---
title: "Boutique fitness studios in the United States: Which are searched most?"
description: "Compare the boutique fitness franchises people in the US take classes at, from Pilates to HIIT. Share of Search among Club Pilates, Pure Barre, [solidcore], Orangetheory Fitness, CorePower Yoga, F45 Training, Title Boxing Club, Rumble Boxing, SoulCycle, Barry's and 9Round, the boutique fitness studios Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-boutique-fitness-studios"
publisher: "Brandwave"
---

# Boutique fitness studios in the United States: Which are searched most?

Compare the boutique fitness franchises people in the US take classes at, from Pilates to HIIT. Share of Search among Club Pilates, Pure Barre, [solidcore], Orangetheory Fitness, CorePower Yoga, F45 Training, Title Boxing Club, Rumble Boxing, SoulCycle, Barry's and 9Round, the boutique fitness studios Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Boutique fitness studios
- **Market**: United States
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Club Pilates, 38.1%

## Which brand is most popular in search among boutique fitness studios in the United States?

- In September 2026, Club Pilates was the most searched among boutique fitness studios in the United States, with an estimated 673K branded searches, 38.1% of all searches for the 11 we track.
- Pure Barre is in 2nd place, 21.1 percentage points behind at 17%.
- Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in the United States increased from 33.9% to 38.1%.
- Across the 12 months ending September 2026, Pure Barre’s share of searches among boutique fitness studios in the United States increased from 15.2% to 17%.
- Across the 12 months ending September 2026, [solidcore]’s share of searches among boutique fitness studios in the United States increased from 10.1% to 11.4%.
- Across the 12 months ending September 2026, Orangetheory Fitness’ share of searches among boutique fitness studios in the United States decreased from 12.4% to 11.4%.
- Across the 12 months ending September 2026, CorePower Yoga’s share of searches among boutique fitness studios in the United States decreased from 8.3% to 7.6%.
- Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in the United States decreased from 5.5% to 4.2%.
- Across the 12 months ending September 2026, Title Boxing Club’s share of searches among boutique fitness studios in the United States decreased from 4.1% to 3.1%.
- Across the 12 months ending September 2026, Rumble Boxing’s share of searches among boutique fitness studios in the United States decreased from 3.7% to 2.8%.
- Across the 12 months ending September 2026, SoulCycle’s share of searches among boutique fitness studios in the United States decreased from 3% to 2.3%.
- Across the 12 months ending September 2026, Barry's’ share of searches among boutique fitness studios in the United States decreased from 3% to 1.5%.
- Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in the United States peaked at 38.1% in September 2026 and was lowest at 30% in December 2025.
- Across the 12 months ending September 2026, Pure Barre’s share of searches among boutique fitness studios in the United States peaked at 17% in September 2026 and was lowest at 12.5% in November 2025.
- Across the 12 months ending September 2026, [solidcore]’s share of searches among boutique fitness studios in the United States peaked at 16.4% in December 2025 and was lowest at 10.1% in October 2025.
- Across the 12 months ending September 2026, Orangetheory Fitness’ share of searches among boutique fitness studios in the United States peaked at 14.7% in February 2026 and was lowest at 11.4% in September 2026.
- Across the 12 months ending September 2026, CorePower Yoga’s share of searches among boutique fitness studios in the United States peaked at 9.8% in February 2026 and was lowest at 6.9% in May 2026.
- Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in the United States peaked at 5.6% in November 2025 and was lowest at 4.2% in September 2026.
- Across the 12 months ending September 2026, Title Boxing Club’s share of searches among boutique fitness studios in the United States peaked at 4.1% in November 2025 and was lowest at 3.1% in September 2026.
- Across the 12 months ending September 2026, Rumble Boxing’s share of searches among boutique fitness studios in the United States peaked at 3.8% in November 2025 and was lowest at 2.6% in July 2026.
- Across the 12 months ending September 2026, Barry's’ share of searches among boutique fitness studios in the United States peaked at 3% in October 2025 and was lowest at 1.4% in June 2026.
- Across the 12 months ending September 2026, [solidcore] rose from 4th to 3rd among boutique fitness studios in the United States.
- Across the 12 months ending September 2026, Orangetheory Fitness fell from 3rd to 4th among boutique fitness studios in the United States.
- Across the 12 months ending September 2026, SoulCycle rose from 10th to 9th among boutique fitness studios in the United States.
- Across the 12 months ending September 2026, Barry's fell from 9th to 10th among boutique fitness studios in the United States.
- Across the 12 months ending September 2026, 9Round held steady: its share of searches among boutique fitness studios in the United States moved less than 0.5 percentage points.

