---
title: "Body wash brands in the United States: Which are searched most?"
description: "Compare the body wash and shower gel brands people in the US buy. Share of Search among Dr. Squatch, Dove, Native, Olay, Old Spice, Aveeno, Method, Cetaphil, Dial, Every Man Jack and Irish Spring, the body wash brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-body-wash-brands"
publisher: "Brandwave"
---

# Body wash brands in the United States: Which are searched most?

Compare the body wash and shower gel brands people in the US buy. Share of Search among Dr. Squatch, Dove, Native, Olay, Old Spice, Aveeno, Method, Cetaphil, Dial, Every Man Jack and Irish Spring, the body wash brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body wash brands
- **Market**: United States
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dr. Squatch, 43.7%

## Which brand is most popular in search among body wash brands in the United States?

- In September 2026, Dr. Squatch was the most searched among body wash brands in the United States, with an estimated 201K branded searches, 43.7% of all searches for the 11 we track.
- Dove is in 2nd place, 24 percentage points behind at 19.7%.
- Across the 12 months ending September 2026, Dr. Squatch’s share of searches among body wash brands in the United States decreased from 49.4% to 43.7%.
- Across the 12 months ending September 2026, Dove’s share of searches among body wash brands in the United States increased from 18.2% to 19.7%.
- Across the 12 months ending September 2026, Native’s share of searches among body wash brands in the United States increased from 9.9% to 13.2%.
- Across the 12 months ending September 2026, Olay’s share of searches among body wash brands in the United States increased from 6.6% to 7.2%.
- Across the 12 months ending September 2026, Aveeno’s share of searches among body wash brands in the United States increased from 3% to 3.9%.
- Across the 12 months ending September 2026, Method’s share of searches among body wash brands in the United States decreased from 3% to 2.2%.
- Across the 12 months ending September 2026, Dial’s share of searches among body wash brands in the United States decreased from 2% to 1.4%.
- Across the 12 months ending September 2026, Dr. Squatch’s share of searches among body wash brands in the United States peaked at 54.6% in November 2025 and was lowest at 41.6% in July 2026.
- Across the 12 months ending September 2026, Dove’s share of searches among body wash brands in the United States peaked at 19.8% in January 2026 and was lowest at 15.5% in December 2025.
- Across the 12 months ending September 2026, Native’s share of searches among body wash brands in the United States peaked at 13.2% in September 2026 and was lowest at 9% in November 2025.
- Across the 12 months ending September 2026, Olay’s share of searches among body wash brands in the United States peaked at 8.9% in January 2026 and was lowest at 6% in November 2025.
- Across the 12 months ending September 2026, Old Spice’s share of searches among body wash brands in the United States peaked at 5.3% in April 2026 and was lowest at 4% in January 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among body wash brands in the United States peaked at 4.6% in July 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Method’s share of searches among body wash brands in the United States peaked at 3.2% in January 2026 and was lowest at 2.2% in September 2026.
- Across the 12 months ending September 2026, Every Man Jack’s share of searches among body wash brands in the United States peaked at 2.3% in June 2026 and was lowest at 0.98% in November 2025.
- Across the 12 months ending September 2026, Cetaphil rose from 9th to 8th among body wash brands in the United States.
- Across the 12 months ending September 2026, Dial fell from 8th to 9th among body wash brands in the United States.
- Across the 12 months ending September 2026, Old Spice, Every Man Jack and Irish Spring held steady: their share of searches among body wash brands in the United States each moved less than 0.5 percentage points.

