---
title: "Bedding brands in the United States: Which are searched most?"
description: "Compare the sheet and bedding brands people in the US buy. Share of Search among Brooklinen, Cozy Earth, Boll & Branch, Quince, Parachute, Bedsure and Ettitude, the bedding brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-bedding-brands"
publisher: "Brandwave"
---

# Bedding brands in the United States: Which are searched most?

Compare the sheet and bedding brands people in the US buy. Share of Search among Brooklinen, Cozy Earth, Boll & Branch, Quince, Parachute, Bedsure and Ettitude, the bedding brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bedding brands
- **Market**: United States
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Brooklinen, 34.4%

## Which brand is most popular in search among bedding brands in the United States?

- In September 2026, Brooklinen was the most searched among bedding brands in the United States, with an estimated 135K branded searches, 34.4% of all searches for the seven we track.
- Cozy Earth is in 2nd place, 6.4 percentage points behind at 28%.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among bedding brands in the United States increased from 26.7% to 34.4%.
- Across the 12 months ending September 2026, Cozy Earth’s share of searches among bedding brands in the United States decreased from 40% to 28%.
- Across the 12 months ending September 2026, Boll & Branch’s share of searches among bedding brands in the United States increased from 22% to 23%.
- Across the 12 months ending September 2026, Quince’s share of searches among bedding brands in the United States increased from 3.6% to 5.6%.
- Across the 12 months ending September 2026, Parachute’s share of searches among bedding brands in the United States increased from 3.6% to 4.6%.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among bedding brands in the United States peaked at 34.4% in September 2026 and was lowest at 24.6% in December 2025.
- Across the 12 months ending September 2026, Cozy Earth’s share of searches among bedding brands in the United States peaked at 45.9% in November 2025 and was lowest at 24.4% in July 2026.
- Across the 12 months ending September 2026, Boll & Branch’s share of searches among bedding brands in the United States peaked at 29.6% in July 2026 and was lowest at 20.1% in December 2025.
- Across the 12 months ending September 2026, Quince’s share of searches among bedding brands in the United States peaked at 6.6% in August 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Parachute’s share of searches among bedding brands in the United States peaked at 8% in August 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Bedsure’s share of searches among bedding brands in the United States peaked at 4.9% in December 2025 and was lowest at 2.3% in November 2025.
- Across the 12 months ending September 2026, Brooklinen rose from 2nd to 1st among bedding brands in the United States.
- Across the 12 months ending September 2026, Cozy Earth fell from 1st to 2nd among bedding brands in the United States.
- Across the 12 months ending September 2026, Quince rose from 6th to 4th among bedding brands in the United States.
- Across the 12 months ending September 2026, Bedsure fell from 4th to 6th among bedding brands in the United States.
- Across the 12 months ending September 2026, Ettitude held steady: its share of searches among bedding brands in the United States moved less than 0.5 percentage points.

## Top bedding brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Brooklinen was mentioned most often, in four of the five answers. Brooklinen was recommended most often, though no answer put it first. Cozy Earth and Boll & Branch tied for second. Bedsure, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Brooklinen | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Cozy Earth | 2nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Boll & Branch | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Quince | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Parachute | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bedsure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ettitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bedding brands

- Asked ChatGPT "Which sheets should I buy?": 1. Brooklinen
- Asked ChatGPT "What are the best bedding brands?": 1. Boll & Branch, 2. Brooklinen, 3. Parachute, 4. Quince
- Asked ChatGPT "What are the best cooling sheets?": 1. Brooklinen
- Searched Google, AI Overview "bed sheets": 1. Boll & Branch
- Searched Google, AI Overview "best sheets": 1. Cozy Earth, 2. Quince, 3. Brooklinen

Not named in any answer: Bedsure and Ettitude.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Brooklinen vs Cozy Earth: compare search popularity](/demand/us/compare/brooklinen-vs-cozy-earth): 34.4% against 28% Share of Search.
- [Brooklinen vs Boll & Branch: compare search popularity](/demand/us/compare/boll-branch-vs-brooklinen): 34.4% against 23% Share of Search.
- [Brooklinen vs Quince: compare search popularity](/demand/us/compare/brooklinen-vs-quince): 34.4% against 5.6% Share of Search.
- [Brooklinen vs Parachute: compare search popularity](/demand/us/compare/brooklinen-vs-parachute): 34.4% against 4.6% Share of Search.
- [Cozy Earth vs Boll & Branch: compare search popularity](/demand/us/compare/boll-branch-vs-cozy-earth): 28% against 23% Share of Search.
- [Cozy Earth vs Quince: compare search popularity](/demand/us/compare/cozy-earth-vs-quince): 28% against 5.6% Share of Search.
- [Cozy Earth vs Parachute: compare search popularity](/demand/us/compare/cozy-earth-vs-parachute): 28% against 4.6% Share of Search.
- [Boll & Branch vs Quince: compare search popularity](/demand/us/compare/boll-branch-vs-quince): 23% against 5.6% Share of Search.
- [Boll & Branch vs Parachute: compare search popularity](/demand/us/compare/boll-branch-vs-parachute): 23% against 4.6% Share of Search.
- [Quince vs Parachute: compare search popularity](/demand/us/compare/parachute-vs-quince): 5.6% against 4.6% Share of Search.

