--- title: "Waterloo: search popularity in the United States" description: "Waterloo makes sparkling water. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/waterloo-sparkling" publisher: "Brandwave" --- # Waterloo: search popularity in the United States Waterloo makes sparkling water. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Waterloo - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among sparkling water brands**: 5.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sparkling water brands | 8 | 5.2% | 27.1K | - [Sparkling water brands](/demand/us/categories/us-sparkling-water-brands) ## Top sparkling water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waterloo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Waterloo is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LaCroix | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Polar | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | San Pellegrino | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bubly | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Perrier | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Spindrift | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Waterloo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Sparkling Ice | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Liquid Death | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sparkling water brands - Asked ChatGPT "Which sparkling water should I buy?": 1. Polar, 2. San Pellegrino, 3. Spindrift - Asked ChatGPT "What are the best sparkling water brands?": 1. San Pellegrino, 2. LaCroix, 3. Bubly, 4. Perrier, 5. Polar, 6. Waterloo, 7. Spindrift - Asked ChatGPT "What is the best tasting seltzer?": 1. Spindrift - Searched Google, AI Overview "sparkling water": 1. LaCroix, 2. Perrier, 3. San Pellegrino, 4. Bubly, 5. Sparkling Ice - Searched Google, AI Overview "seltzer water": 1. Polar, 2. LaCroix, 3. Bubly Not named in any answer: Liquid Death and Hint. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Waterloo changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Waterloo in the United States held steady at 27.1K. - Across the 12 months ending September 2026, Waterloo’s share of searches among sparkling water brands in the United States peaked at 9.8% in August 2026 and was lowest at 3.2% in December 2025. ## How did search popularity change for United States sparkling water brands in September 2026? - In September 2026, San Pellegrino overtook Waterloo to rank 4th among sparkling water brands in the United States, with 9.6% of the searches. - In September 2026, Spindrift overtook LaCroix to rank 2nd among sparkling water brands in the United States, with 14.3% of the searches. - In September 2026, Hint overtook Waterloo and Sparkling Ice to rank 5th among sparkling water brands in the United States, with 7.8% of the searches. - In September 2026, Bubly gained share of searches among sparkling water brands in the United States, from 2.9% to 3.5%. - In September 2026, Waterloo lost share of searches among sparkling water brands in the United States, from 9.8% to 5.2%. - In September 2026, Liquid Death lost share of searches among sparkling water brands in the United States, from 32.7% to 31.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sparkling water brands | 27.1K | 5.2% | 8 | | Nov 2025 | Sparkling water brands | 22.2K | 4.7% | 8 | | Dec 2025 | Sparkling water brands | 22.2K | 3.2% | 9 | | Jan 2026 | Sparkling water brands | 27.1K | 5.2% | 7 | | Feb 2026 | Sparkling water brands | 27.1K | 5.1% | 8 | | Mar 2026 | Sparkling water brands | 27.1K | 4.9% | 8 | | Apr 2026 | Sparkling water brands | 27.1K | 4.9% | 8 | | May 2026 | Sparkling water brands | 33.1K | 5.9% | 8 | | Jun 2026 | Sparkling water brands | 40.5K | 7% | 8 | | Jul 2026 | Sparkling water brands | 40.5K | 7.2% | 8 | | Aug 2026 | Sparkling water brands | 60.5K | 9.8% | 4 | | Sep 2026 | Sparkling water brands | 27.1K | 5.2% | 8 | ## How are Waterloo’s branded searches counted? Brandwave collects information about searches that people make online using Waterloo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “waterloo sparkling water” ## Which sparkling water brands compete with Waterloo? - [Liquid Death](/demand/us/brands/liquid-death) - [Spindrift](/demand/us/brands/spindrift) - [LaCroix](/demand/us/brands/lacroix) - [San Pellegrino](/demand/us/brands/san-pellegrino) - [Hint](/demand/us/brands/hint-water): Head-to-head: /demand/us/compare/hint-water-vs-waterloo-sparkling - [Sparkling Ice](/demand/us/brands/sparkling-ice): Head-to-head: /demand/us/compare/sparkling-ice-vs-waterloo-sparkling - [Polar](/demand/us/brands/polar-seltzer): Head-to-head: /demand/us/compare/polar-seltzer-vs-waterloo-sparkling - [Bubly](/demand/us/brands/bubly): Head-to-head: /demand/us/compare/bubly-vs-waterloo-sparkling - [Perrier](/demand/us/brands/perrier): Head-to-head: /demand/us/compare/perrier-vs-waterloo-sparkling ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Waterloo: search popularity in the United States". https://gobrandwave.com/demand/us/brands/waterloo-sparkling This page is also available as HTML at https://gobrandwave.com/demand/us/brands/waterloo-sparkling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.