## Top body wash brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dove was mentioned most often, in four of the five answers. Dove was recommended most often, coming first in two out of four answers that gave a list. Aveeno was second, and Cetaphil was third. Dr. Squatch, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dove | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Aveeno | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Cetaphil | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Native | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Olay | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Every Man Jack | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dr. Squatch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Method | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dial | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Irish Spring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about body wash brands

- Asked ChatGPT "What's the best body wash for men?": 1. Dove, 2. Cetaphil, 3. Every Man Jack
- Asked ChatGPT "Which body wash is best for dry skin?": 1. Aveeno, 2. Dove
- Asked ChatGPT "What's a good natural body wash?": named none of the brands we track
- Searched Google, AI Overview "body wash": 1. Cetaphil, 2. Native, 3. Dove
- Searched Google, AI Overview "best body wash": 1. Dove, 2. Aveeno, 3. Olay, 4. Native

Not named in any answer: Dr. Squatch, Old Spice, Method, Dial and Irish Spring.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [Dr. Squatch vs Dove: compare search popularity](/demand/us/compare/dove-vs-dr-squatch): 43.7% against 19.7% Share of Search.
- [Dr. Squatch vs Native: compare search popularity](/demand/us/compare/dr-squatch-vs-native): 43.7% against 13.2% Share of Search.
- [Dr. Squatch vs Olay: compare search popularity](/demand/us/compare/dr-squatch-vs-olay): 43.7% against 7.2% Share of Search.
- [Dr. Squatch vs Old Spice: compare search popularity](/demand/us/compare/dr-squatch-vs-old-spice): 43.7% against 4.8% Share of Search.
- [Dove vs Native: compare search popularity](/demand/us/compare/dove-vs-native): 19.7% against 13.2% Share of Search.
- [Dove vs Olay: compare search popularity](/demand/us/compare/dove-vs-olay): 19.7% against 7.2% Share of Search.
- [Dove vs Old Spice: compare search popularity](/demand/us/compare/dove-vs-old-spice): 19.7% against 4.8% Share of Search.
- [Native vs Olay: compare search popularity](/demand/us/compare/native-vs-olay): 13.2% against 7.2% Share of Search.
- [Native vs Old Spice: compare search popularity](/demand/us/compare/native-vs-old-spice): 13.2% against 4.8% Share of Search.
- [Olay vs Old Spice: compare search popularity](/demand/us/compare/olay-vs-old-spice): 7.2% against 4.8% Share of Search.

## How did search popularity change for United States body wash brands in September 2026?

- In September 2026, Dr. Squatch gained share of searches among body wash brands in the United States, from 42.2% to 43.7%.
- In September 2026, Dove gained share of searches among body wash brands in the United States, from 19% to 19.7%.
- In September 2026, Olay lost share of searches among body wash brands in the United States, from 8.5% to 7.2%.
- In September 2026, Every Man Jack lost share of searches among body wash brands in the United States, from 2.1% to 1.4%.
- Native’s share of searches among body wash brands in the United States has gained ground for 3 months in a row, from 11.4% to 13.2% in September 2026.
- Old Spice’s share of searches among body wash brands in the United States has gained ground for 3 months in a row, from 4.2% to 4.8% in September 2026.
- In September 2026, Cetaphil rose from 9th to 8th among body wash brands in the United States.
- In September 2026, Dial rose from 10th to 9th among body wash brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dr. Squatch | 43.7% | 201K | 0.0% | Unilever |
| 2 | Dove | 19.7% | 90.5K | 0.0% | Unilever |
| 3 | Native | 13.2% | 60.5K | 0.0% | Procter & Gamble |
| 4 | Olay | 7.2% | 33.1K | -18.3% | Olay |
| 5 | Old Spice | 4.8% | 22.2K | 0.0% | Procter & Gamble |
| 6 | Aveeno | 3.9% | 18.1K | 0.0% | Aveeno |
| 7 | Method | 2.2% | 9.9K | -18.2% | Method |
| 8 | Cetaphil | 1.4% | 6.6K | -18.5% | Cetaphil |
| 9 | Dial | 1.4% | 6.6K | -18.5% | Henkel AG & Co. KGaA |
| 10 | Every Man Jack | 1.4% | 6.6K | -33.3% | Every Man Jack |
| 11 | Irish Spring | 0.96% | 4.4K | -18.5% | Colgate-Palmolive |

