---
title: "Trust & Will: search popularity in United States"
description: "Trust & Will is an online estate planning service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/trust-and-will"
publisher: "Brandwave"
---

# Trust & Will: search popularity in United States

Trust & Will is an online estate planning service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Trust & Will
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among online will services**: 35.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online will services | 2 | 35.5% | 49.5K |

- [Online will services](/demand/us/categories/us-online-will-services)

## How has branded search demand for Trust & Will changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Trust & Will in United States fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Trust & Will’s estimated Share of Search among online will services in United States peaked at 42.2% in January 2026 and was lowest at 28.6% in March 2026.

## How did search popularity change for United States online will services in September 2026?

- In September 2026, Rocket Lawyer gained estimated Share of Search among online will services in United States, from 25.1% to 29%.
- In September 2026, LegalZoom lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%.
- In September 2026, Trust & Will lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%.
- Estimated monthly branded searches for Gentreo in United States fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online will services | 60.5K | 35.4% | 2 |
| Nov 2025 | Online will services | 49.5K | 31% | 3 |
| Dec 2025 | Online will services | 49.5K | 31% | 3 |
| Jan 2026 | Online will services | 90.5K | 42.2% | 1 |
| Feb 2026 | Online will services | 60.5K | 32.9% | 2 |
| Mar 2026 | Online will services | 60.5K | 28.6% | 3 |
| Apr 2026 | Online will services | 60.5K | 32.9% | 2 |
| May 2026 | Online will services | 49.5K | 31% | 3 |
| Jun 2026 | Online will services | 49.5K | 32.9% | 2 |
| Jul 2026 | Online will services | 49.5K | 32.9% | 2 |
| Aug 2026 | Online will services | 60.5K | 37.4% | 2 |
| Sep 2026 | Online will services | 49.5K | 35.5% | 2 |

## How is Trust & Will measured?

Brandwave collects information about searches that people make online using Trust & Will’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “trust & will”

## Which online will services compete with Trust & Will?

- [LegalZoom](/demand/us/brands/legalzoom): Head-to-head: /demand/us/compare/legalzoom-vs-trust-and-will
- [Rocket Lawyer](/demand/us/brands/rocket-lawyer): Head-to-head: /demand/us/compare/rocket-lawyer-vs-trust-and-will
- [Gentreo](/demand/us/brands/gentreo): Head-to-head: /demand/us/compare/gentreo-vs-trust-and-will

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Trust & Will: search popularity in United States". https://gobrandwave.com/demand/us/brands/trust-and-will

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/trust-and-will. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.