---
title: "Banks in the United States: Which are searched most?"
description: "Compare the banks people in the US open checking and savings accounts with. Share of Search among Wells Fargo, Capital One, Bank of America, Chase, PNC Bank, U.S. Bank, Citi, Truist and Ally Bank, the banks Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-banks"
publisher: "Brandwave"
---

# Banks in the United States: Which are searched most?

Compare the banks people in the US open checking and savings accounts with. Share of Search among Wells Fargo, Capital One, Bank of America, Chase, PNC Bank, U.S. Bank, Citi, Truist and Ally Bank, the banks Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Banks
- **Market**: United States
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Wells Fargo, 23.3%

## Which brand is most popular in search among banks in the United States?

- In September 2026, Wells Fargo was the most searched among banks in the United States, with an estimated 11.1M branded searches, 23.3% of all searches for the nine we track.
- Capital One is in 2nd place, 4.1 percentage points behind at 19.2%.
- Across the 12 months ending September 2026, Wells Fargo’s share of searches among banks in the United States decreased from 24% to 23.3%.
- Across the 12 months ending September 2026, Capital One’s share of searches among banks in the United States increased from 16.1% to 19.2%.
- Across the 12 months ending September 2026, Bank of America’s share of searches among banks in the United States decreased from 19.6% to 15.7%.
- Across the 12 months ending September 2026, U.S. Bank’s share of searches among banks in the United States increased from 5.9% to 7%.
- Across the 12 months ending September 2026, Citi’s share of searches among banks in the United States increased from 4.8% to 5.7%.
- Across the 12 months ending September 2026, Wells Fargo’s share of searches among banks in the United States peaked at 24.3% in March 2026 and was lowest at 21.3% in June 2026.
- Across the 12 months ending September 2026, Bank of America’s share of searches among banks in the United States peaked at 19.8% in March 2026 and was lowest at 15.7% in September 2026.
- Across the 12 months ending September 2026, Chase’s share of searches among banks in the United States peaked at 17.9% in May 2026 and was lowest at 15% in January 2026.
- Across the 12 months ending September 2026, PNC Bank’s share of searches among banks in the United States peaked at 9.7% in July 2026 and was lowest at 7.6% in March 2026.
- Across the 12 months ending September 2026, U.S. Bank’s share of searches among banks in the United States peaked at 7% in September 2026 and was lowest at 5.4% in May 2026.
- Across the 12 months ending September 2026, Capital One rose from 3rd to 2nd among banks in the United States.
- Across the 12 months ending September 2026, Bank of America fell from 2nd to 3rd among banks in the United States.
- Across the 12 months ending September 2026, Chase, PNC Bank, Truist and Ally Bank held steady: their share of searches among banks in the United States each moved less than 0.5 percentage points.

## Top banks in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bank of America and Chase were mentioned most often, in four of the five answers. Chase was recommended most often, coming first in all four answers that gave a list. Bank of America was second, and Capital One was third. PNC Bank, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Chase | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Bank of America | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Capital One | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Ally Bank | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Wells Fargo | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Citi | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| U.S. Bank | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| PNC Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Truist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about banks

- Asked ChatGPT "Which bank should I use for checking in the US?": 1. Chase, 2. Capital One, 3. Ally Bank, 4. Bank of America, 5. U.S. Bank
- Asked ChatGPT "What are the best banks in the US?": 1. Chase, 2. Capital One, 3. Ally Bank
- Asked ChatGPT "What's the best big bank in the US for a checking account?": 1. Chase, 2. Bank of America, 3. Wells Fargo, 4. Citi, 5. Capital One
- Searched Google, AI Overview "checking account": 1. Bank of America
- Searched Google, AI Overview "bank accounts": 1. Chase, 2. Bank of America

