---
title: "Candy brands in the United States: Which are searched most?"
description: "Compare the gummy, sour and chewy candy brands people in the US buy. Share of Search among Skittles, Sour Patch Kids, Twizzlers, Swedish Fish, Haribo, Nerds, Trolli and Starburst, the candy brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-candy-brands"
publisher: "Brandwave"
---

# Candy brands in the United States: Which are searched most?

Compare the gummy, sour and chewy candy brands people in the US buy. Share of Search among Skittles, Sour Patch Kids, Twizzlers, Swedish Fish, Haribo, Nerds, Trolli and Starburst, the candy brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Candy brands
- **Market**: United States
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Skittles, 31.9%

## Which brand is most popular in search among candy brands in the United States?

- In September 2026, Skittles was the most searched among candy brands in the United States, with an estimated 165K branded searches, 31.9% of all searches for the eight we track.
- Sour Patch Kids is in 2nd place, 5.8 percentage points behind at 26.1%.
- Across the 12 months ending September 2026, Skittles’ share of searches among candy brands in the United States increased from 29.6% to 31.9%.
- Across the 12 months ending September 2026, Sour Patch Kids’ share of searches among candy brands in the United States increased from 24.3% to 26.1%.
- Across the 12 months ending September 2026, Twizzlers’ share of searches among candy brands in the United States decreased from 13.3% to 11.7%.
- Across the 12 months ending September 2026, Swedish Fish’s share of searches among candy brands in the United States increased from 8.9% to 9.6%.
- Across the 12 months ending September 2026, Haribo’s share of searches among candy brands in the United States increased from 7.3% to 7.8%.
- Across the 12 months ending September 2026, Nerds’ share of searches among candy brands in the United States decreased from 7.3% to 5.2%.
- Across the 12 months ending September 2026, Trolli’s share of searches among candy brands in the United States decreased from 6% to 5.2%.
- Across the 12 months ending September 2026, Starburst’s share of searches among candy brands in the United States decreased from 3.3% to 2.3%.
- Across the 12 months ending September 2026, Skittles’ share of searches among candy brands in the United States peaked at 31.9% in February 2026 and was lowest at 25.3% in July 2026.
- Across the 12 months ending September 2026, Sour Patch Kids’ share of searches among candy brands in the United States peaked at 27.6% in January 2026 and was lowest at 23.2% in November 2025.
- Across the 12 months ending September 2026, Twizzlers’ share of searches among candy brands in the United States peaked at 15.6% in November 2025 and was lowest at 11.5% in March 2026.
- Across the 12 months ending September 2026, Swedish Fish’s share of searches among candy brands in the United States peaked at 11.3% in July 2026 and was lowest at 7.8% in February 2026.
- Across the 12 months ending September 2026, Haribo’s share of searches among candy brands in the United States peaked at 9.3% in July 2026 and was lowest at 7.3% in October 2025.
- Across the 12 months ending September 2026, Nerds’ share of searches among candy brands in the United States peaked at 7.6% in July 2026 and was lowest at 5% in August 2026.
- Across the 12 months ending September 2026, Trolli’s share of searches among candy brands in the United States peaked at 6.6% in May 2026 and was lowest at 5.1% in July 2026.
- Across the 12 months ending September 2026, Starburst’s share of searches among candy brands in the United States peaked at 3.7% in January 2026 and was lowest at 2.3% in July 2026.

## Top candy brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Sour Patch Kids and Haribo were mentioned most often, in three of the four answers. Haribo was recommended most often, coming first in two out of three answers that gave a list. Sour Patch Kids was second, and Trolli was third. Twizzlers, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Haribo | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Sour Patch Kids | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Trolli | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| Nerds | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Skittles | 5th | 1 of 3 | 1 of 1 | 2 of 4 |
| Swedish Fish | 6th | 0 of 3 | 1 of 1 | 1 of 4 |
| Twizzlers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Starburst | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about candy brands

