---
title: "Auto parts retailers in United States: Which are searched most?"
description: "Compare the auto parts retailers motorists use. Share of Search among AutoZone, O'Reilly Auto Parts, Advance Auto Parts and NAPA Auto Parts, the auto parts retailers Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-auto-parts-retailers"
publisher: "Brandwave"
---

# Auto parts retailers in United States: Which are searched most?

Compare the auto parts retailers motorists use. Share of Search among AutoZone, O'Reilly Auto Parts, Advance Auto Parts and NAPA Auto Parts, the auto parts retailers Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auto parts retailers
- **Market**: United States
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: AutoZone, 46.3%

## Which brand is most popular in search among auto parts retailers in United States?

- In September 2026, AutoZone was the most searched among auto parts retailers in United States, with an estimated 7.5M branded searches and 46.3% estimated Share of Search within this set.
- O'Reilly Auto Parts is in 2nd place, 21 percentage points behind at 25.3% Share of Search.
- Across the 12 months ending September 2026, AutoZone’s estimated Share of Search among auto parts retailers in United States decreased from 52.7% to 46.3%.
- Across the 12 months ending September 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers in United States increased from 19.3% to 25.3%.
- Across the 12 months ending September 2026, Advance Auto Parts’ estimated Share of Search among auto parts retailers in United States increased from 19.3% to 20.8%.
- Across the 12 months ending September 2026, NAPA Auto Parts’ estimated Share of Search among auto parts retailers in United States decreased from 8.7% to 7.6%.
- Across the 12 months ending September 2026, AutoZone’s estimated Share of Search among auto parts retailers in United States peaked at 53.6% in November 2025 and was lowest at 46.3% in April 2026.
- Across the 12 months ending September 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers in United States peaked at 25.3% in April 2026 and was lowest at 19.3% in October 2025.
- Across the 12 months ending September 2026, Advance Auto Parts’ estimated Share of Search among auto parts retailers in United States peaked at 20.8% in April 2026 and was lowest at 18.5% in February 2026.
- Across the 12 months ending September 2026, NAPA Auto Parts’ estimated Share of Search among auto parts retailers in United States peaked at 8.7% in October 2025 and was lowest at 6.9% in March 2026.
- Across the 12 months ending September 2026, O'Reilly Auto Parts rose from 3rd to 2nd among auto parts retailers in United States.
- Across the 12 months ending September 2026, Advance Auto Parts fell from 2nd to 3rd among auto parts retailers in United States.

## Compare search popularity between leading brands

- [AutoZone vs O'Reilly Auto Parts: compare search popularity](/demand/us/compare/autozone-vs-oreilly-auto-parts): 46.3% against 25.3% Share of Search.
- [AutoZone vs Advance Auto Parts: compare search popularity](/demand/us/compare/advance-auto-parts-vs-autozone): 46.3% against 20.8% Share of Search.
- [AutoZone vs NAPA Auto Parts: compare search popularity](/demand/us/compare/autozone-vs-napa): 46.3% against 7.6% Share of Search.
- [O'Reilly Auto Parts vs Advance Auto Parts: compare search popularity](/demand/us/compare/advance-auto-parts-vs-oreilly-auto-parts): 25.3% against 20.8% Share of Search.
- [O'Reilly Auto Parts vs NAPA Auto Parts: compare search popularity](/demand/us/compare/napa-vs-oreilly-auto-parts): 25.3% against 7.6% Share of Search.
- [Advance Auto Parts vs NAPA Auto Parts: compare search popularity](/demand/us/compare/advance-auto-parts-vs-napa): 20.8% against 7.6% Share of Search.