## Top boutique fitness studios in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, [solidcore] and Barry's were mentioned most often, in three of the four answers. [solidcore] was recommended most often, though no answer put it first. Barry's was second, and Club Pilates was third. Title Boxing Club, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| [solidcore] | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Barry's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Club Pilates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Orangetheory Fitness | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| SoulCycle | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| CorePower Yoga | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Rumble Boxing | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| F45 Training | 8th | 2 of 3 | 0 of 1 | 2 of 4 |
| Pure Barre | 9th | 1 of 3 | 0 of 1 | 1 of 4 |
| Title Boxing Club | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| 9Round | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about boutique fitness studios

- Asked ChatGPT "Which boutique fitness studio should I join in the US?": 1. Barry's, 2. [solidcore], 3. Orangetheory Fitness, 4. Club Pilates, 5. F45 Training, 6. CorePower Yoga
- Asked ChatGPT "What are the best boutique fitness studios in the US?": 1. Barry's, 2. SoulCycle, 3. [solidcore], 4. Orangetheory Fitness, 5. Rumble Boxing, 6. CorePower Yoga, 7. Pure Barre, 8. F45 Training
- Asked ChatGPT "Which boutique fitness chain in the US is best for Pilates?": 1. Club Pilates, 2. [solidcore]
- Searched Google, AI Overview "boutique fitness": 1. Barry's

Not named in any answer: Title Boxing Club and 9Round.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [Club Pilates vs Pure Barre: compare search popularity](/demand/us/compare/club-pilates-vs-pure-barre): 38.1% against 17% Share of Search.
- [Club Pilates vs [solidcore]: compare search popularity](/demand/us/compare/club-pilates-vs-solidcore): 38.1% against 11.4% Share of Search.
- [Club Pilates vs Orangetheory Fitness: compare search popularity](/demand/us/compare/club-pilates-vs-orangetheory-fitness): 38.1% against 11.4% Share of Search.
- [Club Pilates vs CorePower Yoga: compare search popularity](/demand/us/compare/club-pilates-vs-corepower-yoga): 38.1% against 7.6% Share of Search.
- [Pure Barre vs [solidcore]: compare search popularity](/demand/us/compare/pure-barre-vs-solidcore): 17% against 11.4% Share of Search.
- [Pure Barre vs Orangetheory Fitness: compare search popularity](/demand/us/compare/orangetheory-fitness-vs-pure-barre): 17% against 11.4% Share of Search.
- [Pure Barre vs CorePower Yoga: compare search popularity](/demand/us/compare/corepower-yoga-vs-pure-barre): 17% against 7.6% Share of Search.
- [[solidcore] vs Orangetheory Fitness: compare search popularity](/demand/us/compare/orangetheory-fitness-vs-solidcore): 11.4% Share of Search each.
- [[solidcore] vs CorePower Yoga: compare search popularity](/demand/us/compare/corepower-yoga-vs-solidcore): 11.4% against 7.6% Share of Search.
- [Orangetheory Fitness vs CorePower Yoga: compare search popularity](/demand/us/compare/corepower-yoga-vs-orangetheory-fitness): 11.4% against 7.6% Share of Search.

