--- title: "White Claw: search popularity in the United States" description: "White Claw makes hard seltzer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/white-claw" publisher: "Brandwave" --- # White Claw: search popularity in the United States White Claw makes hard seltzer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: White Claw - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among hard seltzer brands**: 38.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hard seltzer brands | 2 | 38.5% | 110K | - [Hard seltzer brands](/demand/us/categories/us-hard-seltzer-brands) ## Top hard seltzer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, White Claw appeared in all five answers. White Claw is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | High Noon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | White Claw | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Truly | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NÜTRL | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Vizzy | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bud Light Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michelob Ultra Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smirnoff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Corona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hard seltzer brands - Asked ChatGPT "Which hard seltzer brand should I buy in the US?": 1. White Claw, 2. Truly, 3. High Noon - Asked ChatGPT "What are the best hard seltzer brands in the US?": 1. High Noon, 2. White Claw, 3. Truly, 4. NÜTRL, 5. Vizzy - Asked ChatGPT "What's the best hard seltzer brand in the US for a summer party?": 1. High Noon, 2. White Claw, 3. Truly - Searched Google, AI Overview "hard seltzer": 1. White Claw, 2. Truly, 3. High Noon, 4. NÜTRL, 5. Vizzy - Searched Google, AI Overview "best hard seltzer": 1. High Noon, 2. NÜTRL, 3. White Claw Not named in any answer: Bud Light Seltzer, Michelob Ultra Seltzer, Smirnoff and Corona. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for White Claw changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for White Claw in the United States held steady at 110K. - Across the 12 months ending September 2026, White Claw’s share of searches among hard seltzer brands in the United States decreased from 39.4% to 38.5%. - Across the 12 months ending September 2026, White Claw’s share of searches among hard seltzer brands in the United States peaked at 44.4% in May 2026 and was lowest at 35% in August 2026. ## How did search popularity change for United States hard seltzer brands in September 2026? - In September 2026, NÜTRL gained share of searches among hard seltzer brands in the United States, from 43% to 47.3%. - In September 2026, White Claw gained share of searches among hard seltzer brands in the United States, from 35% to 38.5%. - In September 2026, High Noon lost share of searches among hard seltzer brands in the United States, from 11.2% to 4.2%. - In September 2026, Truly lost share of searches among hard seltzer brands in the United States, from 4.3% to 3.1%. - Estimated monthly branded searches for Michelob Ultra Seltzer in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Corona in the United States rose 21.9% over 12 measured months, from 320 to 390 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hard seltzer brands | 110K | 39.4% | 2 | | Nov 2025 | Hard seltzer brands | 90.5K | 40.3% | 2 | | Dec 2025 | Hard seltzer brands | 90.5K | 39.8% | 2 | | Jan 2026 | Hard seltzer brands | 90.5K | 36.5% | 2 | | Feb 2026 | Hard seltzer brands | 74K | 37.1% | 2 | | Mar 2026 | Hard seltzer brands | 90.5K | 37.3% | 2 | | Apr 2026 | Hard seltzer brands | 110K | 41.7% | 2 | | May 2026 | Hard seltzer brands | 135K | 44.4% | 1 | | Jun 2026 | Hard seltzer brands | 135K | 40.7% | 1 | | Jul 2026 | Hard seltzer brands | 135K | 39.7% | 1 | | Aug 2026 | Hard seltzer brands | 110K | 35% | 2 | | Sep 2026 | Hard seltzer brands | 110K | 38.5% | 2 | ## How are White Claw’s branded searches counted? Brandwave collects information about searches that people make online using White Claw’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “white claw” ## Which hard seltzer brands compete with White Claw? - [NÜTRL](/demand/us/brands/nutrl): Head-to-head: /demand/us/compare/nutrl-vs-white-claw - [High Noon](/demand/us/brands/high-noon): Head-to-head: /demand/us/compare/high-noon-vs-white-claw - [Truly](/demand/us/brands/truly-hard-seltzer): Head-to-head: /demand/us/compare/truly-hard-seltzer-vs-white-claw - [Vizzy](/demand/us/brands/vizzy): Head-to-head: /demand/us/compare/vizzy-vs-white-claw - [Bud Light Seltzer](/demand/us/brands/bud-light-seltzer): Head-to-head: /demand/us/compare/bud-light-seltzer-vs-white-claw - [Michelob Ultra Seltzer](/demand/us/brands/michelob-ultra-seltzer) - [Smirnoff](/demand/us/brands/smirnoff) - [Corona](/demand/us/brands/corona) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "White Claw: search popularity in the United States". https://gobrandwave.com/demand/us/brands/white-claw This page is also available as HTML at https://gobrandwave.com/demand/us/brands/white-claw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.