--- title: "Viking: search popularity in the United States" description: "Viking makes ranges, refrigerators and other kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/viking-range" publisher: "Brandwave" --- # Viking: search popularity in the United States Viking makes ranges, refrigerators and other kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Viking - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among refrigerator brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Refrigerator brands | 14 | 1.1% | 6.6K | - [Refrigerator brands](/demand/us/categories/us-refrigerator-brands) ## Top refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Viking did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GE Appliances | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Whirlpool | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Café | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Frigidaire | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sub-Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viking | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refrigerator brands - Asked ChatGPT "Which refrigerator should I buy?": 1. Bosch, 2. GE Appliances, 3. LG - Asked ChatGPT "What are the most reliable refrigerator brands?": 1. Whirlpool, 2. GE Appliances, 3. Bosch, 4. LG, 5. Frigidaire - Asked ChatGPT "What is the best French door refrigerator?": 1. Café, 2. Bosch, 3. GE Appliances, 4. Frigidaire, 5. Samsung - Searched Google, AI Overview "refrigerator": named none of the brands we track - Searched Google, AI Overview "french door refrigerator": 1. Samsung, 2. LG, 3. GE Appliances, 4. Frigidaire Not named in any answer: KitchenAid, Sub-Zero, Hisense, Maytag, Thermador, Smeg, Viking and Miele. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Viking changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Viking in the United States fell from 8.1K to 6.6K. - Across the 12 months ending September 2026, Viking rose from 15th to 14th among refrigerator brands in the United States. ## How did search popularity change for United States refrigerator brands in September 2026? - In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%. - In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%. - In September 2026, Hisense gained share of searches among refrigerator brands in the United States, from 2.5% to 3.1%. - In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%. - LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026. - Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Refrigerator brands | 8.1K | 1.1% | 15 | | Nov 2025 | Refrigerator brands | 8.1K | 1.1% | 15 | | Dec 2025 | Refrigerator brands | 6.6K | 1.1% | 15 | | Jan 2026 | Refrigerator brands | 8.1K | 1.3% | 14 | | Feb 2026 | Refrigerator brands | 6.6K | 1.1% | 15 | | Mar 2026 | Refrigerator brands | 6.6K | 1% | 15 | | Apr 2026 | Refrigerator brands | 6.6K | 1% | 15 | | May 2026 | Refrigerator brands | 6.6K | 1.1% | 15 | | Jun 2026 | Refrigerator brands | 6.6K | 0.93% | 15 | | Jul 2026 | Refrigerator brands | 9.9K | 1.4% | 13 | | Aug 2026 | Refrigerator brands | 8.1K | 1.1% | 14 | | Sep 2026 | Refrigerator brands | 6.6K | 1.1% | 14 | ## How are Viking’s branded searches counted? Brandwave collects information about searches that people make online using Viking’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “viking refrigerator” ## Which refrigerator brands compete with Viking? - [Whirlpool](/demand/us/brands/whirlpool) - [Frigidaire](/demand/us/brands/frigidaire) - [LG](/demand/us/brands/lg) - [Samsung](/demand/us/brands/samsung) - [GE Appliances](/demand/us/brands/ge-appliances) - [Bosch](/demand/us/brands/bosch) - [KitchenAid](/demand/us/brands/kitchenaid) - [Sub-Zero](/demand/us/brands/sub-zero) - [Hisense](/demand/us/brands/hisense) - [Maytag](/demand/us/brands/maytag): Head-to-head: /demand/us/compare/maytag-vs-viking-range - [Café](/demand/us/brands/cafe-appliances): Head-to-head: /demand/us/compare/cafe-appliances-vs-viking-range - [Thermador](/demand/us/brands/thermador): Head-to-head: /demand/us/compare/thermador-vs-viking-range - [Smeg](/demand/us/brands/smeg): Head-to-head: /demand/us/compare/smeg-vs-viking-range - [Miele](/demand/us/brands/miele): Head-to-head: /demand/us/compare/miele-vs-viking-range ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Viking: search popularity in the United States". https://gobrandwave.com/demand/us/brands/viking-range This page is also available as HTML at https://gobrandwave.com/demand/us/brands/viking-range. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.