- Asked ChatGPT "What's the best candy to buy?": 1. Sour Patch Kids, 2. Haribo, 3. Nerds
- Asked ChatGPT "Which gummy candy brand is the best?": 1. Haribo, 2. Trolli, 3. Nerds
- Asked ChatGPT "What's the most popular sour candy?": 1. Skittles, 2. Sour Patch Kids
- Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Swedish Fish, 5. Trolli

Not named in any answer: Twizzlers and Starburst.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [Skittles vs Sour Patch Kids: compare search popularity](/demand/us/compare/skittles-vs-sour-patch-kids): 31.9% against 26.1% Share of Search.
- [Skittles vs Twizzlers: compare search popularity](/demand/us/compare/skittles-vs-twizzlers): 31.9% against 11.7% Share of Search.
- [Skittles vs Swedish Fish: compare search popularity](/demand/us/compare/skittles-vs-swedish-fish): 31.9% against 9.6% Share of Search.
- [Skittles vs Haribo: compare search popularity](/demand/us/compare/haribo-vs-skittles): 31.9% against 7.8% Share of Search.
- [Sour Patch Kids vs Twizzlers: compare search popularity](/demand/us/compare/sour-patch-kids-vs-twizzlers): 26.1% against 11.7% Share of Search.
- [Sour Patch Kids vs Swedish Fish: compare search popularity](/demand/us/compare/sour-patch-kids-vs-swedish-fish): 26.1% against 9.6% Share of Search.
- [Sour Patch Kids vs Haribo: compare search popularity](/demand/us/compare/haribo-vs-sour-patch-kids): 26.1% against 7.8% Share of Search.
- [Twizzlers vs Swedish Fish: compare search popularity](/demand/us/compare/swedish-fish-vs-twizzlers): 11.7% against 9.6% Share of Search.
- [Twizzlers vs Haribo: compare search popularity](/demand/us/compare/haribo-vs-twizzlers): 11.7% against 7.8% Share of Search.
- [Swedish Fish vs Haribo: compare search popularity](/demand/us/compare/haribo-vs-swedish-fish): 9.6% against 7.8% Share of Search.