Old Spice and Cetaphil sell other things too, so only their searches that name this product count here, like “old spice body wash”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dr. Squatch | 246K | 49.4% | 1 |
| Oct 2025 | Dove | 90.5K | 18.2% | 2 |
| Oct 2025 | Native | 49.5K | 9.9% | 3 |
| Oct 2025 | Olay | 33.1K | 6.6% | 4 |
| Oct 2025 | Old Spice | 22.2K | 4.5% | 5 |
| Oct 2025 | Aveeno | 14.8K | 3% | 6 |
| Oct 2025 | Method | 14.8K | 3% | 7 |
| Oct 2025 | Dial | 9.9K | 2% | 8 |
| Oct 2025 | Cetaphil | 8.1K | 1.6% | 9 |
| Oct 2025 | Every Man Jack | 5.4K | 1.1% | 10 |
| Oct 2025 | Irish Spring | 3.6K | 0.72% | 11 |
| Nov 2025 | Dr. Squatch | 301K | 54.6% | 1 |
| Nov 2025 | Dove | 90.5K | 16.4% | 2 |
| Nov 2025 | Native | 49.5K | 9% | 3 |
| Nov 2025 | Olay | 33.1K | 6% | 4 |
| Nov 2025 | Old Spice | 22.2K | 4% | 5 |
| Nov 2025 | Aveeno | 14.8K | 2.7% | 6 |
| Nov 2025 | Method | 14.8K | 2.7% | 7 |
| Nov 2025 | Cetaphil | 8.1K | 1.5% | 8 |
| Nov 2025 | Dial | 8.1K | 1.5% | 9 |
| Nov 2025 | Every Man Jack | 5.4K | 0.98% | 10 |
| Nov 2025 | Irish Spring | 3.6K | 0.65% | 11 |
| Dec 2025 | Dr. Squatch | 301K | 51.7% | 1 |
| Dec 2025 | Dove | 90.5K | 15.5% | 2 |
| Dec 2025 | Native | 60.5K | 10.4% | 3 |
| Dec 2025 | Olay | 40.5K | 7% | 4 |
| Dec 2025 | Old Spice | 27.1K | 4.7% | 5 |
| Dec 2025 | Aveeno | 18.1K | 3.1% | 6 |
| Dec 2025 | Method | 18.1K | 3.1% | 7 |
| Dec 2025 | Cetaphil | 8.1K | 1.4% | 8 |
| Dec 2025 | Every Man Jack | 8.1K | 1.4% | 9 |
| Dec 2025 | Dial | 6.6K | 1.1% | 10 |
| Dec 2025 | Irish Spring | 3.6K | 0.62% | 11 |
| Jan 2026 | Dr. Squatch | 201K | 44.1% | 1 |
| Jan 2026 | Dove | 90.5K | 19.8% | 2 |
| Jan 2026 | Native | 49.5K | 10.9% | 3 |
| Jan 2026 | Olay | 40.5K | 8.9% | 4 |
| Jan 2026 | Aveeno | 18.1K | 4% | 5 |
| Jan 2026 | Old Spice | 18.1K | 4% | 6 |
| Jan 2026 | Method | 14.8K | 3.2% | 7 |
| Jan 2026 | Cetaphil | 8.1K | 1.8% | 8 |
| Jan 2026 | Dial | 6.6K | 1.4% | 9 |
| Jan 2026 | Every Man Jack | 5.4K | 1.2% | 10 |
| Jan 2026 | Irish Spring | 3.6K | 0.79% | 11 |
| Feb 2026 | Dr. Squatch | 201K | 48.2% | 1 |
| Feb 2026 | Dove | 74K | 17.7% | 2 |
| Feb 2026 | Native | 40.5K | 9.7% | 3 |
| Feb 2026 | Olay | 33.1K | 7.9% | 4 |
| Feb 2026 | Old Spice | 18.1K | 4.3% | 5 |
| Feb 2026 | Aveeno | 14.8K | 3.5% | 6 |
| Feb 2026 | Method | 12.1K | 2.9% | 7 |
| Feb 2026 | Cetaphil | 8.1K | 1.9% | 8 |
| Feb 2026 | Dial | 6.6K | 1.6% | 9 |
| Feb 2026 | Every Man Jack | 4.4K | 1.1% | 10 |
| Feb 2026 | Irish Spring | 4.4K | 1.1% | 11 |
| Mar 2026 | Dr. Squatch | 201K | 46.3% | 1 |
| Mar 2026 | Dove | 74K | 17% | 2 |
| Mar 2026 | Native | 49.5K | 11.4% | 3 |
| Mar 2026 | Olay | 33.1K | 7.6% | 4 |
| Mar 2026 | Old Spice | 22.2K | 5.1% | 5 |
| Mar 2026 | Aveeno | 18.1K | 4.2% | 6 |
| Mar 2026 | Method | 12.1K | 2.8% | 7 |
| Mar 2026 | Cetaphil | 8.1K | 1.9% | 8 |
| Mar 2026 | Dial | 6.6K | 1.5% | 9 |
