---
title: "Candle brands in the United States: Which are searched most?"
description: "Compare the candle brands people in the US buy. Share of Search among Yankee Candle, Goose Creek, Diptyque, Bath & Body Works, Nest New York, Voluspa, Jo Malone, P.F. Candle Co., Le Labo, Trudon, Paddywax, Brooklyn Candle Studio, Boy Smells, Capri Blue, Apotheke, Homesick, Byredo and Otherland, the candle brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-candle-brands"
publisher: "Brandwave"
---

# Candle brands in the United States: Which are searched most?

Compare the candle brands people in the US buy. Share of Search among Yankee Candle, Goose Creek, Diptyque, Bath & Body Works, Nest New York, Voluspa, Jo Malone, P.F. Candle Co., Le Labo, Trudon, Paddywax, Brooklyn Candle Studio, Boy Smells, Capri Blue, Apotheke, Homesick, Byredo and Otherland, the candle brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Candle brands
- **Market**: United States
- **Brands compared**: 18
- **Month measured**: Sep 2026
- **Highest Share of Search**: Yankee Candle, 51.2%

## Which brand is most popular in search among candle brands in the United States?

- In September 2026, Yankee Candle was the most searched among candle brands in the United States, with an estimated 301K branded searches, 51.2% of all searches for the 18 we track.
- Goose Creek is in 2nd place, 35.8 percentage points behind at 15.4%.
- Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands in the United States decreased from 52.6% to 51.2%.
- Across the 12 months ending September 2026, Diptyque’s share of searches among candle brands in the United States increased from 7.1% to 8.4%.
- Across the 12 months ending September 2026, Homesick’s share of searches among candle brands in the United States decreased from 1.2% to 0.61%.
- Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands in the United States peaked at 52.6% in October 2025 and was lowest at 43.6% in July 2026.
- Across the 12 months ending September 2026, Goose Creek’s share of searches among candle brands in the United States peaked at 17% in April 2026 and was lowest at 13.9% in June 2026.
- Across the 12 months ending September 2026, Diptyque’s share of searches among candle brands in the United States peaked at 16.1% in July 2026 and was lowest at 7% in November 2025.
- Across the 12 months ending September 2026, Bath & Body Works’ share of searches among candle brands in the United States peaked at 7.9% in December 2025 and was lowest at 3.9% in July 2026.
- Across the 12 months ending September 2026, Nest New York’s share of searches among candle brands in the United States peaked at 5.3% in December 2025 and was lowest at 2.1% in July 2026.
- Across the 12 months ending September 2026, Voluspa’s share of searches among candle brands in the United States peaked at 3.3% in May 2026 and was lowest at 1.9% in December 2025.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United States peaked at 3.6% in December 2025 and was lowest at 2.1% in October 2025.
- Across the 12 months ending September 2026, Boy Smells’ share of searches among candle brands in the United States peaked at 3.4% in April 2026 and was lowest at 0.6% in August 2026.
- Across the 12 months ending September 2026, Capri Blue’s share of searches among candle brands in the United States peaked at 1.9% in June 2026 and was lowest at 0.75% in September 2026.
- Across the 12 months ending September 2026, Homesick’s share of searches among candle brands in the United States peaked at 2.3% in June 2026 and was lowest at 0.6% in August 2026.
- Across the 12 months ending September 2026, Trudon rose from 13th to 10th among candle brands in the United States.
- Across the 12 months ending September 2026, Paddywax rose from 12th to 11th among candle brands in the United States.
- Across the 12 months ending September 2026, Brooklyn Candle Studio rose from 15th to 12th among candle brands in the United States.
- Across the 12 months ending September 2026, Boy Smells rose from 14th to 13th among candle brands in the United States.
- Across the 12 months ending September 2026, Capri Blue fell from 10th to 14th among candle brands in the United States.
- Across the 12 months ending September 2026, Apotheke rose from 16th to 15th among candle brands in the United States.
- Across the 12 months ending September 2026, Homesick fell from 11th to 16th among candle brands in the United States.
- Across the 12 months ending September 2026, Goose Creek, Bath & Body Works, Nest New York, Voluspa, Jo Malone, P.F. Candle Co., Le Labo, Byredo and Otherland held steady: their share of searches among candle brands in the United States each moved less than 0.5 percentage points.