## How did search popularity change for United States auto parts retailers in September 2026?

- In September 2026, O'Reilly Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 23% to 25.3%.
- In September 2026, Advance Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 18.8% to 20.8%.
- In September 2026, NAPA Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 6.9% to 7.6%.
- In September 2026, AutoZone lost estimated Share of Search among auto parts retailers in United States, from 51.3% to 46.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AutoZone | 46.3% | 7.5M | -18.2% | AutoZone |
| 2 | O'Reilly Auto Parts | 25.3% | 4.1M | 0.0% | O'Reilly Auto Parts |
| 3 | Advance Auto Parts | 20.8% | 3.4M | 0.0% | Advance Auto Parts |
| 4 | NAPA Auto Parts | 7.6% | 1.2M | 0.0% | NAPA Auto Parts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AutoZone | 9.1M | 52.7% | 1 |
| Oct 2025 | Advance Auto Parts | 3.4M | 19.3% | 2 |
| Oct 2025 | O'Reilly Auto Parts | 3.4M | 19.3% | 3 |
| Oct 2025 | NAPA Auto Parts | 1.5M | 8.7% | 4 |
| Nov 2025 | AutoZone | 9.1M | 53.6% | 1 |
| Nov 2025 | Advance Auto Parts | 3.4M | 19.6% | 2 |
| Nov 2025 | O'Reilly Auto Parts | 3.4M | 19.6% | 3 |
| Nov 2025 | NAPA Auto Parts | 1.2M | 7.2% | 4 |
| Dec 2025 | AutoZone | 9.1M | 53.6% | 1 |
| Dec 2025 | Advance Auto Parts | 3.4M | 19.6% | 2 |
| Dec 2025 | O'Reilly Auto Parts | 3.4M | 19.6% | 3 |
| Dec 2025 | NAPA Auto Parts | 1.2M | 7.2% | 4 |
| Jan 2026 | AutoZone | 9.1M | 53.6% | 1 |
| Jan 2026 | Advance Auto Parts | 3.4M | 19.6% | 2 |
| Jan 2026 | O'Reilly Auto Parts | 3.4M | 19.6% | 3 |
| Jan 2026 | NAPA Auto Parts | 1.2M | 7.2% | 4 |
| Feb 2026 | AutoZone | 7.5M | 50.6% | 1 |
| Feb 2026 | O'Reilly Auto Parts | 3.4M | 22.7% | 2 |
| Feb 2026 | Advance Auto Parts | 2.7M | 18.5% | 3 |
| Feb 2026 | NAPA Auto Parts | 1.2M | 8.2% | 4 |
| Mar 2026 | AutoZone | 9.1M | 51.3% | 1 |
| Mar 2026 | O'Reilly Auto Parts | 4.1M | 23% | 2 |
| Mar 2026 | Advance Auto Parts | 3.4M | 18.8% | 3 |
| Mar 2026 | NAPA Auto Parts | 1.2M | 6.9% | 4 |
| Apr 2026 | AutoZone | 7.5M | 46.3% | 1 |
| Apr 2026 | O'Reilly Auto Parts | 4.1M | 25.3% | 2 |
| Apr 2026 | Advance Auto Parts | 3.4M | 20.8% | 3 |
| Apr 2026 | NAPA Auto Parts | 1.2M | 7.6% | 4 |
| May 2026 | AutoZone | 7.5M | 46.3% | 1 |
| May 2026 | O'Reilly Auto Parts | 4.1M | 25.3% | 2 |
| May 2026 | Advance Auto Parts | 3.4M | 20.8% | 3 |
| May 2026 | NAPA Auto Parts | 1.2M | 7.6% | 4 |
| Jun 2026 | AutoZone | 7.5M | 46.3% | 1 |
| Jun 2026 | O'Reilly Auto Parts | 4.1M | 25.3% | 2 |
| Jun 2026 | Advance Auto Parts | 3.4M | 20.8% | 3 |
| Jun 2026 | NAPA Auto Parts | 1.2M | 7.6% | 4 |
| Jul 2026 | AutoZone | 7.5M | 46.3% | 1 |
| Jul 2026 | O'Reilly Auto Parts | 4.1M | 25.3% | 2 |
| Jul 2026 | Advance Auto Parts | 3.4M | 20.8% | 3 |
| Jul 2026 | NAPA Auto Parts | 1.2M | 7.6% | 4 |
| Aug 2026 | AutoZone | 9.1M | 51.3% | 1 |
| Aug 2026 | O'Reilly Auto Parts | 4.1M | 23% | 2 |
| Aug 2026 | Advance Auto Parts | 3.4M | 18.8% | 3 |
| Aug 2026 | NAPA Auto Parts | 1.2M | 6.9% | 4 |
| Sep 2026 | AutoZone | 7.5M | 46.3% | 1 |
| Sep 2026 | O'Reilly Auto Parts | 4.1M | 25.3% | 2 |
| Sep 2026 | Advance Auto Parts | 3.4M | 20.8% | 3 |
| Sep 2026 | NAPA Auto Parts | 1.2M | 7.6% | 4 |

## What is being compared

- **Advance Auto Parts**: Measured on the search term “advance auto parts”.
- **AutoZone**: Measured on the search term “autozone”.
- **NAPA Auto Parts**: Measured on the search term “napa auto parts”.
- **O'Reilly Auto Parts**: Measured on the search term “o'reilly auto parts”.

- [Advance Auto Parts](/demand/us/brands/advance-auto-parts)
- [AutoZone](/demand/us/brands/autozone)
- [NAPA Auto Parts](/demand/us/brands/napa)
- [O'Reilly Auto Parts](/demand/us/brands/oreilly-auto-parts)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auto parts retailers in United States?

In September 2026, AutoZone was the most searched among auto parts retailers in United States, with an estimated 7.5M branded searches and 46.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Auto parts retailers in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-auto-parts-retailers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-auto-parts-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.