## How did search popularity change for United States candy brands in September 2026?

- In September 2026, Swedish Fish overtook Haribo to rank 4th among candy brands in the United States, with 9.6% of the searches.
- In September 2026, Skittles gained share of searches among candy brands in the United States, from 30.1% to 31.9%.
- In September 2026, Sour Patch Kids gained share of searches among candy brands in the United States, from 24.6% to 26.1%.
- In September 2026, Twizzlers lost share of searches among candy brands in the United States, from 13.5% to 11.7%.
- In September 2026, Haribo lost share of searches among candy brands in the United States, from 9% to 7.8%.
- In September 2026, Trolli lost share of searches among candy brands in the United States, from 6.1% to 5.2%.
- In September 2026, Nerds rose from 7th to 6th among candy brands in the United States.
- Estimated monthly branded searches for Starburst in the United States fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Skittles | 31.9% | 165K | +22.2% | Skittles |
| 2 | Sour Patch Kids | 26.1% | 135K | +22.7% | Mondelez International |
| 3 | Twizzlers | 11.7% | 60.5K | 0.0% | The Hershey Company |
| 4 | Swedish Fish | 9.6% | 49.5K | +22.2% | Mondelez International |
| 5 | Haribo | 7.8% | 40.5K | 0.0% | Haribo |
| 6 | Nerds | 5.2% | 27.1K | +22.1% | Ferrara |
| 7 | Trolli | 5.2% | 27.1K | 0.0% | Ferrara |
| 8 | Starburst | 2.3% | 12.1K | 0.0% | Mars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skittles | 201K | 29.6% | 1 |
| Oct 2025 | Sour Patch Kids | 165K | 24.3% | 2 |
| Oct 2025 | Twizzlers | 90.5K | 13.3% | 3 |
| Oct 2025 | Swedish Fish | 60.5K | 8.9% | 4 |
| Oct 2025 | Haribo | 49.5K | 7.3% | 5 |
| Oct 2025 | Nerds | 49.5K | 7.3% | 6 |
| Oct 2025 | Trolli | 40.5K | 6% | 7 |
| Oct 2025 | Starburst | 22.2K | 3.3% | 8 |
| Nov 2025 | Skittles | 165K | 28.4% | 1 |
| Nov 2025 | Sour Patch Kids | 135K | 23.2% | 2 |
| Nov 2025 | Twizzlers | 90.5K | 15.6% | 3 |
| Nov 2025 | Haribo | 49.5K | 8.5% | 4 |
| Nov 2025 | Swedish Fish | 49.5K | 8.5% | 5 |
| Nov 2025 | Nerds | 40.5K | 7% | 6 |
| Nov 2025 | Trolli | 33.1K | 5.7% | 7 |
| Nov 2025 | Starburst | 18.1K | 3.1% | 8 |
| Dec 2025 | Skittles | 135K | 27.2% | 1 |
| Dec 2025 | Sour Patch Kids | 135K | 27.2% | 2 |
| Dec 2025 | Twizzlers | 60.5K | 12.2% | 3 |
| Dec 2025 | Swedish Fish | 49.5K | 10% | 4 |
| Dec 2025 | Haribo | 40.5K | 8.2% | 5 |
| Dec 2025 | Nerds | 33.1K | 6.7% | 6 |
| Dec 2025 | Trolli | 27.1K | 5.5% | 7 |
| Dec 2025 | Starburst | 14.8K | 3% | 8 |
| Jan 2026 | Skittles | 135K | 27.6% | 1 |
| Jan 2026 | Sour Patch Kids | 135K | 27.6% | 2 |
| Jan 2026 | Twizzlers | 60.5K | 12.4% | 3 |
| Jan 2026 | Haribo | 40.5K | 8.3% | 4 |
| Jan 2026 | Swedish Fish | 40.5K | 8.3% | 5 |
| Jan 2026 | Nerds | 33.1K | 6.8% | 6 |
| Jan 2026 | Trolli | 27.1K | 5.5% | 7 |
| Jan 2026 | Starburst | 18.1K | 3.7% | 8 |
| Feb 2026 | Skittles | 165K | 31.9% | 1 |
| Feb 2026 | Sour Patch Kids | 135K | 26.1% | 2 |
| Feb 2026 | Twizzlers | 60.5K | 11.7% | 3 |
| Feb 2026 | Haribo | 40.5K | 7.8% | 4 |
| Feb 2026 | Swedish Fish | 40.5K | 7.8% | 5 |
| Feb 2026 | Nerds | 33.1K | 6.4% | 6 |
| Feb 2026 | Trolli | 27.1K | 5.2% | 7 |
| Feb 2026 | Starburst | 14.8K | 2.9% | 8 |
| Mar 2026 | Skittles | 165K | 31.4% | 1 |
| Mar 2026 | Sour Patch Kids | 135K | 25.7% | 2 |
| Mar 2026 | Twizzlers | 60.5K | 11.5% | 3 |
| Mar 2026 | Swedish Fish | 49.5K | 9.4% | 4 |
| Mar 2026 | Haribo | 40.5K | 7.7% | 5 |
| Mar 2026 | Nerds | 33.1K | 6.3% | 6 |
