---
title: "VinFast: search popularity in the United States"
description: "VinFast is a Vietnamese maker of electric SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/vinfast"
publisher: "Brandwave"
---

# VinFast: search popularity in the United States

VinFast is a Vietnamese maker of electric SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: VinFast
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among car brands**: 0.11%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car brands | 46 | 0.11% | 74K |

- [Car brands](/demand/us/categories/us-car-brands)

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, VinFast did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Honda | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Toyota | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Hyundai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Subaru | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Ford | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Buick | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volkswagen | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rivian | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lucid Motors | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mazda | 19th | 1 of 3 | 1 of 2 | 2 of 5 |
| GMC | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Lincoln | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Ram | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 25th | 0 of 3 | 2 of 2 | 2 of 5 |
| Dodge | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chrysler | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fiat | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Acura | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 32nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Infiniti | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Volvo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mitsubishi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lotus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VinFast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy?": named none of the brands we track
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Buick, 6. Mazda
- Asked ChatGPT "What is the best family SUV to buy?": 1. Hyundai, 2. Honda, 3. Toyota
- Searched Google, AI Overview "car brands": 1. Ford, 2. Toyota, 3. Honda, 4. Hyundai, 5. Nissan, 6. Subaru, 7. BMW, 8. Mercedes-Benz, 9. Volkswagen, 10. Ferrari, 11. Aston Martin, 12. Tesla, 13. Rivian, 14. Lucid Motors, 15. Chevrolet, 16. Buick, 17. GMC, 18. Cadillac, 19. Lincoln, 20. Jeep, 21. Ram, 22. Dodge, 23. Chrysler, 24. Alfa Romeo, 25. Maserati, 26. Fiat, 27. Lexus, 28. Acura, 29. Kia, 30. Genesis, 31. Infiniti, 32. MINI, 33. Rolls-Royce, 34. Audi, 35. Porsche, 36. Bentley, 37. Lamborghini
- Searched Google, AI Overview "best suv": 1. Honda, 2. Toyota, 3. Kia, 4. Hyundai, 5. Subaru, 6. Mazda, 7. Ford, 8. Genesis, 9. Audi

Not named in any answer: Land Rover, Volvo, McLaren, Mitsubishi, Jaguar, Polestar, Lotus and VinFast.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for VinFast changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for VinFast in the United States held steady at 74K.
- Across the 12 months ending September 2026, VinFast’s share of searches among car brands in the United States held steady at 0.11%.

## How did search popularity change for United States car brands in September 2026?

- In September 2026, Toyota gained share of searches among car brands in the United States, from 10.5% to 11.2%.
- In September 2026, McLaren rose from 39th to 33rd among car brands in the United States.
- In September 2026, Mercedes-Benz rose from 13th to 10th among car brands in the United States.
- In September 2026, Rivian rose from 22nd to 19th among car brands in the United States.
- In September 2026, Audi rose from 20th to 18th among car brands in the United States.
- In September 2026, Ferrari rose from 32nd to 30th among car brands in the United States.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car brands | 74K | 0.11% | 46 |
| Nov 2025 | Car brands | 74K | 0.11% | 46 |
| Dec 2025 | Car brands | 74K | 0.11% | 46 |
| Jan 2026 | Car brands | 60.5K | 0.09% | 46 |
| Feb 2026 | Car brands | 60.5K | 0.09% | 46 |
| Mar 2026 | Car brands | 74K | 0.1% | 46 |
| Apr 2026 | Car brands | 74K | 0.1% | 46 |
| May 2026 | Car brands | 74K | 0.1% | 46 |
| Jun 2026 | Car brands | 74K | 0.11% | 46 |
| Jul 2026 | Car brands | 60.5K | 0.09% | 46 |
| Aug 2026 | Car brands | 74K | 0.1% | 46 |
| Sep 2026 | Car brands | 74K | 0.11% | 46 |

## How are VinFast’s branded searches counted?

Brandwave collects information about searches that people make online using VinFast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vinfast”

## Which car brands compete with VinFast?

- [Toyota](/demand/us/brands/toyota)
- [Tesla](/demand/us/brands/tesla)
- [Honda](/demand/us/brands/honda)
- [Ford](/demand/us/brands/ford)
- [Kia](/demand/us/brands/kia)
- [Chevrolet](/demand/us/brands/chevrolet)
- [Hyundai](/demand/us/brands/hyundai)
- [Nissan](/demand/us/brands/nissan)
- [Subaru](/demand/us/brands/subaru)
- [Mercedes-Benz](/demand/us/brands/mercedes-benz)
- [BMW](/demand/us/brands/bmw)
- [Jeep](/demand/us/brands/jeep)
- [Mazda](/demand/us/brands/mazda)
- [Porsche](/demand/us/brands/porsche)
- [Lexus](/demand/us/brands/lexus)
- [GMC](/demand/us/brands/gmc)
- [Volkswagen](/demand/us/brands/volkswagen)
- [Audi](/demand/us/brands/audi)
- [Rivian](/demand/us/brands/rivian)
- [Acura](/demand/us/brands/acura)
- [Dodge](/demand/us/brands/dodge)
- [Cadillac](/demand/us/brands/cadillac)
- [Lamborghini](/demand/us/brands/lamborghini)
- [Land Rover](/demand/us/brands/land-rover)
- [Buick](/demand/us/brands/buick)
- [Volvo](/demand/us/brands/volvo)
- [Chrysler](/demand/us/brands/chrysler)
- [Genesis](/demand/us/brands/genesis)
- [Ram](/demand/us/brands/ram)
- [Ferrari](/demand/us/brands/ferrari)
- [Lincoln](/demand/us/brands/lincoln)
- [Infiniti](/demand/us/brands/infiniti)
- [McLaren](/demand/us/brands/mclaren)
- [Rolls-Royce](/demand/us/brands/rolls-royce)
- [Alfa Romeo](/demand/us/brands/alfa-romeo)
- [Mitsubishi](/demand/us/brands/mitsubishi)
- [MINI](/demand/us/brands/mini)
- [Maserati](/demand/us/brands/maserati)
- [Aston Martin](/demand/us/brands/aston-martin)
- [Bentley](/demand/us/brands/bentley)
- [Lucid Motors](/demand/us/brands/lucid-motors): Head-to-head: /demand/us/compare/lucid-motors-vs-vinfast
- [Fiat](/demand/us/brands/fiat): Head-to-head: /demand/us/compare/fiat-vs-vinfast
- [Jaguar](/demand/us/brands/jaguar): Head-to-head: /demand/us/compare/jaguar-vs-vinfast
- [Polestar](/demand/us/brands/polestar): Head-to-head: /demand/us/compare/polestar-vs-vinfast
- [Lotus](/demand/us/brands/lotus): Head-to-head: /demand/us/compare/lotus-vs-vinfast

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "VinFast: search popularity in the United States". https://gobrandwave.com/demand/us/brands/vinfast

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/vinfast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.