---
title: "Z Grills: search popularity in the United States"
description: "Z Grills is a barbecue brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/z-grills"
publisher: "Brandwave"
---

# Z Grills: search popularity in the United States

Z Grills is a barbecue brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Z Grills
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among grill brands**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Grill brands | 9 | 2.6% | 18.1K |

- [Grill brands](/demand/us/categories/us-grill-brands)

## Top grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Z Grills was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Z Grills is the fourth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weber | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Traeger | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Pit Boss | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| Z Grills | 4th | 0 of 3 | 1 of 1 | 1 of 4 |
| Napoleon | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Recteq | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Kamado Joe | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Blackstone | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Camp Chef | 9th | 1 of 3 | 0 of 1 | 1 of 4 |
| Big Green Egg | 10th | 1 of 3 | 0 of 1 | 1 of 4 |
| Nexgrill | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Char-Broil | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Char-Griller | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Oklahoma Joe's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Masterbuilt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about grill brands

- Asked ChatGPT "Which grill should I buy?": 1. Weber
- Asked ChatGPT "What are the best grill brands?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Kamado Joe, 5. Blackstone, 6. Big Green Egg
- Asked ChatGPT "What is the best pellet grill?": 1. Weber, 2. Traeger, 3. Recteq, 4. Pit Boss, 5. Camp Chef
- Searched Google, AI Overview "pellet grill": 1. Z Grills, 2. Pit Boss, 3. Weber, 4. Traeger

Not named in any answer: Nexgrill, Char-Broil, Char-Griller, Oklahoma Joe's and Masterbuilt.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Z Grills changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Z Grills in the United States fell from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Z Grills’ share of searches among grill brands in the United States decreased from 4% to 2.6%.
- Across the 12 months ending September 2026, Z Grills’ share of searches among grill brands in the United States peaked at 5.3% in November 2025 and was lowest at 1.9% in June 2026.
- Across the 12 months ending September 2026, Z Grills fell from 6th to 9th among grill brands in the United States.

## How did search popularity change for United States grill brands in September 2026?

- In September 2026, Recteq overtook Napoleon to rank 5th among grill brands in the United States, with 5.7% of the searches.
- In September 2026, Weber gained share of searches among grill brands in the United States, from 22.6% to 23.4%.
- In September 2026, Blackstone gained share of searches among grill brands in the United States, from 18.6% to 19.1%.
- In September 2026, Traeger lost share of searches among grill brands in the United States, from 26.9% to 24.2%.
- In September 2026, Napoleon lost share of searches among grill brands in the United States, from 4.6% to 3.8%.
- Big Green Egg’s share of searches among grill brands in the United States has gained ground for 3 months in a row, from 5.2% to 7% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Grill brands | 27.1K | 4% | 6 |
| Nov 2025 | Grill brands | 49.5K | 5.3% | 6 |
| Dec 2025 | Grill brands | 33.1K | 3.8% | 6 |
| Jan 2026 | Grill brands | 22.2K | 3.7% | 6 |
| Feb 2026 | Grill brands | 22.2K | 3.7% | 7 |
| Mar 2026 | Grill brands | 27.1K | 3% | 8 |
| Apr 2026 | Grill brands | 27.1K | 2.4% | 10 |
| May 2026 | Grill brands | 33.1K | 2.2% | 11 |
| Jun 2026 | Grill brands | 27.1K | 1.9% | 12 |
| Jul 2026 | Grill brands | 27.1K | 2.4% | 10 |
| Aug 2026 | Grill brands | 22.2K | 2.5% | 9 |
| Sep 2026 | Grill brands | 18.1K | 2.6% | 9 |

## How are Z Grills’ branded searches counted?

Brandwave collects information about searches that people make online using Z Grills’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “z grills”

## Which grill brands compete with Z Grills?

- [Traeger](/demand/us/brands/traeger)
- [Weber](/demand/us/brands/weber)
- [Blackstone](/demand/us/brands/blackstone-griddles)
- [Big Green Egg](/demand/us/brands/big-green-egg)
- [Recteq](/demand/us/brands/recteq)
- [Napoleon](/demand/us/brands/napoleon): Head-to-head: /demand/us/compare/napoleon-vs-z-grills
- [Kamado Joe](/demand/us/brands/kamado-joe): Head-to-head: /demand/us/compare/kamado-joe-vs-z-grills
- [Nexgrill](/demand/us/brands/nexgrill): Head-to-head: /demand/us/compare/nexgrill-vs-z-grills
- [Char-Broil](/demand/us/brands/char-broil): Head-to-head: /demand/us/compare/char-broil-vs-z-grills
- [Pit Boss](/demand/us/brands/pit-boss): Head-to-head: /demand/us/compare/pit-boss-vs-z-grills
- [Char-Griller](/demand/us/brands/char-griller)
- [Oklahoma Joe's](/demand/us/brands/oklahoma-joe-s)
- [Masterbuilt](/demand/us/brands/masterbuilt)
- [Camp Chef](/demand/us/brands/camp-chef)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Z Grills: search popularity in the United States". https://gobrandwave.com/demand/us/brands/z-grills

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/z-grills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.