--- title: "VRAI: search popularity in the United States" description: "VRAI makes engagement rings and fine jewelry with lab-grown diamonds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/vrai" publisher: "Brandwave" --- # VRAI: search popularity in the United States VRAI makes engagement rings and fine jewelry with lab-grown diamonds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: VRAI - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among lab-grown diamond jewelers**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lab-grown diamond jewelers | 7 | 2.3% | 12.4K | - [Lab-grown diamond jewelers](/demand/us/categories/us-lab-grown-diamond-jewelers) ## Top lab-grown diamond jewelers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, VRAI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. VRAI is the seventh most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brilliant Earth | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ritani | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rare Carat | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Nile | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | With Clarity | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Grown Brilliance | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | VRAI | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Clean Origin | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Frank Darling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keyzar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ada Diamonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kimaï | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lab-grown diamond jewelers - Asked ChatGPT "Which lab-grown diamond jeweler should I buy from in the US?": 1. Ritani, 2. Rare Carat, 3. Blue Nile, 4. Brilliant Earth - Asked ChatGPT "What are the best lab-grown diamond jewelers in the US?": 1. Brilliant Earth, 2. Ritani, 3. Blue Nile, 4. Grown Brilliance, 5. VRAI, 6. With Clarity, 7. Rare Carat - Asked ChatGPT "What's the best lab-grown diamond jeweler in the US for an engagement ring?": 1. Rare Carat, 2. Brilliant Earth, 3. Blue Nile, 4. Clean Origin, 5. Ritani - Searched Google, AI Overview "lab grown diamonds": 1. Brilliant Earth, 2. Grown Brilliance, 3. With Clarity - Searched Google, AI Overview "lab grown diamond engagement rings": 1. With Clarity, 2. Brilliant Earth Not named in any answer: Frank Darling, Keyzar, Ada Diamonds and Kimaï. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for VRAI changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for VRAI in the United States fell from 16.4K to 12.4K. - Across the 12 months ending September 2026, VRAI’s share of searches among lab-grown diamond jewelers in the United States decreased from 3.1% to 2.3%. - Across the 12 months ending September 2026, VRAI’s share of searches among lab-grown diamond jewelers in the United States peaked at 12.7% in April 2026 and was lowest at 2.2% in July 2026. - Across the 12 months ending September 2026, VRAI fell from 6th to 7th among lab-grown diamond jewelers in the United States. ## How did search popularity change for United States lab-grown diamond jewelers in September 2026? - In September 2026, Rare Carat gained share of searches among lab-grown diamond jewelers in the United States, from 16.5% to 17%. - In September 2026, Blue Nile lost share of searches among lab-grown diamond jewelers in the United States, from 6.6% to 5.3%. - Estimated monthly branded searches for Clean Origin in the United States rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026. - Estimated monthly branded searches for Frank Darling in the United States rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for Ritani in the United States rose 16.8% over 12 measured months, from 12.8K to 15K in September 2026. - Estimated monthly branded searches for Kimaï in the United States fell 45.5% over 12 measured months, from 880 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lab-grown diamond jewelers | 16.4K | 3.1% | 6 | | Nov 2025 | Lab-grown diamond jewelers | 18.8K | 2.8% | 6 | | Dec 2025 | Lab-grown diamond jewelers | 18.8K | 2.8% | 6 | | Jan 2026 | Lab-grown diamond jewelers | 18.8K | 2.8% | 6 | | Feb 2026 | Lab-grown diamond jewelers | 16.7K | 2.7% | 6 | | Mar 2026 | Lab-grown diamond jewelers | 37K | 5.6% | 4 | | Apr 2026 | Lab-grown diamond jewelers | 75.3K | 12.7% | 2 | | May 2026 | Lab-grown diamond jewelers | 37K | 5.8% | 4 | | Jun 2026 | Lab-grown diamond jewelers | 13.4K | 2.4% | 6 | | Jul 2026 | Lab-grown diamond jewelers | 12.6K | 2.2% | 7 | | Aug 2026 | Lab-grown diamond jewelers | 12.5K | 2.3% | 7 | | Sep 2026 | Lab-grown diamond jewelers | 12.4K | 2.3% | 7 | ## How are VRAI’s branded searches counted? Brandwave collects information about searches that people make online using VRAI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vrai” - “vrai engagement rings” ## Which lab-grown diamond jewelers compete with VRAI? - [Brilliant Earth](/demand/us/brands/brilliant-earth) - [Rare Carat](/demand/us/brands/rare-carat) - [Frank Darling](/demand/us/brands/frank-darling) - [Blue Nile](/demand/us/brands/blue-nile): Head-to-head: /demand/us/compare/blue-nile-vs-vrai - [Grown Brilliance](/demand/us/brands/grown-brilliance): Head-to-head: /demand/us/compare/grown-brilliance-vs-vrai - [Ritani](/demand/us/brands/ritani): Head-to-head: /demand/us/compare/ritani-vs-vrai - [Keyzar](/demand/us/brands/keyzar): Head-to-head: /demand/us/compare/keyzar-vs-vrai - [Clean Origin](/demand/us/brands/clean-origin): Head-to-head: /demand/us/compare/clean-origin-vs-vrai - [With Clarity](/demand/us/brands/with-clarity) - [Ada Diamonds](/demand/us/brands/ada-diamonds) - [Kimaï](/demand/us/brands/kimai) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "VRAI: search popularity in the United States". https://gobrandwave.com/demand/us/brands/vrai This page is also available as HTML at https://gobrandwave.com/demand/us/brands/vrai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.