--- title: "Wickett & Craig: search popularity in the United States" description: "Wickett & Craig is a tannery making vegetable-tanned leather. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/wickett-and-craig" publisher: "Brandwave" --- # Wickett & Craig: search popularity in the United States Wickett & Craig is a tannery making vegetable-tanned leather. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wickett & Craig - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among leathercraft suppliers**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Leathercraft suppliers | 6 | 1.7% | 1.6K | - [Leathercraft suppliers](/demand/us/categories/us-leathercraft-suppliers) ## Top leathercraft suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions, Wickett & Craig was mentioned in two out of three: in two of the three ChatGPT answers. Wickett & Craig is the joint second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Weaver Leather Supply | 1st | 3 of 3 | 3 of 3 | | Rocky Mountain Leather Supply | 2nd | 2 of 3 | 2 of 3 | | Wickett & Craig | 2nd | 2 of 3 | 2 of 3 | | Tandy Leather | 4th | 2 of 3 | 2 of 3 | | Springfield Leather | 5th | 2 of 3 | 2 of 3 | | Buckleguy | Not ranked | 0 of 3 | 0 of 3 | | Maverick Leather Company | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about leathercraft suppliers - Asked ChatGPT "Where's the best place to buy leather for leatherworking?": 1. Wickett & Craig, 2. Weaver Leather Supply, 3. Tandy Leather - Asked ChatGPT "What leathercraft tools should a beginner buy, and where?": 1. Weaver Leather Supply, 2. Rocky Mountain Leather Supply, 3. Tandy Leather, 4. Springfield Leather - Asked ChatGPT "Which leather suppliers sell good vegetable tanned leather online?": 1. Rocky Mountain Leather Supply, 2. Wickett & Craig, 3. Weaver Leather Supply, 4. Springfield Leather Not named in any answer: Buckleguy and Maverick Leather Company. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How has branded search demand for Wickett & Craig changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wickett & Craig in the United States held steady at 1.6K. - Across the 12 months ending September 2026, Wickett & Craig’s share of searches among leathercraft suppliers in the United States held steady, from 1.5% to 1.7%. ## How did search popularity change for United States leathercraft suppliers in September 2026? - In September 2026, Buckleguy gained share of searches among leathercraft suppliers in the United States, from 8.5% to 10.4%. - In September 2026, Springfield Leather gained share of searches among leathercraft suppliers in the United States, from 4.6% to 5.6%. - In September 2026, Weaver Leather Supply lost share of searches among leathercraft suppliers in the United States, from 15.5% to 12.7%. - Estimated monthly branded searches for Maverick Leather Company in the United States rose 22% over 12 measured months, from 590 to 720 in September 2026. - Estimated monthly branded searches for Tandy Leather in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Leathercraft suppliers | 1.6K | 1.5% | 6 | | Nov 2025 | Leathercraft suppliers | 1.6K | 1.3% | 6 | | Dec 2025 | Leathercraft suppliers | 1.9K | 1.5% | 6 | | Jan 2026 | Leathercraft suppliers | 1.9K | 1.5% | 6 | | Feb 2026 | Leathercraft suppliers | 1.6K | 1.5% | 6 | | Mar 2026 | Leathercraft suppliers | 1.6K | 1.5% | 6 | | Apr 2026 | Leathercraft suppliers | 1.6K | 1.7% | 6 | | May 2026 | Leathercraft suppliers | 1.6K | 1.7% | 6 | | Jun 2026 | Leathercraft suppliers | 1.6K | 2% | 6 | | Jul 2026 | Leathercraft suppliers | 1.6K | 1.7% | 6 | | Aug 2026 | Leathercraft suppliers | 1.6K | 1.7% | 6 | | Sep 2026 | Leathercraft suppliers | 1.6K | 1.7% | 6 | ## How are Wickett & Craig’s branded searches counted? Brandwave collects information about searches that people make online using Wickett & Craig’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wickett and craig” ## Which leathercraft suppliers compete with Wickett & Craig? - [Tandy Leather](/demand/us/brands/tandy-leather) - [Weaver Leather Supply](/demand/us/brands/weaver-leather-supply): Head-to-head: /demand/us/compare/weaver-leather-supply-vs-wickett-and-craig - [Buckleguy](/demand/us/brands/buckleguy): Head-to-head: /demand/us/compare/buckleguy-vs-wickett-and-craig - [Rocky Mountain Leather Supply](/demand/us/brands/rocky-mountain-leather-supply): Head-to-head: /demand/us/compare/rocky-mountain-leather-supply-vs-wickett-and-craig - [Springfield Leather](/demand/us/brands/springfield-leather): Head-to-head: /demand/us/compare/springfield-leather-vs-wickett-and-craig - [Maverick Leather Company](/demand/us/brands/maverick-leather): Head-to-head: /demand/us/compare/maverick-leather-vs-wickett-and-craig ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wickett & Craig: search popularity in the United States". https://gobrandwave.com/demand/us/brands/wickett-and-craig This page is also available as HTML at https://gobrandwave.com/demand/us/brands/wickett-and-craig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.