---
title: "Baby food brands in the United States: Which are searched most?"
description: "Compare the jarred, pouch and fresh baby food brands parents in the US buy. Share of Search among Little Spoon, Once Upon a Farm, Gerber, Beech-Nut, Serenity Kids, Cerebelly, Earth's Best and Plum Organics, the baby food brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-baby-food-brands"
publisher: "Brandwave"
---

# Baby food brands in the United States: Which are searched most?

Compare the jarred, pouch and fresh baby food brands parents in the US buy. Share of Search among Little Spoon, Once Upon a Farm, Gerber, Beech-Nut, Serenity Kids, Cerebelly, Earth's Best and Plum Organics, the baby food brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby food brands
- **Market**: United States
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Little Spoon, 45.6%

## Which brand is most popular in search among baby food brands in the United States?

- In September 2026, Little Spoon was the most searched among baby food brands in the United States, with an estimated 90.5K branded searches, 45.6% of all searches for the eight we track.
- Once Upon a Farm is in 2nd place, 20.7 percentage points behind at 24.9%.
- Across the 12 months ending September 2026, Little Spoon’s share of searches among baby food brands in the United States increased from 35.4% to 45.6%.
- Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands in the United States decreased from 35.4% to 24.9%.
- Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands in the United States decreased from 13% to 11.2%.
- Across the 12 months ending September 2026, Beech-Nut’s share of searches among baby food brands in the United States increased from 5.8% to 7.5%.
- Across the 12 months ending September 2026, Little Spoon’s share of searches among baby food brands in the United States peaked at 45.6% in September 2026 and was lowest at 29.8% in February 2026.
- Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands in the United States peaked at 44.4% in February 2026 and was lowest at 23% in July 2026.
- Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands in the United States peaked at 18.9% in July 2026 and was lowest at 11.2% in September 2026.
- Across the 12 months ending September 2026, Beech-Nut’s share of searches among baby food brands in the United States peaked at 7.5% in September 2026 and was lowest at 4.9% in February 2026.
- Across the 12 months ending September 2026, Serenity Kids’ share of searches among baby food brands in the United States peaked at 5.8% in May 2026 and was lowest at 4% in February 2026.
- Across the 12 months ending September 2026, Cerebelly’s share of searches among baby food brands in the United States peaked at 3.3% in September 2026 and was lowest at 2.2% in February 2026.
- Across the 12 months ending September 2026, Serenity Kids, Cerebelly, Earth's Best and Plum Organics held steady: their share of searches among baby food brands in the United States each moved less than 0.5 percentage points.

## Top baby food brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Serenity Kids was mentioned most often, in four of the five answers. Gerber was recommended most often, coming first in one out of three answers that gave a list. Little Spoon was second, and Serenity Kids was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Gerber | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Little Spoon | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Serenity Kids | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Earth's Best | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Once Upon a Farm | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Beech-Nut | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cerebelly | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Plum Organics | 8th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about baby food brands

- Asked ChatGPT "What's the best baby food brand?": 1. Earth's Best, 2. Once Upon a Farm, 3. Gerber, 4. Serenity Kids
- Asked ChatGPT "Which baby food pouches are healthiest?": 1. Serenity Kids, 2. Once Upon a Farm
- Asked ChatGPT "Is fresh baby food delivery worth it?": 1. Little Spoon
- Searched Google, AI Overview "baby food": 1. Gerber, 2. Beech-Nut, 3. Little Spoon, 4. Serenity Kids, 5. Once Upon a Farm
- Searched Google, AI Overview "best baby food": 1. Little Spoon, 2. Serenity Kids, 3. Cerebelly, 4. Plum Organics, 5. Gerber, 6. Earth's Best