## How did search popularity change for United States boutique fitness studios in September 2026?

- In September 2026, [solidcore] overtook Orangetheory Fitness to rank 3rd among boutique fitness studios in the United States, with 11.4% of the searches.
- In September 2026, Club Pilates gained share of searches among boutique fitness studios in the United States, from 36.3% to 38.1%.
- In September 2026, Pure Barre gained share of searches among boutique fitness studios in the United States, from 16.2% to 17%.
- In September 2026, Orangetheory Fitness lost share of searches among boutique fitness studios in the United States, from 13.3% to 11.4%.
- In September 2026, F45 Training lost share of searches among boutique fitness studios in the United States, from 4.9% to 4.2%.
- In September 2026, Title Boxing Club lost share of searches among boutique fitness studios in the United States, from 3.6% to 3.1%.
- CorePower Yoga’s share of searches among boutique fitness studios in the United States has gained ground for 3 months in a row, from 7% to 7.6% in September 2026.
- Estimated monthly branded searches for Barry's in the United States fell 55.2% over 12 measured months, from 60.5K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Club Pilates | 38.1% | 673K | 0.0% | Club Pilates |
| 2 | Pure Barre | 17% | 301K | 0.0% | Pure Barre |
| 3 | [solidcore] | 11.4% | 201K | 0.0% | [solidcore] |
| 4 | Orangetheory Fitness | 11.4% | 201K | -18.3% | Orangetheory Fitness |
| 5 | CorePower Yoga | 7.6% | 135K | 0.0% | CorePower Yoga |
| 6 | F45 Training | 4.2% | 74K | -18.2% | F45 Training |
| 7 | Title Boxing Club | 3.1% | 54.2K | -18.1% | Title Boxing Club |
| 8 | Rumble Boxing | 2.8% | 49.5K | 0.0% | Rumble Boxing |
| 9 | SoulCycle | 2.3% | 40.5K | -18.2% | SoulCycle |
| 10 | Barry's | 1.5% | 27.1K | -18.1% | Barry's |
| 11 | 9Round | 0.56% | 9.9K | 0.0% | 9Round |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Club Pilates | 673K | 33.9% | 1 |
| Oct 2025 | Pure Barre | 301K | 15.2% | 2 |
| Oct 2025 | Orangetheory Fitness | 246K | 12.4% | 3 |
| Oct 2025 | [solidcore] | 201K | 10.1% | 4 |
| Oct 2025 | CorePower Yoga | 165K | 8.3% | 5 |
| Oct 2025 | F45 Training | 110K | 5.5% | 6 |
| Oct 2025 | Title Boxing Club | 81K | 4.1% | 7 |
| Oct 2025 | Rumble Boxing | 74K | 3.7% | 8 |
| Oct 2025 | Barry's | 60.5K | 3% | 9 |
| Oct 2025 | SoulCycle | 60.5K | 3% | 10 |
| Oct 2025 | 9Round | 12.1K | 0.61% | 11 |
| Nov 2025 | Club Pilates | 673K | 34.3% | 1 |
| Nov 2025 | [solidcore] | 246K | 12.5% | 2 |
| Nov 2025 | Orangetheory Fitness | 246K | 12.5% | 3 |
| Nov 2025 | Pure Barre | 246K | 12.5% | 4 |
| Nov 2025 | CorePower Yoga | 165K | 8.4% | 5 |
| Nov 2025 | F45 Training | 110K | 5.6% | 6 |
| Nov 2025 | Title Boxing Club | 81K | 4.1% | 7 |
| Nov 2025 | Rumble Boxing | 74K | 3.8% | 8 |
| Nov 2025 | SoulCycle | 60.5K | 3.1% | 9 |
| Nov 2025 | Barry's | 49.5K | 2.5% | 10 |
| Nov 2025 | 9Round | 12.1K | 0.62% | 11 |
| Dec 2025 | Club Pilates | 673K | 30% | 1 |
| Dec 2025 | [solidcore] | 368K | 16.4% | 2 |
| Dec 2025 | Orangetheory Fitness | 301K | 13.4% | 3 |
| Dec 2025 | Pure Barre | 301K | 13.4% | 4 |
| Dec 2025 | CorePower Yoga | 201K | 9% | 5 |
| Dec 2025 | F45 Training | 110K | 4.9% | 6 |
| Dec 2025 | Title Boxing Club | 81K | 3.6% | 7 |
| Dec 2025 | Rumble Boxing | 74K | 3.3% | 8 |
| Dec 2025 | Barry's | 60.5K | 2.7% | 9 |
| Dec 2025 | SoulCycle | 60.5K | 2.7% | 10 |
| Dec 2025 | 9Round | 12.1K | 0.54% | 11 |
| Jan 2026 | Club Pilates | 823K | 31.5% | 1 |
| Jan 2026 | [solidcore] | 368K | 14.1% | 2 |
| Jan 2026 | Orangetheory Fitness | 368K | 14.1% | 3 |
| Jan 2026 | Pure Barre | 368K | 14.1% | 4 |
| Jan 2026 | CorePower Yoga | 246K | 9.4% | 5 |
| Jan 2026 | F45 Training | 135K | 5.2% | 6 |
| Jan 2026 | Title Boxing Club | 81K | 3.1% | 7 |
| Jan 2026 | Rumble Boxing | 74K | 2.8% | 8 |
| Jan 2026 | SoulCycle | 74K | 2.8% | 9 |
| Jan 2026 | Barry's | 60.5K | 2.3% | 10 |
| Jan 2026 | 9Round | 14.8K | 0.57% | 11 |
| Feb 2026 | Club Pilates | 673K | 32.8% | 1 |
| Feb 2026 | Orangetheory Fitness | 301K | 14.7% | 2 |