## Top candle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Diptyque and Voluspa were mentioned most often, in four of the five answers. Diptyque was recommended most often, coming first in two out of five answers. Voluspa was second, and Le Labo was third. Paddywax, which ranked 11th in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Diptyque | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Voluspa | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Le Labo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Yankee Candle | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Nest New York | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bath & Body Works | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| P.F. Candle Co. | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| Trudon | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Capri Blue | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Jo Malone | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Boy Smells | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Goose Creek | 12th | 0 of 3 | 2 of 2 | 2 of 5 |
| Otherland | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Byredo | 14th | 1 of 3 | 0 of 2 | 1 of 5 |
| Paddywax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Brooklyn Candle Studio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Apotheke | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Homesick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about candle brands

- Asked ChatGPT "Which candle brand should I buy?": 1. Voluspa, 2. Diptyque, 3. Yankee Candle, 4. P.F. Candle Co., 5. Bath & Body Works
- Asked ChatGPT "What are the best candle brands?": 1. Diptyque, 2. Jo Malone, 3. Voluspa, 4. Le Labo, 5. Nest New York, 6. Yankee Candle, 7. P.F. Candle Co., 8. Otherland, 9. Trudon, 10. Boy Smells, 11. Byredo
- Asked ChatGPT "What are the best smelling candles?": 1. Capri Blue, 2. Diptyque, 3. Nest New York, 4. Voluspa, 5. Le Labo, 6. Yankee Candle, 7. Bath & Body Works
- Searched Google, AI Overview "candles": 1. Bath & Body Works, 2. Goose Creek
- Searched Google, AI Overview "best candles": 1. Diptyque, 2. Trudon, 3. Le Labo, 4. Boy Smells, 5. Voluspa, 6. P.F. Candle Co., 7. Goose Creek

Not named in any answer: Paddywax, Brooklyn Candle Studio, Apotheke and Homesick.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Yankee Candle vs Goose Creek: compare search popularity](/demand/us/compare/goose-creek-vs-yankee-candle): 51.2% against 15.4% Share of Search.
- [Yankee Candle vs Diptyque: compare search popularity](/demand/us/compare/diptyque-vs-yankee-candle): 51.2% against 8.4% Share of Search.
- [Yankee Candle vs Bath & Body Works: compare search popularity](/demand/us/compare/bath-body-works-vs-yankee-candle): 51.2% against 5.6% Share of Search.
- [Yankee Candle vs Nest New York: compare search popularity](/demand/us/compare/nest-new-york-vs-yankee-candle): 51.2% against 3.1% Share of Search.
- [Goose Creek vs Diptyque: compare search popularity](/demand/us/compare/diptyque-vs-goose-creek): 15.4% against 8.4% Share of Search.
- [Goose Creek vs Bath & Body Works: compare search popularity](/demand/us/compare/bath-body-works-vs-goose-creek): 15.4% against 5.6% Share of Search.
- [Goose Creek vs Nest New York: compare search popularity](/demand/us/compare/goose-creek-vs-nest-new-york): 15.4% against 3.1% Share of Search.
- [Diptyque vs Bath & Body Works: compare search popularity](/demand/us/compare/bath-body-works-vs-diptyque): 8.4% against 5.6% Share of Search.
- [Diptyque vs Nest New York: compare search popularity](/demand/us/compare/diptyque-vs-nest-new-york): 8.4% against 3.1% Share of Search.
- [Bath & Body Works vs Nest New York: compare search popularity](/demand/us/compare/bath-body-works-vs-nest-new-york): 5.6% against 3.1% Share of Search.

