---
title: "Totino's: search popularity in United States"
description: "Totino's is frozen pizza brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/totinos"
publisher: "Brandwave"
---

# Totino's: search popularity in United States

Totino's is frozen pizza brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Totino's
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among frozen pizza brands**: 30.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Frozen pizza brands | 2 | 30.7% | 47.9K |

- [Frozen pizza brands](/demand/us/categories/us-frozen-pizza-brands)

## How has branded search demand for Totino's changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Totino's in United States rose from 37K to 47.9K.
- Across the 12 months ending September 2026, Totino's’ estimated Share of Search among frozen pizza brands in United States increased from 24.2% to 30.7%.
- Across the 12 months ending September 2026, Totino's’ estimated Share of Search among frozen pizza brands in United States peaked at 34.5% in August 2026 and was lowest at 24.2% in October 2025.
- Across the 12 months ending September 2026, Totino's rose from 3rd to 2nd among frozen pizza brands in United States.

## How did search popularity change for United States frozen pizza brands in September 2026?

- In September 2026, DiGiorno overtook Totino's to become the leader among frozen pizza brands in United States, with 31.7% estimated Share of Search.
- In September 2026, Tombstone gained estimated Share of Search among frozen pizza brands in United States, from 9.2% to 11.6%.
- In September 2026, Red Baron gained estimated Share of Search among frozen pizza brands in United States, from 25.3% to 26%.
- In September 2026, Totino's lost estimated Share of Search among frozen pizza brands in United States, from 34.5% to 30.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Frozen pizza brands | 37K | 24.2% | 3 |
| Nov 2025 | Frozen pizza brands | 37K | 26.1% | 3 |
| Dec 2025 | Frozen pizza brands | 41.9K | 27.4% | 3 |
| Jan 2026 | Frozen pizza brands | 51.2K | 26.6% | 2 |
| Feb 2026 | Frozen pizza brands | 41.9K | 25.1% | 3 |
| Mar 2026 | Frozen pizza brands | 39.2K | 27.7% | 3 |
| Apr 2026 | Frozen pizza brands | 39.2K | 27.8% | 3 |
| May 2026 | Frozen pizza brands | 39.2K | 27.7% | 3 |
| Jun 2026 | Frozen pizza brands | 39.2K | 27.7% | 3 |
| Jul 2026 | Frozen pizza brands | 47.9K | 29.6% | 3 |
| Aug 2026 | Frozen pizza brands | 67.6K | 34.5% | 1 |
| Sep 2026 | Frozen pizza brands | 47.9K | 30.7% | 2 |

## How is Totino's measured?

Brandwave collects information about searches that people make online using Totino's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “totino s”
- “totinos”
- “totinos pizza”

## Which frozen pizza brands compete with Totino's?

- [DiGiorno](/demand/us/brands/digiorno): Head-to-head: /demand/us/compare/digiorno-vs-totinos
- [Red Baron](/demand/us/brands/red-baron): Head-to-head: /demand/us/compare/red-baron-vs-totinos
- [Tombstone](/demand/us/brands/tombstone-pizza): Head-to-head: /demand/us/compare/tombstone-pizza-vs-totinos

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Totino's: search popularity in United States". https://gobrandwave.com/demand/us/brands/totinos

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/totinos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.