--- title: "WHOOP: search popularity in the United States" description: "WHOOP makes smartwatches or fitness trackers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/whoop" publisher: "Brandwave" --- # WHOOP: search popularity in the United States WHOOP makes smartwatches or fitness trackers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WHOOP - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among smartwatch brands**: 7.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smartwatch brands | 4 | 7.1% | 201K | - [Smartwatch brands](/demand/us/categories/us-smartwatch-brands) ## Top smartwatch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WHOOP was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Watch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fitbit | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Pixel | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazfit | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung Galaxy Watch | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | WHOOP | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | COROS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartwatch brands - Asked ChatGPT "Which smartwatch should I buy?": 1. Apple Watch, 2. Samsung Galaxy Watch, 3. Garmin, 4. Fitbit, 5. Google Pixel - Asked ChatGPT "What are the best smartwatch brands?": 1. Garmin, 2. Amazfit, 3. Fitbit, 4. Apple Watch, 5. Samsung Galaxy Watch, 6. Google Pixel - Asked ChatGPT "What is the best fitness tracker?": 1. Garmin, 2. Fitbit, 3. Apple Watch - Searched Google, AI Overview "smart watch": 1. Apple Watch, 2. Google Pixel, 3. Samsung Galaxy Watch, 4. Garmin - Searched Google, AI Overview "fitness tracker": 1. WHOOP, 2. Fitbit, 3. Garmin Not named in any answer: COROS and Polar. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for WHOOP changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for WHOOP in the United States rose from 90.5K to 201K. - Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch brands in the United States increased from 3.6% to 7.1%. - Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch brands in the United States peaked at 7.5% in July 2026 and was lowest at 3.1% in November 2025. - Across the 12 months ending September 2026, WHOOP rose from 5th to 4th among smartwatch brands in the United States. ## How did search popularity change for United States smartwatch brands in September 2026? - In September 2026, Apple Watch gained share of searches among smartwatch brands in the United States, from 45.3% to 52.9%. - In September 2026, Fitbit lost share of searches among smartwatch brands in the United States, from 16.7% to 13%. - In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch brands in the United States, from 7.3% to 5.6%. - In September 2026, Garmin lost share of searches among smartwatch brands in the United States, from 16.7% to 15.9%. - In September 2026, Google Pixel lost share of searches among smartwatch brands in the United States, from 3.3% to 2.6%. - Estimated monthly branded searches for WHOOP in the United States rose 122.1% over 12 measured months, from 90.5K to 201K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smartwatch brands | 90.5K | 3.6% | 5 | | Nov 2025 | Smartwatch brands | 110K | 3.1% | 6 | | Dec 2025 | Smartwatch brands | 135K | 3.7% | 5 | | Jan 2026 | Smartwatch brands | 135K | 5.6% | 5 | | Feb 2026 | Smartwatch brands | 110K | 5.7% | 5 | | Mar 2026 | Smartwatch brands | 165K | 7% | 4 | | Apr 2026 | Smartwatch brands | 165K | 6.8% | 4 | | May 2026 | Smartwatch brands | 201K | 7.3% | 4 | | Jun 2026 | Smartwatch brands | 201K | 7.3% | 4 | | Jul 2026 | Smartwatch brands | 201K | 7.5% | 4 | | Aug 2026 | Smartwatch brands | 201K | 7.5% | 4 | | Sep 2026 | Smartwatch brands | 201K | 7.1% | 4 | ## How are WHOOP’s branded searches counted? Brandwave collects information about searches that people make online using WHOOP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “whoop band” ## Which smartwatch brands compete with WHOOP? - [Apple Watch](/demand/us/brands/apple-watch): Head-to-head: /demand/us/compare/apple-watch-vs-whoop - [Garmin](/demand/us/brands/garmin): Head-to-head: /demand/us/compare/garmin-vs-whoop - [Fitbit](/demand/us/brands/fitbit): Head-to-head: /demand/us/compare/fitbit-vs-whoop - [Samsung Galaxy Watch](/demand/us/brands/samsung-galaxy-watch): Head-to-head: /demand/us/compare/samsung-galaxy-watch-vs-whoop - [Google Pixel](/demand/us/brands/google-pixel): Head-to-head: /demand/us/compare/google-pixel-vs-whoop - [Amazfit](/demand/us/brands/amazfit) - [COROS](/demand/us/brands/coros) - [Polar](/demand/us/brands/polar) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "WHOOP: search popularity in the United States". https://gobrandwave.com/demand/us/brands/whoop This page is also available as HTML at https://gobrandwave.com/demand/us/brands/whoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.