## How did search popularity change for United States candle brands in September 2026?

- In September 2026, Nest New York overtook Jo Malone to rank 5th among candle brands in the United States, with 3.1% of the searches.
- In September 2026, Voluspa overtook Jo Malone to rank 6th among candle brands in the United States, with 3.1% of the searches.
- In September 2026, Bath & Body Works gained share of searches among candle brands in the United States, from 4.5% to 5.6%.
- In September 2026, Yankee Candle gained share of searches among candle brands in the United States, from 50.3% to 51.2%.
- In September 2026, Diptyque lost share of searches among candle brands in the United States, from 12.4% to 8.4%.
- Capri Blue’s share of searches among candle brands in the United States has lost ground for 3 months in a row, from 1.9% to 0.75% in September 2026.
- In September 2026, Boy Smells rose from 15th to 13th among candle brands in the United States.
- In September 2026, Brooklyn Candle Studio rose from 13th to 12th among candle brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yankee Candle | 51.2% | 301K | 0.0% | Yankee Candle |
| 2 | Goose Creek | 15.4% | 90.5K | 0.0% | Goose Creek |
| 3 | Diptyque | 8.4% | 49.5K | -33.1% | Diptyque |
| 4 | Bath & Body Works | 5.6% | 33.1K | +22.1% | Bath & Body Works |
| 5 | Nest New York | 3.1% | 18.1K | +22.3% | Nest New York |
| 6 | Voluspa | 3.1% | 18.1K | +22.3% | Voluspa |
| 7 | Jo Malone | 2.5% | 14.8K | 0.0% | Jo Malone |
| 8 | P.F. Candle Co. | 2.1% | 12.1K | +22.2% | P.F. Candle Co. |
| 9 | Le Labo | 1.7% | 9.9K | 0.0% | Estée Lauder |
| 10 | Trudon | 1.4% | 8.1K | -18.2% | Trudon |
| 11 | Paddywax | 1.1% | 6.6K | 0.0% | Paddywax |
| 12 | Brooklyn Candle Studio | 0.92% | 5.4K | +22.7% | Brooklyn Candle Studio |
| 13 | Boy Smells | 0.75% | 4.4K | +22.2% | Boy Smells |
| 14 | Capri Blue | 0.75% | 4.4K | -33.3% | Capri Blue |
| 15 | Apotheke | 0.61% | 3.6K | 0.0% | Apotheke |
| 16 | Homesick | 0.61% | 3.6K | 0.0% | Homesick |
| 17 | Byredo | 0.49% | 2.9K | 0.0% | Puig |
| 18 | Otherland | 0.22% | 1.3K | +30.0% | Otherland |

