | 7 |
| Nov 2025 | Travelers | 40.5K | 0.96% | 8 |
| Nov 2025 | Allstate | 27.1K | 0.64% | 9 |
| Nov 2025 | Liberty Mutual | 27.1K | 0.64% | 10 |
| Nov 2025 | Farmers Insurance | 8.1K | 0.19% | 11 |
| Dec 2025 | GEICO | 2.6M | 56.7% | 1 |
| Dec 2025 | Progressive | 988K | 21.5% | 2 |
| Dec 2025 | Erie Insurance | 246K | 5.3% | 3 |
| Dec 2025 | Nationwide | 201K | 4.4% | 4 |
| Dec 2025 | Root | 180K | 3.9% | 5 |
| Dec 2025 | USAA | 135K | 2.9% | 6 |
| Dec 2025 | State Farm | 74K | 1.6% | 7 |
| Dec 2025 | Travelers | 60.5K | 1.3% | 8 |
| Dec 2025 | Farmers Insurance | 49.5K | 1.1% | 9 |
| Dec 2025 | Liberty Mutual | 33.1K | 0.72% | 10 |
| Dec 2025 | Allstate | 27.1K | 0.59% | 11 |
| Jan 2026 | GEICO | 2.7M | 54.8% | 1 |
| Jan 2026 | Progressive | 1.2M | 23.7% | 2 |
| Jan 2026 | Erie Insurance | 301K | 6.1% | 3 |
| Jan 2026 | Nationwide | 201K | 4.1% | 4 |
| Jan 2026 | Root | 183K | 3.7% | 5 |
| Jan 2026 | USAA | 135K | 2.8% | 6 |
| Jan 2026 | State Farm | 74K | 1.5% | 7 |
| Jan 2026 | Travelers | 49.5K | 1% | 8 |
| Jan 2026 | Farmers Insurance | 40.5K | 0.83% | 9 |
| Jan 2026 | Allstate | 33.1K | 0.67% | 10 |
| Jan 2026 | Liberty Mutual | 33.1K | 0.67% | 11 |
| Feb 2026 | GEICO | 2.8M | 56% | 1 |
| Feb 2026 | Progressive | 988K | 19.8% | 2 |
| Feb 2026 | Erie Insurance | 301K | 6% | 3 |
| Feb 2026 | USAA | 246K | 4.9% | 4 |
| Feb 2026 | Nationwide | 201K | 4% | 5 |
| Feb 2026 | Root | 183K | 3.7% | 6 |
| Feb 2026 | Travelers | 135K | 2.7% | 7 |
| Feb 2026 | State Farm | 74K | 1.5% | 8 |
| Feb 2026 | Allstate | 33.1K | 0.66% | 9 |
| Feb 2026 | Liberty Mutual | 27.1K | 0.54% | 10 |
| Feb 2026 | Farmers Insurance | 8.1K | 0.16% | 11 |
| Mar 2026 | GEICO | 2.8M | 53.7% | 1 |
| Mar 2026 | Progressive | 1.1M | 21.4% | 2 |
| Mar 2026 | Erie Insurance | 301K | 5.8% | 3 |
| Mar 2026 | USAA | 201K | 3.9% | 4 |
| Mar 2026 | Root | 183K | 3.5% | 5 |
| Mar 2026 | Nationwide | 165K | 3.2% | 6 |
| Mar 2026 | State Farm | 135K | 2.6% | 7 |
| Mar 2026 | Allstate | 110K | 2.1% | 8 |
| Mar 2026 | Travelers | 110K | 2.1% | 9 |
| Mar 2026 | Farmers Insurance | 60.5K | 1.2% | 10 |
| Mar 2026 | Liberty Mutual | 33.1K | 0.64% | 11 |
| Apr 2026 | GEICO | 2.7M | 55.5% | 1 |
| Apr 2026 | Progressive | 1.2M | 24% | 2 |
| Apr 2026 | Erie Insurance | 301K | 6.2% | 3 |
| Apr 2026 | Nationwide | 165K | 3.4% | 4 |
| Apr 2026 | Root | 150K | 3.1% | 5 |
| Apr 2026 | USAA | 135K | 2.8% | 6 |
| Apr 2026 | Allstate | 74K | 1.5% | 7 |
| Apr 2026 | Travelers | 74K | 1.5% | 8 |
| Apr 2026 | State Farm | 60.5K | 1.2% | 9 |
| Apr 2026 | Liberty Mutual | 27.1K | 0.56% | 10 |
| Apr 2026 | Farmers Insurance | 6.6K | 0.14% | 11 |
| May 2026 | GEICO | 2.7M | 59.3% | 1 |
| May 2026 | Progressive | 933K | 20.6% | 2 |
| May 2026 | Erie Insurance | 246K | 5.4% | 3 |
| May 2026 | Nationwide | 165K | 3.6% | 4 |
| May 2026 | Root | 150K | 3.3% | 5 |
| May 2026 | USAA | 110K | 2.4% | 6 |
| May 2026 | State Farm | 74K | 1.6% | 7 |
| May 2026 | Travelers | 74K | 1.6% | 8 |
| May 2026 | Allstate | 60.5K | 1.3% | 9 |
| May 2026 | Liberty Mutual | 27.1K | 0.6% | 10 |
| May 2026 | Farmers Insurance | 6.6K | 0.15% | 11 |
| Jun 2026 | GEICO | 2.6M | 59.8% | 1 |
| Jun 2026 | Progressive | 897K | 20.6% | 2 |
| Jun 2026 | Erie Insurance | 301K | 6.9% | 3 |
| Jun 2026 | Nationwide | 165K | 3.8% | 4 |
| Jun 2026 | Root | 147K | 3.4% | 5 |
| Jun 2026 | State Farm | 74K | 1.7% | 6 |
| Jun 2026 | USAA | 74K | 1.7% | 7 |
| Jun 2026 | Travelers | 40.5K | 0.93% | 8 |
| Jun 2026 | Liberty Mutual | 27.1K | 0.62% | 9 |
| Jun 2026 | Allstate | 22.2K | 0.51% | 10 |
| Jun 2026 | Farmers Insurance | 6.6K | 0.15% | 11 |
| Jul 2026 | GEICO | 2.5M | 58.1% | 1 |
| Jul 2026 | Progressive | 897K | 21% | 2 |
| Jul 2026 | Erie Insurance | 246K | 5.7% | 3 |
| Jul 2026 | Nationwide | 165K | 3.9% | 4 |
| Jul 2026 | Root | 147K | 3.4% | 5 |
| Jul 2026 | State Farm | 90.5K | 2.1% | 6 |
| Jul 2026 | Travelers | 90.5K | 2.1% | 7 |
| Jul 2026 | USAA | 74K | 1.7% | 8 |
| Jul 2026 | Allstate | 49.5K | 1.2% | 9 |
| Jul 2026 | Liberty Mutual | 27.1K | 0.63% | 10 |
| Jul 2026 | Farmers Insurance | 6.6K | 0.15% | 11 |
| Aug 2026 | GEICO | 2.4M | 57.3% | 1 |
| Aug 2026 | Progressive | 897K | 21% | 2 |
| Aug 2026 | Erie Insurance | 301K | 7.1% | 3 |
| Aug 2026 | Nationwide | 165K | 3.9% | 4 |
| Aug 2026 | Root | 150K | 3.5% | 5 |
| Aug 2026 | Travelers | 90.5K | 2.1% | 6 |
| Aug 2026 | USAA | 90.5K | 2.1% | 7 |
| Aug 2026 | State Farm | 60.5K | 1.4% | 8 |
| Aug 2026 | Allstate | 33.1K | 0.78% | 9 |
| Aug 2026 | Liberty Mutual | 27.1K | 0.64% | 10 |
| Aug 2026 | Farmers Insurance | 8.1K | 0.19% | 11 |
| Sep 2026 | GEICO | 2.4M | 55.1% | 1 |
| Sep 2026 | Progressive | 1.1M | 24.3% | 2 |
| Sep 2026 | Erie Insurance | 246K | 5.6% | 3 |
| Sep 2026 | Nationwide | 165K | 3.8% | 4 |
| Sep 2026 | Root | 150K | 3.4% | 5 |
| Sep 2026 | USAA | 110K | 2.5% | 6 |
| Sep 2026 | State Farm | 60.5K | 1.4% | 7 |
| Sep 2026 | Travelers | 60.5K | 1.4% | 8 |
| Sep 2026 | Allstate | 49.5K | 1.1% | 9 |
| Sep 2026 | Liberty Mutual | 49.5K | 1.1% | 10 |
| Sep 2026 | Farmers Insurance | 8.1K | 0.19% | 11 |

