---
title: "YNAB: search popularity in United States"
description: "YNAB offers an app for tracking spending and managing personal budgets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/ynab"
publisher: "Brandwave"
---

# YNAB: search popularity in United States

YNAB offers an app for tracking spending and managing personal budgets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: YNAB
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among budgeting apps**: 30.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Budgeting apps | 2 | 30.7% | 74K |

- [Budgeting apps](/demand/us/categories/us-budgeting-apps)

## How has branded search demand for YNAB changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for YNAB in United States fell from 90.5K to 74K.
- Across the 12 months ending September 2026, YNAB’s estimated Share of Search among budgeting apps in United States decreased from 32.8% to 30.7%.
- Across the 12 months ending September 2026, YNAB’s estimated Share of Search among budgeting apps in United States peaked at 36.7% in March 2026 and was lowest at 28.1% in July 2026.

## How did search popularity change for United States budgeting apps in September 2026?

- In September 2026, PocketGuard overtook Copilot Money to rank 4th among budgeting apps in United States, with 6.1% estimated Share of Search.
- In September 2026, EveryDollar gained estimated Share of Search among budgeting apps in United States, from 16.3% to 20.5%.
- In September 2026, YNAB gained estimated Share of Search among budgeting apps in United States, from 29.7% to 30.7%.
- In September 2026, Monarch Money lost estimated Share of Search among budgeting apps in United States, from 44.3% to 37.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Budgeting apps | 90.5K | 32.8% | 2 |
| Nov 2025 | Budgeting apps | 90.5K | 33.3% | 2 |
| Dec 2025 | Budgeting apps | 90.5K | 32.1% | 2 |
| Jan 2026 | Budgeting apps | 110K | 30.2% | 2 |
| Feb 2026 | Budgeting apps | 90.5K | 34.4% | 2 |
| Mar 2026 | Budgeting apps | 90.5K | 36.7% | 1 |
| Apr 2026 | Budgeting apps | 90.5K | 33.9% | 2 |
| May 2026 | Budgeting apps | 74K | 30% | 2 |
| Jun 2026 | Budgeting apps | 74K | 30.4% | 2 |
| Jul 2026 | Budgeting apps | 74K | 28.1% | 2 |
| Aug 2026 | Budgeting apps | 90.5K | 29.7% | 2 |
| Sep 2026 | Budgeting apps | 74K | 30.7% | 2 |

## How is YNAB measured?

Brandwave collects information about searches that people make online using YNAB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ynab”

## Which budgeting apps compete with YNAB?

- [Monarch Money](/demand/us/brands/monarch-money): Head-to-head: /demand/us/compare/monarch-money-vs-ynab
- [EveryDollar](/demand/us/brands/everydollar): Head-to-head: /demand/us/compare/everydollar-vs-ynab
- [PocketGuard](/demand/us/brands/pocketguard): Head-to-head: /demand/us/compare/pocketguard-vs-ynab
- [Copilot Money](/demand/us/brands/copilot-money): Head-to-head: /demand/us/compare/copilot-money-vs-ynab

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "YNAB: search popularity in United States". https://gobrandwave.com/demand/us/brands/ynab

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/ynab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.