---
title: "Bagels in United States: Which are searched most?"
description: "Compare the bagels shoppers choose between. Share of Search among Einstein Bros, Thomas', Bruegger's, Lender's, Sara Lee and New York Bakery, the bagels Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-bagels"
publisher: "Brandwave"
---

# Bagels in United States: Which are searched most?

Compare the bagels shoppers choose between. Share of Search among Einstein Bros, Thomas', Bruegger's, Lender's, Sara Lee and New York Bakery, the bagels Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bagels
- **Market**: United States
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Einstein Bros, 82.9%

## Which brand is most popular in search among bagels in United States?

- In September 2026, Einstein Bros was the most searched among bagels in United States, with an estimated 1.1M branded searches and 82.9% estimated Share of Search within this set.
- Thomas' is in 2nd place, 74.6 percentage points behind at 8.4% Share of Search.
- Across the 12 months ending September 2026, Einstein Bros’ estimated Share of Search among bagels in United States increased from 81.9% to 82.9%.
- Across the 12 months ending September 2026, Thomas'’s estimated Share of Search among bagels in United States decreased from 10% to 8.4%.
- Across the 12 months ending September 2026, Bruegger's’ estimated Share of Search among bagels in United States increased from 4.4% to 5.6%.
- Across the 12 months ending September 2026, Sara Lee’s estimated Share of Search among bagels in United States decreased from 1.7% to 1.1%.
- Across the 12 months ending September 2026, Einstein Bros’ estimated Share of Search among bagels in United States peaked at 83% in February 2026 and was lowest at 79.5% in July 2026.
- Across the 12 months ending September 2026, Thomas'’s estimated Share of Search among bagels in United States peaked at 12.3% in December 2025 and was lowest at 8.3% in August 2026.
- Across the 12 months ending September 2026, Bruegger's’ estimated Share of Search among bagels in United States peaked at 7.3% in July 2026 and was lowest at 3% in January 2026.
- Across the 12 months ending September 2026, Lender's rose from 5th to 4th among bagels in United States.
- Across the 12 months ending September 2026, Sara Lee fell from 4th to 5th among bagels in United States.
- Across the 12 months ending September 2026, New York Bakery held steady: its estimated Share of Search among bagels in United States moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Einstein Bros vs Thomas': compare search popularity](/demand/us/compare/einstein-bros-vs-thomas): 82.9% against 8.4% Share of Search.
- [Einstein Bros vs Bruegger's: compare search popularity](/demand/us/compare/brueggers-vs-einstein-bros): 82.9% against 5.6% Share of Search.
- [Thomas' vs Bruegger's: compare search popularity](/demand/us/compare/brueggers-vs-thomas): 8.4% against 5.6% Share of Search.

