--- title: "YouTube TV: search popularity in the United States" description: "Google's live TV streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/youtube-tv" publisher: "Brandwave" --- # YouTube TV: search popularity in the United States Google's live TV streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: YouTube TV - **Owned by**: Google - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among live TV streaming services**: 70.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Live TV streaming services | 1 | 70.9% | 7.5M | - [Live TV streaming services in the US](/demand/us/categories/us-live-tv-streaming-services) ## Top live TV streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YouTube TV appeared in all five answers. YouTube TV is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YouTube TV | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sling TV | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hulu | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philo | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Fubo | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | DIRECTV STREAM | 6th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about live TV streaming services - Asked ChatGPT "Which live TV streaming service should I get in the US?": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. Philo, 5. Fubo - Asked ChatGPT "What are the best live TV streaming services in the US?": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. Fubo, 5. Philo - Asked ChatGPT "What's the cheapest live TV streaming service in the US with sports?": 1. Sling TV, 2. Philo, 3. YouTube TV - Searched Google, AI Overview "live tv streaming": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. DIRECTV STREAM, 5. Fubo, 6. Philo - Searched Google, AI Overview "cable alternatives": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. DIRECTV STREAM, 5. Fubo, 6. Philo Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for YouTube TV changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for YouTube TV in the United States held steady at 7.5M. - Across the 12 months ending September 2026, YouTube TV’s share of searches among live TV streaming services in the United States increased from 59.8% to 70.9%. - Across the 12 months ending September 2026, YouTube TV’s share of searches among live TV streaming services in the United States peaked at 70.9% in September 2026 and was lowest at 51.9% in November 2025. ## How did search popularity change for United States live TV streaming services in September 2026? - In September 2026, YouTube TV gained share of searches among live TV streaming services in the United States, from 64.7% to 70.9%. - In September 2026, Fubo lost share of searches among live TV streaming services in the United States, from 15.8% to 14.2%. - In September 2026, Hulu lost share of searches among live TV streaming services in the United States, from 5.8% to 4.3%. - In September 2026, Philo lost share of searches among live TV streaming services in the United States, from 3.4% to 1.9%. - In September 2026, DIRECTV STREAM lost share of searches among live TV streaming services in the United States, from 3.2% to 2.3%. - In September 2026, Sling TV lost share of searches among live TV streaming services in the United States, from 7.1% to 6.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Live TV streaming services | 7.5M | 59.8% | 1 | | Nov 2025 | Live TV streaming services | 7.5M | 51.9% | 1 | | Dec 2025 | Live TV streaming services | 5M | 59.4% | 1 | | Jan 2026 | Live TV streaming services | 6.1M | 59% | 1 | | Feb 2026 | Live TV streaming services | 5M | 67.7% | 1 | | Mar 2026 | Live TV streaming services | 5M | 58.8% | 1 | | Apr 2026 | Live TV streaming services | 4.1M | 63.2% | 1 | | May 2026 | Live TV streaming services | 4.1M | 67.3% | 1 | | Jun 2026 | Live TV streaming services | 6.1M | 65.4% | 1 | | Jul 2026 | Live TV streaming services | 4.1M | 64% | 1 | | Aug 2026 | Live TV streaming services | 4.1M | 64.7% | 1 | | Sep 2026 | Live TV streaming services | 7.5M | 70.9% | 1 | ## How are YouTube TV’s branded searches counted? Brandwave collects information about searches that people make online using YouTube TV’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “youtube tv” ## Which live TV streaming services compete with YouTube TV? - [Fubo](/demand/us/brands/fubo): Head-to-head: /demand/us/compare/fubo-vs-youtube-tv - [Sling TV](/demand/us/brands/sling-tv): Head-to-head: /demand/us/compare/sling-tv-vs-youtube-tv - [Hulu](/demand/us/brands/hulu): Head-to-head: /demand/us/compare/hulu-vs-youtube-tv - [DIRECTV STREAM](/demand/us/brands/directv-stream): Head-to-head: /demand/us/compare/directv-stream-vs-youtube-tv - [Philo](/demand/us/brands/philo): Head-to-head: /demand/us/compare/philo-vs-youtube-tv ## Who owns YouTube TV? YouTube TV is owned by Google. Brandwave also tracks Google Fi and Google Fiber, owned by the same company, in the United States. - [Google](/demand/us/companies/google): Owns 68 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns YouTube TV? YouTube TV is owned by Google. Brandwave also tracks Google Fi and Google Fiber, owned by the same company, in the United States. ## Cite this page Brandwave. "YouTube TV: search popularity in the United States". https://gobrandwave.com/demand/us/brands/youtube-tv This page is also available as HTML at https://gobrandwave.com/demand/us/brands/youtube-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.