Not named in any answer: PNC Bank and Truist.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [Wells Fargo vs Capital One: compare search popularity](/demand/us/compare/capital-one-vs-wells-fargo): 23.3% against 19.2% Share of Search.
- [Wells Fargo vs Bank of America: compare search popularity](/demand/us/compare/bank-of-america-vs-wells-fargo): 23.3% against 15.7% Share of Search.
- [Wells Fargo vs Chase: compare search popularity](/demand/us/compare/chase-bank-vs-wells-fargo): 23.3% against 15.7% Share of Search.
- [Wells Fargo vs PNC Bank: compare search popularity](/demand/us/compare/pnc-bank-vs-wells-fargo): 23.3% against 8.9% Share of Search.
- [Capital One vs Bank of America: compare search popularity](/demand/us/compare/bank-of-america-vs-capital-one): 19.2% against 15.7% Share of Search.
- [Capital One vs Chase: compare search popularity](/demand/us/compare/capital-one-vs-chase-bank): 19.2% against 15.7% Share of Search.
- [Capital One vs PNC Bank: compare search popularity](/demand/us/compare/capital-one-vs-pnc-bank): 19.2% against 8.9% Share of Search.
- [Bank of America vs Chase: compare search popularity](/demand/us/compare/bank-of-america-vs-chase-bank): 15.7% Share of Search each.
- [Bank of America vs PNC Bank: compare search popularity](/demand/us/compare/bank-of-america-vs-pnc-bank): 15.7% against 8.9% Share of Search.
- [Chase vs PNC Bank: compare search popularity](/demand/us/compare/chase-bank-vs-pnc-bank): 15.7% against 8.9% Share of Search.

