--- title: "Kaplan vs UWorld: Which is searched more in the United States?" description: "Is Kaplan or UWorld more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar exam prep courses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-bar-exam-prep-courses/compare/kaplan-vs-uworld" publisher: "Brandwave" --- # Kaplan vs UWorld: Which is searched more in the United States? Is Kaplan or UWorld more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar exam prep courses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kaplan and UWorld - **Competitive set**: Bar exam prep courses - **Market**: United States - **Month measured**: Sep 2026 - **Kaplan Share of Search**: 1.1% - **UWorld Share of Search**: 0.09% ## Is Kaplan or UWorld more popular in search? - In September 2026, Kaplan had more branded searches than UWorld among bar exam prep courses in the United States. Kaplan had about 390 branded searches, while UWorld had 30. Kaplan made up 1.1% of all bar exam prep course searches we track, and UWorld accounted for 0.09%. - Kaplan was ahead of UWorld in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kaplan’s share of searches among bar exam prep courses in the United States moved from 0.67% to 1.1%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, UWorld’s share of searches among bar exam prep courses in the United States held steady at 0.09%, and its estimated monthly branded searches moved from 50 to 30. ## Top bar exam prep courses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kaplan appeared in all five answers. UWorld was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kaplan was listed before UWorld in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barbri | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kaplan | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Themis Bar Review | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | UWorld | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Quimbee | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Helix Bar Review | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | AdaptiBar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BarMax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seperac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bar exam prep courses - Asked ChatGPT "What's the best bar prep course?": 1. Themis Bar Review, 2. UWorld, 3. Barbri, 4. Kaplan, 5. Helix Bar Review - Asked ChatGPT "Which bar review course has the highest pass rate?": 1. Kaplan, 2. Themis Bar Review, 3. Barbri - Asked ChatGPT "Is an expensive bar prep course worth it?": 1. Themis Bar Review, 2. Barbri, 3. Kaplan, 4. UWorld - Searched Google, AI Overview "bar exam prep": 1. Barbri, 2. Kaplan - Searched Google, AI Overview "bar review course": 1. Kaplan, 2. Barbri, 3. Themis Bar Review, 4. Quimbee, 5. UWorld Not named in any answer: AdaptiBar, BarMax and Seperac. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States bar exam prep courses in September 2026? - Kaplan’s share of searches among bar exam prep courses in the United States has gained ground for 3 months in a row, from 0.51% to 1.1% in September 2026. - Estimated monthly branded searches for UWorld in the United States fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Month by month | Month | Kaplan estimated searches | Kaplan Share of Search | Kaplan rank | UWorld estimated searches | UWorld Share of Search | UWorld rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.67% | 7 | 50 | 0.09% | 9 | | Nov 2025 | 320 | 0.53% | 6 | 70 | 0.12% | 9 | | Dec 2025 | 260 | 0.47% | 5 | 50 | 0.09% | 9 | | Jan 2026 | 480 | 0.81% | 6 | 70 | 0.12% | 8 | | Feb 2026 | 320 | 0.61% | 6 | 50 | 0.1% | 9 | | Mar 2026 | 210 | 0.42% | 6 | 50 | 0.1% | 8 | | Apr 2026 | 320 | 0.59% | 6 | 70 | 0.13% | 8 | | May 2026 | 390 | 0.43% | 6 | 110 | 0.12% | 8 | | Jun 2026 | 480 | 0.51% | 5 | 90 | 0.09% | 8 | | Jul 2026 | 590 | 0.52% | 5 | 90 | 0.08% | 8 | | Aug 2026 | 320 | 1.1% | 5 | 30 | 0.1% | 9 | | Sep 2026 | 390 | 1.1% | 5 | 30 | 0.09% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Kaplan’s and UWorld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kaplan**: Measured on the search term “kaplan bar review”. - **UWorld**: Measured on the search term “uworld bar”. - [Kaplan profile](/demand/us/brands/kaplan) - [UWorld profile](/demand/us/brands/uworld) - [All bar exam prep courses in the United States](/demand/us/categories/us-bar-exam-prep-courses): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kaplan or UWorld more popular in search? In September 2026, Kaplan had more branded searches than UWorld among bar exam prep courses in the United States. Kaplan had about 390 branded searches, while UWorld had 30. Kaplan made up 1.1% of all bar exam prep course searches we track, and UWorld accounted for 0.09%. ## Cite this page Brandwave. "Kaplan vs UWorld: Which is searched more in the United States?". https://gobrandwave.com/demand/us/categories/us-bar-exam-prep-courses/compare/kaplan-vs-uworld This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-bar-exam-prep-courses/compare/kaplan-vs-uworld. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.