| Mar 2026 | Trolli | 27.1K | 5.2% | 7 |
| Mar 2026 | Starburst | 14.8K | 2.8% | 8 |
| Apr 2026 | Skittles | 135K | 27.2% | 1 |
| Apr 2026 | Sour Patch Kids | 135K | 27.2% | 2 |
| Apr 2026 | Twizzlers | 60.5K | 12.2% | 3 |
| Apr 2026 | Swedish Fish | 49.5K | 10% | 4 |
| Apr 2026 | Haribo | 40.5K | 8.2% | 5 |
| Apr 2026 | Nerds | 33.1K | 6.7% | 6 |
| Apr 2026 | Trolli | 27.1K | 5.5% | 7 |
| Apr 2026 | Starburst | 14.8K | 3% | 8 |
| May 2026 | Skittles | 135K | 27.1% | 1 |
| May 2026 | Sour Patch Kids | 135K | 27.1% | 2 |
| May 2026 | Twizzlers | 60.5K | 12.1% | 3 |
| May 2026 | Swedish Fish | 49.5K | 9.9% | 4 |
| May 2026 | Haribo | 40.5K | 8.1% | 5 |
| May 2026 | Nerds | 33.1K | 6.6% | 6 |
| May 2026 | Trolli | 33.1K | 6.6% | 7 |
| May 2026 | Starburst | 12.1K | 2.4% | 8 |
| Jun 2026 | Skittles | 110K | 28.7% | 1 |
| Jun 2026 | Sour Patch Kids | 90.5K | 23.6% | 2 |
| Jun 2026 | Twizzlers | 49.5K | 12.9% | 3 |
| Jun 2026 | Swedish Fish | 40.5K | 10.6% | 4 |
| Jun 2026 | Haribo | 33.1K | 8.6% | 5 |
| Jun 2026 | Nerds | 27.1K | 7.1% | 6 |
| Jun 2026 | Trolli | 22.2K | 5.8% | 7 |
| Jun 2026 | Starburst | 9.9K | 2.6% | 8 |
| Jul 2026 | Skittles | 90.5K | 25.3% | 1 |
| Jul 2026 | Sour Patch Kids | 90.5K | 25.3% | 2 |
| Jul 2026 | Twizzlers | 49.5K | 13.9% | 3 |
| Jul 2026 | Swedish Fish | 40.5K | 11.3% | 4 |
| Jul 2026 | Haribo | 33.1K | 9.3% | 5 |
| Jul 2026 | Nerds | 27.1K | 7.6% | 6 |
| Jul 2026 | Trolli | 18.1K | 5.1% | 7 |
| Jul 2026 | Starburst | 8.1K | 2.3% | 8 |
| Aug 2026 | Skittles | 135K | 30.1% | 1 |
| Aug 2026 | Sour Patch Kids | 110K | 24.6% | 2 |
| Aug 2026 | Twizzlers | 60.5K | 13.5% | 3 |
| Aug 2026 | Haribo | 40.5K | 9% | 4 |
| Aug 2026 | Swedish Fish | 40.5K | 9% | 5 |
| Aug 2026 | Trolli | 27.1K | 6.1% | 6 |
| Aug 2026 | Nerds | 22.2K | 5% | 7 |
| Aug 2026 | Starburst | 12.1K | 2.7% | 8 |
| Sep 2026 | Skittles | 165K | 31.9% | 1 |
| Sep 2026 | Sour Patch Kids | 135K | 26.1% | 2 |
| Sep 2026 | Twizzlers | 60.5K | 11.7% | 3 |
| Sep 2026 | Swedish Fish | 49.5K | 9.6% | 4 |
| Sep 2026 | Haribo | 40.5K | 7.8% | 5 |
| Sep 2026 | Nerds | 27.1K | 5.2% | 6 |
| Sep 2026 | Trolli | 27.1K | 5.2% | 7 |
| Sep 2026 | Starburst | 12.1K | 2.3% | 8 |

## What is being compared

- **Haribo**: Measured on the search term “haribo”.
- **Nerds**: Measured on the search term “nerds candy”.
- **Skittles**: Measured on the search term “skittles”.
- **Sour Patch Kids**: Measured on the search term “sour patch kids”.
- **Starburst**: Measured on the search term “starburst candy”.
- **Swedish Fish**: Measured on the search term “swedish fish”.
- **Trolli**: Measured on the search term “trolli”.
- **Twizzlers**: Measured on the search term “twizzlers”.

- [Haribo](/demand/us/brands/haribo)
- [Nerds](/demand/us/brands/nerds)
- [Skittles](/demand/us/brands/skittles)
- [Sour Patch Kids](/demand/us/brands/sour-patch-kids)
- [Starburst](/demand/us/brands/starburst-candy)
- [Swedish Fish](/demand/us/brands/swedish-fish)
- [Trolli](/demand/us/brands/trolli)
- [Twizzlers](/demand/us/brands/twizzlers)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among candy brands in the United States?

In September 2026, Skittles was the most searched among candy brands in the United States, with an estimated 165K branded searches, 31.9% of all searches for the eight we track.

## Cite this page

Brandwave. "Candy brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-candy-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-candy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.