---
title: "Asian fast casual chains in the United States: Which are searched most?"
description: "Compare the Chinese and Asian fast casual chains people in the US eat at. Share of Search among Panda Express, Noodles & Company, P.F. Chang's, Teriyaki Madness, Bonchon, Pei Wei and Sarku Japan, the asian fast casual chains Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-asian-fast-casual-chains"
publisher: "Brandwave"
---

# Asian fast casual chains in the United States: Which are searched most?

Compare the Chinese and Asian fast casual chains people in the US eat at. Share of Search among Panda Express, Noodles & Company, P.F. Chang's, Teriyaki Madness, Bonchon, Pei Wei and Sarku Japan, the asian fast casual chains Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Asian fast casual chains
- **Market**: United States
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Panda Express, 74.8%

## Which brand is most popular in search among asian fast casual chains in the United States?

- In September 2026, Panda Express was the most searched among asian fast casual chains in the United States, with an estimated 7.5M branded searches, 74.8% of all searches for the seven we track.
- Noodles & Company is in 2nd place, 64.8 percentage points behind at 10%.
- Across the 12 months ending September 2026, Panda Express’ share of searches among asian fast casual chains in the United States increased from 74% to 74.8%.
- Across the 12 months ending September 2026, Bonchon’s share of searches among asian fast casual chains in the United States decreased from 3% to 2.5%.
- Across the 12 months ending September 2026, Panda Express’ share of searches among asian fast casual chains in the United States peaked at 77.8% in August 2026 and was lowest at 72.4% in March 2026.
- Across the 12 months ending September 2026, Noodles & Company’s share of searches among asian fast casual chains in the United States peaked at 11.8% in March 2026 and was lowest at 8.5% in August 2026.
- Across the 12 months ending September 2026, P.F. Chang's’ share of searches among asian fast casual chains in the United States peaked at 6.6% in February 2026 and was lowest at 4.7% in August 2026.
- Across the 12 months ending September 2026, Teriyaki Madness’ share of searches among asian fast casual chains in the United States peaked at 5.4% in April 2026 and was lowest at 3.6% in February 2026.
- Across the 12 months ending September 2026, Bonchon’s share of searches among asian fast casual chains in the United States peaked at 3.6% in November 2025 and was lowest at 2.5% in June 2026.
- Across the 12 months ending September 2026, Noodles & Company, P.F. Chang's, Teriyaki Madness, Pei Wei and Sarku Japan held steady: their share of searches among asian fast casual chains in the United States each moved less than 0.5 percentage points.

## Top asian fast casual chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Panda Express and Sarku Japan were mentioned most often, in three of the four answers. Panda Express was recommended most often, coming first in all three answers that gave a list. Sarku Japan was second, and Teriyaki Madness was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Panda Express | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Sarku Japan | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Teriyaki Madness | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| P.F. Chang's | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Bonchon | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Pei Wei | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Noodles & Company | 7th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about asian fast casual chains

- Asked ChatGPT "What's the best Chinese fast food chain in the US?": 1. Panda Express, 2. Pei Wei, 3. Sarku Japan
- Asked ChatGPT "Which Asian fast casual chain in the US is best?": 1. Panda Express, 2. Teriyaki Madness, 3. Bonchon, 4. Sarku Japan
- Asked ChatGPT "What are the most popular Asian restaurant chains in the US?": 1. Panda Express, 2. P.F. Chang's, 3. Sarku Japan, 4. Noodles & Company, 5. Bonchon, 6. Teriyaki Madness
- Searched Google, AI Overview "chinese food": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026.

## Compare search popularity between leading brands

- [Panda Express vs Noodles & Company: compare search popularity](/demand/us/compare/noodles-and-company-vs-panda-express): 74.8% against 10% Share of Search.
- [Panda Express vs P.F. Chang's: compare search popularity](/demand/us/compare/panda-express-vs-pf-changs): 74.8% against 5.5% Share of Search.
- [Panda Express vs Teriyaki Madness: compare search popularity](/demand/us/compare/panda-express-vs-teriyaki-madness): 74.8% against 4.5% Share of Search.
- [Panda Express vs Bonchon: compare search popularity](/demand/us/compare/bonchon-vs-panda-express): 74.8% against 2.5% Share of Search.
- [Noodles & Company vs P.F. Chang's: compare search popularity](/demand/us/compare/noodles-and-company-vs-pf-changs): 10% against 5.5% Share of Search.
- [Noodles & Company vs Teriyaki Madness: compare search popularity](/demand/us/compare/noodles-and-company-vs-teriyaki-madness): 10% against 4.5% Share of Search.
- [Noodles & Company vs Bonchon: compare search popularity](/demand/us/compare/bonchon-vs-noodles-and-company): 10% against 2.5% Share of Search.
- [P.F. Chang's vs Teriyaki Madness: compare search popularity](/demand/us/compare/pf-changs-vs-teriyaki-madness): 5.5% against 4.5% Share of Search.
- [P.F. Chang's vs Bonchon: compare search popularity](/demand/us/compare/bonchon-vs-pf-changs): 5.5% against 2.5% Share of Search.
- [Teriyaki Madness vs Bonchon: compare search popularity](/demand/us/compare/bonchon-vs-teriyaki-madness): 4.5% against 2.5% Share of Search.