| Mar 2026 | Irish Spring | 5.4K | 1.2% | 10 |
| Mar 2026 | Every Man Jack | 4.4K | 1% | 11 |
| Apr 2026 | Dr. Squatch | 201K | 47.7% | 1 |
| Apr 2026 | Dove | 74K | 17.6% | 2 |
| Apr 2026 | Native | 40.5K | 9.6% | 3 |
| Apr 2026 | Olay | 33.1K | 7.9% | 4 |
| Apr 2026 | Old Spice | 22.2K | 5.3% | 5 |
| Apr 2026 | Aveeno | 14.8K | 3.5% | 6 |
| Apr 2026 | Method | 12.1K | 2.9% | 7 |
| Apr 2026 | Cetaphil | 8.1K | 1.9% | 8 |
| Apr 2026 | Dial | 6.6K | 1.6% | 9 |
| Apr 2026 | Every Man Jack | 4.4K | 1% | 10 |
| Apr 2026 | Irish Spring | 4.4K | 1% | 11 |
| May 2026 | Dr. Squatch | 201K | 48.1% | 1 |
| May 2026 | Dove | 74K | 17.7% | 2 |
| May 2026 | Native | 40.5K | 9.7% | 3 |
| May 2026 | Olay | 33.1K | 7.9% | 4 |
| May 2026 | Old Spice | 18.1K | 4.3% | 5 |
| May 2026 | Aveeno | 14.8K | 3.5% | 6 |
| May 2026 | Method | 12.1K | 2.9% | 7 |
| May 2026 | Cetaphil | 6.6K | 1.6% | 8 |
| May 2026 | Dial | 6.6K | 1.6% | 9 |
| May 2026 | Every Man Jack | 6.6K | 1.6% | 10 |
| May 2026 | Irish Spring | 4.4K | 1.1% | 11 |
| Jun 2026 | Dr. Squatch | 201K | 46.3% | 1 |
| Jun 2026 | Dove | 74K | 17.1% | 2 |
| Jun 2026 | Native | 49.5K | 11.4% | 3 |
| Jun 2026 | Olay | 33.1K | 7.6% | 4 |
| Jun 2026 | Aveeno | 18.1K | 4.2% | 5 |
| Jun 2026 | Old Spice | 18.1K | 4.2% | 6 |
| Jun 2026 | Every Man Jack | 9.9K | 2.3% | 7 |
| Jun 2026 | Method | 9.9K | 2.3% | 8 |
| Jun 2026 | Cetaphil | 8.1K | 1.9% | 9 |
| Jun 2026 | Dial | 6.6K | 1.5% | 10 |
| Jun 2026 | Irish Spring | 5.4K | 1.2% | 11 |
| Jul 2026 | Dr. Squatch | 165K | 41.6% | 1 |
| Jul 2026 | Dove | 74K | 18.7% | 2 |
| Jul 2026 | Native | 49.5K | 12.5% | 3 |
| Jul 2026 | Olay | 33.1K | 8.3% | 4 |
| Jul 2026 | Aveeno | 18.1K | 4.6% | 5 |
| Jul 2026 | Old Spice | 18.1K | 4.6% | 6 |
| Jul 2026 | Method | 12.1K | 3.1% | 7 |
| Jul 2026 | Dial | 8.1K | 2% | 8 |
| Jul 2026 | Cetaphil | 6.6K | 1.7% | 9 |
| Jul 2026 | Every Man Jack | 6.6K | 1.7% | 10 |
| Jul 2026 | Irish Spring | 5.4K | 1.4% | 11 |
| Aug 2026 | Dr. Squatch | 201K | 42.2% | 1 |
| Aug 2026 | Dove | 90.5K | 19% | 2 |
| Aug 2026 | Native | 60.5K | 12.7% | 3 |
| Aug 2026 | Olay | 40.5K | 8.5% | 4 |
| Aug 2026 | Old Spice | 22.2K | 4.7% | 5 |
| Aug 2026 | Aveeno | 18.1K | 3.8% | 6 |
| Aug 2026 | Method | 12.1K | 2.5% | 7 |
| Aug 2026 | Every Man Jack | 9.9K | 2.1% | 8 |
| Aug 2026 | Cetaphil | 8.1K | 1.7% | 9 |
| Aug 2026 | Dial | 8.1K | 1.7% | 10 |
| Aug 2026 | Irish Spring | 5.4K | 1.1% | 11 |
| Sep 2026 | Dr. Squatch | 201K | 43.7% | 1 |
| Sep 2026 | Dove | 90.5K | 19.7% | 2 |
| Sep 2026 | Native | 60.5K | 13.2% | 3 |
| Sep 2026 | Olay | 33.1K | 7.2% | 4 |
| Sep 2026 | Old Spice | 22.2K | 4.8% | 5 |
| Sep 2026 | Aveeno | 18.1K | 3.9% | 6 |
| Sep 2026 | Method | 9.9K | 2.2% | 7 |
| Sep 2026 | Cetaphil | 6.6K | 1.4% | 8 |
| Sep 2026 | Dial | 6.6K | 1.4% | 9 |
| Sep 2026 | Every Man Jack | 6.6K | 1.4% | 10 |
| Sep 2026 | Irish Spring | 4.4K | 0.96% | 11 |

