--- title: "Wealthfront: search popularity in United States" description: "Wealthfront is a robo adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/wealthfront" publisher: "Brandwave" --- # Wealthfront: search popularity in United States Wealthfront is a robo adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wealthfront - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among investment platforms**: 16.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Investment platforms | 2 | 16.9% | 135K | | Robo advisors | 1 | 52.5% | 135K | - [Investment platforms](/demand/us/categories/us-investment-platforms) - [Robo advisors](/demand/us/categories/us-robo-advisors) ## How has branded search demand for Wealthfront changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wealthfront in United States held steady at 135K. - Across the 12 months ending September 2026, Wealthfront’s estimated Share of Search among investment platforms in United States increased from 14.2% to 16.9%. - Across the 12 months ending September 2026, Wealthfront’s estimated Share of Search among investment platforms in United States peaked at 19.3% in March 2026 and was lowest at 14.1% in November 2025. - Across the 12 months ending September 2026, Wealthfront’s estimated Share of Search among robo advisors in United States increased from 46.4% to 52.5%. - Across the 12 months ending September 2026, Wealthfront’s estimated Share of Search among robo advisors in United States peaked at 52.5% in September 2026 and was lowest at 43.9% in January 2026. ## How did search popularity change for United States investment platforms in September 2026? - Estimated monthly branded searches for Vanguard in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for Fidelity in United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026. - Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## How did search popularity change for United States robo advisors in September 2026? - Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. - Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. - Estimated monthly branded searches for Stash in United States fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Investment platforms | 135K | 14.2% | 2 | | Nov 2025 | Investment platforms | 110K | 14.1% | 2 | | Dec 2025 | Investment platforms | 135K | 16.8% | 2 | | Jan 2026 | Investment platforms | 165K | 15.7% | 3 | | Feb 2026 | Investment platforms | 165K | 16.4% | 2 | | Mar 2026 | Investment platforms | 201K | 19.3% | 2 | | Apr 2026 | Investment platforms | 165K | 16.5% | 2 | | May 2026 | Investment platforms | 135K | 14.6% | 2 | | Jun 2026 | Investment platforms | 135K | 14.6% | 2 | | Jul 2026 | Investment platforms | 110K | 14.2% | 2 | | Aug 2026 | Investment platforms | 135K | 16.8% | 2 | | Sep 2026 | Investment platforms | 135K | 16.9% | 2 | | Oct 2025 | Robo advisors | 135K | 46.4% | 1 | | Nov 2025 | Robo advisors | 110K | 46% | 1 | | Dec 2025 | Robo advisors | 135K | 51.1% | 1 | | Jan 2026 | Robo advisors | 165K | 43.9% | 2 | | Feb 2026 | Robo advisors | 165K | 47.6% | 1 | | Mar 2026 | Robo advisors | 201K | 51.4% | 1 | | Apr 2026 | Robo advisors | 165K | 47.7% | 1 | | May 2026 | Robo advisors | 135K | 51.1% | 1 | | Jun 2026 | Robo advisors | 135K | 51.1% | 1 | | Jul 2026 | Robo advisors | 110K | 47.2% | 1 | | Aug 2026 | Robo advisors | 135K | 52.3% | 1 | | Sep 2026 | Robo advisors | 135K | 52.5% | 1 | ## How is Wealthfront measured? Brandwave collects information about searches that people make online using Wealthfront’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wealthfront” ## Which investment platforms compete with Wealthfront? - [Fidelity](/demand/us/brands/fidelity-investments): Head-to-head: /demand/us/compare/fidelity-investments-vs-wealthfront - [Betterment](/demand/us/brands/betterment): Head-to-head: /demand/us/compare/betterment-vs-wealthfront - [Acorns](/demand/us/brands/acorns): Head-to-head: /demand/us/compare/acorns-vs-wealthfront - [Vanguard](/demand/us/brands/vanguard): Head-to-head: /demand/us/compare/vanguard-vs-wealthfront ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wealthfront: search popularity in United States". https://gobrandwave.com/demand/us/brands/wealthfront This page is also available as HTML at https://gobrandwave.com/demand/us/brands/wealthfront. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.