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [Little Spoon vs Once Upon a Farm: compare search popularity](/demand/us/compare/little-spoon-vs-once-upon-a-farm): 45.6% against 24.9% Share of Search.
- [Little Spoon vs Gerber: compare search popularity](/demand/us/compare/gerber-baby-vs-little-spoon): 45.6% against 11.2% Share of Search.
- [Little Spoon vs Beech-Nut: compare search popularity](/demand/us/compare/beech-nut-vs-little-spoon): 45.6% against 7.5% Share of Search.
- [Little Spoon vs Serenity Kids: compare search popularity](/demand/us/compare/little-spoon-vs-serenity-kids): 45.6% against 5% Share of Search.
- [Once Upon a Farm vs Gerber: compare search popularity](/demand/us/compare/gerber-baby-vs-once-upon-a-farm): 24.9% against 11.2% Share of Search.
- [Once Upon a Farm vs Beech-Nut: compare search popularity](/demand/us/compare/beech-nut-vs-once-upon-a-farm): 24.9% against 7.5% Share of Search.
- [Once Upon a Farm vs Serenity Kids: compare search popularity](/demand/us/compare/once-upon-a-farm-vs-serenity-kids): 24.9% against 5% Share of Search.
- [Gerber vs Beech-Nut: compare search popularity](/demand/us/compare/beech-nut-vs-gerber-baby): 11.2% against 7.5% Share of Search.
- [Gerber vs Serenity Kids: compare search popularity](/demand/us/compare/gerber-baby-vs-serenity-kids): 11.2% against 5% Share of Search.
- [Beech-Nut vs Serenity Kids: compare search popularity](/demand/us/compare/beech-nut-vs-serenity-kids): 7.5% against 5% Share of Search.