| Feb 2026 | Pure Barre | 301K | 14.7% | 3 |
| Feb 2026 | [solidcore] | 246K | 12% | 4 |
| Feb 2026 | CorePower Yoga | 201K | 9.8% | 5 |
| Feb 2026 | F45 Training | 90.5K | 4.4% | 6 |
| Feb 2026 | Title Boxing Club | 66.2K | 3.2% | 7 |
| Feb 2026 | Rumble Boxing | 60.5K | 2.9% | 8 |
| Feb 2026 | SoulCycle | 60.5K | 2.9% | 9 |
| Feb 2026 | Barry's | 40.5K | 2% | 10 |
| Feb 2026 | 9Round | 12.1K | 0.59% | 11 |
| Mar 2026 | Club Pilates | 823K | 36.1% | 1 |
| Mar 2026 | [solidcore] | 301K | 13.2% | 2 |
| Mar 2026 | Orangetheory Fitness | 301K | 13.2% | 3 |
| Mar 2026 | Pure Barre | 301K | 13.2% | 4 |
| Mar 2026 | CorePower Yoga | 165K | 7.2% | 5 |
| Mar 2026 | F45 Training | 110K | 4.8% | 6 |
| Mar 2026 | Title Boxing Club | 81K | 3.6% | 7 |
| Mar 2026 | Rumble Boxing | 74K | 3.2% | 8 |
| Mar 2026 | SoulCycle | 60.5K | 2.7% | 9 |
| Mar 2026 | Barry's | 49.5K | 2.2% | 10 |
| Mar 2026 | 9Round | 12.1K | 0.53% | 11 |
| Apr 2026 | Club Pilates | 673K | 34.5% | 1 |
| Apr 2026 | Pure Barre | 301K | 15.5% | 2 |
| Apr 2026 | [solidcore] | 246K | 12.6% | 3 |
| Apr 2026 | Orangetheory Fitness | 246K | 12.6% | 4 |
| Apr 2026 | CorePower Yoga | 165K | 8.5% | 5 |
| Apr 2026 | F45 Training | 90.5K | 4.6% | 6 |
| Apr 2026 | Title Boxing Club | 66.2K | 3.4% | 7 |
| Apr 2026 | Rumble Boxing | 60.5K | 3.1% | 8 |
| Apr 2026 | SoulCycle | 49.5K | 2.5% | 9 |
| Apr 2026 | Barry's | 40.5K | 2.1% | 10 |
| Apr 2026 | 9Round | 9.9K | 0.51% | 11 |
| May 2026 | Club Pilates | 673K | 34.2% | 1 |
| May 2026 | [solidcore] | 301K | 15.3% | 2 |
| May 2026 | Pure Barre | 301K | 15.3% | 3 |
| May 2026 | Orangetheory Fitness | 246K | 12.5% | 4 |
| May 2026 | CorePower Yoga | 135K | 6.9% | 5 |
| May 2026 | F45 Training | 90.5K | 4.6% | 6 |
| May 2026 | Title Boxing Club | 66.2K | 3.4% | 7 |
| May 2026 | Rumble Boxing | 60.5K | 3.1% | 8 |
| May 2026 | SoulCycle | 49.5K | 2.5% | 9 |
| May 2026 | Barry's | 33.1K | 1.7% | 10 |
| May 2026 | 9Round | 9.9K | 0.5% | 11 |
| Jun 2026 | Club Pilates | 673K | 35.1% | 1 |
| Jun 2026 | Pure Barre | 301K | 15.7% | 2 |
| Jun 2026 | [solidcore] | 246K | 12.8% | 3 |
| Jun 2026 | Orangetheory Fitness | 246K | 12.8% | 4 |
| Jun 2026 | CorePower Yoga | 135K | 7% | 5 |
| Jun 2026 | F45 Training | 90.5K | 4.7% | 6 |
| Jun 2026 | Title Boxing Club | 66.2K | 3.5% | 7 |
| Jun 2026 | Rumble Boxing | 60.5K | 3.2% | 8 |
| Jun 2026 | SoulCycle | 60.5K | 3.2% | 9 |
| Jun 2026 | Barry's | 27.1K | 1.4% | 10 |
| Jun 2026 | 9Round | 9.9K | 0.52% | 11 |
| Jul 2026 | Club Pilates | 673K | 35.4% | 1 |
| Jul 2026 | Pure Barre | 301K | 15.8% | 2 |
| Jul 2026 | [solidcore] | 246K | 12.9% | 3 |
| Jul 2026 | Orangetheory Fitness | 246K | 12.9% | 4 |
| Jul 2026 | CorePower Yoga | 135K | 7.1% | 5 |
| Jul 2026 | F45 Training | 90.5K | 4.8% | 6 |
| Jul 2026 | Title Boxing Club | 66.2K | 3.5% | 7 |
| Jul 2026 | Rumble Boxing | 49.5K | 2.6% | 8 |
| Jul 2026 | SoulCycle | 49.5K | 2.6% | 9 |
| Jul 2026 | Barry's | 33.1K | 1.7% | 10 |
| Jul 2026 | 9Round | 9.9K | 0.52% | 11 |
| Aug 2026 | Club Pilates | 673K | 36.3% | 1 |
| Aug 2026 | Pure Barre | 301K | 16.2% | 2 |
| Aug 2026 | Orangetheory Fitness | 246K | 13.3% | 3 |
| Aug 2026 | [solidcore] | 201K | 10.8% | 4 |
| Aug 2026 | CorePower Yoga | 135K | 7.3% | 5 |
| Aug 2026 | F45 Training | 90.5K | 4.9% | 6 |
| Aug 2026 | Title Boxing Club | 66.2K | 3.6% | 7 |
| Aug 2026 | Rumble Boxing | 49.5K | 2.7% | 8 |
| Aug 2026 | SoulCycle | 49.5K | 2.7% | 9 |
| Aug 2026 | Barry's | 33.1K | 1.8% | 10 |
| Aug 2026 | 9Round | 9.9K | 0.53% | 11 |
| Sep 2026 | Club Pilates | 673K | 38.1% | 1 |
| Sep 2026 | Pure Barre | 301K | 17% | 2 |
| Sep 2026 | [solidcore] | 201K | 11.4% | 3 |
| Sep 2026 | Orangetheory Fitness | 201K | 11.4% | 4 |
| Sep 2026 | CorePower Yoga | 135K | 7.6% | 5 |
| Sep 2026 | F45 Training | 74K | 4.2% | 6 |
| Sep 2026 | Title Boxing Club | 54.2K | 3.1% | 7 |
| Sep 2026 | Rumble Boxing | 49.5K | 2.8% | 8 |
| Sep 2026 | SoulCycle | 40.5K | 2.3% | 9 |
| Sep 2026 | Barry's | 27.1K | 1.5% | 10 |
| Sep 2026 | 9Round | 9.9K | 0.56% | 11 |

