--- title: "Universal Studios: search popularity in the United States" description: "Universal Studios is a chain of film-themed theme parks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/universal-studios" publisher: "Brandwave" --- # Universal Studios: search popularity in the United States Universal Studios is a chain of film-themed theme parks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Universal Studios - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among theme parks**: 13.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Theme parks | 4 | 13.3% | 673K | - [Theme parks in the US](/demand/us/categories/us-theme-parks) ## Top theme parks in ChatGPT and Google AI Overviews In three ChatGPT questions, Universal Studios was mentioned in one out of three: in one of the three ChatGPT answers. Universal Studios is the joint third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Disneyland | 1st | 2 of 3 | 2 of 3 | | Cedar Point | 2nd | 2 of 3 | 2 of 3 | | Walt Disney World | 3rd | 2 of 3 | 2 of 3 | | Universal Studios | 3rd | 1 of 3 | 1 of 3 | | Six Flags | 5th | 1 of 3 | 1 of 3 | | Busch Gardens | Not ranked | 0 of 3 | 0 of 3 | | SeaWorld | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about theme parks - Asked ChatGPT "What's the best theme park in the US?": 1. Disneyland, 2. Cedar Point, 3. Walt Disney World - Asked ChatGPT "Which US theme park has the best roller coasters?": 1. Cedar Point, 2. Six Flags - Asked ChatGPT "What are the most popular theme parks in the US for families?": 1. Disneyland, 2. Universal Studios, 3. Walt Disney World Not named in any answer: Busch Gardens and SeaWorld. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How has branded search demand for Universal Studios changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Universal Studios in the United States fell from 1M to 673K. - Across the 12 months ending September 2026, Universal Studios’ share of searches among theme parks in the United States decreased from 17.6% to 13.3%. - Across the 12 months ending September 2026, Universal Studios’ share of searches among theme parks in the United States peaked at 18.2% in November 2025 and was lowest at 12.6% in August 2026. ## How did search popularity change for United States theme parks in September 2026? - In September 2026, Universal Studios overtook Cedar Point to rank 4th among theme parks in the United States, with 13.3% of the searches. - In September 2026, Walt Disney World gained share of searches among theme parks in the United States, from 29.8% to 31.4%. - In September 2026, Disneyland gained share of searches among theme parks in the United States, from 18.8% to 19.8%. - In September 2026, Six Flags lost share of searches among theme parks in the United States, from 15.5% to 13.3%. - In September 2026, Cedar Point lost share of searches among theme parks in the United States, from 12.6% to 10.9%. - Estimated monthly branded searches for Busch Gardens in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Theme parks | 1M | 17.6% | 4 | | Nov 2025 | Theme parks | 823K | 18.2% | 3 | | Dec 2025 | Theme parks | 823K | 18% | 3 | | Jan 2026 | Theme parks | 823K | 16.2% | 3 | | Feb 2026 | Theme parks | 673K | 15.8% | 3 | | Mar 2026 | Theme parks | 823K | 14.7% | 4 | | Apr 2026 | Theme parks | 823K | 15.7% | 4 | | May 2026 | Theme parks | 823K | 13.6% | 5 | | Jun 2026 | Theme parks | 823K | 13.5% | 5 | | Jul 2026 | Theme parks | 823K | 13.5% | 5 | | Aug 2026 | Theme parks | 673K | 12.6% | 5 | | Sep 2026 | Theme parks | 673K | 13.3% | 4 | ## How are Universal Studios’ branded searches counted? Brandwave collects information about searches that people make online using Universal Studios’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “universal studios” ## Which theme parks compete with Universal Studios? - [Walt Disney World](/demand/us/brands/walt-disney-world): Head-to-head: /demand/us/compare/universal-studios-vs-walt-disney-world - [Disneyland](/demand/us/brands/disneyland): Head-to-head: /demand/us/compare/disneyland-vs-universal-studios - [Six Flags](/demand/us/brands/six-flags): Head-to-head: /demand/us/compare/six-flags-vs-universal-studios - [Cedar Point](/demand/us/brands/cedar-point): Head-to-head: /demand/us/compare/cedar-point-vs-universal-studios - [Busch Gardens](/demand/us/brands/busch-gardens): Head-to-head: /demand/us/compare/busch-gardens-vs-universal-studios - [SeaWorld](/demand/us/brands/seaworld) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Universal Studios: search popularity in the United States". https://gobrandwave.com/demand/us/brands/universal-studios This page is also available as HTML at https://gobrandwave.com/demand/us/brands/universal-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.