## How did search popularity change for United States bedding brands in September 2026?

- In September 2026, Brooklinen gained share of searches among bedding brands in the United States, from 32.7% to 34.4%.
- In September 2026, Cozy Earth gained share of searches among bedding brands in the United States, from 26.7% to 28%.
- In September 2026, Boll & Branch gained share of searches among bedding brands in the United States, from 21.9% to 23%.
- In September 2026, Parachute lost share of searches among bedding brands in the United States, from 8% to 4.6%.
- In September 2026, Quince lost share of searches among bedding brands in the United States, from 6.6% to 5.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brooklinen | 34.4% | 135K | 0.0% | Brooklinen |
| 2 | Cozy Earth | 28% | 110K | 0.0% | Cozy Earth |
| 3 | Boll & Branch | 23% | 90.5K | 0.0% | Boll & Branch |
| 4 | Quince | 5.6% | 22.2K | -18.1% | Quince |
| 5 | Parachute | 4.6% | 18.1K | -45.3% | Parachute |
| 6 | Bedsure | 3.8% | 14.8K | 0.0% | Bedsure |
| 7 | Ettitude | 0.61% | 2.4K | +26.3% | Ettitude |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cozy Earth | 165K | 40% | 1 |
| Oct 2025 | Brooklinen | 110K | 26.7% | 2 |
| Oct 2025 | Boll & Branch | 90.5K | 22% | 3 |
| Oct 2025 | Bedsure | 14.8K | 3.6% | 4 |
| Oct 2025 | Parachute | 14.8K | 3.6% | 5 |
| Oct 2025 | Quince | 14.8K | 3.6% | 6 |
| Oct 2025 | Ettitude | 2.4K | 0.58% | 7 |
| Nov 2025 | Cozy Earth | 368K | 45.9% | 1 |
| Nov 2025 | Brooklinen | 201K | 25.1% | 2 |
| Nov 2025 | Boll & Branch | 165K | 20.6% | 3 |
| Nov 2025 | Parachute | 22.2K | 2.8% | 4 |
| Nov 2025 | Quince | 22.2K | 2.8% | 5 |
| Nov 2025 | Bedsure | 18.1K | 2.3% | 6 |
| Nov 2025 | Ettitude | 4.4K | 0.55% | 7 |
| Dec 2025 | Cozy Earth | 301K | 44.9% | 1 |
| Dec 2025 | Brooklinen | 165K | 24.6% | 2 |
| Dec 2025 | Boll & Branch | 135K | 20.1% | 3 |
| Dec 2025 | Bedsure | 33.1K | 4.9% | 4 |
| Dec 2025 | Quince | 18.1K | 2.7% | 5 |
| Dec 2025 | Parachute | 14.8K | 2.2% | 6 |
| Dec 2025 | Ettitude | 3.6K | 0.54% | 7 |
| Jan 2026 | Cozy Earth | 165K | 37.4% | 1 |
| Jan 2026 | Brooklinen | 135K | 30.6% | 2 |
| Jan 2026 | Boll & Branch | 90.5K | 20.5% | 3 |
| Jan 2026 | Bedsure | 18.1K | 4.1% | 4 |
| Jan 2026 | Quince | 18.1K | 4.1% | 5 |
| Jan 2026 | Parachute | 12.1K | 2.7% | 6 |
| Jan 2026 | Ettitude | 2.9K | 0.66% | 7 |
| Feb 2026 | Cozy Earth | 135K | 37.5% | 1 |
| Feb 2026 | Brooklinen | 110K | 30.5% | 2 |
| Feb 2026 | Boll & Branch | 74K | 20.5% | 3 |
| Feb 2026 | Quince | 14.8K | 4.1% | 4 |
| Feb 2026 | Bedsure | 12.1K | 3.4% | 5 |
| Feb 2026 | Parachute | 12.1K | 3.4% | 6 |
| Feb 2026 | Ettitude | 2.4K | 0.67% | 7 |
| Mar 2026 | Brooklinen | 110K | 30.7% | 1 |
| Mar 2026 | Cozy Earth | 110K | 30.7% | 2 |
| Mar 2026 | Boll & Branch | 90.5K | 25.3% | 3 |
| Mar 2026 | Quince | 18.1K | 5.1% | 4 |
| Mar 2026 | Bedsure | 14.8K | 4.1% | 5 |
| Mar 2026 | Parachute | 12.1K | 3.4% | 6 |
| Mar 2026 | Ettitude | 2.4K | 0.67% | 7 |
| Apr 2026 | Brooklinen | 135K | 33.3% | 1 |
