--- title: "Budgeting apps in United States: Which are searched most?" description: "Compare the apps people track their spending with. Share of Search among Monarch Money, YNAB, EveryDollar, PocketGuard and Copilot Money, the budgeting apps Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-budgeting-apps" publisher: "Brandwave" --- # Budgeting apps in United States: Which are searched most? Compare the apps people track their spending with. Share of Search among Monarch Money, YNAB, EveryDollar, PocketGuard and Copilot Money, the budgeting apps Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Budgeting apps - **Market**: United States - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Monarch Money, 37.6% ## Which brand is most popular in search among budgeting apps in United States? - In September 2026, Monarch Money was the most searched among budgeting apps in United States, with an estimated 90.5K branded searches and 37.6% estimated Share of Search within this set. - YNAB is in 2nd place, 6.8 percentage points behind at 30.7% Share of Search. - Across the 12 months ending September 2026, Monarch Money’s estimated Share of Search among budgeting apps in United States increased from 32.8% to 37.6%. - Across the 12 months ending September 2026, YNAB’s estimated Share of Search among budgeting apps in United States decreased from 32.8% to 30.7%. - Across the 12 months ending September 2026, EveryDollar’s estimated Share of Search among budgeting apps in United States decreased from 21.9% to 20.5%. - Across the 12 months ending September 2026, PocketGuard’s estimated Share of Search among budgeting apps in United States decreased from 8% to 6.1%. - Across the 12 months ending September 2026, Copilot Money’s estimated Share of Search among budgeting apps in United States increased from 4.4% to 5%. - Across the 12 months ending September 2026, Monarch Money’s estimated Share of Search among budgeting apps in United States peaked at 44.3% in August 2026 and was lowest at 30% in March 2026. - Across the 12 months ending September 2026, YNAB’s estimated Share of Search among budgeting apps in United States peaked at 36.7% in March 2026 and was lowest at 28.1% in July 2026. - Across the 12 months ending September 2026, EveryDollar’s estimated Share of Search among budgeting apps in United States peaked at 22.3% in November 2025 and was lowest at 16.3% in August 2026. - Across the 12 months ending September 2026, PocketGuard’s estimated Share of Search among budgeting apps in United States peaked at 8% in October 2025 and was lowest at 4.9% in August 2026. - Across the 12 months ending September 2026, Copilot Money’s estimated Share of Search among budgeting apps in United States peaked at 7.9% in December 2025 and was lowest at 4.4% in October 2025. ## Compare search popularity between leading brands - [Monarch Money vs YNAB: compare search popularity](/demand/us/compare/monarch-money-vs-ynab): 37.6% against 30.7% Share of Search. - [Monarch Money vs EveryDollar: compare search popularity](/demand/us/compare/everydollar-vs-monarch-money): 37.6% against 20.5% Share of Search. - [Monarch Money vs PocketGuard: compare search popularity](/demand/us/compare/monarch-money-vs-pocketguard): 37.6% against 6.1% Share of Search. - [Monarch Money vs Copilot Money: compare search popularity](/demand/us/compare/copilot-money-vs-monarch-money): 37.6% against 5% Share of Search. - [YNAB vs EveryDollar: compare search popularity](/demand/us/compare/everydollar-vs-ynab): 30.7% against 20.5% Share of Search. - [YNAB vs PocketGuard: compare search popularity](/demand/us/compare/pocketguard-vs-ynab): 30.7% against 6.1% Share of Search. - [YNAB vs Copilot Money: compare search popularity](/demand/us/compare/copilot-money-vs-ynab): 30.7% against 5% Share of Search. - [EveryDollar vs PocketGuard: compare search popularity](/demand/us/compare/everydollar-vs-pocketguard): 20.5% against 6.1% Share of Search. - [EveryDollar vs Copilot Money: compare search popularity](/demand/us/compare/copilot-money-vs-everydollar): 20.5% against 5% Share of Search. - [PocketGuard vs Copilot Money: compare search popularity](/demand/us/compare/copilot-money-vs-pocketguard): 6.1% against 5% Share of Search. ## How did search popularity change for United States budgeting apps in September 2026? - In September 2026, PocketGuard overtook Copilot Money to rank 4th among budgeting apps in United States, with 6.1% estimated Share of Search. - In September 2026, EveryDollar gained estimated Share of Search among budgeting apps in United States, from 16.3% to 20.5%. - In September 2026, YNAB gained estimated Share of Search among budgeting apps in United States, from 29.7% to 30.7%. - In September 2026, Monarch Money lost estimated Share of Search among budgeting apps in United States, from 44.3% to 37.