--- title: "Wells Fargo: search popularity in the United States" description: "Wells Fargo is a US bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/wells-fargo" publisher: "Brandwave" --- # Wells Fargo: search popularity in the United States Wells Fargo is a US bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wells Fargo - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among banks**: 23.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Banks | 1 | 23.3% | 11.1M | | Personal loan platforms | 7 | 2.2% | 14.8K | - [Banks in the US](/demand/us/categories/us-banks) - [Personal loan platforms](/demand/us/categories/us-personal-loan-platforms) ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wells Fargo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wells Fargo is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chase | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bank of America | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Capital One | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ally Bank | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Wells Fargo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Citi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | U.S. Bank | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | PNC Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Truist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use for checking in the US?": 1. Chase, 2. Capital One, 3. Ally Bank, 4. Bank of America, 5. U.S. Bank - Asked ChatGPT "What are the best banks in the US?": 1. Chase, 2. Capital One, 3. Ally Bank - Asked ChatGPT "What's the best big bank in the US for a checking account?": 1. Chase, 2. Bank of America, 3. Wells Fargo, 4. Citi, 5. Capital One - Searched Google, AI Overview "checking account": 1. Bank of America - Searched Google, AI Overview "bank accounts": 1. Chase, 2. Bank of America Not named in any answer: PNC Bank and Truist. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Wells Fargo changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wells Fargo in the United States fell from 13.6M to 11.1M. - Across the 12 months ending September 2026, Wells Fargo’s share of searches among banks in the United States decreased from 24% to 23.3%. - Across the 12 months ending September 2026, Wells Fargo’s share of searches among banks in the United States peaked at 24.3% in March 2026 and was lowest at 21.3% in June 2026. - Across the 12 months ending September 2026, Wells Fargo’s share of searches among personal loan platforms in the United States decreased from 4.1% to 2.2%. - Across the 12 months ending September 2026, Wells Fargo’s share of searches among personal loan platforms in the United States peaked at 10% in January 2026 and was lowest at 2.2% in September 2026. - Across the 12 months ending September 2026, Wells Fargo fell from 6th to 7th among personal loan platforms in the United States. ## How did search popularity change for United States banks in September 2026? - In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches. - In September 2026, Wells Fargo gained share of searches among banks in the United States, from 21.3% to 23.3%. - In September 2026, U.S. Bank gained share of searches among banks in the United States, from 6.4% to 7%. - In September 2026, Bank of America lost share of searches among banks in the United States, from 17.5% to 15.7%. - In September 2026, Chase lost share of searches among banks in the United States, from 17.5% to 15.7%. - Estimated monthly branded searches for Truist in the United States fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. ## How did search popularity change for United States personal loan platforms in September 2026? - In September 2026, Avant overtook Upstart and LendingClub to become the leader among personal loan platforms in the United States, with 20% of the searches. - In September 2026, Happen Bank overtook Upstart and LendingClub to rank 2nd among personal loan platforms in the United States, with 19.9% of the searches. - In September 2026, SoFi gained share of searches among personal loan platforms in the United States, from 9.8% to 10.9%. - In September 2026, Upstart lost share of searches among personal loan platforms in the United States, from 21.9% to 16.2%. - In September 2026, LendingClub lost share of searches among personal loan platforms in the United States, from 17.9% to 16.2%. - In September 2026, Wells Fargo lost share of searches among personal loan platforms in the United States, from 3.6% to 2.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Banks | 13.6M | 24% | 1 | | Nov 2025 | Banks | 11.1M | 22.4% | 1 | | Dec 2025 | Banks | 13.6M | 24.1% | 1 | | Jan 2026 | Banks | 11.1M | 22.3% | 1 | | Feb 2026 | Banks | 11.1M | 22.3% | 1 | | Mar 2026 | Banks | 13.6M | 24.3% | 1 | | Apr 2026 | Banks | 11.1M | 22.3% | 1 | | May 2026 | Banks | 11.1M | 21.8% | 1 | | Jun 2026 | Banks | 11.1M | 21.3% | 1 | | Jul 2026 | Banks | 11.1M | 22.3% | 1 | | Aug 2026 | Banks | 11.1M | 21.3% | 1 | | Sep 2026 | Banks | 11.1M | 23.3% | 1 | | Oct 2025 | Personal loan platforms | 27.1K | 4.1% | 6 | | Nov 2025 | Personal loan platforms | 27.1K | 4.1% | 6 | | Dec 2025 | Personal loan platforms | 74K | 9.5% | 5 | | Jan 2026 | Personal loan platforms | 74K | 10% | 5 | | Feb 2026 | Personal loan platforms | 40.5K | 6.1% | 6 | | Mar 2026 | Personal loan platforms | 40.5K | 5.3% | 6 | | Apr 2026 | Personal loan platforms | 40.5K | 5.3% | 6 | | May 2026 | Personal loan platforms | 40.5K | 5.2% | 6 | | Jun 2026 | Personal loan platforms | 40.5K | 5.6% | 6 | | Jul 2026 | Personal loan platforms | 27.1K | 3.5% | 7 | | Aug 2026 | Personal loan platforms | 27.1K | 3.6% | 7 | | Sep 2026 | Personal loan platforms | 14.8K | 2.2% | 7 | ## How are Wells Fargo’s branded searches counted? Brandwave collects information about searches that people make online using Wells Fargo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wells fargo” - “wells fargo personal loan” ## Which banks compete with Wells Fargo? - [Capital One](/demand/us/brands/capital-one): Head-to-head: /demand/us/compare/capital-one-vs-wells-fargo - [Bank of America](/demand/us/brands/bank-of-america): Head-to-head: /demand/us/compare/bank-of-america-vs-wells-fargo - [Chase](/demand/us/brands/chase-bank): Head-to-head: /demand/us/compare/chase-bank-vs-wells-fargo - [PNC Bank](/demand/us/brands/pnc-bank): Head-to-head: /demand/us/compare/pnc-bank-vs-wells-fargo - [U.S. Bank](/demand/us/brands/us-bank): Head-to-head: /demand/us/compare/us-bank-vs-wells-fargo - [Citi](/demand/us/brands/citibank) - [Truist](/demand/us/brands/truist) - [Ally Bank](/demand/us/brands/ally-bank) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wells Fargo: search popularity in the United States". https://gobrandwave.com/demand/us/brands/wells-fargo This page is also available as HTML at https://gobrandwave.com/demand/us/brands/wells-fargo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.