--- title: "Warby Parker: search popularity in the United States" description: "Warby Parker offers glasses products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/warby-parker" publisher: "Brandwave" --- # Warby Parker: search popularity in the United States Warby Parker offers glasses products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Warby Parker - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among optical retail chains**: 18% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Optical retail chains | 3 | 18% | 673K | | Online glasses retailers | 2 | 28.6% | 673K | - [Optical retail chains in the US](/demand/us/categories/us-optical-retail-chains) - [Online glasses retailers in the US](/demand/us/categories/us-online-glasses-retailers) ## Top optical retail chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Warby Parker was mentioned in two out of three: in two of the three ChatGPT answers. Warby Parker is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Costco | 1st | 3 of 3 | 3 of 3 | | America's Best Contacts & Eyeglasses | 2nd | 3 of 3 | 3 of 3 | | Warby Parker | 3rd | 2 of 3 | 2 of 3 | | LensCrafters | 4th | 2 of 3 | 2 of 3 | | Walmart | 5th | 3 of 3 | 3 of 3 | | Pearle Vision | 6th | 1 of 3 | 1 of 3 | | Visionworks | Not ranked | 0 of 3 | 0 of 3 | | Eyemart Express | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about optical retail chains - Asked ChatGPT "Where should I get an eye exam and glasses in the US?": 1. Costco, 2. Warby Parker, 3. America's Best Contacts & Eyeglasses, 4. LensCrafters, 5. Walmart - Asked ChatGPT "What are the best optical store chains in the US?": 1. Costco, 2. Warby Parker, 3. LensCrafters, 4. America's Best Contacts & Eyeglasses, 5. Pearle Vision, 6. Walmart - Asked ChatGPT "Which optical chain in the US has the cheapest glasses and eye exams?": 1. America's Best Contacts & Eyeglasses, 2. Walmart, 3. Costco Not named in any answer: Visionworks and Eyemart Express. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Warby Parker changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Warby Parker in the United States held steady at 673K. - Across the 12 months ending September 2026, Warby Parker’s share of searches among optical retail chains in the United States increased from 16.7% to 18%. - Across the 12 months ending September 2026, Warby Parker’s share of searches among optical retail chains in the United States peaked at 18.6% in December 2025 and was lowest at 16% in November 2025. - Across the 12 months ending September 2026, Warby Parker’s share of searches among online glasses retailers in the United States increased from 28% to 28.6%. - Across the 12 months ending September 2026, Warby Parker’s share of searches among online glasses retailers in the United States peaked at 32.6% in December 2025 and was lowest at 26.3% in July 2026. ## How did search popularity change for United States optical retail chains in September 2026? - In September 2026, Eyemart Express overtook Pearle Vision to rank 5th among optical retail chains in the United States, with 6.6% of the searches. - In September 2026, LensCrafters gained share of searches among optical retail chains in the United States, from 24.3% to 26.8%. - In September 2026, Warby Parker gained share of searches among optical retail chains in the United States, from 16.4% to 18%. - In September 2026, America's Best Contacts & Eyeglasses lost share of searches among optical retail chains in the United States, from 23.3% to 21.6%. - In September 2026, Visionworks lost share of searches among optical retail chains in the United States, from 13.4% to 12.1%. - In September 2026, Pearle Vision lost share of searches among optical retail chains in the United States, from 7.3% to 6.6%. ## How did search popularity change for United States online glasses retailers in September 2026? - In September 2026, Warby Parker gained share of searches among online glasses retailers in the United States, from 27.2% to 28.6%. - In September 2026, GlassesUSA gained share of searches among online glasses retailers in the United States, from 3% to 3.8%. - In September 2026, Zenni lost share of searches among online glasses retailers in the United States, from 45.3% to 42.4%. - Pair Eyewear’s share of searches among online glasses retailers in the United States has gained ground for 3 months in a row, from 5.9% to 7% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Optical retail chains | 673K | 16.7% | 3 | | Nov 2025 | Optical retail chains | 673K | 16% | 3 | | Dec 2025 | Optical retail chains | 823K | 18.6% | 3 | | Jan 2026 | Optical retail chains | 823K | 17.3% | 3 | | Feb 2026 | Optical retail chains | 673K | 16.7% | 3 | | Mar 2026 | Optical retail chains | 823K | 17.6% | 3 | | Apr 2026 | Optical retail chains | 673K | 16.7% | 3 | | May 2026 | Optical retail chains | 673K | 17.6% | 3 | | Jun 2026 | Optical retail chains | 673K | 18.4% | 3 | | Jul 2026 | Optical retail chains | 673K | 17.3% | 3 | | Aug 2026 | Optical retail chains | 673K | 16.4% | 3 | | Sep 2026 | Optical retail chains | 673K | 18% | 3 | | Oct 2025 | Online glasses retailers | 673K | 28% | 2 | | Nov 2025 | Online glasses retailers | 673K | 26.9% | 2 | | Dec 2025 | Online glasses retailers | 823K | 32.6% | 2 | | Jan 2026 | Online glasses retailers | 823K | 30.6% | 2 | | Feb 2026 | Online glasses retailers | 673K | 27.3% | 2 | | Mar 2026 | Online glasses retailers | 823K | 30% | 2 | | Apr 2026 | Online glasses retailers | 673K | 27.3% | 2 | | May 2026 | Online glasses retailers | 673K | 28.4% | 2 | | Jun 2026 | Online glasses retailers | 673K | 29.3% | 2 | | Jul 2026 | Online glasses retailers | 673K | 26.3% | 2 | | Aug 2026 | Online glasses retailers | 673K | 27.2% | 2 | | Sep 2026 | Online glasses retailers | 673K | 28.6% | 2 | ## How are Warby Parker’s branded searches counted? Brandwave collects information about searches that people make online using Warby Parker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “warby parker” ## Which optical retail chains compete with Warby Parker? - [LensCrafters](/demand/us/brands/lenscrafters): Head-to-head: /demand/us/compare/lenscrafters-vs-warby-parker - [America's Best Contacts & Eyeglasses](/demand/us/brands/americas-best): Head-to-head: /demand/us/compare/americas-best-vs-warby-parker - [Visionworks](/demand/us/brands/visionworks): Head-to-head: /demand/us/compare/visionworks-vs-warby-parker - [Eyemart Express](/demand/us/brands/eyemart-express): Head-to-head: /demand/us/compare/eyemart-express-vs-warby-parker - [Pearle Vision](/demand/us/brands/pearle-vision): Head-to-head: /demand/us/compare/pearle-vision-vs-warby-parker - [Walmart](/demand/us/brands/walmart-us) - [Costco](/demand/us/brands/costco) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Warby Parker: search popularity in the United States". https://gobrandwave.com/demand/us/brands/warby-parker This page is also available as HTML at https://gobrandwave.com/demand/us/brands/warby-parker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.