--- title: "Walmart: search popularity in the United States" description: "Walmart is a chain of discount department stores and supercenters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/walmart-us" publisher: "Brandwave" --- # Walmart: search popularity in the United States Walmart is a chain of discount department stores and supercenters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Walmart - **Owned by**: Walmart - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among optical retail chains**: 5.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Optical retail chains | 7 | 5.4% | 201K | | Oil change chains | 5 | 0.53% | 18.1K | - [Optical retail chains in the US](/demand/us/categories/us-optical-retail-chains) - [Oil change chains in the US](/demand/us/categories/us-oil-change-chains) ## Top optical retail chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Walmart appeared in all three answers. Walmart is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Costco | 1st | 3 of 3 | 3 of 3 | | America's Best Contacts & Eyeglasses | 2nd | 3 of 3 | 3 of 3 | | Warby Parker | 3rd | 2 of 3 | 2 of 3 | | LensCrafters | 4th | 2 of 3 | 2 of 3 | | Walmart | 5th | 3 of 3 | 3 of 3 | | Pearle Vision | 6th | 1 of 3 | 1 of 3 | | Visionworks | Not ranked | 0 of 3 | 0 of 3 | | Eyemart Express | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about optical retail chains - Asked ChatGPT "Where should I get an eye exam and glasses in the US?": 1. Costco, 2. Warby Parker, 3. America's Best Contacts & Eyeglasses, 4. LensCrafters, 5. Walmart - Asked ChatGPT "What are the best optical store chains in the US?": 1. Costco, 2. Warby Parker, 3. LensCrafters, 4. America's Best Contacts & Eyeglasses, 5. Pearle Vision, 6. Walmart - Asked ChatGPT "Which optical chain in the US has the cheapest glasses and eye exams?": 1. America's Best Contacts & Eyeglasses, 2. Walmart, 3. Costco Not named in any answer: Visionworks and Eyemart Express. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Walmart changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Walmart in the United States held steady at 219K. - Across the 12 months ending September 2026, Walmart’s share of searches among optical retail chains in the United States peaked at 6% in August 2026 and was lowest at 4.2% in January 2026. - Across the 12 months ending September 2026, Walmart’s share of searches among oil change chains in the United States held steady, from 0.44% to 0.53%. ## How did search popularity change for United States optical retail chains in September 2026? - In September 2026, Eyemart Express overtook Pearle Vision to rank 5th among optical retail chains in the United States, with 6.6% of the searches. - In September 2026, LensCrafters gained share of searches among optical retail chains in the United States, from 24.3% to 26.8%. - In September 2026, Warby Parker gained share of searches among optical retail chains in the United States, from 16.4% to 18%. - In September 2026, America's Best Contacts & Eyeglasses lost share of searches among optical retail chains in the United States, from 23.3% to 21.6%. - In September 2026, Visionworks lost share of searches among optical retail chains in the United States, from 13.4% to 12.1%. - In September 2026, Pearle Vision lost share of searches among optical retail chains in the United States, from 7.3% to 6.6%. ## How did search popularity change for United States oil change chains in September 2026? - In September 2026, Take 5 Oil Change overtook Jiffy Lube to rank 2nd among oil change chains in the United States, with 29.1% of the searches. - In September 2026, Valvoline Instant Oil Change gained share of searches among oil change chains in the United States, from 38.6% to 39.4%. - In September 2026, Jiffy Lube lost share of searches among oil change chains in the United States, from 27.1% to 23.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Optical retail chains | 201K | 5% | 7 | | Nov 2025 | Optical retail chains | 201K | 4.8% | 7 | | Dec 2025 | Optical retail chains | 201K | 4.5% | 7 | | Jan 2026 | Optical retail chains | 201K | 4.2% | 7 | | Feb 2026 | Optical retail chains | 201K | 5% | 7 | | Mar 2026 | Optical retail chains | 246K | 5.2% | 7 | | Apr 2026 | Optical retail chains | 201K | 5% | 7 | | May 2026 | Optical retail chains | 201K | 5.3% | 7 | | Jun 2026 | Optical retail chains | 201K | 5.5% | 7 | | Jul 2026 | Optical retail chains | 201K | 5.2% | 7 | | Aug 2026 | Optical retail chains | 246K | 6% | 7 | | Sep 2026 | Optical retail chains | 201K | 5.4% | 7 | | Oct 2025 | Oil change chains | 18.1K | 0.44% | 5 | | Nov 2025 | Oil change chains | 18.1K | 0.46% | 5 | | Dec 2025 | Oil change chains | 18.1K | 0.46% | 5 | | Jan 2026 | Oil change chains | 18.1K | 0.46% | 5 | | Feb 2026 | Oil change chains | 14.8K | 0.39% | 5 | | Mar 2026 | Oil change chains | 18.1K | 0.43% | 5 | | Apr 2026 | Oil change chains | 14.8K | 0.4% | 5 | | May 2026 | Oil change chains | 14.8K | 0.38% | 5 | | Jun 2026 | Oil change chains | 18.1K | 0.49% | 5 | | Jul 2026 | Oil change chains | 18.1K | 0.49% | 5 | | Aug 2026 | Oil change chains | 18.1K | 0.49% | 5 | | Sep 2026 | Oil change chains | 18.1K | 0.53% | 5 | ## How are Walmart’s branded searches counted? Brandwave collects information about searches that people make online using Walmart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “walmart auto care” - “walmart vision center” ## Which optical retail chains compete with Walmart? - [LensCrafters](/demand/us/brands/lenscrafters) - [America's Best Contacts & Eyeglasses](/demand/us/brands/americas-best) - [Warby Parker](/demand/us/brands/warby-parker): Head-to-head: /demand/us/compare/walmart-us-vs-warby-parker - [Visionworks](/demand/us/brands/visionworks): Head-to-head: /demand/us/compare/visionworks-vs-walmart-us - [Eyemart Express](/demand/us/brands/eyemart-express): Head-to-head: /demand/us/compare/eyemart-express-vs-walmart-us - [Pearle Vision](/demand/us/brands/pearle-vision): Head-to-head: /demand/us/compare/pearle-vision-vs-walmart-us - [Costco](/demand/us/brands/costco): Head-to-head: /demand/us/compare/costco-vs-walmart-us ## Who owns Walmart? Walmart is owned by Walmart. Brandwave does not track any other brands owned by Walmart. - [Walmart](/demand/us/companies/walmart-inc): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Walmart? Walmart is owned by Walmart. Brandwave does not track any other brands owned by Walmart. ## Cite this page Brandwave. "Walmart: search popularity in the United States". https://gobrandwave.com/demand/us/brands/walmart-us This page is also available as HTML at https://gobrandwave.com/demand/us/brands/walmart-us. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.