--- title: "TRESemmé: search popularity in the United States" description: "TRESemmé makes shampoo and haircare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/tresemme" publisher: "Brandwave" --- # TRESemmé: search popularity in the United States TRESemmé makes shampoo and haircare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TRESemmé - **Owned by**: Unilever - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among shampoo brands**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shampoo brands | 11 | 3.5% | 33.1K | - [Shampoo brands](/demand/us/categories/us-shampoo-brands) ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TRESemmé did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pureology | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Herbal Essences | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kérastase | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Amika | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use?": named none of the brands we track - Asked ChatGPT "What are the best shampoo brands?": 1. Redken, 2. Pureology, 3. Kérastase, 4. Olaplex, 5. Dove - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. Herbal Essences, 2. Redken, 3. Pureology, 4. Olaplex - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. Dove, 4. Amika Not named in any answer: K18, Moroccanoil, Native, Head & Shoulders, TRESemmé, Garnier, Pantene and Briogeo. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for TRESemmé changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TRESemmé in the United States rose from 27.1K to 33.1K. - Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo brands in the United States increased from 2.8% to 3.5%. - Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo brands in the United States peaked at 3.5% in September 2026 and was lowest at 1.7% in November 2025. - Across the 12 months ending September 2026, TRESemmé rose from 15th to 11th among shampoo brands in the United States. ## How did search popularity change for United States shampoo brands in September 2026? - In September 2026, Olaplex overtook K18 to rank 2nd among shampoo brands in the United States, with 14.4% of the searches. - In September 2026, Kérastase gained share of searches among shampoo brands in the United States, from 20.2% to 21.5%. - In September 2026, Moroccanoil gained share of searches among shampoo brands in the United States, from 9.1% to 9.7%. - In September 2026, K18 lost share of searches among shampoo brands in the United States, from 13.6% to 11.7%. - In September 2026, Amika lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%. - In September 2026, Herbal Essences lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shampoo brands | 27.1K | 2.8% | 15 | | Nov 2025 | Shampoo brands | 22.2K | 1.7% | 15 | | Dec 2025 | Shampoo brands | 22.2K | 2% | 15 | | Jan 2026 | Shampoo brands | 27.1K | 2.5% | 15 | | Feb 2026 | Shampoo brands | 22.2K | 2.4% | 15 | | Mar 2026 | Shampoo brands | 27.1K | 2.7% | 15 | | Apr 2026 | Shampoo brands | 22.2K | 2.3% | 15 | | May 2026 | Shampoo brands | 22.2K | 2.4% | 15 | | Jun 2026 | Shampoo brands | 22.2K | 2.5% | 15 | | Jul 2026 | Shampoo brands | 27.1K | 2.9% | 14 | | Aug 2026 | Shampoo brands | 33.1K | 3.3% | 13 | | Sep 2026 | Shampoo brands | 33.1K | 3.5% | 11 | ## How are TRESemmé’s branded searches counted? Brandwave collects information about searches that people make online using TRESemmé’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tresemme” ## Which shampoo brands compete with TRESemmé? - [Kérastase](/demand/us/brands/kerastase) - [Olaplex](/demand/us/brands/olaplex) - [K18](/demand/us/brands/k18-hair) - [Moroccanoil](/demand/us/brands/moroccanoil) - [Redken](/demand/us/brands/redken) - [Native](/demand/us/brands/native) - [Head & Shoulders](/demand/us/brands/head-and-shoulders) - [Amika](/demand/us/brands/amika): Head-to-head: /demand/us/compare/amika-vs-tresemme - [Herbal Essences](/demand/us/brands/herbal-essences): Head-to-head: /demand/us/compare/herbal-essences-vs-tresemme - [Pureology](/demand/us/brands/pureology): Head-to-head: /demand/us/compare/pureology-vs-tresemme - [Dove](/demand/us/brands/dove): Head-to-head: /demand/us/compare/dove-vs-tresemme - [Garnier](/demand/us/brands/garnier): Head-to-head: /demand/us/compare/garnier-vs-tresemme - [Pantene](/demand/us/brands/pantene) - [Briogeo](/demand/us/brands/briogeo) ## Who owns TRESemmé? TRESemmé is owned by Unilever. Brandwave also tracks Liquid I.V., Axe, Ben & Jerry's, Degree, Dove, Dr. Squatch, Schmidt’s and SmartyPants, owned by the same company, in the United States. - [Unilever](/demand/us/companies/unilever): Owns 33 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns TRESemmé? TRESemmé is owned by Unilever. Brandwave also tracks Liquid I.V., Axe, Ben & Jerry's, Degree, Dove, Dr. Squatch, Schmidt’s and SmartyPants, owned by the same company, in the United States. ## Cite this page Brandwave. "TRESemmé: search popularity in the United States". https://gobrandwave.com/demand/us/brands/tresemme This page is also available as HTML at https://gobrandwave.com/demand/us/brands/tresemme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.