Bath & Body Works, Jo Malone and Le Labo sell other things too, so only their searches that name this product count here, like “bath and body works candles”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yankee Candle | 368K | 52.6% | 1 |
| Oct 2025 | Goose Creek | 110K | 15.7% | 2 |
| Oct 2025 | Diptyque | 49.5K | 7.1% | 3 |
| Oct 2025 | Bath & Body Works | 40.5K | 5.8% | 4 |
| Oct 2025 | Nest New York | 22.2K | 3.2% | 5 |
| Oct 2025 | Voluspa | 18.1K | 2.6% | 6 |
| Oct 2025 | Jo Malone | 14.8K | 2.1% | 7 |
| Oct 2025 | P.F. Candle Co. | 12.1K | 1.7% | 8 |
| Oct 2025 | Le Labo | 9.9K | 1.4% | 9 |
| Oct 2025 | Capri Blue | 8.1K | 1.2% | 10 |
| Oct 2025 | Homesick | 8.1K | 1.2% | 11 |
| Oct 2025 | Paddywax | 8.1K | 1.2% | 12 |
| Oct 2025 | Trudon | 8.1K | 1.2% | 13 |
| Oct 2025 | Boy Smells | 6.6K | 0.94% | 14 |
| Oct 2025 | Brooklyn Candle Studio | 6.6K | 0.94% | 15 |
| Oct 2025 | Apotheke | 3.6K | 0.51% | 16 |
| Oct 2025 | Byredo | 3.6K | 0.51% | 17 |
| Oct 2025 | Otherland | 1.9K | 0.27% | 18 |
| Nov 2025 | Yankee Candle | 550K | 52% | 1 |
| Nov 2025 | Goose Creek | 165K | 15.6% | 2 |
| Nov 2025 | Diptyque | 74K | 7% | 3 |
| Nov 2025 | Bath & Body Works | 60.5K | 5.7% | 4 |
| Nov 2025 | Nest New York | 40.5K | 3.8% | 5 |
| Nov 2025 | Jo Malone | 27.1K | 2.6% | 6 |
| Nov 2025 | Voluspa | 27.1K | 2.6% | 7 |
| Nov 2025 | P.F. Candle Co. | 18.1K | 1.7% | 8 |
| Nov 2025 | Capri Blue | 14.8K | 1.4% | 9 |
| Nov 2025 | Le Labo | 14.8K | 1.4% | 10 |
| Nov 2025 | Paddywax | 12.1K | 1.1% | 11 |
| Nov 2025 | Trudon | 12.1K | 1.1% | 12 |
| Nov 2025 | Boy Smells | 9.9K | 0.94% | 13 |
| Nov 2025 | Homesick | 9.9K | 0.94% | 14 |
| Nov 2025 | Brooklyn Candle Studio | 8.1K | 0.77% | 15 |
| Nov 2025 | Apotheke | 6.6K | 0.62% | 16 |
| Nov 2025 | Byredo | 5.4K | 0.51% | 17 |
| Nov 2025 | Otherland | 2.4K | 0.23% | 18 |
| Dec 2025 | Yankee Candle | 673K | 48.3% | 1 |
| Dec 2025 | Goose Creek | 201K | 14.4% | 2 |
| Dec 2025 | Bath & Body Works | 110K | 7.9% | 3 |
| Dec 2025 | Diptyque | 110K | 7.9% | 4 |
| Dec 2025 | Nest New York | 74K | 5.3% | 5 |
| Dec 2025 | Jo Malone | 49.5K | 3.6% | 6 |
| Dec 2025 | Voluspa | 27.1K | 1.9% | 7 |
| Dec 2025 | Boy Smells | 22.2K | 1.6% | 8 |
| Dec 2025 | Capri Blue | 22.2K | 1.6% | 9 |
| Dec 2025 | Le Labo | 22.2K | 1.6% | 10 |
| Dec 2025 | P.F. Candle Co. | 18.1K | 1.3% | 11 |
| Dec 2025 | Trudon | 14.8K | 1.1% | 12 |
| Dec 2025 | Homesick | 12.1K | 0.87% | 13 |
| Dec 2025 | Paddywax | 12.1K | 0.87% | 14 |
| Dec 2025 | Apotheke | 8.1K | 0.58% | 15 |
| Dec 2025 | Brooklyn Candle Studio | 8.1K | 0.58% | 16 |
| Dec 2025 | Byredo | 6.6K | 0.47% | 17 |
| Dec 2025 | Otherland | 2.4K | 0.17% | 18 |
| Jan 2026 | Yankee Candle | 301K | 50.1% | 1 |
| Jan 2026 | Goose Creek | 90.5K | 15.1% | 2 |
| Jan 2026 | Diptyque | 49.5K | 8.2% | 3 |
| Jan 2026 | Bath & Body Works | 27.1K | 4.5% | 4 |
| Jan 2026 | Nest New York | 22.2K | 3.7% | 5 |
| Jan 2026 | Jo Malone | 18.1K | 3% | 6 |
| Jan 2026 | Voluspa | 18.1K | 3% | 7 |
| Jan 2026 | Le Labo | 12.1K | 2% | 8 |
| Jan 2026 | P.F. Candle Co. | 9.9K | 1.6% | 9 |
| Jan 2026 | Paddywax | 9.9K | 1.6% | 10 |
| Jan 2026 | Capri Blue | 8.1K | 1.3% | 11 |
| Jan 2026 | Trudon | 8.1K | 1.3% | 12 |
| Jan 2026 | Boy Smells | 6.6K | 1.1% | 13 |
| Jan 2026 | Brooklyn Candle Studio | 5.4K | 0.9% | 14 |
| Jan 2026 | Apotheke | 4.4K | 0.73% | 15 |
