--- title: "USPS: search popularity in the United States" description: "The United States Postal Service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/usps" publisher: "Brandwave" --- # USPS: search popularity in the United States The United States Postal Service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: USPS - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among shipping label platforms**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shipping label platforms | 3 | 4.4% | 71.7K | - [Shipping label platforms](/demand/us/categories/us-shipping-label-platforms) ## Top shipping label platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, USPS appeared in all five answers. USPS is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pirate Ship | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Shippo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | USPS | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ShipStation | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | FedEx | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Easyship | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Veeqo | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | EasyPost | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Stamps.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shipping label platforms - Asked ChatGPT "Which shipping label platform should I use in the US?": 1. Pirate Ship, 2. Shippo, 3. ShipStation, 4. Easyship, 5. USPS, 6. FedEx - Asked ChatGPT "What are the best shipping label platforms in the US?": 1. Pirate Ship, 2. Shippo, 3. ShipStation, 4. Veeqo, 5. Easyship, 6. USPS, 7. EasyPost, 8. FedEx - Asked ChatGPT "What's the best shipping label platform in the US for shipping orders?": 1. Pirate Ship, 2. Shippo, 3. ShipStation, 4. Veeqo, 5. USPS - Searched Google, AI Overview "buy shipping labels": 1. USPS, 2. FedEx, 3. Shippo, 4. Easyship - Searched Google, AI Overview "print shipping labels": 1. USPS, 2. FedEx, 3. Pirate Ship Not named in any answer: Stamps.com. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for USPS changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for USPS in the United States fell from 99K to 71.7K. - Across the 12 months ending September 2026, USPS’s share of searches among shipping label platforms in the United States decreased from 6.9% to 4.4%. - Across the 12 months ending September 2026, USPS’s share of searches among shipping label platforms in the United States peaked at 12.5% in July 2026 and was lowest at 4.4% in September 2026. ## How did search popularity change for United States shipping label platforms in September 2026? - In September 2026, Pirate Ship gained share of searches among shipping label platforms in the United States, from 71% to 76.4%. - In September 2026, Shippo gained share of searches among shipping label platforms in the United States, from 10.3% to 11.1%. - In September 2026, USPS lost share of searches among shipping label platforms in the United States, from 9.3% to 4.4%. - In September 2026, FedEx lost share of searches among shipping label platforms in the United States, from 2.8% to 1.1%. - In September 2026, Easyship rose from 9th to 8th among shipping label platforms in the United States. - In September 2026, Stamps.com rose from 6th to 5th among shipping label platforms in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shipping label platforms | 99K | 6.9% | 3 | | Nov 2025 | Shipping label platforms | 81K | 5.9% | 3 | | Dec 2025 | Shipping label platforms | 135K | 7.9% | 3 | | Jan 2026 | Shipping label platforms | 101K | 7.2% | 3 | | Feb 2026 | Shipping label platforms | 81K | 5.9% | 3 | | Mar 2026 | Shipping label platforms | 90K | 5.4% | 3 | | Apr 2026 | Shipping label platforms | 82.6K | 5.7% | 3 | | May 2026 | Shipping label platforms | 131K | 8.8% | 3 | | Jun 2026 | Shipping label platforms | 198K | 11.1% | 2 | | Jul 2026 | Shipping label platforms | 228K | 12.5% | 2 | | Aug 2026 | Shipping label platforms | 162K | 9.3% | 3 | | Sep 2026 | Shipping label platforms | 71.7K | 4.4% | 3 | ## How are USPS’s branded searches counted? Brandwave collects information about searches that people make online using USPS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “usps click-n-ship” - “usps shipping label” ## Which shipping label platforms compete with USPS? - [Pirate Ship](/demand/us/brands/pirate-ship): Head-to-head: /demand/us/compare/pirate-ship-vs-usps - [Shippo](/demand/us/brands/shippo): Head-to-head: /demand/us/compare/shippo-vs-usps - [ShipStation](/demand/us/brands/shipstation): Head-to-head: /demand/us/compare/shipstation-vs-usps - [Stamps.com](/demand/us/brands/stamps-com): Head-to-head: /demand/us/compare/stamps-com-vs-usps - [FedEx](/demand/us/brands/fedex): Head-to-head: /demand/us/compare/fedex-vs-usps - [EasyPost](/demand/us/brands/easypost) - [Easyship](/demand/us/brands/easyship) - [Veeqo](/demand/us/brands/veeqo) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "USPS: search popularity in the United States". https://gobrandwave.com/demand/us/brands/usps This page is also available as HTML at https://gobrandwave.com/demand/us/brands/usps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.