---
title: "United Rentals: search popularity in United States"
description: "United Rentals is equipment hire company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/united-rentals"
publisher: "Brandwave"
---

# United Rentals: search popularity in United States

United Rentals is equipment hire company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: United Rentals
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among equipment rental companies**: 43.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Equipment rental companies | 2 | 43.5% | 450K |

- [Equipment rental companies](/demand/us/categories/us-equipment-rental-companies)

## How has branded search demand for United Rentals changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for United Rentals in United States rose from 368K to 450K.
- Across the 12 months ending September 2026, United Rentals’ estimated Share of Search among equipment rental companies in United States increased from 38.6% to 43.5%.

## How did search popularity change for United States equipment rental companies in September 2026?

- In September 2026, United Rentals gained estimated Share of Search among equipment rental companies in United States, from 38.6% to 43.5%.
- In September 2026, Sunbelt Rentals lost estimated Share of Search among equipment rental companies in United States, from 47.2% to 43.5%.
- In September 2026, Herc Rentals lost estimated Share of Search among equipment rental companies in United States, from 14.2% to 13%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Equipment rental companies | 368K | 38.6% | 2 |
| Nov 2025 | Equipment rental companies | 301K | 38.6% | 2 |
| Dec 2025 | Equipment rental companies | 301K | 38.6% | 2 |
| Jan 2026 | Equipment rental companies | 368K | 42.3% | 2 |
| Feb 2026 | Equipment rental companies | 301K | 38.6% | 2 |
| Mar 2026 | Equipment rental companies | 368K | 38.6% | 2 |
| Apr 2026 | Equipment rental companies | 368K | 38.6% | 2 |
| May 2026 | Equipment rental companies | 368K | 38.6% | 2 |
| Jun 2026 | Equipment rental companies | 368K | 38.6% | 2 |
| Jul 2026 | Equipment rental companies | 368K | 38.6% | 2 |
| Aug 2026 | Equipment rental companies | 368K | 38.6% | 2 |
| Sep 2026 | Equipment rental companies | 450K | 43.5% | 2 |

## How is United Rentals measured?

Brandwave collects information about searches that people make online using United Rentals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “united rentals”

## Which equipment rental companies compete with United Rentals?

- [Sunbelt Rentals](/demand/us/brands/sunbelt-rentals): Head-to-head: /demand/us/compare/sunbelt-rentals-vs-united-rentals
- [Herc Rentals](/demand/us/brands/herc-rentals): Head-to-head: /demand/us/compare/herc-rentals-vs-united-rentals

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "United Rentals: search popularity in United States". https://gobrandwave.com/demand/us/brands/united-rentals

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/united-rentals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.