| Jan 2026 | Homesick | 4.4K | 0.73% | 16 |
| Jan 2026 | Byredo | 3.6K | 0.6% | 17 |
| Jan 2026 | Otherland | 1.9K | 0.32% | 18 |
| Feb 2026 | Yankee Candle | 246K | 51% | 1 |
| Feb 2026 | Goose Creek | 74K | 15.3% | 2 |
| Feb 2026 | Diptyque | 40.5K | 8.4% | 3 |
| Feb 2026 | Bath & Body Works | 22.2K | 4.6% | 4 |
| Feb 2026 | Nest New York | 18.1K | 3.8% | 5 |
| Feb 2026 | Jo Malone | 12.1K | 2.5% | 6 |
| Feb 2026 | Voluspa | 12.1K | 2.5% | 7 |
| Feb 2026 | Le Labo | 8.1K | 1.7% | 8 |
| Feb 2026 | P.F. Candle Co. | 8.1K | 1.7% | 9 |
| Feb 2026 | Paddywax | 8.1K | 1.7% | 10 |
| Feb 2026 | Trudon | 8.1K | 1.7% | 11 |
| Feb 2026 | Boy Smells | 4.4K | 0.91% | 12 |
| Feb 2026 | Brooklyn Candle Studio | 4.4K | 0.91% | 13 |
| Feb 2026 | Capri Blue | 4.4K | 0.91% | 14 |
| Feb 2026 | Apotheke | 3.6K | 0.75% | 15 |
| Feb 2026 | Homesick | 3.6K | 0.75% | 16 |
| Feb 2026 | Byredo | 2.9K | 0.6% | 17 |
| Feb 2026 | Otherland | 1.6K | 0.33% | 18 |
| Mar 2026 | Yankee Candle | 201K | 45.4% | 1 |
| Mar 2026 | Goose Creek | 74K | 16.7% | 2 |
| Mar 2026 | Diptyque | 40.5K | 9.1% | 3 |
| Mar 2026 | Bath & Body Works | 22.2K | 5% | 4 |
| Mar 2026 | Nest New York | 14.8K | 3.3% | 5 |
| Mar 2026 | Jo Malone | 12.1K | 2.7% | 6 |
| Mar 2026 | Voluspa | 12.1K | 2.7% | 7 |
| Mar 2026 | Le Labo | 9.9K | 2.2% | 8 |
| Mar 2026 | P.F. Candle Co. | 9.9K | 2.2% | 9 |
| Mar 2026 | Homesick | 8.1K | 1.8% | 10 |
| Mar 2026 | Paddywax | 8.1K | 1.8% | 11 |
| Mar 2026 | Trudon | 8.1K | 1.8% | 12 |
| Mar 2026 | Boy Smells | 5.4K | 1.2% | 13 |
| Mar 2026 | Brooklyn Candle Studio | 4.4K | 0.99% | 14 |
| Mar 2026 | Capri Blue | 4.4K | 0.99% | 15 |
| Mar 2026 | Apotheke | 3.6K | 0.81% | 16 |
| Mar 2026 | Byredo | 2.9K | 0.65% | 17 |
| Mar 2026 | Otherland | 1.6K | 0.36% | 18 |
| Apr 2026 | Yankee Candle | 201K | 46.2% | 1 |
| Apr 2026 | Goose Creek | 74K | 17% | 2 |
| Apr 2026 | Diptyque | 40.5K | 9.3% | 3 |
| Apr 2026 | Bath & Body Works | 18.1K | 4.2% | 4 |
| Apr 2026 | Boy Smells | 14.8K | 3.4% | 5 |
| Apr 2026 | Jo Malone | 12.1K | 2.8% | 6 |
| Apr 2026 | Nest New York | 12.1K | 2.8% | 7 |
| Apr 2026 | Voluspa | 12.1K | 2.8% | 8 |
| Apr 2026 | Le Labo | 9.9K | 2.3% | 9 |
| Apr 2026 | P.F. Candle Co. | 8.1K | 1.9% | 10 |
| Apr 2026 | Paddywax | 6.6K | 1.5% | 11 |
| Apr 2026 | Trudon | 6.6K | 1.5% | 12 |
| Apr 2026 | Brooklyn Candle Studio | 5.4K | 1.2% | 13 |
| Apr 2026 | Capri Blue | 3.6K | 0.83% | 14 |
| Apr 2026 | Homesick | 3.6K | 0.83% | 15 |
| Apr 2026 | Apotheke | 2.9K | 0.67% | 16 |
| Apr 2026 | Byredo | 2.4K | 0.55% | 17 |
| Apr 2026 | Otherland | 1.3K | 0.3% | 18 |
| May 2026 | Yankee Candle | 201K | 45% | 1 |
| May 2026 | Goose Creek | 74K | 16.6% | 2 |
| May 2026 | Diptyque | 40.5K | 9.1% | 3 |
| May 2026 | Bath & Body Works | 22.2K | 5% | 4 |
| May 2026 | Jo Malone | 14.8K | 3.3% | 5 |
| May 2026 | Nest New York | 14.8K | 3.3% | 6 |
| May 2026 | Voluspa | 14.8K | 3.3% | 7 |
| May 2026 | Le Labo | 9.9K | 2.2% | 8 |
| May 2026 | P.F. Candle Co. | 9.9K | 2.2% | 9 |
| May 2026 | Trudon | 8.1K | 1.8% | 10 |
| May 2026 | Boy Smells | 6.6K | 1.5% | 11 |
| May 2026 | Homesick | 6.6K | 1.5% | 12 |
| May 2026 | Paddywax | 6.6K | 1.5% | 13 |
| May 2026 | Capri Blue | 5.4K | 1.2% | 14 |
| May 2026 | Brooklyn Candle Studio | 4.4K | 0.98% | 15 |
| May 2026 | Apotheke | 2.9K | 0.65% | 16 |
| May 2026 | Byredo | 2.9K | 0.65% | 17 |