## What is being compared

- **[solidcore]**: Measured on the search term “solidcore”.
- **9Round**: Measured on the search term “9round”.
- **Barry's**: Measured on the search term “barry's bootcamp”.
- **Club Pilates**: Measured on the search term “club pilates”.
- **CorePower Yoga**: Measured on the search term “corepower yoga”.
- **F45 Training**: Measured on the search term “f45”.
- **Orangetheory Fitness**: Measured on the search term “orangetheory”.
- **Pure Barre**: Measured on the search term “pure barre”.
- **Rumble Boxing**: Measured on the search term “rumble boxing”.
- **SoulCycle**: Measured on the search term “soulcycle”.
- **Title Boxing Club**: Measured on the search terms “title boxing” and “title boxing club”, summed into one figure.

- [[solidcore]](/demand/us/brands/solidcore)
- [9Round](/demand/us/brands/9round)
- [Barry's](/demand/us/brands/barrys)
- [Club Pilates](/demand/us/brands/club-pilates)
- [CorePower Yoga](/demand/us/brands/corepower-yoga)
- [F45 Training](/demand/us/brands/f45-training)
- [Orangetheory Fitness](/demand/us/brands/orangetheory-fitness)
- [Pure Barre](/demand/us/brands/pure-barre)
- [Rumble Boxing](/demand/us/brands/rumble-boxing)
- [SoulCycle](/demand/us/brands/soulcycle)
- [Title Boxing Club](/demand/us/brands/title-boxing-club)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among boutique fitness studios in the United States?

In September 2026, Club Pilates was the most searched among boutique fitness studios in the United States, with an estimated 673K branded searches, 38.1% of all searches for the 11 we track.

## Cite this page

Brandwave. "Boutique fitness studios in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-boutique-fitness-studios

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-boutique-fitness-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.