## What is being compared

- **Aveeno**: Measured on the search term “aveeno body wash”.
- **Cetaphil**: Measured on the search term “cetaphil body wash”.
- **Dial**: Measured on the search term “dial body wash”.
- **Dove**: Measured on the search term “dove body wash”.
- **Dr. Squatch**: Measured on the search term “dr squatch”.
- **Every Man Jack**: Measured on the search term “every man jack body wash”.
- **Irish Spring**: Measured on the search term “irish spring body wash”.
- **Method**: Measured on the search term “method men body wash”.
- **Native**: Measured on the search term “native body wash”.
- **Olay**: Measured on the search term “olay body wash”.
- **Old Spice**: Measured on the search term “old spice body wash”.

- [Aveeno](/demand/us/brands/aveeno)
- [Cetaphil](/demand/us/brands/cetaphil)
- [Dial](/demand/us/brands/dial-soap)
- [Dove](/demand/us/brands/dove)
- [Dr. Squatch](/demand/us/brands/dr-squatch)
- [Every Man Jack](/demand/us/brands/every-man-jack)
- [Irish Spring](/demand/us/brands/irish-spring)
- [Method](/demand/us/brands/method)
- [Native](/demand/us/brands/native)
- [Olay](/demand/us/brands/olay)
- [Old Spice](/demand/us/brands/old-spice)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body wash brands in the United States?

In September 2026, Dr. Squatch was the most searched among body wash brands in the United States, with an estimated 201K branded searches, 43.7% of all searches for the 11 we track.

## Cite this page

Brandwave. "Body wash brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-body-wash-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-body-wash-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.