--- title: "Whirlpool: search popularity in the United States" description: "Whirlpool offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/whirlpool" publisher: "Brandwave" --- # Whirlpool: search popularity in the United States Whirlpool offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Whirlpool - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among refrigerator brands**: 18.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Refrigerator brands | 1 | 18.7% | 110K | | Washing machine brands | 3 | 10.4% | 60.5K | | Dishwasher brands | 3 | 12.4% | 49.5K | - [Refrigerator brands](/demand/us/categories/us-refrigerator-brands) - [Washing machine brands](/demand/us/categories/us-washing-machine-brands) - [Dishwasher brands](/demand/us/categories/us-dishwasher-brands) ## Top refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Whirlpool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whirlpool is the joint fifth most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GE Appliances | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Whirlpool | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Café | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Frigidaire | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sub-Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viking | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refrigerator brands - Asked ChatGPT "Which refrigerator should I buy?": 1. Bosch, 2. GE Appliances, 3. LG - Asked ChatGPT "What are the most reliable refrigerator brands?": 1. Whirlpool, 2. GE Appliances, 3. Bosch, 4. LG, 5. Frigidaire - Asked ChatGPT "What is the best French door refrigerator?": 1. Café, 2. Bosch, 3. GE Appliances, 4. Frigidaire, 5. Samsung - Searched Google, AI Overview "refrigerator": named none of the brands we track - Searched Google, AI Overview "french door refrigerator": 1. Samsung, 2. LG, 3. GE Appliances, 4. Frigidaire Not named in any answer: KitchenAid, Sub-Zero, Hisense, Maytag, Thermador, Smeg, Viking and Miele. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Whirlpool changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Whirlpool in the United States fell from 270K to 220K. - Across the 12 months ending September 2026, Whirlpool’s share of searches among refrigerator brands in the United States peaked at 23% in August 2026 and was lowest at 17.4% in April 2026. - Across the 12 months ending September 2026, Whirlpool rose from 2nd to 1st among refrigerator brands in the United States. - Across the 12 months ending September 2026, Whirlpool’s share of searches among washing machine brands in the United States decreased from 12.1% to 10.4%. - Across the 12 months ending September 2026, Whirlpool’s share of searches among washing machine brands in the United States peaked at 12.1% in October 2025 and was lowest at 9.3% in August 2026. - Across the 12 months ending September 2026, Whirlpool fell from 2nd to 3rd among washing machine brands in the United States. - Across the 12 months ending September 2026, Whirlpool’s share of searches among dishwasher brands in the United States peaked at 12.6% in October 2025 and was lowest at 10% in March 2026. - Across the 12 months ending September 2026, Whirlpool fell from 2nd to 3rd among dishwasher brands in the United States. ## How did search popularity change for United States refrigerator brands in September 2026? - In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%. - In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%. - In September 2026, Hisense gained share of searches among refrigerator brands in the United States, from 2.5% to 3.1%. - In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%. - LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026. - Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## How did search popularity change for United States washing machine brands in September 2026? - In September 2026, Maytag gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%. - In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%. - In September 2026, GE Appliances gained share of searches among washing machine brands in the United States, from 5.7% to 6.3%. - In September 2026, LG gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%. - In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%. - In