| May 2026 | Otherland | 1.6K | 0.36% | 18 |
| Jun 2026 | Yankee Candle | 201K | 46.3% | 1 |
| Jun 2026 | Diptyque | 60.5K | 13.9% | 2 |
| Jun 2026 | Goose Creek | 60.5K | 13.9% | 3 |
| Jun 2026 | Bath & Body Works | 18.1K | 4.2% | 4 |
| Jun 2026 | Jo Malone | 12.1K | 2.8% | 5 |
| Jun 2026 | Voluspa | 12.1K | 2.8% | 6 |
| Jun 2026 | Homesick | 9.9K | 2.3% | 7 |
| Jun 2026 | Nest New York | 9.9K | 2.3% | 8 |
| Jun 2026 | Capri Blue | 8.1K | 1.9% | 9 |
| Jun 2026 | Le Labo | 8.1K | 1.9% | 10 |
| Jun 2026 | P.F. Candle Co. | 8.1K | 1.9% | 11 |
| Jun 2026 | Trudon | 6.6K | 1.5% | 12 |
| Jun 2026 | Paddywax | 5.4K | 1.2% | 13 |
| Jun 2026 | Boy Smells | 3.6K | 0.83% | 14 |
| Jun 2026 | Brooklyn Candle Studio | 3.6K | 0.83% | 15 |
| Jun 2026 | Byredo | 2.9K | 0.67% | 16 |
| Jun 2026 | Apotheke | 2.4K | 0.55% | 17 |
| Jun 2026 | Otherland | 1.3K | 0.3% | 18 |
| Jul 2026 | Yankee Candle | 201K | 43.6% | 1 |
| Jul 2026 | Diptyque | 74K | 16.1% | 2 |
| Jul 2026 | Goose Creek | 74K | 16.1% | 3 |
| Jul 2026 | Bath & Body Works | 18.1K | 3.9% | 4 |
| Jul 2026 | Jo Malone | 12.1K | 2.6% | 5 |
| Jul 2026 | Voluspa | 12.1K | 2.6% | 6 |
| Jul 2026 | Nest New York | 9.9K | 2.1% | 7 |
| Jul 2026 | P.F. Candle Co. | 9.9K | 2.1% | 8 |
| Jul 2026 | Capri Blue | 8.1K | 1.8% | 9 |
| Jul 2026 | Le Labo | 8.1K | 1.8% | 10 |
| Jul 2026 | Trudon | 8.1K | 1.8% | 11 |
| Jul 2026 | Paddywax | 6.6K | 1.4% | 12 |
| Jul 2026 | Boy Smells | 4.4K | 0.96% | 13 |
| Jul 2026 | Brooklyn Candle Studio | 4.4K | 0.96% | 14 |
| Jul 2026 | Homesick | 3.6K | 0.78% | 15 |
| Jul 2026 | Apotheke | 2.9K | 0.63% | 16 |
| Jul 2026 | Byredo | 2.4K | 0.52% | 17 |
| Jul 2026 | Otherland | 1K | 0.22% | 18 |
| Aug 2026 | Yankee Candle | 301K | 50.3% | 1 |
| Aug 2026 | Goose Creek | 90.5K | 15.1% | 2 |
| Aug 2026 | Diptyque | 74K | 12.4% | 3 |
| Aug 2026 | Bath & Body Works | 27.1K | 4.5% | 4 |
| Aug 2026 | Jo Malone | 14.8K | 2.5% | 5 |
| Aug 2026 | Nest New York | 14.8K | 2.5% | 6 |
| Aug 2026 | Voluspa | 14.8K | 2.5% | 7 |
| Aug 2026 | Le Labo | 9.9K | 1.7% | 8 |
| Aug 2026 | P.F. Candle Co. | 9.9K | 1.7% | 9 |
| Aug 2026 | Trudon | 9.9K | 1.7% | 10 |
| Aug 2026 | Capri Blue | 6.6K | 1.1% | 11 |
| Aug 2026 | Paddywax | 6.6K | 1.1% | 12 |
| Aug 2026 | Brooklyn Candle Studio | 4.4K | 0.73% | 13 |
| Aug 2026 | Apotheke | 3.6K | 0.6% | 14 |
| Aug 2026 | Boy Smells | 3.6K | 0.6% | 15 |
| Aug 2026 | Homesick | 3.6K | 0.6% | 16 |
| Aug 2026 | Byredo | 2.9K | 0.48% | 17 |
| Aug 2026 | Otherland | 1K | 0.17% | 18 |
| Sep 2026 | Yankee Candle | 301K | 51.2% | 1 |
| Sep 2026 | Goose Creek | 90.5K | 15.4% | 2 |
| Sep 2026 | Diptyque | 49.5K | 8.4% | 3 |
| Sep 2026 | Bath & Body Works | 33.1K | 5.6% | 4 |
| Sep 2026 | Nest New York | 18.1K | 3.1% | 5 |
| Sep 2026 | Voluspa | 18.1K | 3.1% | 6 |
| Sep 2026 | Jo Malone | 14.8K | 2.5% | 7 |
| Sep 2026 | P.F. Candle Co. | 12.1K | 2.1% | 8 |
| Sep 2026 | Le Labo | 9.9K | 1.7% | 9 |
| Sep 2026 | Trudon | 8.1K | 1.4% | 10 |
| Sep 2026 | Paddywax | 6.6K | 1.1% | 11 |
| Sep 2026 | Brooklyn Candle Studio | 5.4K | 0.92% | 12 |
| Sep 2026 | Boy Smells | 4.4K | 0.75% | 13 |
| Sep 2026 | Capri Blue | 4.4K | 0.75% | 14 |
| Sep 2026 | Apotheke | 3.6K | 0.61% | 15 |
| Sep 2026 | Homesick | 3.6K | 0.61% | 16 |
| Sep 2026 | Byredo | 2.9K | 0.49% | 17 |
| Sep 2026 | Otherland | 1.3K | 0.22% | 18 |

