--- title: "Topgolf: search popularity in the United States" description: "Topgolf is a chain of golf driving range venues with food and drinks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/topgolf" publisher: "Brandwave" --- # Topgolf: search popularity in the United States Topgolf is a chain of golf driving range venues with food and drinks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Topgolf - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among family entertainment centers**: 39.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Family entertainment centers | 2 | 39.8% | 1.2M | | Golf entertainment venues | 1 | 69.2% | 1.2M | - [Family entertainment centers in the US](/demand/us/categories/us-family-entertainment-centers) - [Golf entertainment venues in the US](/demand/us/categories/us-golf-entertainment-venues) ## Top family entertainment centers in ChatGPT and Google AI Overviews In three ChatGPT questions, Topgolf was mentioned in one out of three: in one of the three ChatGPT answers. Topgolf is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Main Event | 1st | 3 of 3 | 3 of 3 | | Round1 | 2nd | 3 of 3 | 3 of 3 | | Dave & Buster's | 3rd | 3 of 3 | 3 of 3 | | Topgolf | 4th | 1 of 3 | 1 of 3 | | Bowlero | 5th | 1 of 3 | 1 of 3 | | Puttshack | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about family entertainment centers - Asked ChatGPT "What's the best family entertainment center chain in the US?": 1. Main Event, 2. Round1, 3. Dave & Buster's - Asked ChatGPT "Which chain in the US is best for bowling and arcade games?": 1. Round1, 2. Main Event, 3. Dave & Buster's, 4. Bowlero - Asked ChatGPT "Where should I go for a fun night out with games and food in the US?": 1. Dave & Buster's, 2. Main Event, 3. Topgolf, 4. Round1 Not named in any answer: Puttshack. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How has branded search demand for Topgolf changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Topgolf in the United States fell from 1.8M to 1.2M. - Across the 12 months ending September 2026, Topgolf’s share of searches among family entertainment centers in the United States decreased from 44.6% to 39.8%. - Across the 12 months ending September 2026, Topgolf’s share of searches among family entertainment centers in the United States peaked at 49.3% in August 2026 and was lowest at 38.7% in January 2026. - Across the 12 months ending September 2026, Topgolf fell from 1st to 2nd among family entertainment centers in the United States. - Across the 12 months ending September 2026, Topgolf’s share of searches among golf entertainment venues in the United States decreased from 73.6% to 69.2%. - Across the 12 months ending September 2026, Topgolf’s share of searches among golf entertainment venues in the United States peaked at 75.9% in August 2026 and was lowest at 68% in January 2026. ## How did search popularity change for United States family entertainment centers in September 2026? - In September 2026, Dave & Buster's overtook Topgolf to become the leader among family entertainment centers in the United States, with 39.8% of the searches. - In September 2026, Puttshack overtook Bowlero to rank 4th among family entertainment centers in the United States, with 5.4% of the searches. - In September 2026, Round1 gained share of searches among family entertainment centers in the United States, from 8.5% to 10.2%. - In September 2026, Topgolf lost share of searches among family entertainment centers in the United States, from 49.3% to 39.8%. - Estimated monthly branded searches for Bowlero in the United States fell 45.1% over 12 measured months, from 246K to 135K in September 2026. - Estimated monthly branded searches for Main Event in the United States fell 24.2% over 12 measured months, from 16.5K to 12.5K in September 2026. ## How did search popularity change for United States golf entertainment venues in September 2026? - In September 2026, PopStroke gained share of searches among golf entertainment venues in the United States, from 8.3% to 11.4%. - In September 2026, Puttshack gained share of searches among golf entertainment venues in the United States, from 6.8% to 9.4%. - In September 2026, Five Iron Golf gained share of searches among golf entertainment venues in the United States, from 5.6% to 6.2%. - In September 2026, Topgolf lost share of searches among golf entertainment venues in the United States, from 75.9% to 69.2%. - Estimated monthly branded searches for Drive Shack in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. - Estimated monthly branded searches for X-Golf in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Family entertainment centers | 1.8M | 44.6% | 1 | | Nov 2025 | Family entertainment centers | 1.8M | 40.1% | 2 | | Dec 2025 | Family entertainment centers | 2.2M | 44.3% | 1 | | Jan 2026 | Family entertainment centers | 1.8M | 38.7% | 2 | | Feb 2026 | Family entertainment centers | 1.8M | 40.1% | 2 | | Mar 2026 | Family entertainment centers | 2.2M | 45% | 1 | | Apr 2026 | Family entertainment centers | 1.8M | 45.4% | 1 | | May 2026 | Family entertainment centers | 1.8M | 45.4% | 1 | | Jun 2026 | Family entertainment centers | 1.8M | 48.8% | 1 | | Jul 2026 | Family entertainment centers | 1.8M | 44.7% | 1 | | Aug 2026 | Family entertainment centers | 1.8M | 49.3% | 1 | | Sep 2026 | Family entertainment centers | 1.2M | 39.8% | 2 | | Oct 2025 | Golf entertainment venues | 1.8M | 73.6% | 1 | | Nov 2025 | Golf entertainment venues | 1.8M | 72.2% | 1 | | Dec 2025 | Golf entertainment venues | 2.2M | 73.5% | 1 | | Jan 2026 | Golf entertainment venues | 1.8M | 68% | 1 | | Feb 2026 | Golf entertainment venues | 1.8M | 70.2% | 1 | | Mar 2026 | Golf entertainment venues | 2.2M | 72.4% | 1 | | Apr 2026 | Golf entertainment venues | 1.8M | 72% | 1 | | May 2026 | Golf entertainment venues | 1.8M | 72.6% | 1 | | Jun 2026 | Golf entertainment venues | 1.8M | 74.2% | 1 | | Jul 2026 | Golf entertainment venues | 1.8M | 73.4% | 1 | | Aug 2026 | Golf entertainment venues | 1.8M | 75.9% | 1 | | Sep 2026 | Golf entertainment venues | 1.2M | 69.2% | 1 | ## How are Topgolf’s branded searches counted? Brandwave collects information about searches that people make online using Topgolf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “topgolf” ## Which family entertainment centers compete with Topgolf? - [Dave & Buster's](/demand/us/brands/dave-and-busters): Head-to-head: /demand/us/compare/dave-and-busters-vs-topgolf - [Round1](/demand/us/brands/round1): Head-to-head: /demand/us/compare/round1-vs-topgolf - [Puttshack](/demand/us/brands/puttshack): Head-to-head: /demand/us/compare/puttshack-vs-topgolf - [Bowlero](/demand/us/brands/bowlero): Head-to-head: /demand/us/compare/bowlero-vs-topgolf - [Main Event](/demand/us/brands/main-event): Head-to-head: /demand/us/compare/main-event-vs-topgolf ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Topgolf: search popularity in the United States". https://gobrandwave.com/demand/us/brands/topgolf This page is also available as HTML at https://gobrandwave.com/demand/us/brands/topgolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.