---
title: "Car dealership CRMs in the United States: Which are searched most?"
description: "Compare the CRMs car dealerships manage leads and sales in. Share of Search among VinSolutions, DriveCentric, DealerCenter, DealerSocket, Tekion, Elead, AutoRaptor, Selly and DealerPeak, the car dealership CRMs Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-car-dealership-crm"
publisher: "Brandwave"
---

# Car dealership CRMs in the United States: Which are searched most?

Compare the CRMs car dealerships manage leads and sales in. Share of Search among VinSolutions, DriveCentric, DealerCenter, DealerSocket, Tekion, Elead, AutoRaptor, Selly and DealerPeak, the car dealership CRMs Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car dealership CRMs
- **Market**: United States
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: VinSolutions, 30.8%

## Which brand is most popular in search among car dealership CRMs in the United States?

- In September 2026, VinSolutions was the most searched among car dealership CRMs in the United States, with an estimated 90.5K branded searches, 30.8% of all searches for the nine we track.
- DriveCentric is in 2nd place, 5.6 percentage points behind at 25.2%.
- Across the 12 months ending September 2026, DriveCentric’s share of searches among car dealership CRMs in the United States increased from 17.1% to 25.2%.
- Across the 12 months ending September 2026, DealerCenter’s share of searches among car dealership CRMs in the United States increased from 14% to 16.9%.
- Across the 12 months ending September 2026, DealerSocket’s share of searches among car dealership CRMs in the United States decreased from 21% to 13.8%.
- Across the 12 months ending September 2026, Tekion’s share of searches among car dealership CRMs in the United States decreased from 14% to 11.3%.
- Across the 12 months ending September 2026, Elead’s share of searches among car dealership CRMs in the United States decreased from 2.3% to 1.5%.
- Across the 12 months ending September 2026, VinSolutions’ share of searches among car dealership CRMs in the United States peaked at 34.8% in May 2026 and was lowest at 28.4% in February 2026.
- Across the 12 months ending September 2026, DealerCenter’s share of searches among car dealership CRMs in the United States peaked at 17.3% in April 2026 and was lowest at 11.8% in December 2025.
- Across the 12 months ending September 2026, DealerSocket’s share of searches among car dealership CRMs in the United States peaked at 21.5% in December 2025 and was lowest at 13.8% in September 2026.
- Across the 12 months ending September 2026, Tekion’s share of searches among car dealership CRMs in the United States peaked at 19% in February 2026 and was lowest at 8.6% in May 2026.
- Across the 12 months ending September 2026, Elead’s share of searches among car dealership CRMs in the United States peaked at 2.8% in April 2026 and was lowest at 1.5% in September 2026.
- Across the 12 months ending September 2026, DriveCentric rose from 3rd to 2nd among car dealership CRMs in the United States.
- Across the 12 months ending September 2026, DealerCenter rose from 4th to 3rd among car dealership CRMs in the United States.
- Across the 12 months ending September 2026, DealerSocket fell from 2nd to 4th among car dealership CRMs in the United States.
- Across the 12 months ending September 2026, VinSolutions, AutoRaptor, Selly and DealerPeak held steady: their share of searches among car dealership CRMs in the United States each moved less than 0.5 percentage points.

## Top car dealership CRMs in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, DriveCentric and DealerCenter were mentioned most often, in four of the five answers. VinSolutions was recommended most often, coming first in three out of five answers. DriveCentric was second, and DealerCenter was third. DealerPeak, which ranked ninth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| VinSolutions | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| DriveCentric | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| DealerCenter | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| AutoRaptor | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Elead | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| DealerSocket | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Selly | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| Tekion | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| DealerPeak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car dealership CRMs

- Asked ChatGPT "Which car dealership CRM should I use in the US?": 1. VinSolutions, 2. DriveCentric, 3. Elead, 4. AutoRaptor, 5. DealerSocket, 6. DealerCenter
- Asked ChatGPT "What are the best car dealership CRMs in the US?": 1. VinSolutions, 2. Elead, 3. DriveCentric, 4. DealerSocket, 5. AutoRaptor, 6. Tekion, 7. DealerCenter, 8. Selly
- Asked ChatGPT "What's the best car dealership CRM in the US for an independent used car dealer?": 1. DealerCenter, 2. AutoRaptor, 3. Selly, 4. DriveCentric
- Searched Google, AI Overview "car dealership crm": 1. DealerCenter, 2. DealerSocket
- Searched Google, AI Overview "automotive crm": 1. VinSolutions, 2. DriveCentric, 3. Selly

