--- title: "U-Haul: search popularity in the United States" description: "U-Haul rents moving trucks, trailers and storage units. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/u-haul" publisher: "Brandwave" --- # U-Haul: search popularity in the United States U-Haul rents moving trucks, trailers and storage units. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: U-Haul - **Owned by**: U-Haul - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among moving truck rental companies**: 76.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Moving truck rental companies | 1 | 76.6% | 3M | - [Moving truck rental companies in the US](/demand/us/categories/us-moving-truck-rental-companies) ## Top moving truck rental companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, U-Haul appeared in all four answers. U-Haul is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | U-Haul | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Penske Truck Rental | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Budget Trucks | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Enterprise Truck Rental | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Ryder | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about moving truck rental companies - Asked ChatGPT "Which moving truck rental company should I use in the US?": 1. U-Haul, 2. Penske Truck Rental, 3. Budget Trucks - Asked ChatGPT "What are the best moving truck rental companies in the US?": 1. U-Haul, 2. Penske Truck Rental, 3. Budget Trucks, 4. Enterprise Truck Rental - Asked ChatGPT "What's the cheapest truck rental for a one way move in the US?": 1. U-Haul, 2. Budget Trucks, 3. Penske Truck Rental, 4. Enterprise Truck Rental - Searched Google, AI Overview "truck rental": 1. U-Haul, 2. Budget Trucks, 3. Penske Truck Rental, 4. Enterprise Truck Rental Not named in any answer: Ryder. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for U-Haul changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for U-Haul in the United States held steady at 3M. - Across the 12 months ending September 2026, U-Haul’s share of searches among moving truck rental companies in the United States peaked at 79.6% in November 2025 and was lowest at 76.1% in July 2026. ## How did search popularity change for United States moving truck rental companies in September 2026? - In September 2026, Ryder gained share of searches among moving truck rental companies in the United States, from 2.8% to 3.5%. - In September 2026, U-Haul lost share of searches among moving truck rental companies in the United States, from 77.4% to 76.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Moving truck rental companies | 3M | 76.1% | 1 | | Nov 2025 | Moving truck rental companies | 3M | 79.6% | 1 | | Dec 2025 | Moving truck rental companies | 3M | 78.2% | 1 | | Jan 2026 | Moving truck rental companies | 2.9M | 77.4% | 1 | | Feb 2026 | Moving truck rental companies | 2.9M | 77.4% | 1 | | Mar 2026 | Moving truck rental companies | 3.6M | 78.8% | 1 | | Apr 2026 | Moving truck rental companies | 3M | 76.3% | 1 | | May 2026 | Moving truck rental companies | 3.7M | 76.8% | 1 | | Jun 2026 | Moving truck rental companies | 3.7M | 77.4% | 1 | | Jul 2026 | Moving truck rental companies | 3.2M | 76.1% | 1 | | Aug 2026 | Moving truck rental companies | 3.7M | 77.4% | 1 | | Sep 2026 | Moving truck rental companies | 3M | 76.6% | 1 | ## How are U-Haul’s branded searches counted? Brandwave collects information about searches that people make online using U-Haul’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “u haul truck rental” - “u-haul” - “uhaul” ## Which moving truck rental companies compete with U-Haul? - [Penske Truck Rental](/demand/us/brands/penske-truck-rental): Head-to-head: /demand/us/compare/penske-truck-rental-vs-u-haul - [Enterprise Truck Rental](/demand/us/brands/enterprise-truck-rental): Head-to-head: /demand/us/compare/enterprise-truck-rental-vs-u-haul - [Budget Trucks](/demand/us/brands/budget-trucks): Head-to-head: /demand/us/compare/budget-trucks-vs-u-haul - [Ryder](/demand/us/brands/ryder): Head-to-head: /demand/us/compare/ryder-vs-u-haul ## Who owns U-Haul? U-Haul is owned by U-Haul. Brandwave also tracks U-Haul U-Box, owned by the same company, in the United States. - [U-Haul](/demand/us/companies/u-haul): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns U-Haul? U-Haul is owned by U-Haul. Brandwave also tracks U-Haul U-Box, owned by the same company, in the United States. ## Cite this page Brandwave. "U-Haul: search popularity in the United States". https://gobrandwave.com/demand/us/brands/u-haul This page is also available as HTML at https://gobrandwave.com/demand/us/brands/u-haul. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.