| Apr 2026 | Cozy Earth | 135K | 33.3% | 2 |
| Apr 2026 | Boll & Branch | 90.5K | 22.3% | 3 |
| Apr 2026 | Quince | 18.1K | 4.5% | 4 |
| Apr 2026 | Bedsure | 12.1K | 3% | 5 |
| Apr 2026 | Parachute | 12.1K | 3% | 6 |
| Apr 2026 | Ettitude | 2.4K | 0.59% | 7 |
| May 2026 | Brooklinen | 135K | 32.3% | 1 |
| May 2026 | Cozy Earth | 135K | 32.3% | 2 |
| May 2026 | Boll & Branch | 90.5K | 21.7% | 3 |
| May 2026 | Quince | 22.2K | 5.3% | 4 |
| May 2026 | Parachute | 18.1K | 4.3% | 5 |
| May 2026 | Bedsure | 14.8K | 3.5% | 6 |
| May 2026 | Ettitude | 2.4K | 0.57% | 7 |
| Jun 2026 | Brooklinen | 110K | 30.7% | 1 |
| Jun 2026 | Cozy Earth | 110K | 30.7% | 2 |
| Jun 2026 | Boll & Branch | 90.5K | 25.3% | 3 |
| Jun 2026 | Quince | 18.1K | 5.1% | 4 |
| Jun 2026 | Bedsure | 14.8K | 4.1% | 5 |
| Jun 2026 | Parachute | 12.1K | 3.4% | 6 |
| Jun 2026 | Ettitude | 2.9K | 0.81% | 7 |
| Jul 2026 | Boll & Branch | 110K | 29.6% | 1 |
| Jul 2026 | Brooklinen | 110K | 29.6% | 2 |
| Jul 2026 | Cozy Earth | 90.5K | 24.4% | 3 |
| Jul 2026 | Parachute | 22.2K | 6% | 4 |
| Jul 2026 | Quince | 22.2K | 6% | 5 |
| Jul 2026 | Bedsure | 14.8K | 4% | 6 |
| Jul 2026 | Ettitude | 1.9K | 0.51% | 7 |
| Aug 2026 | Brooklinen | 135K | 32.7% | 1 |
| Aug 2026 | Cozy Earth | 110K | 26.7% | 2 |
| Aug 2026 | Boll & Branch | 90.5K | 21.9% | 3 |
| Aug 2026 | Parachute | 33.1K | 8% | 4 |
| Aug 2026 | Quince | 27.1K | 6.6% | 5 |
| Aug 2026 | Bedsure | 14.8K | 3.6% | 6 |
| Aug 2026 | Ettitude | 1.9K | 0.46% | 7 |
| Sep 2026 | Brooklinen | 135K | 34.4% | 1 |
| Sep 2026 | Cozy Earth | 110K | 28% | 2 |
| Sep 2026 | Boll & Branch | 90.5K | 23% | 3 |
| Sep 2026 | Quince | 22.2K | 5.6% | 4 |
| Sep 2026 | Parachute | 18.1K | 4.6% | 5 |
| Sep 2026 | Bedsure | 14.8K | 3.8% | 6 |
| Sep 2026 | Ettitude | 2.4K | 0.61% | 7 |

## What is being compared

- **Bedsure**: Measured on the search term “bedsure”.
- **Boll & Branch**: Measured on the search term “boll and branch”.
- **Brooklinen**: Measured on the search term “brooklinen”.
- **Cozy Earth**: Measured on the search term “cozy earth”.
- **Ettitude**: Measured on the search term “ettitude”.
- **Parachute**: Measured on the search term “parachute bedding”.
- **Quince**: Measured on the search term “quince sheets”.

- [Bedsure](/demand/us/brands/bedsure)
- [Boll & Branch](/demand/us/brands/boll-branch)
- [Brooklinen](/demand/us/brands/brooklinen)
- [Cozy Earth](/demand/us/brands/cozy-earth)
- [Ettitude](/demand/us/brands/ettitude)
- [Parachute](/demand/us/brands/parachute)
- [Quince](/demand/us/brands/quince)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bedding brands in the United States?

In September 2026, Brooklinen was the most searched among bedding brands in the United States, with an estimated 135K branded searches, 34.4% of all searches for the seven we track.

## Cite this page

Brandwave. "Bedding brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-bedding-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-bedding-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.