Not named in any answer: DealerPeak.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [VinSolutions vs DriveCentric: compare search popularity](/demand/us/compare/drivecentric-vs-vinsolutions): 30.8% against 25.2% Share of Search.
- [VinSolutions vs DealerCenter: compare search popularity](/demand/us/compare/dealercenter-vs-vinsolutions): 30.8% against 16.9% Share of Search.
- [VinSolutions vs DealerSocket: compare search popularity](/demand/us/compare/dealersocket-vs-vinsolutions): 30.8% against 13.8% Share of Search.
- [VinSolutions vs Tekion: compare search popularity](/demand/us/compare/tekion-vs-vinsolutions): 30.8% against 11.3% Share of Search.
- [DriveCentric vs DealerCenter: compare search popularity](/demand/us/compare/dealercenter-vs-drivecentric): 25.2% against 16.9% Share of Search.
- [DriveCentric vs DealerSocket: compare search popularity](/demand/us/compare/dealersocket-vs-drivecentric): 25.2% against 13.8% Share of Search.
- [DriveCentric vs Tekion: compare search popularity](/demand/us/compare/drivecentric-vs-tekion): 25.2% against 11.3% Share of Search.
- [DealerCenter vs DealerSocket: compare search popularity](/demand/us/compare/dealercenter-vs-dealersocket): 16.9% against 13.8% Share of Search.
- [DealerCenter vs Tekion: compare search popularity](/demand/us/compare/dealercenter-vs-tekion): 16.9% against 11.3% Share of Search.
- [DealerSocket vs Tekion: compare search popularity](/demand/us/compare/dealersocket-vs-tekion): 13.8% against 11.3% Share of Search.