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Monarch Money | 37.6% | 90.5K | -33.0% | Monarch Money | | 2 | YNAB | 30.7% | 74K | -18.2% | YNAB | | 3 | EveryDollar | 20.5% | 49.5K | 0.0% | EveryDollar | | 4 | PocketGuard | 6.1% | 14.8K | 0.0% | PocketGuard | | 5 | Copilot Money | 5% | 12.1K | -18.2% | Copilot Money | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Monarch Money | 90.5K | 32.8% | 1 | | Oct 2025 | YNAB | 90.5K | 32.8% | 2 | | Oct 2025 | EveryDollar | 60.5K | 21.9% | 3 | | Oct 2025 | PocketGuard | 22.2K | 8% | 4 | | Oct 2025 | Copilot Money | 12.1K | 4.4% | 5 | | Nov 2025 | Monarch Money | 90.5K | 33.3% | 1 | | Nov 2025 | YNAB | 90.5K | 33.3% | 2 | | Nov 2025 | EveryDollar | 60.5K | 22.3% | 3 | | Nov 2025 | PocketGuard | 18.1K | 6.7% | 4 | | Nov 2025 | Copilot Money | 12.1K | 4.5% | 5 | | Dec 2025 | Monarch Money | 90.5K | 32.1% | 1 | | Dec 2025 | YNAB | 90.5K | 32.1% | 2 | | Dec 2025 | EveryDollar | 60.5K | 21.5% | 3 | | Dec 2025 | Copilot Money | 22.2K | 7.9% | 4 | | Dec 2025 | PocketGuard | 18.1K | 6.4% | 5 | | Jan 2026 | Monarch Money | 135K | 37.1% | 1 | | Jan 2026 | YNAB | 110K | 30.2% | 2 | | Jan 2026 | EveryDollar | 74K | 20.3% | 3 | | Jan 2026 | Copilot Money | 27.1K | 7.4% | 4 | | Jan 2026 | PocketGuard | 18.1K | 5% | 5 | | Feb 2026 | Monarch Money | 90.5K | 34.4% | 1 | | Feb 2026 | YNAB | 90.5K | 34.4% | 2 | | Feb 2026 | EveryDollar | 49.5K | 18.8% | 3 | | Feb 2026 | PocketGuard | 18.1K | 6.9% | 4 | | Feb 2026 | Copilot Money | 14.8K | 5.6% | 5 | | Mar 2026 | YNAB | 90.5K | 36.7% | 1 | | Mar 2026 | Monarch Money | 74K | 30% | 2 | | Mar 2026 | EveryDollar | 49.5K | 20% | 3 | | Mar 2026 | PocketGuard | 18.1K | 7.3% | 4 | | Mar 2026 | Copilot Money | 14.8K | 6% | 5 | | Apr 2026 | Monarch Money | 90.5K | 33.9% | 1 | | Apr 2026 | YNAB | 90.5K | 33.9% | 2 | | Apr 2026 | EveryDollar | 49.5K | 18.6% | 3 | | Apr 2026 | Copilot Money | 18.1K | 6.8% | 4 | | Apr 2026 | PocketGuard | 18.1K | 6.8% | 5 | | May 2026 | Monarch Money | 90.5K | 36.7% | 1 | | May 2026 | YNAB | 74K | 30% | 2 | | May 2026 | EveryDollar | 49.5K | 20% | 3 | | May 2026 | PocketGuard | 18.1K | 7.3% | 4 | | May 2026 | Copilot Money | 14.8K | 6% | 5 | | Jun 2026 | Monarch Money | 90.5K | 37.2% | 1 | | Jun 2026 | YNAB | 74K | 30.4% | 2 | | Jun 2026 | EveryDollar | 49.5K | 20.3% | 3 | | Jun 2026 | Copilot Money | 14.8K | 6.1% | 4 | | Jun 2026 | PocketGuard | 14.8K | 6.1% | 5 | | Jul 2026 | Monarch Money | 110K | 41.8% | 1 | | Jul 2026 | YNAB | 74K | 28.1% | 2 | | Jul 2026 | EveryDollar | 49.5K | 18.8% | 3 | | Jul 2026 | Copilot Money | 14.8K | 5.6% | 4 | | Jul 2026 | PocketGuard | 14.8K | 5.6% | 5 | | Aug 2026 | Monarch Money | 135K | 44.3% | 1 | | Aug 2026 | YNAB | 90.5K | 29.7% | 2 | | Aug 2026 | EveryDollar | 49.5K | 16.3% | 3 | | Aug 2026 | Copilot Money | 14.8K | 4.9% | 4 | | Aug 2026 | PocketGuard | 14.8K | 4.9% | 5 | | Sep 2026 | Monarch Money | 90.5K | 37.6% | 1 | | Sep 2026 | YNAB | 74K | 30.7% | 2 | | Sep 2026 | EveryDollar | 49.5K | 20.5% | 3 | | Sep 2026 | PocketGuard | 14.8K | 6.1% | 4 | | Sep 2026 | Copilot Money | 12.1K | 5% | 5 | ## What is being compared - **Copilot Money**: Measured on the search term “copilot money”. - **EveryDollar**: Measured on the search term “everydollar”. - **Monarch Money**: Measured on the search term “monarch money”. - **PocketGuard**: Measured on the search term “pocket guard”. - **YNAB**: Measured on the search term “ynab”. - [Copilot Money](/demand/us/brands/copilot-money) - [EveryDollar](/demand/us/brands/everydollar) - [Monarch Money](/demand/us/brands/monarch-money) - [PocketGuard](/demand/us/brands/pocketguard) - [YNAB](/demand/us/brands/ynab) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among budgeting apps in United States? In September 2026, Monarch Money was the most searched among budgeting apps in United States, with an estimated 90.5K branded searches and 37.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Budgeting apps in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-budgeting-apps This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-budgeting-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.