---
title: "WORX: search popularity in the United States"
description: "WORX offers robot mower products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/worx"
publisher: "Brandwave"
---

# WORX: search popularity in the United States

WORX offers robot mower products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: WORX
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among lawn mower brands**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lawn mower brands | 13 | 1.5% | 4.4K |

- [Lawn mower brands](/demand/us/categories/us-lawn-mower-brands)

## Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WORX did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toro | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Greenworks | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Honda Power Equipment | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Ryobi | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| John Deere | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Kobalt | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Husqvarna | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Craftsman | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Snapper | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Troy-Bilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cub Cadet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| WORX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about lawn mower brands

- Asked ChatGPT "Which lawn mower should I buy?": 1. John Deere, 2. Ryobi
- Asked ChatGPT "What are the most reliable lawn mower brands?": 1. Honda Power Equipment, 2. Toro, 3. John Deere, 4. Husqvarna, 5. Snapper
- Asked ChatGPT "What is the best self propelled lawn mower?": 1. Toro, 2. Greenworks
- Searched Google, AI Overview "lawn mower": 1. Greenworks, 2. Kobalt
- Searched Google, AI Overview "self propelled lawn mower": 1. Toro, 2. Ryobi, 3. Craftsman

Not named in any answer: Troy-Bilt, DeWalt, Cub Cadet and WORX.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for WORX changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for WORX in the United States rose from 1.9K to 4.4K.
- Across the 12 months ending September 2026, WORX’s share of searches among lawn mower brands in the United States increased from 0.93% to 1.5%.

## How did search popularity change for United States lawn mower brands in September 2026?

- In September 2026, Ryobi overtook Craftsman and Honda Power Equipment to rank 2nd among lawn mower brands in the United States, with 13.4% of the searches.
- In September 2026, John Deere overtook Greenworks to rank 6th among lawn mower brands in the United States, with 7.3% of the searches.
- In September 2026, Husqvarna gained share of searches among lawn mower brands in the United States, from 9.8% to 10.9%.
- In September 2026, Troy-Bilt gained share of searches among lawn mower brands in the United States, from 5.4% to 6%.
- In September 2026, DeWalt gained share of searches among lawn mower brands in the United States, from 4.4% to 4.9%.
- In September 2026, Toro lost share of searches among lawn mower brands in the United States, from 21.9% to 20%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lawn mower brands | 1.9K | 0.93% | 13 |
| Nov 2025 | Lawn mower brands | 1.9K | 1.3% | 13 |
| Dec 2025 | Lawn mower brands | 1K | 1% | 13 |
| Jan 2026 | Lawn mower brands | 880 | 0.8% | 13 |
| Feb 2026 | Lawn mower brands | 1K | 0.72% | 13 |
| Mar 2026 | Lawn mower brands | 4.4K | 1.1% | 13 |
| Apr 2026 | Lawn mower brands | 9.9K | 1.6% | 13 |
| May 2026 | Lawn mower brands | 9.9K | 1.7% | 13 |
| Jun 2026 | Lawn mower brands | 8.1K | 1.7% | 13 |
| Jul 2026 | Lawn mower brands | 6.6K | 1.6% | 13 |
| Aug 2026 | Lawn mower brands | 6.6K | 1.6% | 13 |
| Sep 2026 | Lawn mower brands | 4.4K | 1.5% | 13 |

## How are WORX’s branded searches counted?

Brandwave collects information about searches that people make online using WORX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “worx lawn mower”

## Which lawn mower brands compete with WORX?

- [Toro](/demand/us/brands/toro)
- [Ryobi](/demand/us/brands/ryobi)
- [Craftsman](/demand/us/brands/craftsman)
- [Honda Power Equipment](/demand/us/brands/honda-power-equipment)
- [Husqvarna](/demand/us/brands/husqvarna)
- [John Deere](/demand/us/brands/john-deere)
- [Greenworks](/demand/us/brands/greenworks)
- [Troy-Bilt](/demand/us/brands/troy-bilt): Head-to-head: /demand/us/compare/troy-bilt-vs-worx
- [DeWalt](/demand/us/brands/dewalt): Head-to-head: /demand/us/compare/dewalt-vs-worx
- [Snapper](/demand/us/brands/snapper): Head-to-head: /demand/us/compare/snapper-vs-worx
- [Cub Cadet](/demand/us/brands/cub-cadet): Head-to-head: /demand/us/compare/cub-cadet-vs-worx
- [Kobalt](/demand/us/brands/kobalt): Head-to-head: /demand/us/compare/kobalt-vs-worx

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "WORX: search popularity in the United States". https://gobrandwave.com/demand/us/brands/worx

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/worx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