## How did search popularity change for United States baby food brands in September 2026?

- In September 2026, Little Spoon gained share of searches among baby food brands in the United States, from 40% to 45.6%.
- In September 2026, Cerebelly gained share of searches among baby food brands in the United States, from 2.4% to 3.3%.
- In September 2026, Beech-Nut gained share of searches among baby food brands in the United States, from 6.5% to 7.5%.
- In September 2026, Serenity Kids gained share of searches among baby food brands in the United States, from 4.4% to 5%.
- In September 2026, Gerber lost share of searches among baby food brands in the United States, from 17.9% to 11.2%.
- In September 2026, Once Upon a Farm lost share of searches among baby food brands in the United States, from 26.7% to 24.9%.
- Estimated monthly branded searches for Plum Organics in the United States fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
- Estimated monthly branded searches for Earth's Best in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Little Spoon | 45.6% | 90.5K | 0.0% | Little Spoon |
| 2 | Once Upon a Farm | 24.9% | 49.5K | -18.2% | Once Upon a Farm |
| 3 | Gerber | 11.2% | 22.2K | -45.2% | Nestlé |
| 4 | Beech-Nut | 7.5% | 14.8K | 0.0% | Beech-Nut |
| 5 | Serenity Kids | 5% | 9.9K | 0.0% | Serenity Kids |
| 6 | Cerebelly | 3.3% | 6.6K | +22.2% | Cerebelly |
| 7 | Earth's Best | 1.8% | 3.6K | 0.0% | Earth's Best |
| 8 | Plum Organics | 0.66% | 1.3K | 0.0% | Plum Organics |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Little Spoon | 90.5K | 35.4% | 1 |
| Oct 2025 | Once Upon a Farm | 90.5K | 35.4% | 2 |
| Oct 2025 | Gerber | 33.1K | 13% | 3 |
| Oct 2025 | Beech-Nut | 14.8K | 5.8% | 4 |
| Oct 2025 | Serenity Kids | 12.1K | 4.7% | 5 |
| Oct 2025 | Cerebelly | 8.1K | 3.2% | 6 |
| Oct 2025 | Earth's Best | 4.4K | 1.7% | 7 |
| Oct 2025 | Plum Organics | 1.9K | 0.74% | 8 |
| Nov 2025 | Little Spoon | 74K | 35.4% | 1 |
| Nov 2025 | Once Upon a Farm | 74K | 35.4% | 2 |
| Nov 2025 | Gerber | 27.1K | 13% | 3 |
| Nov 2025 | Beech-Nut | 12.1K | 5.8% | 4 |
| Nov 2025 | Serenity Kids | 9.9K | 4.7% | 5 |
| Nov 2025 | Cerebelly | 6.6K | 3.2% | 6 |
| Nov 2025 | Earth's Best | 3.6K | 1.7% | 7 |
| Nov 2025 | Plum Organics | 1.9K | 0.91% | 8 |
| Dec 2025 | Little Spoon | 74K | 36.3% | 1 |
| Dec 2025 | Once Upon a Farm | 60.5K | 29.6% | 2 |
| Dec 2025 | Gerber | 33.1K | 16.2% | 3 |
| Dec 2025 | Beech-Nut | 14.8K | 7.3% | 4 |
| Dec 2025 | Serenity Kids | 9.9K | 4.9% | 5 |
| Dec 2025 | Cerebelly | 6.6K | 3.2% | 6 |
| Dec 2025 | Earth's Best | 3.6K | 1.8% | 7 |
| Dec 2025 | Plum Organics | 1.6K | 0.78% | 8 |
| Jan 2026 | Little Spoon | 110K | 43% | 1 |
| Jan 2026 | Once Upon a Farm | 74K | 28.9% | 2 |
| Jan 2026 | Gerber | 33.1K | 12.9% | 3 |
| Jan 2026 | Beech-Nut | 14.8K | 5.8% | 4 |
| Jan 2026 | Serenity Kids | 12.1K | 4.7% | 5 |
| Jan 2026 | Cerebelly | 6.6K | 2.6% | 6 |
| Jan 2026 | Earth's Best | 3.6K | 1.4% | 7 |
| Jan 2026 | Plum Organics | 1.6K | 0.63% | 8 |
| Feb 2026 | Once Upon a Farm | 135K | 44.4% | 1 |
| Feb 2026 | Little Spoon | 90.5K | 29.8% | 2 |
| Feb 2026 | Gerber | 40.5K | 13.3% | 3 |
| Feb 2026 | Beech-Nut | 14.8K | 4.9% | 4 |
| Feb 2026 | Serenity Kids | 12.1K | 4% | 5 |
| Feb 2026 | Cerebelly | 6.6K | 2.2% | 6 |
| Feb 2026 | Earth's Best | 2.9K | 0.95% | 7 |
| Feb 2026 | Plum Organics | 1.6K | 0.53% | 8 |
| Mar 2026 | Little Spoon | 110K | 43% | 1 |
| Mar 2026 | Once Upon a Farm | 74K | 28.9% | 2 |
| Mar 2026 | Gerber | 33.1K | 12.9% | 3 |
| Mar 2026 | Beech-Nut | 14.8K | 5.8% | 4 |
| Mar 2026 | Serenity Kids | 12.1K | 4.7% | 5 |
| Mar 2026 | Cerebelly | 6.6K | 2.6% | 6 |
| Mar 2026 | Earth's Best | 3.6K | 1.4% | 7 |
| Mar 2026 | Plum Organics | 1.6K | 0.63% | 8 |
| Apr 2026 | Little Spoon | 90.5K | 40.6% | 1 |
| Apr 2026 | Once Upon a Farm | 60.5K | 27.2% | 2 |
| Apr 2026 | Gerber | 33.1K | 14.9% | 3 |
| Apr 2026 | Beech-Nut | 14.8K | 6.6% | 4 |
| Apr 2026 | Serenity Kids | 12.1K | 5.4% | 5 |
| Apr 2026 | Cerebelly | 6.6K | 3% | 6 |
| Apr 2026 | Earth's Best | 3.6K | 1.6% | 7 |
| Apr 2026 | Plum Organics | 1.6K | 0.72% | 8 |
| May 2026 | Little Spoon | 90.5K | 43.1% | 1 |
| May 2026 | Once Upon a Farm | 49.5K | 23.6% | 2 |
| May 2026 | Gerber | 33.1K | 15.8% | 3 |
| May 2026 | Beech-Nut | 14.8K | 7.1% | 4 |
| May 2026 | Serenity Kids | 12.1K | 5.8% | 5 |
| May 2026 | Cerebelly | 5.4K | 2.6% | 6 |
| May 2026 | Earth's Best | 2.9K | 1.4% | 7 |
| May 2026 | Plum Organics | 1.6K | 0.76% | 8 |
| Jun 2026 | Little Spoon | 90.5K | 44.9% | 1 |
| Jun 2026 | Once Upon a Farm | 49.5K | 24.6% | 2 |
| Jun 2026 | Gerber | 27.1K | 13.5% | 3 |
| Jun 2026 | Beech-Nut | 14.8K | 7.3% | 4 |
| Jun 2026 | Serenity Kids | 9.9K | 4.9% | 5 |
| Jun 2026 | Cerebelly | 5.4K | 2.7% | 6 |
| Jun 2026 | Earth's Best | 2.9K | 1.4% | 7 |
| Jun 2026 | Plum Organics | 1.3K | 0.65% | 8 |
| Jul 2026 | Little Spoon | 90.5K | 42.1% | 1 |
| Jul 2026 | Once Upon a Farm | 49.5K | 23% | 2 |
| Jul 2026 | Gerber | 40.5K | 18.9% | 3 |
| Jul 2026 | Beech-Nut | 14.8K | 6.9% | 4 |
| Jul 2026 | Serenity Kids | 9.9K | 4.6% | 5 |
| Jul 2026 | Cerebelly | 5.4K | 2.5% | 6 |
| Jul 2026 | Earth's Best | 2.9K | 1.4% | 7 |
| Jul 2026 | Plum Organics | 1.3K | 0.61% | 8 |
| Aug 2026 | Little Spoon | 90.5K | 40% | 1 |
| Aug 2026 | Once Upon a Farm | 60.5K | 26.7% | 2 |
| Aug 2026 | Gerber | 40.5K | 17.9% | 3 |
| Aug 2026 | Beech-Nut | 14.8K | 6.5% | 4 |
| Aug 2026 | Serenity Kids | 9.9K | 4.4% | 5 |
| Aug 2026 | Cerebelly | 5.4K | 2.4% | 6 |
| Aug 2026 | Earth's Best | 3.6K | 1.6% | 7 |
| Aug 2026 | Plum Organics | 1.3K | 0.57% | 8 |
| Sep 2026 | Little Spoon | 90.5K | 45.6% | 1 |
| Sep 2026 | Once Upon a Farm | 49.5K | 24.9% | 2 |
| Sep 2026 | Gerber | 22.2K | 11.2% | 3 |
| Sep 2026 | Beech-Nut | 14.8K | 7.5% | 4 |
| Sep 2026 | Serenity Kids | 9.9K | 5% | 5 |
| Sep 2026 | Cerebelly | 6.6K | 3.3% | 6 |
| Sep 2026 | Earth's Best | 3.6K | 1.8% | 7 |
| Sep 2026 | Plum Organics | 1.3K | 0.66% | 8 |