## How did search popularity change for United States car dealership CRMs in September 2026?

- In September 2026, VinSolutions gained share of searches among car dealership CRMs in the United States, from 29.1% to 30.8%.
- In September 2026, DriveCentric gained share of searches among car dealership CRMs in the United States, from 23.8% to 25.2%.
- In September 2026, DealerCenter gained share of searches among car dealership CRMs in the United States, from 15.9% to 16.9%.
- In September 2026, DealerSocket lost share of searches among car dealership CRMs in the United States, from 15.9% to 13.8%.
- In September 2026, Tekion lost share of searches among car dealership CRMs in the United States, from 13% to 11.3%.
- Estimated monthly branded searches for Elead in the United States fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.
- Estimated monthly branded searches for DealerPeak in the United States fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
- Estimated monthly branded searches for Selly in the United States fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | VinSolutions | 30.8% | 90.5K | 0.0% | VinSolutions |
| 2 | DriveCentric | 25.2% | 74K | 0.0% | DriveCentric |
| 3 | DealerCenter | 16.9% | 49.5K | 0.0% | DealerCenter |
| 4 | DealerSocket | 13.8% | 40.5K | -18.2% | DealerSocket |
| 5 | Tekion | 11.3% | 33.1K | -18.3% | Tekion |
| 6 | Elead | 1.5% | 4.4K | -18.5% | CDK Global |
| 7 | AutoRaptor | 0.3% | 880 | +22.2% | AutoRaptor |
| 8 | Selly | 0.13% | 390 | -18.8% | Selly Automotive |
| 9 | DealerPeak | 0.07% | 210 | 0.0% | DealerPeak |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | VinSolutions | 110K | 31.1% | 1 |
| Oct 2025 | DealerSocket | 74K | 21% | 2 |
| Oct 2025 | DriveCentric | 60.5K | 17.1% | 3 |
| Oct 2025 | DealerCenter | 49.5K | 14% | 4 |
| Oct 2025 | Tekion | 49.5K | 14% | 5 |
| Oct 2025 | Elead | 8.1K | 2.3% | 6 |
| Oct 2025 | AutoRaptor | 880 | 0.25% | 7 |
| Oct 2025 | Selly | 480 | 0.14% | 8 |
| Oct 2025 | DealerPeak | 260 | 0.07% | 9 |
| Nov 2025 | VinSolutions | 90.5K | 29.1% | 1 |
| Nov 2025 | DealerSocket | 60.5K | 19.5% | 2 |
| Nov 2025 | DriveCentric | 60.5K | 19.5% | 3 |
| Nov 2025 | Tekion | 49.5K | 15.9% | 4 |
| Nov 2025 | DealerCenter | 40.5K | 13% | 5 |
| Nov 2025 | Elead | 8.1K | 2.6% | 6 |
| Nov 2025 | AutoRaptor | 720 | 0.23% | 7 |
| Nov 2025 | Selly | 390 | 0.13% | 8 |
| Nov 2025 | DealerPeak | 170 | 0.05% | 9 |
| Dec 2025 | VinSolutions | 110K | 32% | 1 |
| Dec 2025 | DealerSocket | 74K | 21.5% | 2 |
| Dec 2025 | DriveCentric | 60.5K | 17.6% | 3 |
| Dec 2025 | Tekion | 49.5K | 14.4% | 4 |
| Dec 2025 | DealerCenter | 40.5K | 11.8% | 5 |
| Dec 2025 | Elead | 8.1K | 2.4% | 6 |
| Dec 2025 | AutoRaptor | 720 | 0.21% | 7 |
| Dec 2025 | Selly | 480 | 0.14% | 8 |
| Dec 2025 | DealerPeak | 170 | 0.05% | 9 |
| Jan 2026 | VinSolutions | 110K | 32.4% | 1 |
| Jan 2026 | DriveCentric | 60.5K | 17.8% | 2 |
| Jan 2026 | Tekion | 60.5K | 17.8% | 3 |
| Jan 2026 | DealerCenter | 49.5K | 14.6% | 4 |
| Jan 2026 | DealerSocket | 49.5K | 14.6% | 5 |
| Jan 2026 | Elead | 8.1K | 2.4% | 6 |
| Jan 2026 | AutoRaptor | 880 | 0.26% | 7 |
| Jan 2026 | Selly | 480 | 0.14% | 8 |
| Jan 2026 | DealerPeak | 260 | 0.08% | 9 |
| Feb 2026 | VinSolutions | 90.5K | 28.4% | 1 |
| Feb 2026 | DriveCentric | 60.5K | 19% | 2 |
| Feb 2026 | Tekion | 60.5K | 19% | 3 |
| Feb 2026 | DealerCenter | 49.5K | 15.5% | 4 |
| Feb 2026 | DealerSocket | 49.5K | 15.5% | 5 |
| Feb 2026 | Elead | 6.6K | 2.1% | 6 |
| Feb 2026 | AutoRaptor | 880 | 0.28% | 7 |
| Feb 2026 | Selly | 480 | 0.15% | 8 |
| Feb 2026 | DealerPeak | 210 | 0.07% | 9 |
| Mar 2026 | VinSolutions | 110K | 33.4% | 1 |
| Mar 2026 | DealerSocket | 60.5K | 18.4% | 2 |
| Mar 2026 | DriveCentric | 60.5K | 18.4% | 3 |
| Mar 2026 | DealerCenter | 49.5K | 15% | 4 |
| Mar 2026 | Tekion | 40.5K | 12.3% | 5 |
| Mar 2026 | Elead | 6.6K | 2% | 6 |
| Mar 2026 | AutoRaptor | 1K | 0.3% | 7 |
| Mar 2026 | Selly | 480 | 0.15% | 8 |
| Mar 2026 | DealerPeak | 210 | 0.06% | 9 |
| Apr 2026 | VinSolutions | 90.5K | 31.5% | 1 |
| Apr 2026 | DriveCentric | 60.5K | 21.1% | 2 |
| Apr 2026 | DealerCenter | 49.5K | 17.3% | 3 |
| Apr 2026 | DealerSocket | 49.5K | 17.3% | 4 |
| Apr 2026 | Tekion | 27.1K | 9.4% | 5 |
| Apr 2026 | Elead | 8.1K | 2.8% | 6 |
| Apr 2026 | AutoRaptor | 1K | 0.35% | 7 |
| Apr 2026 | Selly | 480 | 0.17% | 8 |
| Apr 2026 | DealerPeak | 210 | 0.07% | 9 |
| May 2026 | VinSolutions | 110K | 34.8% | 1 |
| May 2026 | DealerSocket | 60.5K | 19.2% | 2 |
| May 2026 | DriveCentric | 60.5K | 19.2% | 3 |
| May 2026 | DealerCenter | 49.5K | 15.7% | 4 |
| May 2026 | Tekion | 27.1K | 8.6% | 5 |
| May 2026 | Elead | 6.6K | 2.1% | 6 |
| May 2026 | AutoRaptor | 880 | 0.28% | 7 |
| May 2026 | Selly | 390 | 0.12% | 8 |
| May 2026 | DealerPeak | 210 | 0.07% | 9 |
| Jun 2026 | VinSolutions | 90.5K | 29.8% | 1 |
| Jun 2026 | DriveCentric | 74K | 24.4% | 2 |
| Jun 2026 | DealerCenter | 49.5K | 16.3% | 3 |
| Jun 2026 | DealerSocket | 49.5K | 16.3% | 4 |
| Jun 2026 | Tekion | 33.1K | 10.9% | 5 |
| Jun 2026 | Elead | 5.4K | 1.8% | 6 |
| Jun 2026 | AutoRaptor | 880 | 0.29% | 7 |
| Jun 2026 | Selly | 390 | 0.13% | 8 |
| Jun 2026 | DealerPeak | 210 | 0.07% | 9 |
| Jul 2026 | VinSolutions | 90.5K | 29.1% | 1 |
| Jul 2026 | DriveCentric | 74K | 23.8% | 2 |
| Jul 2026 | DealerCenter | 49.5K | 15.9% | 3 |
| Jul 2026 | DealerSocket | 49.5K | 15.9% | 4 |
| Jul 2026 | Tekion | 40.5K | 13% | 5 |
| Jul 2026 | Elead | 5.4K | 1.7% | 6 |
| Jul 2026 | AutoRaptor | 880 | 0.28% | 7 |
| Jul 2026 | Selly | 390 | 0.13% | 8 |
| Jul 2026 | DealerPeak | 210 | 0.07% | 9 |
| Aug 2026 | VinSolutions | 90.5K | 29.1% | 1 |
| Aug 2026 | DriveCentric | 74K | 23.8% | 2 |
| Aug 2026 | DealerCenter | 49.5K | 15.9% | 3 |
| Aug 2026 | DealerSocket | 49.5K | 15.9% | 4 |
| Aug 2026 | Tekion | 40.5K | 13% | 5 |
| Aug 2026 | Elead | 5.4K | 1.7% | 6 |
| Aug 2026 | AutoRaptor | 720 | 0.23% | 7 |
| Aug 2026 | Selly | 480 | 0.15% | 8 |
| Aug 2026 | DealerPeak | 210 | 0.07% | 9 |
| Sep 2026 | VinSolutions | 90.5K | 30.8% | 1 |
| Sep 2026 | DriveCentric | 74K | 25.2% | 2 |
| Sep 2026 | DealerCenter | 49.5K | 16.9% | 3 |
| Sep 2026 | DealerSocket | 40.5K | 13.8% | 4 |
| Sep 2026 | Tekion | 33.1K | 11.3% | 5 |
| Sep 2026 | Elead | 4.4K | 1.5% | 6 |
| Sep 2026 | AutoRaptor | 880 | 0.3% | 7 |
| Sep 2026 | Selly | 390 | 0.13% | 8 |
| Sep 2026 | DealerPeak | 210 | 0.07% | 9 |

