---
title: "Whataburger: search popularity in the United States"
description: "Whataburger is a burger chain open around the clock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/whataburger"
publisher: "Brandwave"
---

# Whataburger: search popularity in the United States

Whataburger is a burger chain open around the clock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Whataburger
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among burger chains**: 5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Burger chains | 6 | 5% | 3.4M |

- [Burger chains in the US](/demand/us/categories/us-burger-chains)

## How has branded search demand for Whataburger changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Whataburger in the United States fell from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Whataburger’s share of searches among burger chains in the United States decreased from 5.7% to 5%.
- Across the 12 months ending September 2026, Whataburger’s share of searches among burger chains in the United States peaked at 6.7% in January 2026 and was lowest at 5% in September 2026.
- Across the 12 months ending September 2026, Whataburger fell from 5th to 6th among burger chains in the United States.

## How did search popularity change for United States burger chains in September 2026?

- In September 2026, Five Guys overtook Whataburger to rank 5th among burger chains in the United States, with 6.1% of the searches.
- In September 2026, Burger King gained share of searches among burger chains in the United States, from 12.5% to 16.7%.
- In September 2026, Wendy's gained share of searches among burger chains in the United States, from 12.5% to 13.7%.
- In September 2026, McDonald's lost share of searches among burger chains in the United States, from 50.8% to 45.6%.
- In September 2026, Culver's lost share of searches among burger chains in the United States, from 8.4% to 7.5%.
- In September 2026, Whataburger lost share of searches among burger chains in the United States, from 5.6% to 5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Burger chains | 4.1M | 5.7% | 5 |
| Nov 2025 | Burger chains | 4.1M | 6.3% | 5 |
| Dec 2025 | Burger chains | 4.1M | 5.5% | 5 |
| Jan 2026 | Burger chains | 4.1M | 6.7% | 5 |
| Feb 2026 | Burger chains | 3.4M | 5.6% | 6 |
| Mar 2026 | Burger chains | 4.1M | 6% | 6 |
| Apr 2026 | Burger chains | 4.1M | 6.3% | 5 |
| May 2026 | Burger chains | 4.1M | 6.2% | 5 |
| Jun 2026 | Burger chains | 4.1M | 6.3% | 5 |
| Jul 2026 | Burger chains | 4.1M | 5.6% | 5 |
| Aug 2026 | Burger chains | 4.1M | 5.6% | 5 |
| Sep 2026 | Burger chains | 3.4M | 5% | 6 |

## How are Whataburger’s branded searches counted?

Brandwave collects information about searches that people make online using Whataburger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “whataburger”

## Which burger chains compete with Whataburger?

- [McDonald's](/demand/us/brands/mcdonalds)
- [Burger King](/demand/us/brands/burger-king)
- [Wendy's](/demand/us/brands/wendys): Head-to-head: /demand/us/compare/wendys-vs-whataburger
- [Culver's](/demand/us/brands/culvers): Head-to-head: /demand/us/compare/culvers-vs-whataburger
- [Five Guys](/demand/us/brands/five-guys): Head-to-head: /demand/us/compare/five-guys-vs-whataburger
- [Shake Shack](/demand/us/brands/shake-shack): Head-to-head: /demand/us/compare/shake-shack-vs-whataburger
- [In-N-Out Burger](/demand/us/brands/in-n-out): Head-to-head: /demand/us/compare/in-n-out-vs-whataburger
- [Smashburger](/demand/us/brands/smashburger)
- [The Habit Burger Grill](/demand/us/brands/habit-burger)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Whataburger: search popularity in the United States". https://gobrandwave.com/demand/us/brands/whataburger

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/whataburger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.