## How did search popularity change for United States bagels in September 2026?

- In September 2026, Einstein Bros gained estimated Share of Search among bagels in United States, from 82.1% to 82.9%.
- In September 2026, Bruegger's lost estimated Share of Search among bagels in United States, from 6.2% to 5.6%.
- Estimated monthly branded searches for Lender's in United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
- Estimated monthly branded searches for Sara Lee in United States fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
- Estimated monthly branded searches for New York Bakery in United States fell 17.9% over 12 measured months, from 9.9K to 8.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Einstein Bros | 82.9% | 1.1M | 0.0% | Einstein Bros |
| 2 | Thomas' | 8.4% | 110K | 0.0% | Thomas' |
| 3 | Bruegger's | 5.6% | 73.6K | -10.9% | Bruegger's |
| 4 | Lender's | 1.4% | 18.1K | 0.0% | Lender's |
| 5 | Sara Lee | 1.1% | 14.8K | -18.2% | Sara Lee |
| 6 | New York Bakery | 0.62% | 8.2K | 0.0% | New York Bakery |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Einstein Bros | 897K | 81.9% | 1 |
| Oct 2025 | Thomas' | 110K | 10% | 2 |
| Oct 2025 | Bruegger's | 48.6K | 4.4% | 3 |
| Oct 2025 | Sara Lee | 18.1K | 1.7% | 4 |
| Oct 2025 | Lender's | 12.1K | 1.1% | 5 |
| Oct 2025 | New York Bakery | 9.9K | 0.91% | 6 |
| Nov 2025 | Einstein Bros | 897K | 81.6% | 1 |
| Nov 2025 | Thomas' | 110K | 10% | 2 |
| Nov 2025 | Bruegger's | 48.6K | 4.4% | 3 |
| Nov 2025 | Sara Lee | 22.2K | 2% | 4 |
| Nov 2025 | Lender's | 12.1K | 1.1% | 5 |
| Nov 2025 | New York Bakery | 9.9K | 0.9% | 6 |
| Dec 2025 | Einstein Bros | 884K | 80.7% | 1 |
| Dec 2025 | Thomas' | 135K | 12.3% | 2 |
| Dec 2025 | Bruegger's | 39.7K | 3.6% | 3 |
| Dec 2025 | Sara Lee | 14.8K | 1.4% | 4 |
| Dec 2025 | Lender's | 12.1K | 1.1% | 5 |
| Dec 2025 | New York Bakery | 9.9K | 0.91% | 6 |
| Jan 2026 | Einstein Bros | 897K | 81.1% | 1 |
| Jan 2026 | Thomas' | 135K | 12.2% | 2 |
| Jan 2026 | Bruegger's | 33.7K | 3% | 3 |
| Jan 2026 | Sara Lee | 18.1K | 1.6% | 4 |
| Jan 2026 | Lender's | 12.1K | 1.1% | 5 |
| Jan 2026 | New York Bakery | 9.9K | 0.9% | 6 |
| Feb 2026 | Einstein Bros | 897K | 83% | 1 |
| Feb 2026 | Thomas' | 110K | 10.2% | 2 |
| Feb 2026 | Bruegger's | 35.2K | 3.3% | 3 |
| Feb 2026 | Sara Lee | 18.1K | 1.7% | 4 |
| Feb 2026 | Lender's | 12.1K | 1.1% | 5 |
| Feb 2026 | New York Bakery | 8.2K | 0.75% | 6 |
| Mar 2026 | Einstein Bros | 914K | 81% | 1 |
| Mar 2026 | Thomas' | 110K | 9.8% | 2 |
| Mar 2026 | Bruegger's | 66.2K | 5.9% | 3 |
| Mar 2026 | Lender's | 14.8K | 1.3% | 4 |
| Mar 2026 | Sara Lee | 14.8K | 1.3% | 5 |
| Mar 2026 | New York Bakery | 8.2K | 0.72% | 6 |
| Apr 2026 | Einstein Bros | 897K | 79.8% | 1 |
| Apr 2026 | Thomas' | 110K | 9.8% | 2 |
| Apr 2026 | Bruegger's | 73.6K | 6.6% | 3 |
| Apr 2026 | Sara Lee | 18.1K | 1.6% | 4 |
| Apr 2026 | Lender's | 14.8K | 1.3% | 5 |
| Apr 2026 | New York Bakery | 9.9K | 0.88% | 6 |
| May 2026 | Einstein Bros | 1.1M | 82.6% | 1 |
| May 2026 | Thomas' | 110K | 8.3% | 2 |
| May 2026 | Bruegger's | 82.6K | 6.3% | 3 |
| May 2026 | Sara Lee | 14.8K | 1.1% | 4 |
| May 2026 | Lender's | 12.1K | 0.92% | 5 |
| May 2026 | New York Bakery | 9.9K | 0.75% | 6 |
| Jun 2026 | Einstein Bros | 897K | 82.3% | 1 |
| Jun 2026 | Thomas' | 90.5K | 8.3% | 2 |
| Jun 2026 | Bruegger's | 67.6K | 6.2% | 3 |
| Jun 2026 | Sara Lee | 14.8K | 1.4% | 4 |
| Jun 2026 | Lender's | 12.1K | 1.1% | 5 |
| Jun 2026 | New York Bakery | 8.1K | 0.75% | 6 |
| Jul 2026 | Einstein Bros | 897K | 79.5% | 1 |
| Jul 2026 | Thomas' | 110K | 9.8% | 2 |
| Jul 2026 | Bruegger's | 82.6K | 7.3% | 3 |
| Jul 2026 | Lender's | 18.1K | 1.6% | 4 |
| Jul 2026 | Sara Lee | 12.1K | 1.1% | 5 |
| Jul 2026 | New York Bakery | 8.1K | 0.72% | 6 |
| Aug 2026 | Einstein Bros | 1.1M | 82.1% | 1 |
| Aug 2026 | Thomas' | 110K | 8.3% | 2 |
| Aug 2026 | Bruegger's | 82.6K | 6.2% | 3 |
| Aug 2026 | Lender's | 18.1K | 1.4% | 4 |
| Aug 2026 | Sara Lee | 18.1K | 1.4% | 5 |
| Aug 2026 | New York Bakery | 8.2K | 0.61% | 6 |
| Sep 2026 | Einstein Bros | 1.1M | 82.9% | 1 |
| Sep 2026 | Thomas' | 110K | 8.4% | 2 |
| Sep 2026 | Bruegger's | 73.6K | 5.6% | 3 |
| Sep 2026 | Lender's | 18.1K | 1.4% | 4 |
| Sep 2026 | Sara Lee | 14.8K | 1.1% | 5 |
| Sep 2026 | New York Bakery | 8.2K | 0.62% | 6 |

## What is being compared

- **Bruegger's**: Measured on the search terms “bruegger s” and “brueggers”, summed into one figure.
- **Einstein Bros**: Measured on the search terms “einstein bros” and “einstein bros bagels”, summed into one figure.
- **Lender's**: Measured on the search term “lender's”.
- **New York Bakery**: Measured on the search terms “new york bakery” and “new york bakery bagels”, summed into one figure.
- **Sara Lee**: Measured on the search term “sara lee”.
- **Thomas'**: Measured on the search term “thomas'”.

- [Bruegger's](/demand/us/brands/brueggers)
- [Einstein Bros](/demand/us/brands/einstein-bros)
- [Lender's](/demand/us/brands/lenders)
- [New York Bakery](/demand/us/brands/new-york-bakery)
- [Sara Lee](/demand/us/brands/sara-lee)
- [Thomas'](/demand/us/brands/thomas)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bagels in United States?

In September 2026, Einstein Bros was the most searched among bagels in United States, with an estimated 1.1M branded searches and 82.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Bagels in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-bagels

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-bagels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.