## How did search popularity change for United States asian fast casual chains in September 2026?

- In September 2026, Noodles & Company gained share of searches among asian fast casual chains in the United States, from 8.5% to 10%.
- In September 2026, P.F. Chang's gained share of searches among asian fast casual chains in the United States, from 4.7% to 5.5%.
- In September 2026, Teriyaki Madness gained share of searches among asian fast casual chains in the United States, from 3.8% to 4.5%.
- In September 2026, Panda Express lost share of searches among asian fast casual chains in the United States, from 77.8% to 74.8%.
- In September 2026, Pei Wei rose from 7th to 6th among asian fast casual chains in the United States.
- In September 2026, Sarku Japan fell from 6th to 7th among asian fast casual chains in the United States.
- Estimated monthly branded searches for Bonchon in the United States fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Panda Express | 74.8% | 7.5M | -18.2% | Panda Express |
| 2 | Noodles & Company | 10% | 1M | 0.0% | Noodles & Company |
| 3 | P.F. Chang's | 5.5% | 550K | 0.0% | P.F. Chang's |
| 4 | Teriyaki Madness | 4.5% | 450K | 0.0% | Teriyaki Madness |
| 5 | Bonchon | 2.5% | 246K | -18.3% | Bonchon |
| 6 | Pei Wei | 1.4% | 135K | 0.0% | Pei Wei |
| 7 | Sarku Japan | 1.4% | 135K | -18.2% | Sarku Japan |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Panda Express | 7.5M | 74% | 1 |
| Oct 2025 | Noodles & Company | 1M | 9.9% | 2 |
| Oct 2025 | P.F. Chang's | 550K | 5.4% | 3 |
| Oct 2025 | Teriyaki Madness | 450K | 4.5% | 4 |
| Oct 2025 | Bonchon | 301K | 3% | 5 |
| Oct 2025 | Pei Wei | 165K | 1.6% | 6 |
| Oct 2025 | Sarku Japan | 165K | 1.6% | 7 |
| Nov 2025 | Panda Express | 7.5M | 73.5% | 1 |
| Nov 2025 | Noodles & Company | 1M | 9.8% | 2 |
| Nov 2025 | P.F. Chang's | 550K | 5.4% | 3 |
| Nov 2025 | Teriyaki Madness | 450K | 4.4% | 4 |
| Nov 2025 | Bonchon | 368K | 3.6% | 5 |
| Nov 2025 | Pei Wei | 165K | 1.6% | 6 |
| Nov 2025 | Sarku Japan | 165K | 1.6% | 7 |
| Dec 2025 | Panda Express | 7.5M | 72.6% | 1 |
| Dec 2025 | Noodles & Company | 1M | 9.7% | 2 |
| Dec 2025 | P.F. Chang's | 673K | 6.5% | 3 |
| Dec 2025 | Teriyaki Madness | 450K | 4.4% | 4 |
| Dec 2025 | Bonchon | 368K | 3.6% | 5 |
| Dec 2025 | Pei Wei | 165K | 1.6% | 6 |
| Dec 2025 | Sarku Japan | 165K | 1.6% | 7 |
| Jan 2026 | Panda Express | 7.5M | 74% | 1 |
| Jan 2026 | Noodles & Company | 1M | 9.9% | 2 |
| Jan 2026 | P.F. Chang's | 550K | 5.4% | 3 |
| Jan 2026 | Teriyaki Madness | 450K | 4.5% | 4 |
| Jan 2026 | Bonchon | 301K | 3% | 5 |
| Jan 2026 | Pei Wei | 165K | 1.6% | 6 |
| Jan 2026 | Sarku Japan | 165K | 1.6% | 7 |
| Feb 2026 | Panda Express | 7.5M | 73.9% | 1 |
| Feb 2026 | Noodles & Company | 1M | 9.9% | 2 |
| Feb 2026 | P.F. Chang's | 673K | 6.6% | 3 |
| Feb 2026 | Teriyaki Madness | 368K | 3.6% | 4 |
| Feb 2026 | Bonchon | 301K | 3% | 5 |
| Feb 2026 | Pei Wei | 165K | 1.6% | 6 |
| Feb 2026 | Sarku Japan | 135K | 1.3% | 7 |
| Mar 2026 | Panda Express | 7.5M | 72.4% | 1 |
| Mar 2026 | Noodles & Company | 1.2M | 11.8% | 2 |
| Mar 2026 | P.F. Chang's | 550K | 5.3% | 3 |
| Mar 2026 | Teriyaki Madness | 450K | 4.4% | 4 |
| Mar 2026 | Bonchon | 301K | 2.9% | 5 |
| Mar 2026 | Pei Wei | 165K | 1.6% | 6 |
| Mar 2026 | Sarku Japan | 165K | 1.6% | 7 |
