--- title: "Uncommon Goods: search popularity in the United States" description: "An online shop for handmade and independent design gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/uncommon-goods" publisher: "Brandwave" --- # Uncommon Goods: search popularity in the United States An online shop for handmade and independent design gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Uncommon Goods - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among personalized gift shops**: 17.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Personalized gift shops | 2 | 17.7% | 110K | - [Personalized gift shops in the US](/demand/us/categories/us-personalized-gift-shops) ## Top personalized gift shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Uncommon Goods was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Uncommon Goods is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mark & Graham | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Personalization Mall | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Uncommon Goods | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Zazzle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Things Remembered | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | CafePress | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GiftsForYouNow | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about personalized gift shops - Asked ChatGPT "Where's the best place to buy personalized gifts online?": 1. Etsy, 2. Personalization Mall, 3. Uncommon Goods, 4. Zazzle - Asked ChatGPT "Which site is best for engraved gifts for a wedding or anniversary?": 1. Etsy, 2. Personalization Mall, 3. Mark & Graham, 4. Uncommon Goods, 5. Things Remembered - Asked ChatGPT "What's a good website for custom monogrammed gifts?": 1. Mark & Graham, 2. Etsy, 3. Personalization Mall - Searched Google, AI Overview "personalized gifts": 1. Mark & Graham, 2. Personalization Mall, 3. Etsy Not named in any answer: CafePress and GiftsForYouNow. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How has branded search demand for Uncommon Goods changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Uncommon Goods in the United States fell from 246K to 110K. - Across the 12 months ending September 2026, Uncommon Goods’ share of searches among personalized gift shops in the United States decreased from 27.3% to 17.7%. - Across the 12 months ending September 2026, Uncommon Goods’ share of searches among personalized gift shops in the United States peaked at 39.9% in December 2025 and was lowest at 12.3% in July 2026. ## How did search popularity change for United States personalized gift shops in September 2026? - In September 2026, Uncommon Goods overtook Personalization Mall to rank 2nd among personalized gift shops in the United States, with 17.7% of the searches. - In September 2026, Zazzle lost share of searches among personalized gift shops in the United States, from 49.8% to 48.4%. - Personalization Mall’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 16.5% to 14.6% in September 2026. - Things Remembered’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 9.1% to 8% in September 2026. - Estimated monthly branded searches for Etsy in the United States fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. - Estimated monthly branded searches for GiftsForYouNow in the United States fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Personalized gift shops | 246K | 27.3% | 2 | | Nov 2025 | Personalized gift shops | 673K | 39.2% | 1 | | Dec 2025 | Personalized gift shops | 823K | 39.9% | 1 | | Jan 2026 | Personalized gift shops | 110K | 15.5% | 3 | | Feb 2026 | Personalized gift shops | 90.5K | 13.4% | 3 | | Mar 2026 | Personalized gift shops | 110K | 13.9% | 3 | | Apr 2026 | Personalized gift shops | 110K | 14.5% | 3 | | May 2026 | Personalized gift shops | 135K | 16.9% | 3 | | Jun 2026 | Personalized gift shops | 110K | 16.5% | 3 | | Jul 2026 | Personalized gift shops | 74K | 12.3% | 4 | | Aug 2026 | Personalized gift shops | 90.5K | 15% | 3 | | Sep 2026 | Personalized gift shops | 110K | 17.7% | 2 | ## How are Uncommon Goods’ branded searches counted? Brandwave collects information about searches that people make online using Uncommon Goods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “uncommon goods” ## Which personalized gift shops compete with Uncommon Goods? - [Zazzle](/demand/us/brands/zazzle): Head-to-head: /demand/us/compare/uncommon-goods-vs-zazzle - [Personalization Mall](/demand/us/brands/personalization-mall): Head-to-head: /demand/us/compare/personalization-mall-vs-uncommon-goods - [Mark & Graham](/demand/us/brands/mark-and-graham): Head-to-head: /demand/us/compare/mark-and-graham-vs-uncommon-goods - [Things Remembered](/demand/us/brands/things-remembered): Head-to-head: /demand/us/compare/things-remembered-vs-uncommon-goods - [CafePress](/demand/us/brands/cafepress): Head-to-head: /demand/us/compare/cafepress-vs-uncommon-goods - [Etsy](/demand/us/brands/etsy) - [GiftsForYouNow](/demand/us/brands/giftsforyounow) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Uncommon Goods: search popularity in the United States". https://gobrandwave.com/demand/us/brands/uncommon-goods This page is also available as HTML at https://gobrandwave.com/demand/us/brands/uncommon-goods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.