## What is being compared

- **AutoRaptor**: Measured on the search term “autoraptor”.
- **DealerCenter**: Measured on the search term “dealercenter”.
- **DealerPeak**: Measured on the search term “dealerpeak”.
- **DealerSocket**: Measured on the search term “dealersocket”.
- **DriveCentric**: Measured on the search term “drivecentric”.
- **Elead**: Measured on the search term “eleadcrm”.
- **Selly**: Measured on the search term “selly automotive”.
- **Tekion**: Measured on the search term “tekion”.
- **VinSolutions**: Measured on the search term “vinsolutions”.

- [AutoRaptor](/demand/us/brands/autoraptor)
- [DealerCenter](/demand/us/brands/dealercenter)
- [DealerPeak](/demand/us/brands/dealerpeak)
- [DealerSocket](/demand/us/brands/dealersocket)
- [DriveCentric](/demand/us/brands/drivecentric)
- [Elead](/demand/us/brands/elead)
- [Selly](/demand/us/brands/selly-automotive)
- [Tekion](/demand/us/brands/tekion)
- [VinSolutions](/demand/us/brands/vinsolutions)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car dealership CRMs in the United States?

In September 2026, VinSolutions was the most searched among car dealership CRMs in the United States, with an estimated 90.5K branded searches, 30.8% of all searches for the nine we track.

## Cite this page

Brandwave. "Car dealership CRMs in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-car-dealership-crm

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-car-dealership-crm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.