September 2026, Speed Queen lost share of searches among washing machine brands in the United States, from 54.8% to 49.9%. ## How did search popularity change for United States dishwasher brands in September 2026? - In September 2026, GE Appliances overtook Miele to rank 5th among dishwasher brands in the United States, with 8.3% of the searches. - In September 2026, KitchenAid gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%. - In September 2026, Whirlpool gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%. - In September 2026, Frigidaire gained share of searches among dishwasher brands in the United States, from 9.2% to 10.1%. - In September 2026, LG gained share of searches among dishwasher brands in the United States, from 6.2% to 6.8%. - In September 2026, Bosch lost share of searches among dishwasher brands in the United States, from 25.1% to 22.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Refrigerator brands | 135K | 18.2% | 2 | | Nov 2025 | Refrigerator brands | 135K | 18.2% | 2 | | Dec 2025 | Refrigerator brands | 110K | 17.7% | 2 | | Jan 2026 | Refrigerator brands | 110K | 17.5% | 2 | | Feb 2026 | Refrigerator brands | 110K | 19.2% | 1 | | Mar 2026 | Refrigerator brands | 135K | 21% | 1 | | Apr 2026 | Refrigerator brands | 110K | 17.4% | 1 | | May 2026 | Refrigerator brands | 110K | 17.7% | 1 | | Jun 2026 | Refrigerator brands | 135K | 19.1% | 1 | | Jul 2026 | Refrigerator brands | 135K | 18.5% | 1 | | Aug 2026 | Refrigerator brands | 165K | 23% | 1 | | Sep 2026 | Refrigerator brands | 110K | 18.7% | 1 | | Oct 2025 | Washing machine brands | 74K | 12.1% | 2 | | Nov 2025 | Washing machine brands | 74K | 11.1% | 2 | | Dec 2025 | Washing machine brands | 74K | 11.3% | 2 | | Jan 2026 | Washing machine brands | 74K | 11.2% | 2 | | Feb 2026 | Washing machine brands | 60.5K | 10.6% | 2 | | Mar 2026 | Washing machine brands | 74K | 11.4% | 2 | | Apr 2026 | Washing machine brands | 60.5K | 9.5% | 2 | | May 2026 | Washing machine brands | 60.5K | 10.6% | 2 | | Jun 2026 | Washing machine brands | 60.5K | 11% | 2 | | Jul 2026 | Washing machine brands | 60.5K | 10.6% | 2 | | Aug 2026 | Washing machine brands | 60.5K | 9.3% | 3 | | Sep 2026 | Washing machine brands | 60.5K | 10.4% | 3 | | Oct 2025 | Dishwasher brands | 60.5K | 12.6% | 2 | | Nov 2025 | Dishwasher brands | 60.5K | 11% | 3 | | Dec 2025 | Dishwasher brands | 60.5K | 10.6% | 2 | | Jan 2026 | Dishwasher brands | 60.5K | 10.6% | 2 | | Feb 2026 | Dishwasher brands | 49.5K | 11.1% | 2 | | Mar 2026 | Dishwasher brands | 49.5K | 10% | 3 | | Apr 2026 | Dishwasher brands | 49.5K | 11.2% | 2 | | May 2026 | Dishwasher brands | 49.5K | 10.9% | 3 | | Jun 2026 | Dishwasher brands | 49.5K | 12.2% | 2 | | Jul 2026 | Dishwasher brands | 49.5K | 12.1% | 2 | | Aug 2026 | Dishwasher brands | 49.5K | 11.3% | 3 | | Sep 2026 | Dishwasher brands | 49.5K | 12.4% | 3 | ## How are Whirlpool’s branded searches counted? Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “whirlpool dishwasher” - “whirlpool refrigerator” - “whirlpool washer” ## Which refrigerator brands compete with Whirlpool? - [Frigidaire](/demand/us/brands/frigidaire): Head-to-head: /demand/us/compare/frigidaire-vs-whirlpool - [LG](/demand/us/brands/lg): Head-to-head: /demand/us/compare/lg-vs-whirlpool - [Samsung](/demand/us/brands/samsung): Head-to-head: /demand/us/compare/samsung-vs-whirlpool - [GE Appliances](/demand/us/brands/ge-appliances): Head-to-head: /demand/us/compare/ge-appliances-vs-whirlpool - [Bosch](/demand/us/brands/bosch): Head-to-head: /demand/us/compare/bosch-vs-whirlpool - [KitchenAid](/demand/us/brands/kitchenaid) - [Sub-Zero](/demand/us/brands/sub-zero) - [Hisense](/demand/us/brands/hisense) - [Maytag](/demand/us/brands/maytag) - [Café](/demand/us/brands/cafe-appliances) - [Thermador](/demand/us/brands/thermador) - [Smeg](/demand/us/brands/smeg) - [Viking](/demand/us/brands/viking-range) - [Miele](/demand/us/brands/miele) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Whirlpool: search popularity in the United States". https://gobrandwave.com/demand/us/brands/whirlpool This page is also available as HTML at https://gobrandwave.com/demand/us/brands/whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.