| Apr 2026 | Panda Express | 7.5M | 73.7% | 1 |
| Apr 2026 | Noodles & Company | 1M | 9.9% | 2 |
| Apr 2026 | P.F. Chang's | 550K | 5.4% | 3 |
| Apr 2026 | Teriyaki Madness | 550K | 5.4% | 4 |
| Apr 2026 | Bonchon | 301K | 3% | 5 |
| Apr 2026 | Pei Wei | 135K | 1.3% | 6 |
| Apr 2026 | Sarku Japan | 135K | 1.3% | 7 |
| May 2026 | Panda Express | 7.5M | 72.8% | 1 |
| May 2026 | Noodles & Company | 1M | 9.7% | 2 |
| May 2026 | P.F. Chang's | 673K | 6.6% | 3 |
| May 2026 | Teriyaki Madness | 550K | 5.4% | 4 |
| May 2026 | Bonchon | 301K | 2.9% | 5 |
| May 2026 | Pei Wei | 135K | 1.3% | 6 |
| May 2026 | Sarku Japan | 135K | 1.3% | 7 |
| Jun 2026 | Panda Express | 7.5M | 74.6% | 1 |
| Jun 2026 | Noodles & Company | 1M | 10% | 2 |
| Jun 2026 | P.F. Chang's | 550K | 5.5% | 3 |
| Jun 2026 | Teriyaki Madness | 450K | 4.5% | 4 |
| Jun 2026 | Bonchon | 246K | 2.5% | 5 |
| Jun 2026 | Sarku Japan | 165K | 1.6% | 6 |
| Jun 2026 | Pei Wei | 135K | 1.3% | 7 |
| Jul 2026 | Panda Express | 7.5M | 73.5% | 1 |
| Jul 2026 | Noodles & Company | 1M | 9.8% | 2 |
| Jul 2026 | P.F. Chang's | 550K | 5.4% | 3 |
| Jul 2026 | Teriyaki Madness | 550K | 5.4% | 4 |
| Jul 2026 | Bonchon | 301K | 3% | 5 |
| Jul 2026 | Sarku Japan | 165K | 1.6% | 6 |
| Jul 2026 | Pei Wei | 135K | 1.3% | 7 |
| Aug 2026 | Panda Express | 9.1M | 77.8% | 1 |
| Aug 2026 | Noodles & Company | 1M | 8.5% | 2 |
| Aug 2026 | P.F. Chang's | 550K | 4.7% | 3 |
| Aug 2026 | Teriyaki Madness | 450K | 3.8% | 4 |
| Aug 2026 | Bonchon | 301K | 2.6% | 5 |
| Aug 2026 | Sarku Japan | 165K | 1.4% | 6 |
| Aug 2026 | Pei Wei | 135K | 1.1% | 7 |
| Sep 2026 | Panda Express | 7.5M | 74.8% | 1 |
| Sep 2026 | Noodles & Company | 1M | 10% | 2 |
| Sep 2026 | P.F. Chang's | 550K | 5.5% | 3 |
| Sep 2026 | Teriyaki Madness | 450K | 4.5% | 4 |
| Sep 2026 | Bonchon | 246K | 2.5% | 5 |
| Sep 2026 | Pei Wei | 135K | 1.4% | 6 |
| Sep 2026 | Sarku Japan | 135K | 1.4% | 7 |

## What is being compared

- **Bonchon**: Measured on the search term “bonchon”.
- **Noodles & Company**: Measured on the search term “noodles and company”.
- **P.F. Chang's**: Measured on the search term “pf changs”.
- **Panda Express**: Measured on the search term “panda express”.
- **Pei Wei**: Measured on the search term “pei wei”.
- **Sarku Japan**: Measured on the search term “sarku japan”.
- **Teriyaki Madness**: Measured on the search term “teriyaki madness”.

- [Bonchon](/demand/us/brands/bonchon)
- [Noodles & Company](/demand/us/brands/noodles-and-company)
- [P.F. Chang's](/demand/us/brands/pf-changs)
- [Panda Express](/demand/us/brands/panda-express)
- [Pei Wei](/demand/us/brands/pei-wei)
- [Sarku Japan](/demand/us/brands/sarku-japan)
- [Teriyaki Madness](/demand/us/brands/teriyaki-madness)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among asian fast casual chains in the United States?

In September 2026, Panda Express was the most searched among asian fast casual chains in the United States, with an estimated 7.5M branded searches, 74.8% of all searches for the seven we track.

## Cite this page

Brandwave. "Asian fast casual chains in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-asian-fast-casual-chains

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-asian-fast-casual-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.