--- title: "Auto loan brands in United States: Which are searched most?" description: "Compare the auto loan brands people buy. Share of Search among Capital One, Carvana, Discover and LightStream, the auto loan brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-auto-loan-brands" publisher: "Brandwave" --- # Auto loan brands in United States: Which are searched most? Compare the auto loan brands people buy. Share of Search among Capital One, Carvana, Discover and LightStream, the auto loan brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Auto loan brands - **Market**: United States - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Capital One, 65.3% ## Which brand is most popular in search among auto loan brands in United States? - In September 2026, Capital One was the most searched among auto loan brands in United States, with an estimated 9.1M branded searches and 65.3% estimated Share of Search within this set. - Carvana is in 2nd place, 36.1 percentage points behind at 29.2% Share of Search. - Across the 12 months ending September 2026, Capital One’s estimated Share of Search among auto loan brands in United States decreased from 67.2% to 65.3%. - Across the 12 months ending September 2026, Carvana’s estimated Share of Search among auto loan brands in United States increased from 24.6% to 29.2%. - Across the 12 months ending September 2026, Discover’s estimated Share of Search among auto loan brands in United States decreased from 7.4% to 4.8%. - Across the 12 months ending September 2026, Capital One’s estimated Share of Search among auto loan brands in United States peaked at 70.4% in November 2025 and was lowest at 63.2% in March 2026. - Across the 12 months ending September 2026, Carvana’s estimated Share of Search among auto loan brands in United States peaked at 29.2% in September 2026 and was lowest at 21.1% in November 2025. - Across the 12 months ending September 2026, Discover’s estimated Share of Search among auto loan brands in United States peaked at 7.8% in March 2026 and was lowest at 4.8% in September 2026. - Across the 12 months ending September 2026, LightStream held steady: its estimated Share of Search among auto loan brands in United States moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Capital One vs Carvana: compare search popularity](/demand/us/compare/capital-one-vs-carvana): 65.3% against 29.2% Share of Search. - [Capital One vs Discover: compare search popularity](/demand/us/compare/capital-one-vs-discover): 65.3% against 4.8% Share of Search. - [Carvana vs Discover: compare search popularity](/demand/us/compare/carvana-vs-discover): 29.2% against 4.8% Share of Search. ## How did search popularity change for United States auto loan brands in September 2026? - In September 2026, Capital One gained estimated Share of Search among auto loan brands in United States, from 64.6% to 65.3%. - In September 2026, Discover lost estimated Share of Search among auto loan brands in United States, from 5.8% to 4.8%. - Carvana’s estimated Share of Search among auto loan brands in United States has gained ground for 3 months in a row, from 24.6% to 29.2% in September 2026. - Estimated monthly branded searches for LightStream in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Capital One | 65.3% | 9.1M | 0.0% | Capital One | | 2 | Carvana | 29.2% | 4.1M | 0.0% | Carvana | | 3 | Discover | 4.8% | 669K | -18.2% | Discover | | 4 | LightStream | 0.65% | 90.5K | -17.7% | LightStream | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Capital One | 9.1M | 67.2% | 1 | | Oct 2025 | Carvana | 3.4M | 24.6% | 2 | | Oct 2025 | Discover | 1M | 7.4% | 3 | | Oct 2025 | LightStream | 110K | 0.81% | 4 | | Nov 2025 | Capital One | 9.1M | 70.4% | 1 | | Nov 2025 | Carvana | 2.7M | 21.1% | 2 | | Nov 2025 | Discover | 1M | 7.7% | 3 | | Nov 2025 | LightStream | 110K | 0.85% | 4 | | Dec 2025 | Capital One | 9.1M | 67.2% | 1 | | Dec 2025 | Carvana | 3.4M | 24.6% | 2 | | Dec 2025 | Discover | 1M | 7.4% | 3 | | Dec 2025 | LightStream | 110K | 0.81% | 4 | | Jan 2026 | Capital One | 9.1M | 67.2% | 1 | | Jan 2026 | Carvana | 3.4M | 24.6% | 2 | | Jan 2026 | Discover | 1M | 7.4% | 3 | | Jan 2026 | LightStream | 110K | 0.81% | 4 | | Feb 2026 | Capital One | 9.1M | 67.2% | 1 | | Feb 2026 | Carvana | 3.4M | 24.6% | 2 | | Feb 2026 | Discover | 1M | 7.4% | 3 | | Feb 2026 | LightStream | 110K | 0.81% | 4 | | Mar 2026 | Capital One | 9.1M | 63.2% | 1 | | Mar 2026 | Carvana | 4.1M | 28.3% | 2 | | Mar 2026 | Discover | 1.1M | 7.8% | 3 | | Mar 2026 | LightStream | 110K | 0.76% | 4 | | Apr 2026 | Capital One | 9.1M | 63.2% | 1 | | Apr 2026 | Carvana | 4.1M | 28.3% | 2 | | Apr 2026 | Discover | 1.1M | 7.8% | 3 | | Apr 2026 | LightStream | 110K | 0.76% | 4 | | May 2026 | Capital One | 9.1M | 63.2% | 1 | | May 2026 | Carvana | 4.1M | 28.3% | 2 | | May 2026 | Discover | 1.1M | 7.8% | 3 | | May 2026 | LightStream | 110K | 0.76% | 4 | | Jun 2026 | Capital One | 9.1M | 67.2% | 1 | | Jun 2026 | Carvana | 3.4M | 24.6% | 2 | | Jun 2026 | Discover | 1M | 7.4% | 3 | | Jun 2026 | LightStream | 110K | 0.81% | 4 | | Jul 2026 | Capital One | 9.1M | 63.7% | 1 | | Jul 2026 | Carvana | 4.1M | 28.5% | 2 | | Jul 2026 | Discover | 1M | 7% | 3 | | Jul 2026 | LightStream | 110K | 0.77% | 4 | | Aug 2026 | Capital One | 9.1M | 64.6% | 1 | | Aug 2026 | Carvana | 4.1M | 28.9% | 2 | | Aug 2026 | Discover | 818K | 5.8% | 3 | | Aug 2026 | LightStream | 110K | 0.78% | 4 | | Sep 2026 | Capital One | 9.1M | 65.3% | 1 | | Sep 2026 | Carvana | 4.1M | 29.2% | 2 | | Sep 2026 | Discover | 669K | 4.8% | 3 | | Sep 2026 | LightStream | 90.5K | 0.65% | 4 | ## What is being compared - **Capital One**: Measured on the search term “capital one”. - **Carvana**: Measured on the search term “carvana”. - **Discover**: Measured on the search terms “discover card” and “discover credit card”, summed into one figure. - **LightStream**: Measured on the search term “lightstream”. - [Capital One](/demand/us/brands/capital-one) - [Carvana](/demand/us/brands/carvana) - [Discover](/demand/us/brands/discover) - [LightStream](/demand/us/brands/lightstream) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among auto loan brands in United States? In September 2026, Capital One was the most searched among auto loan brands in United States, with an estimated 9.1M branded searches and 65.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Auto loan brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-auto-loan-brands This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-auto-loan-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.