---
title: "Yasso: search popularity in United States"
description: "Yasso is frozen yoghurt brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/yasso"
publisher: "Brandwave"
---

# Yasso: search popularity in United States

Yasso is frozen yoghurt brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yasso
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among frozen yoghurt brands**: 14.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Frozen yoghurt brands | 2 | 14.7% | 33.1K |

- [Frozen yoghurt brands](/demand/us/categories/us-frozen-yoghurt-brands)

## How has branded search demand for Yasso changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Yasso in United States rose from 22.2K to 33.1K.
- Across the 12 months ending September 2026, Yasso’s estimated Share of Search among frozen yoghurt brands in United States increased from 10.3% to 14.7%.
- Across the 12 months ending September 2026, Yasso’s estimated Share of Search among frozen yoghurt brands in United States peaked at 19.8% in April 2026 and was lowest at 7.5% in February 2026.
- Across the 12 months ending September 2026, Yasso rose from 3rd to 2nd among frozen yoghurt brands in United States.

## How did search popularity change for United States frozen yoghurt brands in September 2026?

- In September 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands in United States, from 68.9% to 73.1%.
- In September 2026, Yasso lost estimated Share of Search among frozen yoghurt brands in United States, from 17% to 14.7%.
- In September 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands in United States, from 13.9% to 12%.
- Estimated monthly branded searches for Ben & Jerry's in United States fell 74.3% over 12 measured months, from 1.9K to 490 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Frozen yoghurt brands | 22.2K | 10.3% | 3 |
| Nov 2025 | Frozen yoghurt brands | 18.1K | 10.2% | 3 |
| Dec 2025 | Frozen yoghurt brands | 18.1K | 8.9% | 3 |
| Jan 2026 | Frozen yoghurt brands | 27.1K | 11.9% | 3 |
| Feb 2026 | Frozen yoghurt brands | 27.1K | 7.5% | 3 |
| Mar 2026 | Frozen yoghurt brands | 40.5K | 12.6% | 2 |
| Apr 2026 | Frozen yoghurt brands | 60.5K | 19.8% | 2 |
| May 2026 | Frozen yoghurt brands | 60.5K | 17.7% | 2 |
| Jun 2026 | Frozen yoghurt brands | 60.5K | 17.4% | 2 |
| Jul 2026 | Frozen yoghurt brands | 49.5K | 14.7% | 2 |
| Aug 2026 | Frozen yoghurt brands | 49.5K | 17% | 2 |
| Sep 2026 | Frozen yoghurt brands | 33.1K | 14.7% | 2 |

## How is Yasso measured?

Brandwave collects information about searches that people make online using Yasso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yasso”

## Which frozen yoghurt brands compete with Yasso?

- [Menchie's](/demand/us/brands/menchie-s): Head-to-head: /demand/us/compare/menchie-s-vs-yasso
- [Halo Top](/demand/us/brands/halo-top): Head-to-head: /demand/us/compare/halo-top-vs-yasso
- [Ben & Jerry's](/demand/us/brands/ben-and-jerrys): Head-to-head: /demand/us/compare/ben-and-jerrys-vs-yasso

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yasso: search popularity in United States". https://gobrandwave.com/demand/us/brands/yasso

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/yasso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.