--- title: "Walsworth: search popularity in the United States" description: "Walsworth prints school yearbooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/walsworth" publisher: "Brandwave" --- # Walsworth: search popularity in the United States Walsworth prints school yearbooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Walsworth - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among yearbook companies**: 22.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Yearbook companies | 3 | 22.4% | 33.1K | - [Yearbook companies](/demand/us/categories/us-yearbook-companies) ## Top yearbook companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Walsworth was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Walsworth is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jostens | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Treering | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Walsworth | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Lifetouch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Entourage Yearbooks | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Balfour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yearbook companies - Asked ChatGPT "Which yearbook company should our school use in the US?": 1. Jostens, 2. Walsworth, 3. Lifetouch, 4. Treering - Asked ChatGPT "What are the best yearbook companies in the US?": 1. Jostens, 2. Walsworth, 3. Treering, 4. Entourage Yearbooks, 5. Lifetouch - Asked ChatGPT "What's the best yearbook company in the US for an elementary school?": 1. Treering, 2. Entourage Yearbooks, 3. Lifetouch - Searched Google, AI Overview "online yearbook": 1. Jostens, 2. Treering - Searched Google, AI Overview "yearbook companies": 1. Jostens, 2. Walsworth, 3. Lifetouch, 4. Treering, 5. Entourage Yearbooks Not named in any answer: Balfour. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Walsworth changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Walsworth in the United States rose from 27.1K to 33.1K. - Across the 12 months ending September 2026, Walsworth’s share of searches among yearbook companies in the United States increased from 18.4% to 22.4%. - Across the 12 months ending September 2026, Walsworth’s share of searches among yearbook companies in the United States peaked at 22.4% in September 2026 and was lowest at 5.8% in April 2026. ## How did search popularity change for United States yearbook companies in September 2026? - In September 2026, Jostens gained share of searches among yearbook companies in the United States, from 25.1% to 27.4%. - In September 2026, Walsworth gained share of searches among yearbook companies in the United States, from 20.4% to 22.4%. - In September 2026, Entourage Yearbooks gained share of searches among yearbook companies in the United States, from 7.5% to 8.2%. - In September 2026, Treering lost share of searches among yearbook companies in the United States, from 43.5% to 39%. - Estimated monthly branded searches for Lifetouch in the United States fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026. - Estimated monthly branded searches for Balfour in the United States fell 45% over 12 measured months, from 1.6K to 880 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yearbook companies | 27.1K | 18.4% | 3 | | Nov 2025 | Yearbook companies | 22.2K | 18.7% | 3 | | Dec 2025 | Yearbook companies | 18.1K | 18.2% | 3 | | Jan 2026 | Yearbook companies | 27.1K | 16% | 3 | | Feb 2026 | Yearbook companies | 27.1K | 14.2% | 3 | | Mar 2026 | Yearbook companies | 27.1K | 11.3% | 4 | | Apr 2026 | Yearbook companies | 18.1K | 5.8% | 5 | | May 2026 | Yearbook companies | 18.1K | 7.7% | 4 | | Jun 2026 | Yearbook companies | 5.4K | 6.1% | 3 | | Jul 2026 | Yearbook companies | 2.4K | 8.3% | 3 | | Aug 2026 | Yearbook companies | 18.1K | 20.4% | 3 | | Sep 2026 | Yearbook companies | 33.1K | 22.4% | 3 | ## How are Walsworth’s branded searches counted? Brandwave collects information about searches that people make online using Walsworth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “walsworth yearbook” ## Which yearbook companies compete with Walsworth? - [Treering](/demand/us/brands/treering): Head-to-head: /demand/us/compare/treering-vs-walsworth - [Jostens](/demand/us/brands/jostens-yearbook): Head-to-head: /demand/us/compare/jostens-yearbook-vs-walsworth - [Entourage Yearbooks](/demand/us/brands/entourage-yearbooks): Head-to-head: /demand/us/compare/entourage-yearbooks-vs-walsworth - [Lifetouch](/demand/us/brands/lifetouch-yearbook): Head-to-head: /demand/us/compare/lifetouch-yearbook-vs-walsworth - [Balfour](/demand/us/brands/balfour-yearbook): Head-to-head: /demand/us/compare/balfour-yearbook-vs-walsworth ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Walsworth: search popularity in the United States". https://gobrandwave.com/demand/us/brands/walsworth This page is also available as HTML at https://gobrandwave.com/demand/us/brands/walsworth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.