## What is being compared

- **Allstate**: Measured on the search term “allstate car insurance”.
- **Erie Insurance**: Measured on the search term “erie insurance”.
- **Farmers Insurance**: Measured on the search term “farmers car insurance”.
- **GEICO**: Measured on the search terms “geico” and “geico car insurance”, summed into one figure.
- **Liberty Mutual**: Measured on the search term “liberty mutual car insurance”.
- **Nationwide**: Measured on the search term “nationwide insurance”.
- **Progressive**: Measured on the search terms “progressive car insurance” and “progressive insurance”, summed into one figure.
- **Root**: Measured on the search terms “root car insurance” and “root insurance”, summed into one figure.
- **State Farm**: Measured on the search term “state farm car insurance”.
- **Travelers**: Measured on the search term “travelers car insurance”.
- **USAA**: Measured on the search term “usaa car insurance”.

- [Allstate](/demand/us/brands/allstate)
- [Erie Insurance](/demand/us/brands/erie-insurance)
- [Farmers Insurance](/demand/us/brands/farmers-insurance)
- [GEICO](/demand/us/brands/geico)
- [Liberty Mutual](/demand/us/brands/liberty-mutual)
- [Nationwide](/demand/us/brands/nationwide)
- [Progressive](/demand/us/brands/progressive-insurance)
- [Root](/demand/us/brands/root)
- [State Farm](/demand/us/brands/state-farm)
- [Travelers](/demand/us/brands/travelers)
- [USAA](/demand/us/brands/usaa)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car insurance brands in the United States?

In September 2026, GEICO was the most searched among car insurance brands in the United States, with an estimated 2.4M branded searches, 55.1% of all searches for the 11 we track.

## Cite this page

Brandwave. "Car insurance brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-car-insurance-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-car-insurance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.