## How did search popularity change for United States banks in September 2026?

- In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches.
- In September 2026, Wells Fargo gained share of searches among banks in the United States, from 21.3% to 23.3%.
- In September 2026, U.S. Bank gained share of searches among banks in the United States, from 6.4% to 7%.
- In September 2026, Bank of America lost share of searches among banks in the United States, from 17.5% to 15.7%.
- In September 2026, Chase lost share of searches among banks in the United States, from 17.5% to 15.7%.
- Estimated monthly branded searches for Truist in the United States fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
- Estimated monthly branded searches for Ally Bank in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
- Estimated monthly branded searches for PNC Bank in the United States fell 12.6% over 12 measured months, from 4.8M to 4.2M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wells Fargo | 23.3% | 11.1M | 0.0% | Wells Fargo |
| 2 | Capital One | 19.2% | 9.1M | 0.0% | Capital One |
| 3 | Bank of America | 15.7% | 7.5M | -18.2% | Bank of America |
| 4 | Chase | 15.7% | 7.5M | -18.2% | JPMorgan Chase |
| 5 | PNC Bank | 8.9% | 4.2M | -12.6% | PNC Bank |
| 6 | U.S. Bank | 7% | 3.4M | 0.0% | U.S. Bank |
| 7 | Citi | 5.7% | 2.7M | 0.0% | Citi |
| 8 | Truist | 3.8% | 1.8M | -18.3% | Truist |
| 9 | Ally Bank | 0.77% | 368K | -18.2% | Ally Bank |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wells Fargo | 13.6M | 24% | 1 |
| Oct 2025 | Bank of America | 11.1M | 19.6% | 2 |
| Oct 2025 | Capital One | 9.1M | 16.1% | 3 |
| Oct 2025 | Chase | 9.1M | 16.1% | 4 |
| Oct 2025 | PNC Bank | 4.8M | 8.6% | 5 |
| Oct 2025 | U.S. Bank | 3.4M | 5.9% | 6 |
| Oct 2025 | Citi | 2.7M | 4.8% | 7 |
| Oct 2025 | Truist | 2.2M | 4% | 8 |
| Oct 2025 | Ally Bank | 450K | 0.79% | 9 |
| Nov 2025 | Wells Fargo | 11.1M | 22.4% | 1 |
| Nov 2025 | Bank of America | 9.1M | 18.5% | 2 |
| Nov 2025 | Capital One | 9.1M | 18.5% | 3 |
| Nov 2025 | Chase | 7.5M | 15.1% | 4 |
| Nov 2025 | PNC Bank | 4M | 8% | 5 |
| Nov 2025 | U.S. Bank | 3.4M | 6.8% | 6 |
| Nov 2025 | Citi | 2.7M | 5.5% | 7 |
| Nov 2025 | Truist | 2.2M | 4.5% | 8 |
| Nov 2025 | Ally Bank | 368K | 0.74% | 9 |
| Dec 2025 | Wells Fargo | 13.6M | 24.1% | 1 |
| Dec 2025 | Bank of America | 11.1M | 19.6% | 2 |
| Dec 2025 | Capital One | 9.1M | 16.2% | 3 |
| Dec 2025 | Chase | 9.1M | 16.2% | 4 |
| Dec 2025 | PNC Bank | 4.8M | 8.6% | 5 |
| Dec 2025 | U.S. Bank | 3.4M | 5.9% | 6 |
| Dec 2025 | Citi | 2.7M | 4.8% | 7 |
| Dec 2025 | Truist | 2.2M | 4% | 8 |
| Dec 2025 | Ally Bank | 368K | 0.65% | 9 |
| Jan 2026 | Wells Fargo | 11.1M | 22.3% | 1 |
| Jan 2026 | Bank of America | 9.1M | 18.3% | 2 |
| Jan 2026 | Capital One | 9.1M | 18.3% | 3 |
| Jan 2026 | Chase | 7.5M | 15% | 4 |
| Jan 2026 | PNC Bank | 4.2M | 8.5% | 5 |
| Jan 2026 | U.S. Bank | 3.4M | 6.7% | 6 |
| Jan 2026 | Citi | 2.7M | 5.5% | 7 |
| Jan 2026 | Truist | 2.2M | 4.5% | 8 |
| Jan 2026 | Ally Bank | 450K | 0.9% | 9 |
| Feb 2026 | Wells Fargo | 11.1M | 22.3% | 1 |
| Feb 2026 | Bank of America | 9.1M | 18.4% | 2 |
| Feb 2026 | Capital One | 9.1M | 18.4% | 3 |
| Feb 2026 | Chase | 7.5M | 15% | 4 |
| Feb 2026 | PNC Bank | 4.2M | 8.5% | 5 |
| Feb 2026 | U.S. Bank | 3.4M | 6.7% | 6 |
| Feb 2026 | Citi | 2.7M | 5.5% | 7 |
| Feb 2026 | Truist | 2.2M | 4.5% | 8 |
| Feb 2026 | Ally Bank | 368K | 0.74% | 9 |
| Mar 2026 | Wells Fargo | 13.6M | 24.3% | 1 |
| Mar 2026 | Bank of America | 11.1M | 19.8% | 2 |
| Mar 2026 | Capital One | 9.1M | 16.3% | 3 |
| Mar 2026 | Chase | 9.1M | 16.3% | 4 |
| Mar 2026 | PNC Bank | 4.2M | 7.6% | 5 |
| Mar 2026 | U.S. Bank | 3.4M | 6% | 6 |
| Mar 2026 | Citi | 2.7M | 4.9% | 7 |
| Mar 2026 | Truist | 2.2M | 4% | 8 |
| Mar 2026 | Ally Bank | 450K | 0.8% | 9 |
| Apr 2026 | Wells Fargo | 11.1M | 22.3% | 1 |
| Apr 2026 | Bank of America | 9.1M | 18.3% | 2 |
| Apr 2026 | Capital One | 9.1M | 18.3% | 3 |
| Apr 2026 | Chase | 7.5M | 15% | 4 |
| Apr 2026 | PNC Bank | 4.2M | 8.5% | 5 |
| Apr 2026 | U.S. Bank | 3.4M | 6.7% | 6 |
| Apr 2026 | Citi | 2.7M | 5.5% | 7 |
| Apr 2026 | Truist | 2.2M | 4.5% | 8 |
| Apr 2026 | Ally Bank | 450K | 0.9% | 9 |
| May 2026 | Wells Fargo | 11.1M | 21.8% | 1 |
| May 2026 | Bank of America | 9.1M | 17.9% | 2 |
| May 2026 | Capital One | 9.1M | 17.9% | 3 |
| May 2026 | Chase | 9.1M | 17.9% | 4 |
| May 2026 | PNC Bank | 4.2M | 8.3% | 5 |
| May 2026 | Citi | 2.7M | 5.4% | 6 |
| May 2026 | U.S. Bank | 2.7M | 5.4% | 7 |
| May 2026 | Truist | 2.2M | 4.4% | 8 |
| May 2026 | Ally Bank | 450K | 0.88% | 9 |
| Jun 2026 | Wells Fargo | 11.1M | 21.3% | 1 |
| Jun 2026 | Bank of America | 9.1M | 17.5% | 2 |
| Jun 2026 | Capital One | 9.1M | 17.5% | 3 |
| Jun 2026 | Chase | 9.1M | 17.5% | 4 |
| Jun 2026 | PNC Bank | 4.8M | 9.3% | 5 |
| Jun 2026 | U.S. Bank | 3.4M | 6.4% | 6 |
| Jun 2026 | Citi | 2.7M | 5.3% | 7 |
| Jun 2026 | Truist | 2.2M | 4.3% | 8 |
| Jun 2026 | Ally Bank | 450K | 0.86% | 9 |
| Jul 2026 | Wells Fargo | 11.1M | 22.3% | 1 |
| Jul 2026 | Bank of America | 9.1M | 18.3% | 2 |
| Jul 2026 | Capital One | 9.1M | 18.3% | 3 |
| Jul 2026 | Chase | 7.5M | 15% | 4 |
| Jul 2026 | PNC Bank | 4.8M | 9.7% | 5 |
| Jul 2026 | Citi | 2.7M | 5.5% | 6 |
| Jul 2026 | U.S. Bank | 2.7M | 5.5% | 7 |
| Jul 2026 | Truist | 2.2M | 4.5% | 8 |
| Jul 2026 | Ally Bank | 450K | 0.9% | 9 |
| Aug 2026 | Wells Fargo | 11.1M | 21.3% | 1 |
| Aug 2026 | Bank of America | 9.1M | 17.5% | 2 |
| Aug 2026 | Capital One | 9.1M | 17.5% | 3 |
| Aug 2026 | Chase | 9.1M | 17.5% | 4 |
| Aug 2026 | PNC Bank | 4.8M | 9.3% | 5 |
| Aug 2026 | U.S. Bank | 3.4M | 6.4% | 6 |
| Aug 2026 | Citi | 2.7M | 5.3% | 7 |
| Aug 2026 | Truist | 2.2M | 4.3% | 8 |
| Aug 2026 | Ally Bank | 450K | 0.86% | 9 |
| Sep 2026 | Wells Fargo | 11.1M | 23.3% | 1 |
| Sep 2026 | Capital One | 9.1M | 19.2% | 2 |
| Sep 2026 | Bank of America | 7.5M | 15.7% | 3 |
| Sep 2026 | Chase | 7.5M | 15.7% | 4 |
| Sep 2026 | PNC Bank | 4.2M | 8.9% | 5 |
| Sep 2026 | U.S. Bank | 3.4M | 7% | 6 |
| Sep 2026 | Citi | 2.7M | 5.7% | 7 |
| Sep 2026 | Truist | 1.8M | 3.8% | 8 |
| Sep 2026 | Ally Bank | 368K | 0.77% | 9 |

