--- title: "Turo: search popularity in the United States" description: "Turo is a car sharing service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/turo" publisher: "Brandwave" --- # Turo: search popularity in the United States Turo is a car sharing service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Turo - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among car rental companies**: 13.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car rental companies | 5 | 13.3% | 823K | - [Car rental companies in the US](/demand/us/categories/us-car-rental-companies) ## Top car rental companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Turo did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Enterprise Rent-A-Car | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Alamo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Hertz | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Budget | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | National Car Rental | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Turo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car rental companies - Asked ChatGPT "Which car rental company should I use in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Alamo, 4. Hertz, 5. Budget - Asked ChatGPT "What are the best car rental companies in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Hertz, 4. Avis, 5. Alamo, 6. Budget, 7. Sixt - Asked ChatGPT "What's the cheapest car rental company at US airports?": 1. Budget, 2. Alamo - Searched Google, AI Overview "rental cars": 1. Enterprise Rent-A-Car, 2. Hertz, 3. Alamo, 4. Budget, 5. Avis Not named in any answer: Turo. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Turo changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Turo in the United States rose from 673K to 823K. - Across the 12 months ending September 2026, Turo’s share of searches among car rental companies in the United States increased from 10.5% to 13.3%. - Across the 12 months ending September 2026, Turo’s share of searches among car rental companies in the United States peaked at 14.7% in April 2026 and was lowest at 10.3% in December 2025. - Across the 12 months ending September 2026, Turo rose from 6th to 5th among car rental companies in the United States. ## How did search popularity change for United States car rental companies in September 2026? - In September 2026, National Car Rental overtook Avis to rank 4th among car rental companies in the United States, with 13.3% of the searches. - In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches. - In September 2026, Sixt gained share of searches among car rental companies in the United States, from 3.5% to 4%. - In September 2026, Budget lost share of searches among car rental companies in the United States, from 21.1% to 19.8%. - In September 2026, Enterprise Rent-A-Car lost share of searches among car rental companies in the United States, from 17.1% to 16.2%. - In September 2026, Hertz lost share of searches among car rental companies in the United States, from 17.1% to 16.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car rental companies | 673K | 10.5% | 6 | | Nov 2025 | Car rental companies | 673K | 10.8% | 6 | | Dec 2025 | Car rental companies | 673K | 10.3% | 6 | | Jan 2026 | Car rental companies | 673K | 11.1% | 6 | | Feb 2026 | Car rental companies | 673K | 11.3% | 6 | | Mar 2026 | Car rental companies | 1M | 13.2% | 5 | | Apr 2026 | Car rental companies | 1M | 14.7% | 4 | | May 2026 | Car rental companies | 1M | 14% | 4 | | Jun 2026 | Car rental companies | 1M | 13.6% | 5 | | Jul 2026 | Car rental companies | 823K | 11.5% | 6 | | Aug 2026 | Car rental companies | 823K | 11.6% | 6 | | Sep 2026 | Car rental companies | 823K | 13.3% | 5 | ## How are Turo’s branded searches counted? Brandwave collects information about searches that people make online using Turo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “turo” ## Which car rental companies compete with Turo? - [Budget](/demand/us/brands/budget) - [Enterprise Rent-A-Car](/demand/us/brands/enterprise-rent-a-car): Head-to-head: /demand/us/compare/enterprise-rent-a-car-vs-turo - [Hertz](/demand/us/brands/hertz): Head-to-head: /demand/us/compare/hertz-vs-turo - [National Car Rental](/demand/us/brands/national-car-rental): Head-to-head: /demand/us/compare/national-car-rental-vs-turo - [Avis](/demand/us/brands/avis): Head-to-head: /demand/us/compare/avis-vs-turo - [Alamo](/demand/us/brands/alamo): Head-to-head: /demand/us/compare/alamo-vs-turo - [Sixt](/demand/us/brands/sixt) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Turo: search popularity in the United States". https://gobrandwave.com/demand/us/brands/turo This page is also available as HTML at https://gobrandwave.com/demand/us/brands/turo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.