--- title: "Chase vs Navy Federal Credit Union: Which is more popular in the United States?" description: "Is Chase or Navy Federal Credit Union more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto loan brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-auto-loan-brands/compare/chase-bank-vs-navy-federal" publisher: "Brandwave" --- # Chase vs Navy Federal Credit Union: Which is more popular in the United States? Is Chase or Navy Federal Credit Union more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto loan brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chase and Navy Federal Credit Union - **Competitive set**: Auto loan brands - **Market**: United States - **Month measured**: Oct 2026 - **Chase Share of Search**: 8.1% - **Navy Federal Credit Union Share of Search**: 19.9% ## Is Chase or Navy Federal Credit Union more popular in search? - In October 2026, Navy Federal Credit Union had more branded searches than Chase among auto loan brands in the United States. Navy Federal Credit Union had about 81,000 branded searches, while Chase had 33,100. Navy Federal Credit Union made up 19.9% of all auto loan brand searches we track, and Chase accounted for 8.1%. - Navy Federal Credit Union was ahead of Chase in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Chase’s share of searches among auto loan brands in the United States moved from 8.9% to 8.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending October 2026, Navy Federal Credit Union’s share of searches among auto loan brands in the United States moved from 17.8% to 19.9%, and its estimated monthly branded searches held steady at 81K. ## Top auto loan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Navy Federal Credit Union was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chase did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PenFed Credit Union | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Capital One | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Navy Federal Credit Union | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bank of America | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | myAutoloan | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | LightStream | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wells Fargo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carvana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ally Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about auto loan brands - Asked ChatGPT "Which auto loan brand should I use in the US?": 1. PenFed Credit Union, 2. Capital One, 3. Navy Federal Credit Union - Asked ChatGPT "What are the best auto loan brands in the US?": 1. PenFed Credit Union, 2. Capital One, 3. Navy Federal Credit Union, 4. myAutoloan - Asked ChatGPT "What's the best auto loan brand in the US for a used car?": 1. PenFed Credit Union, 2. Capital One, 3. Navy Federal Credit Union, 4. myAutoloan, 5. Bank of America - Searched Google, AI Overview "auto loan rates": 1. PenFed Credit Union, 2. Navy Federal Credit Union, 3. Bank of America, 4. Capital One - Searched Google, AI Overview "car loan rates": named none of the brands we track Not named in any answer: LightStream, Wells Fargo, Chase, Carvana and Ally Bank. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States auto loan brands in October 2026? - In October 2026, Chase overtook Bank of America to rank 5th among auto loan brands in the United States, with 8.1% of the searches. - Navy Federal Credit Union’s share of searches among auto loan brands in the United States has lost ground for 3 months in a row, from 24.9% to 19.9% in October 2026. ## How has branded search for Chase and Navy Federal Credit Union changed in the United States over the last 12 months? | Month | Chase estimated searches | Chase Share of Search | Chase rank | Navy Federal Credit Union estimated searches | Navy Federal Credit Union Share of Search | Navy Federal Credit Union rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40.5K | 8.9% | 4 | 81K | 17.8% | 3 | | Dec 2025 | 40.5K | 8% | 4 | 121K | 24% | 2 | | Jan 2026 | 40.5K | 7% | 5 | 148K | 25.7% | 2 | | Feb 2026 | 33.1K | 6.2% | 5 | 121K | 22.6% | 2 | | Mar 2026 | 40.5K | 6.5% | 5 | 148K | 23.8% | 2 | | Apr 2026 | 40.5K | 7% | 4 | 148K | 25.7% | 2 | | May 2026 | 40.5K | 7.3% | 5 | 121K | 21.7% | 2 | | Jun 2026 | 40.5K | 7.5% | 5 | 121K | 22.5% | 2 | | Jul 2026 | 40.5K | 6.8% | 5 | 148K | 24.9% | 2 | | Aug 2026 | 40.5K | 7.2% | 5 | 121K | 21.4% | 2 | | Sep 2026 | 33.1K | 6.8% | 6 | 99K | 20.3% | 2 | | Oct 2026 | 33.1K | 8.1% | 5 | 81K | 19.9% | 2 | ## How are Chase’s and Navy Federal Credit Union’s branded searches counted? Brandwave collects information about searches that people make online using Chase’s and Navy Federal Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chase**: Measured on the search term “chase auto loan”. - **Navy Federal Credit Union**: Measured on the search terms “navy federal auto loan” and “navy federal car loan”, summed into one figure. - [Chase profile](/demand/us/brands/chase-bank) - [Navy Federal Credit Union profile](/demand/us/brands/navy-federal) - [All auto loan brands in the United States](/demand/us/categories/us-auto-loan-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chase or Navy Federal Credit Union more popular in search? In October 2026, Navy Federal Credit Union had more branded searches than Chase among auto loan brands in the United States. Navy Federal Credit Union had about 81,000 branded searches, while Chase had 33,100. Navy Federal Credit Union made up 19.9% of all auto loan brand searches we track, and Chase accounted for 8.1%. ## Cite this page Brandwave. "Chase vs Navy Federal Credit Union: Which is more popular in the United States?". https://gobrandwave.com/demand/us/categories/us-auto-loan-brands/compare/chase-bank-vs-navy-federal This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-auto-loan-brands/compare/chase-bank-vs-navy-federal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.