## What is being compared

- **Beech-Nut**: Measured on the search term “beech nut baby food”.
- **Cerebelly**: Measured on the search term “cerebelly”.
- **Earth's Best**: Measured on the search term “earth's best”.
- **Gerber**: Measured on the search term “gerber baby food”.
- **Little Spoon**: Measured on the search term “little spoon”.
- **Once Upon a Farm**: Measured on the search term “once upon a farm”.
- **Plum Organics**: Measured on the search term “plum organics”.
- **Serenity Kids**: Measured on the search term “serenity kids”.

- [Beech-Nut](/demand/us/brands/beech-nut)
- [Cerebelly](/demand/us/brands/cerebelly)
- [Earth's Best](/demand/us/brands/earths-best)
- [Gerber](/demand/us/brands/gerber-baby)
- [Little Spoon](/demand/us/brands/little-spoon)
- [Once Upon a Farm](/demand/us/brands/once-upon-a-farm)
- [Plum Organics](/demand/us/brands/plum-organics)
- [Serenity Kids](/demand/us/brands/serenity-kids)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby food brands in the United States?

In September 2026, Little Spoon was the most searched among baby food brands in the United States, with an estimated 90.5K branded searches, 45.6% of all searches for the eight we track.

## Cite this page

Brandwave. "Baby food brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-baby-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-baby-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.