## What is being compared

- **Apotheke**: Measured on the search term “apotheke candle”.
- **Bath & Body Works**: Measured on the search term “bath and body works candles”.
- **Boy Smells**: Measured on the search term “boy smells candles”.
- **Brooklyn Candle Studio**: Measured on the search term “brooklyn candle studio”.
- **Byredo**: Measured on the search term “byredo candle”.
- **Capri Blue**: Measured on the search term “capri blue candle”.
- **Diptyque**: Measured on the search term “diptyque candle”.
- **Goose Creek**: Measured on the search term “goose creek candles”.
- **Homesick**: Measured on the search term “homesick candles”.
- **Jo Malone**: Measured on the search term “jo malone candle”.
- **Le Labo**: Measured on the search term “le labo candle”.
- **Nest New York**: Measured on the search term “nest candle”.
- **Otherland**: Measured on the search term “otherland candles”.
- **P.F. Candle Co.**: Measured on the search term “pf candle co”.
- **Paddywax**: Measured on the search term “paddywax”.
- **Trudon**: Measured on the search term “trudon candle”.
- **Voluspa**: Measured on the search term “voluspa”.
- **Yankee Candle**: Measured on the search term “yankee candle”.

- [Apotheke](/demand/us/brands/apotheke)
- [Bath & Body Works](/demand/us/brands/bath-body-works)
- [Boy Smells](/demand/us/brands/boy-smells)
- [Brooklyn Candle Studio](/demand/us/brands/brooklyn-candle-studio)
- [Byredo](/demand/us/brands/byredo)
- [Capri Blue](/demand/us/brands/capri-blue)
- [Diptyque](/demand/us/brands/diptyque)
- [Goose Creek](/demand/us/brands/goose-creek)
- [Homesick](/demand/us/brands/homesick)
- [Jo Malone](/demand/us/brands/jo-malone)
- [Le Labo](/demand/us/brands/le-labo)
- [Nest New York](/demand/us/brands/nest-new-york)
- [Otherland](/demand/us/brands/otherland)
- [P.F. Candle Co.](/demand/us/brands/pf-candle-co)
- [Paddywax](/demand/us/brands/paddywax)
- [Trudon](/demand/us/brands/trudon)
- [Voluspa](/demand/us/brands/voluspa)
- [Yankee Candle](/demand/us/brands/yankee-candle)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among candle brands in the United States?

In September 2026, Yankee Candle was the most searched among candle brands in the United States, with an estimated 301K branded searches, 51.2% of all searches for the 18 we track.

## Cite this page

Brandwave. "Candle brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-candle-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-candle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.