## What is being compared

- **Ally Bank**: Measured on the search term “ally bank”.
- **Bank of America**: Measured on the search term “bank of america”.
- **Capital One**: Measured on the search term “capital one”.
- **Chase**: Measured on the search term “chase bank”.
- **Citi**: Measured on the search terms “citi bank” and “citibank”, summed into one figure.
- **PNC Bank**: Measured on the search terms “pnc” and “pnc bank”, summed into one figure.
- **Truist**: Measured on the search term “truist”.
- **U.S. Bank**: Measured on the search term “us bank”.
- **Wells Fargo**: Measured on the search term “wells fargo”.

- [Ally Bank](/demand/us/brands/ally-bank)
- [Bank of America](/demand/us/brands/bank-of-america)
- [Capital One](/demand/us/brands/capital-one)
- [Chase](/demand/us/brands/chase-bank)
- [Citi](/demand/us/brands/citibank)
- [PNC Bank](/demand/us/brands/pnc-bank)
- [Truist](/demand/us/brands/truist)
- [U.S. Bank](/demand/us/brands/us-bank)
- [Wells Fargo](/demand/us/brands/wells-fargo)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among banks in the United States?

In September 2026, Wells Fargo was the most searched among banks in the United States, with an estimated 11.1M branded searches, 23.3% of all searches for the nine we track.

## Cite this page

Brandwave. "Banks in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-banks

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-banks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.